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With sports sponsorships, Gainbridge wants to give as much as it gets

Gainbridge is ensuring its place in the women’s sports ecosystem. The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also play). But it’s also […]

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Gainbridge is ensuring its place in the women’s sports ecosystem.

The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also play). But it’s also expanding its presence outside of basketball.

Gainbridge’s history with women’s sports dates back to 2017, when it struck up a partnership with the LPGA. It’s since stretched into tennis as the title sponsor of the Billie Jean King Cup, and in April, the brand secured a deal for the naming rights to the USL Super League, a pro women’s soccer league in the US.

Overall, about 40% of the company’s sponsorship spend is allocated to women’s sports, according to Mike Nichols, chief of sponsorship strategy and activation for Gainbridge parent company Group 1001.

“What we’re trying to do in the women’s sports space, as well as all of our sponsorships, is just raise the profile of the brand,” Nichols told Marketing Brew. “When you are asking somebody to invest their money with you, you want to give them the comfort of having seen the brand in major spaces.”

The company’s latest efforts in women’s sports go beyond brand KPIs, including its Gainbridge Assists grant program that aims to fund various girls’ and women’s sports organizations. The goal with all of the efforts is “to be authentic,” Nichols said, “at the risk of [using] the most overused word right now in marketing.”

Supercharge

One reason why Gainbridge teamed up with the Super League is because the organization provides an additional Division 1 league for women athletes to compete in, creating more professional sports opportunities overall, Nichols said.

As part of the partnership, Gainbridge is working with 1999 World Cup champion, two-time Olympic gold medalist, and Hall of Famer Briana Scurry to help support clinics for women and youth soccer players across the US. Scurry joins Billie Jean King, Clark, and 72-time LPGA Tour winner Annika Sörenstam on Gainbridge’s ambassador roster.

Though the Gainbridge name is front and center on properties like the Gainbridge Super League, the company often cedes space to its partners when it comes to its naming rights sponsorships. Its LPGA tournament is called “The Annika driven by Gainbridge at Pelican,” and its tennis property is “The Billie Jean King Cup by Gainbridge.”

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Like with its soccer partnerships, Nichols said the decision is a goodwill move as much as it is a marketing one.

“If you were to take a marketing textbook and look at it, you’d probably say that’s crazy,” he said. “But again, that’s what we’re trying to do, is lead by example and be authentic in what we do. It’s not always necessarily [about] getting every last drop of marketing value from the sponsorships.”

The assist

Beyond the sharing-is-caring approach to some title sponsorships, Gainbridge is also giving out grants to women’s sports organizations through an initiative with its sister company Parity, a partnership platform for pro women athletes also owned by Group 1001.

The initiative started three years ago when three of Gainbridge’s major women’s sports properties—the Billie Jean King Cup, the Annika, and a Women in Motorsports North America summit—all occurred during the same week in November. The companies named the event “Parity Week” and celebrated the accomplishments of King, Sörenstam, and former IndyCar driver Lyn St. James, Parity CEO Leela Srinivasan said.

In 2024, Gainbridge and Parity brought the initiative back, but focused it on the future of women’s sports as opposed to honoring established figures. The companies teamed up with King’s Women’s Sports Foundation to award a total of $172,000 in grants to 22 orgs and athletes running programs for girls and women in sports, including a $22,000 donation to Clark’s foundation, a nod to her jersey number.

“It was so fun seeing the range of opportunities,” Srinivasan said. “It was fencing to flag football.”

This year, the companies are upping the total grant money available to $222,000, and are seeking grant requests through July 11. The program is no longer called Parity Week, though; Srinivasan said Parity proposed changing its name to “Gainbridge Assists Powered by Parity” to tie into Gainbridge’s broader messaging around providing financial assistance for customers (a point that other insurance companies have also weaved into sports marketing given the obvious metaphors).

Nichols said he sees Gainbridge Assists as a “legacy program” and hopes more brands get involved down the line. If that happens, Nichols said he would be open to rebranding the program again to have the Gainbridge brand take more of “a secondary role.”

For this year, at least, it’s all about the assist.





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Microsoft Maia AI Chip Delayed Until 2026, Will Lag Behind Nvidia Blackwell: Report

Microsoft’s custom AI silicon initiatives are facing severe challenges. The company’s next-generation Maia AI chip, internally codenamed Braga, is now expected to enter mass production a year later than previously indicated, which is now set for 2026 instead of 2025, per The Information. This puts Microsoft further behind Nvidia, Google, and Amazon in the AI […]

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Microsoft’s custom AI silicon initiatives are facing severe challenges. The company’s next-generation Maia AI chip, internally codenamed Braga, is now expected to enter mass production a year later than previously indicated, which is now set for 2026 instead of 2025, per The Information. This puts Microsoft further behind Nvidia, Google, and Amazon in the AI hardware race.

