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YMCA of Greater Montgomery to launch new innovative space this fall

MONTGOMERY, Ala. (WSFA) – A brand-new competitive space will make its way to the community this fall, according to the YMCA of Greater Montgomery. The Esports Lounge is a new environment where efforts are to provide safe, engaging, and forward-thinking opportunities for youth and families. The lounge will be a hub for innovation, teamwork, and […]

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MONTGOMERY, Ala. (WSFA) – A brand-new competitive space will make its way to the community this fall, according to the YMCA of Greater Montgomery.

The Esports Lounge is a new environment where efforts are to provide safe, engaging, and forward-thinking opportunities for youth and families.

The lounge will be a hub for innovation, teamwork, and connection. The space will serve as the foundation of a brand new YMCA Esports Program that emphasizes skill-building, leadership, and digital literacy.

Although the lounge is a part of YMCA’s new program, it will also:

  • Host site for high school esports teams.
  • Host birthday parties and special events, offering a fresh and modern party experience.
  • Engaging space for teen collaboration, giving them a positive, structured environment to connect with friends.
  • Provide workshops and training sessions that focus on team-building, communication, and digital skills.
  • Introduce youth to career pathways in technology, game design, and beyond.

“This isn’t just about games—it’s about growth,” said AJ Hernandez, YMCA of Greater Montgomery President & CEO . “We’re creating a space where young people can develop skills that will benefit them far beyond the screen—strategic thinking, collaboration, leadership, and more—all while doing something they love.”

The YMCA of Greater Montgomery’s esports initiative is part of a broader vision to reimagine how youth engage with technology and one another. With plans to host tournaments, invite guest speakers from the gaming and tech industries, and partner with local schools and organizations, the Midtown Esports Lounge aims to become a regional leader in youth-centered, tech-forward programming.

The 32 gaming system lounge will be at the Midtown YMCA on Carter Hill Road. That’s located near Dannelly Elementary and across the street from Johnson Abernathy Graetz High School.

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eSports team coming to Ridgewater in Hutchinson | News

(Hutchinson MN-) Ridgewater College has introduced a new eSports activity on the Hutchinson campus. Launching this fall, the eSports club will give students the opportunity to join competitive gaming teams, participate in tournaments, and develop skills in game strategy, teamwork, and digital media in a newly created gaming lounge. eSports will run as a “club […]

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(Hutchinson MN-) Ridgewater College has introduced a new eSports activity on the Hutchinson campus. Launching this fall, the eSports club will give students the opportunity to join competitive gaming teams, participate in tournaments, and develop skills in game strategy, teamwork, and digital media in a newly created gaming lounge. eSports will run as a “club sport”, similar to Ridgewater’s Clay Target teams. The only eligibility requirement is to be enrolled as a part- or full-time student at Ridgewater. Whether students are seasoned gamers or just beginning, eSports will offer something for everyone. The team will be coached by Ridgewater Instructor Sheldon McKinnon, who says he’s eager to begin recruiting players…

…McKinnon says there is space set up for the eSports team on the Hutchinson Campus…

…McKinnon says proficiency at gaming creates skills students can apply in other areas…

…McKinnon says they will be ready to go this coming fall. Last year, Heidi Olson, Ridgewater Dean of Students, proposed the program to expand student life opportunities for students on the Hutchinson campus. The Hutchinson campus does not have a gymnasium like the Willmar campus, and thus doesn’t host sports like volleyball, basketball and wrestling.

“This is an activity that has grown in recent years,” Olson said. This school year, more than 100 Minnesota high schools and 2,000 Minnesota high school students participated in eSports clubs and teams.Follow the development of the Ridgewater eSports club on the Ridgewater Warrior Athletics website at www.ridgewaterathletics.com.



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Cactus Gaming strengthens its international presence in the iGaming sector through global events

On June 11 and 12, Cactus Gaming will be present at BETEXPO + CONFUT USA, in Miami, where it will participate in the USA Soccer Conference. The event, focused on betting, innovation and soccer, represents a crucial opportunity for the company to present its technological solutions, strengthen ties with the North American market and expand […]

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On June 11 and 12, Cactus Gaming will be present at BETEXPO + CONFUT USA, in Miami, where it will participate in the USA Soccer Conference.

