Motorsports
Xfinity Reflective on 11 years as NASCAR Entitlement Sponsor
When Comcast took over the reins as the second-tier NASCAR entitlement sponsor with its Xfinity brand ahead of the 2015 season, its slogan was “names were made here.”
As it turned out, Xfinity helped make its name in NASCAR.
“[NASCAR] put our brand on the map in a big way,” Matt Lederer, vp of brand partnerships & engagement, Comcast, said. “Not just within NASCAR but the whole sports industry. It gave us a lot of trust to go and do more. We talk about partnering with the Olympics or the NBA, we don’t get a chance to do those things without proving ourselves in how we’ve activated.”
Signing a one-year extension to remain the NASCAR Xfinity Series’ entitlement sponsor for the 2025 season, ending an 11-year run as the series’ entitlement sponsor, allowed for the brand to reflect on big moments. It was also bittersweet, knowing that there were myriad last-time events on the horizon.
“I think now, as we get close to the end, I’m completely grateful,” Lederer added. “When I look back on 11 years, just how the sport, the fans and the media embraced our brand and grew our brand and business. Super proud when I look back on what we did within the sport, candidly.
“I’m biased, but I don’t know of a brand that has activated in the sport better than we have over the last 11 years.”
In the 11 seasons, 15 Xfinity markets hosted series races. Internally, there was a 209% increase in social and digital engagement on official Xfinity Series channels. Through several giveaways to its rewards members and other customers, north of 20,000 tickets were given away for fans to attend races. Rewards members were also surprised with giving the command and waving the green flag for all Xfinity 500 races at Martinsville Speedway between 2021 and 2025, along with the championship race at Phoenix Raceway.
More than 5 million people attended an Xfinity race in that span, with 57.7 billion total minutes of live Xfinity races watched since 2015, as of early October.
Drivers savored participating in events with Xfinity. Whether it was jetting to Philadelphia for a day to take over the city streets and get a tour of America’s birthplace between 2017 and 2019, building a playground for the local Boys & Girls Clubs of America in Dover, Del., or celebrating its champion at Universal Studios in Orlando in 2018 and 2019 (both won by Tyler Reddick), drivers simply had fun.
“What Xfinity has come in and done, not only for our series but for the sport and the drivers, it’s hard to explain what they have gone above and beyond to do for the drivers,” 2024 Xfinity champion Justin Allgaier said. “I’ve been lucky to be on the [NASCAR] Cup Series side, been on the [NASCAR Craftsman] Truck [Series] side and I don’t feel like I’ve seen a company come in and do some of the things that Xfinity has done for our sport.
“I’m sad to see them go, because this is multiple partners that I’ve been through, and every time it’s different. How they treat drivers, teams, what they ask. I’ve done some fairly questionable things for them for social media and different things. They have given back in spades to the sport.”
Come the checkered flag on Saturday at Phoenix Raceway, only Jeremy Clements and Ryan Sieg will have competed in all 363 races for which Xfinity was the entitlement sponsor. Clements scored two upset victories in that timeframe.
“They are very enthusiastic about being in the sport, always wanting to make it better and lend a hand,” Clements said. “I don’t know if we could ask for a better partner than them, so it’s sad to see them go, to be honest. I hope whatever they do next is as good as they’ve been doing with us.”
Over the years, Xfinity has incorporated different slogans for drivers to say to relate it to its efficient speed. Connor Zilisch joked at Martinsville Speedway that he will miss saying “as fast as Xfinity Mobile” come the 2026 season as he transitions to the Cup Series. It has been said over 600 times during television interviews in 2025 alone on The CW.
As Xfinity transitions into its next phase within NASCAR, it will remain a premier partner of the Cup Series. It will also remain a partner of 23XI Racing through a multi-year agreement announced in February. The annual Comcast Community Champion of the Year will continue, as will the Xfinity Series Fastest Lap where drivers get one point for nailing the best lap of a given race. It’s proven to be beneficial in performance with Kyle Larson’s four fastest laps during the regular season giving him the nod over Chase Elliott for third in the 2025 Cup regular season standings.
“The fan base here is too important for us to walk away from,” Lederer said. “I think there is a plateauing of how much we can grow as a brand through the series and it’s time for someone else to take it to the next level.”
