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WK Kellogg Co, Meijer support middle school sports in Detroit

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WK Kellogg Co and Meijer recently joined forces to support the next generation of student athletes in the Detroit area, donating $25,000 to strengthen middle school sports programs at five local schools. Through the Kellogg’s Frosted Flakes Mission Tiger program, Great Oaks Academy, Trillium Academy, Detroit Achievement Academy, Center Line Prep and the Detroit Lions Academy each received $5,000 to enhance their athletic programs and provide more opportunities for their middle school students. 

The donation was celebrated on May 2, at Ford Field with a check presentation and special appearances by Tony the Tiger and Detroit Lions Running Back, Craig Reynolds.

“At WK Kellogg Co, we believe every child deserves the chance to play like a tiger,” said Megan Markovich-Kulik, sales senior director at WK Kellogg Co. “We are proud to team up with Meijer to invest in the health, development and future of student athletes in the Detroit area.”

Through Mission Tiger — and with the support of valued partners like Meijer — WK Kellogg Co is working to ensure more kids have the chance to experience the life-changing benefits of sports.

[Read more: Meijer Simply Give Hunger Relief Program reaches $100M donation milestone]

“We’re pleased to partner with WK Kellogg Co to support our local communities and enhance opportunities for student athletes,” said Kaylee Schultz, director of merchandising at Meijer. “This donation reflects our commitment to fostering youth development through sports and education, ensuring that every student has the chance to thrive both on and off the field.”

Since the program launched in 2019, Mission Tiger has partnered with DonorsChoose.org to create nearly 2.3 million kids’ sports and play experiences for middle school students in more than 3,000 schools across the country.

“On behalf of Trillium Academy, we’re incredibly grateful for Mission Tiger’s generous support through DonorsChoose,” said Stephanie Brazell, a sixth-grade teacher at Trillium Academy. “This donation helps our students explore new activities, build confidence, strengthen communication skills and feel part of a community. Mission Tiger is truly GRRREAT — and go Lions!”

Mission Tiger is a key part of WK Kellogg Co’s broader sustainable business strategy, Feeding Happiness, which is focused on building healthier and happier futures for families, kids and communities. For every Kellogg’s Frosted Flakes box purchased, a $3 donation is sparked by uploading a receipt via MissionTiger.com.

[Read more: Meijer to open 3 new Northeast Ohio Supercenters]

Kellogg is donating $3 per purchase to DonorsChoose.org with Kellogg’s Frosted Flakes receipt upload. Min. Donation $250,000 – Max. $500,000. Go to missiontiger.com for instructions. Applies to purchases between 1/1/25 and 12/31/25; must upload within 30 days of purchase. 



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UC Athletes Participate In Prestigious Indoor Meet

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UC Athletes Participate In Prestigious Indoor Meet | radio NWTN




























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Little League Launches SAFE Program Framework and Annual Compliance System

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Key Takeaways

  • Little League retired its 30-year ASAP program to launch Little League SAFE and SAFE to Play on January 5, 2026
  • SAFE Summary Builder replaces manual safety plan uploads with an automated, customizable reporting tool for leagues
  • Leagues completing compliance requirements qualify for a 15% AIG insurance credit and access to Musco-funded facility grants
  • Four safety pillars now formalize Little League’s approach: child protection, physical safety, mental well-being, and risk management
  • District administrators can earn up to $800 in AIG-supported incentives for promoting safety program participation

Replacing Three Decades of Safety Infrastructure

Little League International retired its A Safety Awareness Program (ASAP) after nearly 30 years of operation, replacing it with a two-part system designed to centralize resources and measure compliance more systematically. The transition reflects a shift from awareness-based programming to measurable participation standards.

“Little League SAFE provides education, tools, and resources to help leagues build and maintain safer programs, while SAFE to Play establishes annual compliance requirements and a recognition structure that measures participation and rewards achievement,” said Joy Reynolds McCoy, Little League Senior Vice President and Chief Legal Officer.

The organization built the new framework around four core areas: child protection, physical safety, mental well-being, and local league risk management. Each area now has dedicated resources accessible through a central portal at LittleLeague.org/SAFE, including the Child Protection Policy, JDP background check information, and state-specific guidance.

New Digital Tools Streamline Safety Documentation

Little League introduced the SAFE Summary Builder as the primary change to league-level administration. The guided online tool generates a customized safety summary based on league input, eliminating the previous requirement for manual safety plan uploads. Leagues can share the resulting document with volunteers and parents.

The organization also launched two free training courses. The Safety Awareness Training covers core safety principles, risk management, and best practices for all volunteers. The First Aid Awareness Training focuses on injury prevention and first aid response protocols.

Little League redesigned its Annual Facility Survey to integrate directly with each league’s SAFE Summary. The updated version generates a summary report with practical feedback and recommended actions for improving field and facility safety. Leagues must complete both the SAFE Summary Builder and Annual Facility Survey to establish baseline participation in the SAFE to Play program.

Insurance Credits and Grant Funding Tied to Compliance

The SAFE to Play component functions as Little League’s annual compliance and recognition program. Leagues that complete the required SAFE Summary Builder and Annual Facility Survey through the Little League Data Center qualify for a 15% credit on accident insurance premiums purchased through the AIG Accident Insurance Program.

Leagues that meet baseline compliance requirements become eligible to apply for funding through the Musco-Funded SAFE to Play Grant Program. In 2026, grant funding covers facility improvements that enhance safety and playing conditions, plus purchases of automated external defibrillators for emergency preparedness.

The program prioritizes a range of leagues, including those demonstrating strong existing safety practices and those facing resource constraints. Completion of additional training courses such as Safety Awareness, First Aid Awareness, and Diamond Leader increases a league’s grant eligibility.