The event, focused on betting, innovation and soccer, represents a crucial opportunity for the company to present its technological solutions, strengthen ties with the North American market and expand its network of contacts in one of the largest global hubs of the sports and digital entertainment industry.

Immediately afterwards, on June 18 and 19, Cactus will participate in the PGS (Peru Gaming Show), in Lima, considered one of the most important fairs in the sector in South America. The presence reinforces the company’s presence in the region and increases its visibility in a strategic market that is constantly growing.

These events are essential to consolidate our international presence and position Brazil as a leader in the iGaming sector. We will showcase the strength of Brazilian technology and seek connections that expand our operations in new territories,” says Cactus CBO, Tiago Silva.

 


The company, which already operates with complete sports betting solutions and management systems, stands out for its ability to adapt to different regulatory and cultural contexts, offering secure, scalable and tailored platforms for each operator.

Participation in the events is also part of Cactus’ global expansion plan, which focuses on strategic partnerships, knowledge exchange and the development of new businesses in emerging and consolidated markets.

Confirmed events in June:

BETEXPO and CONFUT USA – June 11 and 12 | Miami, USA

Event: USA Soccer Conference

Focus: sports betting, innovation, international networking

PGS – Peru Gaming Show – June 18 and 19 | Lima, Peru

Focus: expansion in South America, regional partnerships, iGaming trends

Cactus Gaming is a Brazilian company specialized in the development of technological solutions for the iGaming sector.

With international operations, it offers platforms for sports betting, online casino, operations management, payments and gamification.

The brand stands out for its flexibility, innovation and ability to meet the regulatory demands of different markets with agility and performance.

Source: GMB





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EA Sports College Football 26 release date, platforms, cross-play, features, more

EA Sports College Football 26’s release is right around the corner and will bring in a slew of fresh content for all the fans, featuring Ryan Williams and Jeremiah Smith as cover stars this year. If you’re wondering when it will be released and on which platforms it will be available, whether it will have […]

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EA Sports College Football 26’s release is right around the corner and will bring in a slew of fresh content for all the fans, featuring Ryan Williams and Jeremiah Smith as cover stars this year.

If you’re wondering when it will be released and on which platforms it will be available, whether it will have cross-play support, or not, we’ve got you covered right here.

EA Sports College Football 26 will be released on July 10, 2025. This is for the Standard Edition; however, Deluxe Edition owners can get a three-day early access starting on July 7.

an image of Ryan Williams taking a catch in EA Sports College Football 26
Image by EA

EA Sports College Football 26 comes in two editions: Standard and Deluxe. There’s also a special MVP bundle that packs Madden NFL 26 as a combo.

Here’s a complete rundown of its features and prices:

Edition Price Features
Standard Edition $69.99 College Football 26
College Ultimate Team All Hands Pack
Dynasty Coach Points
Road to Glory Skill Points
Deluxe Edition $99.99 College Football 26
CUT Top Prospect Pack
3-Day Early Access
4600 College Ultimate Team Points
Early Access Solo Challenges
College Ultimate Team All Hands Pack
Dynasty Coach Points
Road to Glory Skill Points
MVP Bundle $149.99 Madden NFL 26 Deluxe Edition
College Football 26 Deluxe Edition
3-Day Early Access
4600 Madden points
Cover Athlete Elite Item
4600 CUT Points

Platforms

Like EA Sports College Football 25, this year’s iteration is only available for current-gen consoles: PlayStation 5 and Xbox Series X/S. PC players will miss out again on all the action, and if you want to play the game, getting a console is the only option for you.

Yes, EA Sports College Football 26 will feature cross-play support across PS5 and Xbox Series X/S. This means that if you own the game on Sony’s console and your friend has the Microsoft counterpart, you two can team up.

If you prefer, you also have the option to disable the feature from the in-game settings on PS5 and the console system settings on Xbox.