With the championship race looming for the Xfinity Series, Lederer is having a hard time digesting how that final day could feel. To celebrate Xfinity’s 11-year run, the final stage of the race will be broadcast commercial-free as a nod to fans. Nearly all past champions during the Xfinity tenure will give the command to fire engines on Nov. 1 to celebrate its milestone.
“I think there will be some emotion when that final car crosses the finish line and it’s over for us,” Lederer said. “We have some team events planned, and I’m looking forward to some dinners. What I’m really looking forward to [is] when it’s over and I get a chance with [our] team that has made this possible to celebrate them.”

Dustin joined the Frontstretch team at the beginning of the 2016 season. 2020 marks his sixth full-time season covering the sport that he grew up loving. His dream was to one day be a NASCAR journalist, thus why he attended Ithaca College (Class of 2018) to earn a journalism degree. Since the ripe age of four, he knew he wanted to be a storyteller.
Motorsports
Early 2026 Daytona 500 favorite slides as NASCAR season nears
DraftKings Sportsbook’s betting odds to win this coming February’s season-opening Daytona 500 at Daytona International Speedway have shifted a number of times since the NASCAR Cup Series offseason began just over a month and a half ago.
From the get-go, Team Penske teammates Ryan Blaney and Joey Logano were listed as co-favorites to win the 68th running of the “Great American Race”, and they were later joined by teammate Austin Cindric, even ahead of two-time reigning race winner William Byron of Hendrick Motorsports.
However, things have changed again over the weekend, and with just over seven weeks to go until qualifying, Cindric is no longer listed as one of the favorites. In fact, his odds haven’t just shifted; he has dropped a bit down the order, as he is no longer even listed third behind Blaney and Logano.
Austin Cindric no longer a Daytona 500 favorite
Blaney and Logano are still listed at +1000, but the 2022 race winner, who nearly won it again in 2025 to break one of Richard Petty’s long-standing Daytona records, is now listed at +1200.
Byron, who had been listed at +1200, has moved up slightly and now finds himself at +1100. No driver has ever won the Daytona 500 three years in a row.
Hendrick Motorsports teammates Kyle Larson and Chase Elliott are listed closely behind at +1400, followed by RFK Racing’s Brad Keselowski, who is expected to be back in time for the race after breaking his right leg, and Joe Gibbs Racing’s Denny Hamlin, the only active three-time winner, at +1600.
Rounding out the top 10 at +1800 are Richard Childress Racing’s Kyle Busch and Joe Gibbs Racing’s Christopher Bell.
Full Daytona 500 betting odds can be found here and are always subject to change.
The 68th annual Daytona 500 is set to be shown live on Fox from Daytona International Speedway beginning at 2:30 p.m. ET on Sunday, February 15, 2026.
Motorsports
Kyle Larson Addresses Possibility of Racing Rolex 24 Again

Getty
WINSTON SALEM, NORTH CAROLINA – FEBRUARY 01: Kyle Larson, driver of the #5 HendrickCars.com Chevrolet looks on prior to practice for the Cook Out Clash at Bowman Gray Stadium on February 01, 2025 in Winston Salem, North Carolina. (Photo by Sean Gardner/Getty Images)
Two-time NASCAR Cup Series champion Kyle Larson has again raised interest in a possible return to the Rolex 24 Hours at Daytona, one of motorsports’ toughest endurance races.
Kyle Larson spoke about the topic during a recent appearance on the Dinner with Racers podcast, where he looked back on his experience at Daytona and explained why the event still matters to him. Larson last raced the Rolex 24 in 2016, but his comments confirmed that the door is not closed on another start if the right situation comes together.
Kyle Larson’s Past Success at Daytona
Kyle Larson’s history with the Rolex 24 began in 2014 and peaked in 2015. That year, he competed with Chip Ganassi Racing alongside Scott Dixon, Tony Kanaan, and Jamie McMurray. Driving a Riley-Ford prototype, the team dominated the race and completed 740 laps to earn the overall victory.
According to Joey Barnes of Motorsport.com, Larson explained that his interest in the race remains strong. “I think at this stage in my career, yeah, I’d do it again, said Kyle.” “I had fun those three years I did it. I didn’t want to keep doing it every year.”
Larson made three total Rolex 24 starts between 2014 and 2016. His overall win in 2015 remains one of the most notable crossover victories by a NASCAR driver in the modern IMSA era.
A Growing List of Commitments
Since his last Rolex 24 appearance, Kyle Larson’s schedule has become much fuller. He currently drives the No. 5 Chevrolet for Hendrick Motorsports and has won NASCAR Cup Series championships in 2021 and 2025. He also competes regularly in dirt racing and co-owns the High Limit Sprint Car series.