Here’s a detailed look at what we know so far.

Maia AI Chip Delay: What Happened?

  • Initial Plans: We planned on AMD integrating its new CPU core, MAIA, into its Zen4-based APU lineup with an intended launch sometime around late 2023. It aims to provide accelerated performance across all workloads, like it did with the Azure GPUs that made our infrastructure perform at speeds never imagined before.
  • Current Status: Now we have pushed back its schedule to late 26 due to:
    • Unanticipated design changes
    • Staffing challenges and high employee turnover
    • Internal constraints in development teams

Performance Concerns vs Nvidia’s Blackwell

  • Microsoft’s Maia chip is reportedly expected to fall short of Nvidia’s Blackwell GPU in performance.
  • Nvidia Blackwell, unveiled in late 2024, is designed to handle the most demanding AI training and inference tasks with top-tier efficiency.
  • This performance gap could limit Microsoft’s ability to reduce its dependency on Nvidia chips in the near term.

Why Custom AI Chips Matter

Big Tech companies are now focusing on custom-made AI processors to:

  • Decrease reliance on Nvidia’s popular and pricey chips
  • Streamline the focus area for improved outcomes
  • Manage expenses relative to cloud infrastructure, strategic hardware investments builder

Here’s how Microsoft compares with its cloud rivals:

Company

AI Chip Name

Launch Status

Performance Target

Microsoft

Maia (Braga)

Mass production in 2026 (delayed)

Likely behind Nvidia Blackwell

Google

TPU v7

Unveiled in April 2025

Designed for large-scale AI workloads

Amazon

Trainium3

Set to launch late 2025

Focused on cost-efficient AI training

Nvidia

Blackwell

Released late 2024

Industry-leading performance

Strategic Implications for Microsoft

  • Cloud Competition: The stronger position of Google and Amazon with in-house chip development puts Microsoft at risk for falling behind the competition in providing AI-powered cloud services.
  • Azure Impact: Delays could hinder Microsoft Azure’s ability to enhance ROI by optimally deploying their advanced Ai infrastructures tweaks while containing operational overheads.
  • AI Push: Accelerated adoption driven by software advancements (e.g., Copilot and OpenAI integrations) is counteracted by ecosystem-wide enhancements stymied by hardware holdup.

Final Thoughts

Microsoft is struggling to manufacture Maia AI’s chip Braga, which points out the difficulty of entering into the custom semiconductor space while competing with Amazon, Nvidia, Google and others. While chips are still in production, Mainstream Performance gaps and Timeline indicators cause red flags for whether Microsoft will succeed in controlling its AI ecosystem shortly. In response to current needs, Microsoft now has an enormous opportunity to keep pace with the rapidly growing requirement for compute-intensive frameworks.



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Andreas Schäfert: Driving Innovation at Wilhelm Weber GmbH & Co. KG

Andreas Schäfert, Head of Business Development and Sales Medical Device at Wilhelm Weber GmbH & Co. KG, exemplifies the importance of having a leadership team with deep technical understanding of product development. With a background in applied physics, MBA, and a career spanning high-tech sectors from VUV disinfection to advanced LSR surface technologies, Schäfert has […]

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Andreas Schäfert, Head of Business Development and Sales Medical Device at Wilhelm Weber GmbH & Co. KG, exemplifies the importance of having a leadership team with deep technical understanding of product development. With a background in applied physics, MBA, and a career spanning high-tech sectors from VUV disinfection to advanced LSR surface technologies, Schäfert has not only helped grow the company’s global footprint he’s reshaped how it brings value to its customers.

A Foundation in Science and Strategy   

Andreas’s journey began with a diploma (equivalent to a master’s degree) in Applied Physics from the Technical University of Munich. Recognizing the importance of bridging science with business, he went on to earn an MBA from the Collège des Ingénieurs—a multinational program with coursework in Paris, Turin, and Munich. This academic combination would later become a cornerstone of his professional style: data-driven, technologically apt, and market-focused.