These are the game modes that will have crossplay support:

  • Dynasty
  • Road to the College Football Playoff
  • College Football Ultimate Team
  • Play a Friend

EA Sports College Football 26 features:

  • Over 300 real-world coaches
  • High school football in Road to Glory
  • Wear and tear system
  • Stadium Pulse 2.0
  • Trophy room
  • Foundational Football Advancements

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Women’s division to debut in 2026

CEBU CITY, Philippines — A more inclusive and equally thrilling fourth season of the Cesafi Esports League (CEL) is set to unfold in February 2026. Cesafi commissioner Felix Tiukinhoy Jr., announced during the recent induction of new officers led by president Atty. Augusto W. Go, that CEL will now include a women’s division for the […]

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Cesafi Esports League

CEBU CITY, Philippines — A more inclusive and equally thrilling fourth season of the Cesafi Esports League (CEL) is set to unfold in February 2026.

Cesafi commissioner Felix Tiukinhoy Jr., announced during the recent induction of new officers led by president Atty. Augusto W. Go, that CEL will now include a women’s division for the first time.

Since its launch in 2022, marking Cesafi’s return after a long break due to the COVID-19 pandemic, CEL has quickly become one of the league’s most popular sporting events, right alongside basketball and volleyball.

READ:

CEL sets the bar higher for regional esports after season 3 success

Cesafi Esports: UC Main, USC push deeper into MLBB tournament

Faker’s T1 retain League of Legends world title

Under the leadership of tournament director Ryan Abarquez Balbuena, CEL has showcased the region’s deep Esports talent, gaining national attention. It has also served as a stepping stone for several student-athletes who now compete for professional Esports teams in Manila.

This time, the spotlight will expand to shine on promising female players, who may one day follow in the footsteps of the Smart Omega Empress which is the Philippines’ top all-women Mobile Legends: Bang Bang (MLBB) team, composed entirely of Cebuanas.

Balbuena clarified that no Cesafi member school has officially revealed its roster for the women’s division yet, but the excitement is already building.

“Some schools have expressed interest and are currently recruiting players, so they can’t announce their official lineups just yet,” said Balbuena. “But we’re very excited to welcome the women’s division to CEL in Season 4 this coming February.”

The Cesafi Esports League remains the last sport to wrap up every Cesafi season, typically running from February to April. It features two of the country’s most popular titles: MLBB and Valorant.

The addition of the CEL women’s division comes on the heels of another big development: the launch of the Cesafi women’s basketball tournament, which already has four confirmed teams as of this writing.



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RCB is a masterclass in emotional branding, says Puma’s marketing chief

As Royal Challengers Bengaluru lifted their long-awaited IPL trophy in 2025, it wasn’t just the team that won — the brand did too. One of RCB’s closest partners, Puma, has had a ringside view of the brand’s evolution. Virat Kohli may have officially parted ways with Puma, ending his landmark ₹110 crore deal, but his […]

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As Royal Challengers Bengaluru lifted their long-awaited IPL trophy in 2025, it wasn’t just the team that won — the brand did too. One of RCB’s closest partners, Puma, has had a ringside view of the brand’s evolution. Virat Kohli may have officially parted ways with Puma, ending his landmark ₹110 crore deal, but his presence still looms large in the brand’s latest campaign, RCB Shotline.

His continued appearance is likely due to prior filming and possible contractual obligations tied to Puma’s long-standing partnership with the RCB franchise. While Kohli’s personal deal has ended, the brand acknowledged the collaboration warmly, calling it “an outstanding journey.”

In an interview with Storyboard18, Shreya Sachdev, Director-Marketing, PUMA India reflected on why the partnership works, how the title win will reshape the narrative, and what consumer brands can learn from RCB’s emotional branding journey.

The Alignment Wasn’t Just Cricket — It Was Culture

For Puma, picking RCB wasn’t simply about cricket. The brand evaluates partnerships through three key lenses: alignment with brand priorities, mutual value creation, and shared positioning. RCB scored high on all three.

“We are a sports brand. We exist to invest in the sporting ecosystem,” Sachdev said, adding that investing in IPL, especially in a property like RCB, was a no-brainer.