Larson acknowledged that managing those responsibilities is harder now than it was earlier in his career. “The offseasons have only gotten busier, Larson said, according to Barnes.” “There are more races and stuff. I go to Australia now, Chili Bowl, and West Coast Midget races. It’s just a lot, and I kind of want time off. But it’s been so long since I ran it that you almost get to the point where you forget a little bit about it, right? And I just remember having a blast doing that race, so I just want to go there and relive it.”
Even with that workload, Larson said being away from the Rolex 24 for so long has made him think about it more. He noted that memories from his earlier starts, especially the enjoyment of the event, still stand out.
What a Return Would Require
While Larson remains open to returning, he made it clear that any entry would need to be competitive. In the same Motorsport.com report, Larson said, “I want to be in the best car.”
Family considerations also play a role. Larson noted that his oldest child was a newborn when he won the race in 2015, and he said being able to share the experience with his kids now would add to the appeal.
The 2026 Rolex 24 is scheduled for January 24–25 at Daytona International Speedway. IMSA is expected to once again feature strong fields across its top classes. For now, no plans have been announced, but Larson’s comments confirm that a return remains a realistic possibility under the right conditions.
Dogli Wilberforce is a sports writer who covers NASCAR, Formula 1 and IndyCar Series for Heavy Sports. With bylines at Total Apex Sports and Last Word on Sports, Wilberforce has built a reputation for delivering timely, engaging coverage that blends sharp analysis with accessible storytelling. Wilberforce has covered everything from major football transfers to fight-night drama, bringing readers the insight and context behind the headlines. More about Dogli Wilberforce
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Motorsports
FIA greenlights pure genius Mercedes 2026 F1 engine
As the Formula 1 world gears up for the revolutionary 2026 regulations, a storm has brewed over Mercedes’ (and reportedly Red Bull’s) approach to the new power unit rules. Headlines scream “loophole” and “cheating,” with fans on social media branding Mercedes as repeat offenders.
–by Mark Cipolloni–
But strip away the hyperbole, and what’s left is a classic tale of F1 at its best: innovative engineering pushing the boundaries of the regulations—exactly within them.
The crux of the issue lies in the 2026 engine rules, which cap the geometric compression ratio at 16:1, down from 18:1 in previous years. This change was intended to simplify designs and attract new manufacturers like Audi. The regulations explicitly state that this ratio is measured under static conditions at ambient temperature—a procedure unchanged from prior rules and approved by the FIA in each manufacturer’s homologation dossier.
Related Article: Formula 1 News: Engine row erupts over ‘alleged’ 2026 compression loophole
Mercedes engineered their power unit to comply precisely with this measurement when cold and stationary. However, like any engine, thermal expansion occurs when it reaches operating temperatures on track. This natural phenomenon can effectively increase the compression ratio during actual running, potentially unlocking extra performance—estimates suggest around 10-13 horsepower, worth 0.3-0.4 seconds per lap on certain circuits.
Rivals Ferrari, Honda, and Audi cried foul, arguing the rule should apply “at all times,” including under hot conditions. They sought clarification from the FIA, fearing an unfair edge for Mercedes-powered teams (Mercedes, McLaren, Williams, Alpine) and Red Bull’s outfits.
Yet the FIA has stood firm: the rules are clear, measurements are at ambient temperature, and no hot-condition checks are mandated. Mercedes developed this in open dialogue with the governing body, receiving reassurance that their interpretation aligns with the wording. Changing the rules now—mere months before homologation—would punish innovation while rewarding those who didn’t spot the opportunity.
This isn’t cheating; it’s brilliance. Formula 1 has always rewarded the sharpest minds who exploit every gray area the regulations allow. Think of Mercedes’ dominant 2014 hybrid era, born from superior interpretation of complex turbo-hybrid rules. Or Brawn GP’s double diffuser in 2009, Red Bull’s flexed wings, or Ferrari’s infamous engine tricks in 2019. The sport thrives on this cat-and-mouse game between engineers and rule-makers.
Calling Mercedes “cheaters” ignores the essence of F1: design genius usually wins. Their engineers outsmarted the field by optimizing for real-world performance while ticking every regulatory box. If rivals missed this thermal dynamic, that’s on them—not Mercedes bending rules, but mastering them.