Early in his career, Andreas had a pivotal decision to make—enter a prestigious strategy consulting firm or join the tech industry directly. He chose the latter, taking on a role at USHIO as Sales and Technical Development Manager for VUV (vacuum ultraviolet) and special projects. There, he successfully built a new European market from scratch, gaining hands-on experience in both customer strategy and the technical performance of VUV on a variety of materials, from semiconductors to thermoplastics.

Building a New Sector from the Ground Up 

After six years at USHIO, Andreas accepted a new challenge: to lead business development and sales for Wilhelm Weber GmbH’s newly formed medical branch. “I had the chance to co-develop products with our customers—products that made a difference and added real value,” he recalls. More than a sales role, this was an opportunity to shape the future of a nearly 100-year-old company.

Andreas didn’t stop at growing a new sector—he initiated and managed large, state-funded research projects, particularly in the area of LSR (Liquid Silicone Rubber) surface modification. Partnering with Fraunhofer IFAM, he led a two-year innovation project under Germany’s ZIM program, helping to develop a unique VUV surface treatment device. His leadership included aligning research goals with market applications, organizing internal and external testing, and presenting results at global conferences to generate industry traction.

Unlocking the Potential of LSR 

LSR is a unique material: flexible, optically brilliant, and capable of being molded into complex, undercut geometries. However, its naturally sticky surface has historically attracted dust and proved difficult to clean—limiting its use in certain applications, which is where Andreas came in.

Recognizing this challenge as an opportunity, Andreas drew from his past experience at USHIO to identify VUV surface modification as a transformative solution. Under his leadership, Wilhelm Weber developed a process that significantly reduces dust attraction, enhances cleanability, and improves long-term usability in critical sectors like automotive optics and healthcare.

“The modification allowed us to remove one of the biggest limitations of LSR,” says Andreas. “It’s opened up new markets—especially in the U.S., where customers tend to adopt new technologies more quickly.”

The Power of Technical Fluency in Sales 

What sets Andreas apart in the sales world is his ability to speak the language of engineers. “Many designers think of LSR like a thermoplastic, which leads to limitations in their designs,” he explains. “With a deep understanding of the material’s properties, we’re able to help them rethink possibilities—like demolding undercuts or integrating micro-structures—which leads to truly innovative products.”

This ability to translate technical knowledge into real-world customer value has made a tangible impact on Wilhelm Weber’s growth. By working closely with R&D teams, Andreas creates trust and co-creation, often leading to new applications and better pricing in competitive markets.

Looking Ahead

As Wilhelm Weber GmbH continues to grow across global markets, Schäfert’s combined technical fluency, and commercial leadership stands at the core of its innovation strategy. With a focus on emerging technologies and evolving applications, his work continues to reinforce Wilhelm Weber’s position as a leader in complex, high-value LSR applications and beyond.


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Trump says US to terminate all trade talks with Canada

Home » International » Trump says US to terminate all trade talks with Canada Posted By: Gopi June 27, 2025 New York, June 28 (SocialNews.XYZ) US President Donald Trump announced that the United States would terminate all trade talks with Canada due to Canada’s digital services tax on US tech companies. Canada has just announced […]

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Trump says US to terminate all trade talks with Canada

New York, June 28 (SocialNews.XYZ) US President Donald Trump announced that the United States would terminate all trade talks with Canada due to Canada’s digital services tax on US tech companies.

Canada has just announced that they are putting a digital services tax on American technology companies, which is a direct and blatant attack on the United States, said Trump in a post on social media.




“Based on this egregious Tax, we are hereby terminating ALL discussions on Trade with Canada, effective immediately,” said Trump.

The United States would inform Canada the US tariffs that apply to Canadian businesses within the next seven days, according to Trump.

Canada is copying the European Union in introducing digital services tax, noted Trump.

The United States is scrambling to wind up trade talks with a large number of trading partners as the self-imposed deadline of July 9 is approaching, Xinhua news agency reported.

However, White House Press Secretary Karoline Leavitt on Thursday said Trump could extend the deadline.

Earlier in may 2025, Canadian Prime Minister Mark Carney said that he had wide-ranging and constructive discussions with US President Donald Trump in the White House, although the two leaders disagreed on tariffs lifting and the “51st state,” according to the live broadcast of CBC News.

Carney said he told Trump it’s “not useful” to repeat the 51st state idea, adding that Trump is the president who is going to say whatever he wants.

“He understands that we are having a negotiation between sovereign nations,” said Carney.

Source: IANS

Trump says US to terminate all trade talks with Canada

About Gopi

Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.

He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.

When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.