More than just sports, RCB’s values around quality, consistency, and fan-centric storytelling aligned closely with Puma’s own. The brand praised RCB for believing in “world-class experiences” and building a community with care and long-term focus.

“What impressed us,” Sachdev added, “was the fact that RCB doesn’t play safe. They’re open to pushing the envelope — in content, in merchandise, in fan engagement.”

The Title Win Changes Everything — Or Does It?

RCB fans have chanted Ee Sala Cup Namde for over a decade. Now that the cup is finally theirs, how does that change the emotional equation?

According to Sachdev, this moment is as much about the fans as it is about the team. “RCB’s journey has shown us that this is a fandom that is loyal… that sticks by the team no matter what,” they said. The question now is — what do fans want next?

Importantly, Sachdev acknowledged that the emotional narrative of RCB has largely been shaped by its fans — not marketing teams. “Ee Sala Cup Namde is not something RCB put out. It came from the fans. And that says a lot.”

Now, with both IPL and WPL titles in hand, the brand believes RCB is at an inflection point. “It’ll be interesting to see what the expectations are going forward. That long-lost dream has been fulfilled. So where does the energy go now?”

Lessons in Resilience and Relatability for All Brands

While the victory cements RCB’s place in IPL history, the real masterclass according to Sachdev has been in emotional branding.

“RCB is a masterclass in emotional branding,” Sachdev said. “The fact that they went 18 years without a title and still retained such a massive, emotionally invested fan base says everything.”

For consumer brands, there’s a deeper takeaway here. “It’s not just about performance — it’s about narrative, identity, and inclusion. The fans are part of the journey. That kind of brand relatability is gold.”

Authenticity and emotional consistency, Sachdev believes, matter more than short-term wins. “RCB shows how to build through the lows, not just the highs. And how to let your audience co-own the brand story.”



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Helotes esports league teaches gamers, parents protections against online predators, threats

HELOTES, Texas – As summer nears, children and teens may find themselves online gaming more than usual, which is why one e-sports organization is preparing both gamers and their parents on ways to stay safe in online spaces. is also a server that tracks all computers with the ability to stream through Twitch, a video […]

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HELOTES, Texas – As summer nears, children and teens may find themselves online gaming more than usual, which is why one e-sports organization is preparing both gamers and their parents on ways to stay safe in online spaces.

is also a server that tracks all computers with the ability to stream through Twitch, a video live-streaming service popular among video game enthusiasts

Glenn Howard, an Air Force Veteran, owns and operates the business, and he said even though the atmosphere is all about fun, safety is their top priority.

“We make sure that one, parental control is always turned on for children 13 and younger,” Howard said. “If they are 13 and older and they use things like in-game chat, things like that, that they only communicate with people they know. But we teach them to been the lookout for random anonymous messages. Stranger danger, right. It is like if they are going to a grocery store, they know not to talk to anyone they don’t know. That is the same here, just online.”

Not only are the children learning the ins and outs of the tech world, but XP League also holds webinars for parents who aren’t as familiar with gaming spaces, providing safety tips they can practice as guardians.

“We provide parents the tools to understand what are perceptions of dangers and what are actual dangers,” Howard said. “A lot of times, parents don’t truly understand what the threats are out there, and so they tend to overreact or underreact to the wrong things. We want to give them a chance to be effective for their child.”

In addition to the multiple coaches constantly monitoring their gamers’ activities, there is also a server that tracks all computers with the ability to stream through Twitch, a video live-streaming service popular among video game enthusiasts. It allows parents to see their child’s activities anywhere they tune in.

“The more often you teach them early in often to be aware of these threats, the less likely they are to make those horrible mistakes,” Howard said. “It only takes one time to make that that life-changing mistake, and a lot of times those mistakes happen because kids are by themselves. They’re by themselves in their bedrooms on a computer, and they have no guardrails. We provide guardrails, we provide that constant education and awareness.”

If you need to provide your child with a safe and fun way to enjoy the summer months, consider visiting XP League.

Visit their websites for more on the different camps, events and lifelong skills your child could participate in.

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