As engines homologate in early 2026, the grid may face a Mercedes advantage out of the gate. But that’s the thrill of a new era. Protests could fly, rules might tighten for 2027, but for now, this “loophole” highlights what makes Formula 1 unparalleled: the relentless pursuit of advantage through intellect and innovation.
In a sport where milliseconds matter, smarter engineering isn’t controversy—it’s victory.
Motorsports
Merry Christmas to one and all
🎄 Merry Christmas from AutoRacing1.com 🎅
As the holiday season races in, we want to take a moment to thank you for being part of our journey this year. Your passion for motorsports fuels everything we do, and we’re incredibly grateful for your continued support.
From all of us at AutoRacing1.com, we wish you and your loved ones a joyful, peaceful, and high-octane Christmas. May your holidays be filled with warmth, laughter, and plenty of horsepower!
Here’s to a thrilling new year ahead — we can’t wait to cross the finish line with you in 2026.
Merry Christmas and Happy New Year!
🏁
The AutoRacing1.com Team.
Motorsports
Acquisition deal breathes new life into Memphis International Raceway
MILLINGTON, Tenn. (WMC) – The dilapidated Memphis International Raceway will see tires on the track again.
This week, the International Hot Rod Association (IHRA) closed on the property at 5500 Victory Lane, which is also known as the Memphis Motorsports Park.
It’s been closed since 2022 and currently sits empty.
Located in the neighboring City of Millington, the Memphis International Raceway has played a significant role in the national motorsports scene since its opening in the late 1980s.
“This is a special place in American motorsports,” said Darryl Cuttell, CEO of IHRA. “This facility has a deep history in drag racing and stock car competition, and our goal is to honor that legacy while building a strong, sustainable future. We are committed to bringing meaningful racing back to this property while expanding its role as a destination for a wide range of events that serve racers, fans, and the surrounding community.”
Under its new ownership, the track will operate as a multi-use destination for drag racing, car competitions, and more.
“Memphis Motorsports Park has long contributed to tourism and economic activity in Millington and Shelby County, and IHRA’s acquisition represents a positive step forward for the facility and the community. This investment supports the continued use of the track as a regional destination while creating opportunities for local businesses and future growth. The Millington Area Chamber of Commerce looks forward to working with IHRA as this next chapter takes shape,” said Chris Thomas, executive director of the Millington Area Chamber of Commerce.
IHRA officials say facility improvements and operational preparations will begin in the coming days.
An event schedule has yet to be released.
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Motorsports
K1 Speed champions get new route into Porsche series
Photo credit: Porsche
Porsche Motorsport North America is adding an indoor-karting pipeline to its driver development ladder through a new multi-year partnership with K1 Speed, the companies announced. The agreement is aimed at turning K1’s points-based monthly racing structure into a more direct on-ramp for standout drivers to reach Porsche Sprint Challenge North America or Porsche Sprint Challenge USA West.
The arrangement has a public-facing branding component and a competitive incentive. Porsche Motorsport branding will be displayed across all 72 K1 Speed karting centers in the United States, while K1 Speed decals will appear on the front bumper of cars competing in Porsche Carrera Cup North America, Porsche Sprint Challenge North America, Porsche Sprint Challenge USA West, and Porsche Endurance Challenge North America.
At the sporting level, the companies plan to select two drivers from among the top racers who reach K1 Speed’s national competition, one from the teen class and one from the adult class. For those two drivers, the entry fee for a future season in Porsche Sprint Challenge North America or USA West will be waived, according to the announcement.
‟K1 Speed hosts thousands of motorsports enthusiasts each year and all of us at PMNA look forward to connecting with them,” Volker Holzmeyer, President and CEO of Porsche Motorsport North America, said. ‟Whether they are casual fans of motorsport or are searching for a path into professional racing, we are excited to introduce them all to the Porsche Motorsport Pyramid and the opportunities that it offers.”
K1 Speed said its arrive-and-drive model and monthly race series create an accessible starting point, with points earned locally and top finishers advancing to state and then national-level competition. ‟It’s an immense honor for K1 to partner with Porsche Motorsport North America to provide up-and-coming American racers with an extraordinary opportunity,” said David Danglard, CEO and Founder of K1 Speed and K1 Circuit. ‟We built K1 on the belief that future champions start here, and this partnership with Porsche creates a pathway to take them from our indoor tracks to the country’s greatest circuits.”
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