He can be reached at gopi@socialnews.xyz





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PH hosts 1st Asia-Pacific Intl Conference, Exposition on Innovations

CREDIT: DOST IMAGE) THE Philippines takes center stage in the global innovation ecosystem as it hosts the 1st International Conference and Exposition on Innovations (ICE on I), under the campaign banner Philippines’ International Exposition of Technologies or PHILIPPiNEXT. Organized by the Department of Science and Technology-Technology Application and Promotion Institute (DOST-TAPI) in collaboration with the […]

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CREDIT: DOST IMAGE)

CREDIT: DOST IMAGE)

THE Philippines takes center stage in the global innovation ecosystem as it hosts the 1st International Conference and Exposition on Innovations (ICE on I), under the campaign banner Philippines’ International Exposition of Technologies or PHILIPPiNEXT.

Organized by the Department of Science and Technology-Technology Application and Promotion Institute (DOST-TAPI) in collaboration with the Asian and Pacific Centre for Transfer of Technology (APCTT), the event will be held at Okada Manila, Parañaque City on July 14 to 17, 2025.

The expo is supported by the Department of Foreign Affairs with funding coming from the International Commitment Fund (ICF) of the Office of the President.

The event aims to bring together key stakeholders and experts from government, industry, academe and the global innovation community to identify best practices and strategies for commercializing intellectual property (IP) assets.

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Sub-theme International Conference on the Commercialization of Intellectual Property Assets will also serve as a multi-sectoral platform to strengthen regional innovation systems and create cross-border partnerships, investments and policy alignments across the Asia-Pacific region.

Bridging Innovation and Commercialization on a Global Scale

DOST-TAPI is widely recognized as the Philippines’ lead agency for promoting and commercializing locally-made technologies in the country.

The institute continuously assists and supports Filipino innovators throughout their journey, from ideation to commercialization.

As the national focal point for APCTT since the 1990s, DOST-TAPI has actively collaborated on various capacity-building initiatives.

“This event is a call to action for the region to harness its intellectual property potential as a driver of inclusive and sustainable growth,” said lawyerMarion Ivy Decena, director of DOST-TAPI and vice chair of APCTT.

“We are honored to work with APCTT to bring this vision to life in the Philippines,” she added.

Some of the featured Philippine technologies. Watch out for the official list, including international exhibitors, at tapi.dost.gov.ph/philippinext. DOST IMAGE

Some of the featured Philippine technologies. Watch out for the official list, including international exhibitors, at tapi.dost.gov.ph/philippinext. DOST IMAGE

ICE on I aims to convene not only APCTT member states but also international experts and leaders from other countries to share best practices on IP exploitation, policy innovation and investment readiness.

ICE on I will feature conference sessions and panel discussions on IP and climate solutions, technology pitching, networking and the International Innovation Expo.

Participants will discover breakthrough technologies across sectors such as energy, environment, climate change and disaster risk resilience, digital and the Fourth Industrial Revolution (4IR); gain strategic insights from global innovation leaders; and forge cross-border partnerships that accelerate the commercialization of intellectual property.

PHILIPPiNEXT invites all international innovators, policymakers, researchers, startups, investors and media partners to be part of the country’s first-ever international conference and exposition of technologies.

As the global economy increasingly values intellectual capital, the Philippines stands ready to lead regional conversations on how IP assets can drive both economic and social impact.

DOST-TAPI aims at providing science-based, innovative and inclusive solutions across four strategic pillars: human well-being, wealth creation, wealth protection, and sustainability.

These pillars embody the mantra OneDOST4U: Solutions, Opportunities for All.

Visit www.dost.gov.ph and tapi.dost.gov.ph/philippinext or email [email protected] for more information.



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The Samsung Galaxy Watch 7 plummets to a new record-low price on Amazon

I love the Apple Watch and have tested many Huawei and Amazfit smartwatches. But alongside those and many other of the best smartwatches is the Samsung Galaxy Watch 7, which is now on sale at Amazon for $184.25 (was $299.99) – that’s a new record-low price. It’s a fantastic offer for Samsung’s latest flagship wearable, […]

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I love the Apple Watch and have tested many Huawei and Amazfit smartwatches. But alongside those and many other of the best smartwatches is the Samsung Galaxy Watch 7, which is now on sale at Amazon for $184.25 (was $299.99) – that’s a new record-low price.

It’s a fantastic offer for Samsung’s latest flagship wearable, which is hard to beat when it comes to performance and accuracy for the price. Previously, it has only dipped to just under $200, so this is a welcome extra price cut ahead of this year’s Amazon Prime Day sale. Just be aware that the deal is available on the cream version, although the green version is also discounted a little.