District-Level Incentives Support Program Adoption

Little League established District Incentives supported by AIG to encourage active communication and promotion of safety initiatives. District administrators who help local leagues complete safety requirements can earn up to $800 per district through three separate achievement levels.

The incentive structure aims to build oversight capacity at the district level and foster accountability throughout the program. District administrators serve as the primary communication channel between Little League International and local leagues, making their engagement critical to program adoption rates.

Formalizing Safety as Measurable Infrastructure

Little League’s shift from ASAP to SAFE represents a move toward quantifiable participation standards rather than purely educational programming. The organization now ties financial incentives, insurance benefits, and grant eligibility directly to completion of digital documentation tools and facility assessments.

The four-pillar framework standardizes expectations across all leagues while the SAFE Summary Builder creates a consistent reporting format. By centralizing resources at LittleLeague.org/SAFE and linking compliance to tangible benefits, Little League has positioned safety as both a cultural priority and an administrative requirement with measurable outcomes.

via: Little League


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About Youth Sports Business Report

Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.

Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trendsyouth athletics, and emerging opportunities across the youth sports ecosystem.

Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:

  • Sports sponsorship and institutional capital (Private Equity, Venture Capital)
  • Youth Sports events and tournament management
  • NIL (Name, Image, Likeness) developments and compliance
  • Youth sports coaching and sports recruitment strategies
  • Sports technology and data analytics innovation
  • Youth sports facilities development and management
  • Sports content creation and digital media monetization

Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.

Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.

Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.

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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?

Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

About Play Up Partners

Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

Why Sponsor Youth Sports?

Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.

What Does Play Up Partners Do?

We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.

Our Approach

Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:

  • Deliver measurable ROI for brand partners
  • Create meaningful experiences for athletes and families
  • Elevate the youth sports ecosystem

Our Vision

We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.


Common Questions About Youth Sports Marketing

Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?

We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.

Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.



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18th District lawmakers propose youth sports safety bill

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The Reflector

Lawmakers from the 18th Legislative District are sponsoring legislation aimed at protecting children participating in youth sports programs from abuse and sexual predators.

House Bill 2180, sponsored by Rep. John Ley, R-Vancouver, and endorsed by Rep. Stephanie McClintock, R-Vancouver, would require background checks for all youth sports coaches and others who manage or supervise youth sports programs, according to a Washington State House Republicans news release.

The proposal would also direct the Department of Children, Youth and Families to develop mandatory training on reporting child abuse tailored to youth sports coaches. Youth sports organizations would be required to complete the training, and coaches would be designated as mandatory reporters.

“This legislation was prompted after concerned parents encountered a convicted sex offender who failed to disclose his conviction while seeking to coach their children,” Ley said in the release. “By requiring background checks — paid for by the individual or organization — we give parents and program administrators better tools to protect kids.”

The bill would require organizations to submit background checks through the Washington State Patrol and would prohibit the hiring of individuals convicted of crimes against children or other persons, the press release stated.

The bill will be reviewed during the 2026 legislative session, which begins Monday, Jan. 12.





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JASH Celebrates Astros’ Signing of Tatsuya Imai, a Milestone in U.S.–Japan Sports Exchange — Japan-America Society of Houston

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The Japan-America Society of Houston (JASH) warmly congratulates the Houston Astros on the signing of Japanese pitcher Tatsuya Imai, marking an exciting new chapter for both the Astros organization and the enduring relationship between Houston and Japan.

Imai-senshu’s arrival in Houston is more than a roster move—it is a powerful example of how sport continues to serve as a bridge between cultures. Baseball has long been a shared passion of the United States and Japan, fostering mutual respect, admiration, and people-to-people connections across generations.

The timing of this signing is especially meaningful. The year 2026 represents a historic milestone for both nations, with the United States commemorating its 250th anniversary and Japan marking the 100th anniversary of the Showa era. It was during the Showa period that baseball became deeply embedded in Japanese society, evolving into a national sport and a cultural touchstone. Imai-san’s journey from Japan to Major League Baseball reflects this rich legacy and the sport’s continuing role in strengthening bilateral ties.

Houston has long been a gateway for U.S.–Japan exchange, and the Astros’ global presence further amplifies the city’s role as a hub for international connection. Imai-san’s signing underscores the Astros’ commitment to excellence on the field while embracing the global nature of the game.

As an organization dedicated to advancing understanding and friendship between Japan and the United States, JASH celebrates this moment with pride. We look forward to welcoming Imai-san to Houston, cheering him on throughout the season, and continuing to support the many ways cultural exchange enriches our community—on and off the field.

Please join us in welcoming Tatsuya Imai to Houston and wishing him great success with the Astros.



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Community support for North Colonie’s Couture family after loss

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The North Colonie community is mourning the loss of Erin Couture, wife of Shaker High School Dean Garrett Couture, who passed away unexpectedly.

Erin, a former employee at Shaker Middle and High Schools, was cherished by students and staff, the district said in an email to parents. She leaves behind her husband and two young sons, who are students in the district. Garrett Couture is an active figure in youth sports, coaching football and lacrosse, with Erin’s support always by his side.

The district will hold a half-day session on Thursday, Jan. 8, to allow staff to support the Couture family during services. Shaker High School will dismiss at 11:30 a.m., Shaker Middle School at 12:30 p.m., and elementary schools at 1:30 p.m.

You can read Couture’s obituary here.

A gofundme has been set up for the family. You can donate here



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District 10 high school basketball midseason freshman of the year fan vote

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Jan. 5, 2026, 4:02 a.m. ET





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