Today’s best Samsung Galaxy Watch 7 deal

The Galaxy Watch 7 is known for its impressive performance and high level of accuracy. That means it always delivers, exactly when you need it to. All of this is thanks to the new chip and BioActive sensor. In our Galaxy Watch 7 review we say it’s these that steal the show.

In terms of AI features, there is the ability to compare current workouts with previous ones, which really helps to track performance over time. We also love the signature, sleek, bezel-free circular design of the smartwatch alongside the gorgeous AMOLED display.

If you’re still exploring your options, then head over to our best Android smartwatches or best smartwatches for the iPhone guides. We’ve broken down all the best products. based on features and price.



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How Crypto Casinos Adapt Popular Mechanics from Esports and Metaverse Worlds

The online gambling industry faces a significant transformation because of crypto casinos. These platforms combine blockchain with esports and metaverse features to develop gaming experiences that extend past traditional gameplay. Users experience new and exciting online gambling through vibrant social environments that provide interactive social interactions. Esports-Inspired Competition Esports have become a major disruptor in […]

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The online gambling industry faces a significant transformation because of crypto casinos. These platforms combine blockchain with esports and metaverse features to develop gaming experiences that extend past traditional gameplay. Users experience new and exciting online gambling through vibrant social environments that provide interactive social interactions.

Esports-Inspired Competition

Esports have become a major disruptor in the gaming industry in the present day. Counter-Strike and League of Legends have become so popular that they now attract a massive player base. Crypto casinos have discovered an interesting opportunity by joining the competitive gaming trend. The introduction of skill-based games at these platforms goes beyond traditional luck-based gameplay. 

The poker tournaments on these platforms are designed to be fun and exciting. They have esports-style leaderboards and multiple rounds. This keeps players engaged and eager to play more. Fans of gaming can feel the same thrill from playing Crash as they do from joining big esports tournaments. The excitement builds as players show off their skills and compete for bragging rights among friends.

Metaverse platforms create 3D crypto casinos for immersive social gaming. Players can join virtual poker tables from home, personalizing avatars with unique NFTs for added fun. Blockchain ensures transparent bets and builds trust among players. 

These innovations reflect increasing trends in virtual gambling, from improved graphics to secure transactions. Crypto casinos use decentralized systems, allowing fast, anonymous payments and attracting players worldwide. For more details available on crypto casino trends, explore expert analysis and market reports. These virtual worlds turn users into active members of a digital community, not just website visitors.

Gamification and Rewards

Crypto casinos use NFTs and tokens instead of generic loyalty points to reward players with tradable items such as avatar skins and virtual land, which can be sold on OpenSea markets. The platform BetU Verse enables players to earn tokens that appreciate in value, which transforms gameplay into an investment opportunity. The reward systems in esports create tangible objectives that maintain player engagement. The play-to-earn model allows skilled players to earn money while linking gaming to real-world value and providing digital ownership experiences. Beyond interactive environments, crypto casinos foster strong player communities.

Social Features and Community

Metaverse casinos prioritize community with voice chat and virtual lounges. Players share strategies or celebrate wins, making gambling a social experience. Esports-style events like slot tournaments or blackjack leagues let players team up for crypto jackpots. These features transform solo play into a shared adventure, building loyalty among players who love crypto, gaming, and competition.

Key Features Driving Innovation

Crypto casinos stand out with these features:

  • Provably Fair Gaming: Blockchain ensures transparent outcomes.
  • NFT Rewards: Earn tradable digital assets like avatars.
  • 3D Worlds: Explore engaging casino environments.
  • Skill Challenges: Strategy-based games appeal to esports fans.
  • Play-to-Earn: Profit from skills with valuable tokens.

Challenges Ahead

Metaverse casinos have shown promising growth, but they face multiple obstacles during their development. The legal challenges facing NFTs and cryptocurrencies have limited their market growth. The absence of VR headsets and crypto wallets among players prevents casual gamers from joining the market. Digital casinos show promising potential because VR technology becomes more affordable while cryptocurrency adoption grows. Virtual casinos provide gaming experiences that traditional casinos cannot deliver.

Conclusion

Crypto casinos combine esports, metaverse technology, and blockchain to offer innovative gambling experiences. The digital ecosystems are instrumental in allowing players to get in touch with others in the world of skill games, and at the same time earn NFT prizes and participate in active communities. Prospects of the gambling industry will shift significantly as a result of the latest technological and regulatory modifications happening.



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