Swiss sportswear brand On has officially launched the world’s first fully automated production facility using its proprietary LightSpray technology.

Located at the company’s headquarters in Zurich, the new factory brings advanced robotic manufacturing of performance running shoes back to Switzerland.

The LightSpray Factory, unveiled in a ceremony attended by 100 VIPs across business, science, sports, and media, houses four industrial robots capable of producing ultra-light shoe uppers in a single automated process.

The innovation marks a significant shift away from traditional shoe manufacturing methods, which typically require up to 200 manual steps and a global supply chain.

Caspar Coppetti, co-founder of On, says: “It’s innovations like this that have fueled our global success. LightSpray represents Swiss-made innovation at its best – now scaled for the world.”

From lab to factory floor

The LightSpray technology was first introduced during the 2024 Olympic Games in Paris and has since been refined into a scalable, industrial process.

Using a robotic arm and 1.5 km of filament, the system builds a seamless, one-piece upper in just three minutes – reducing both waste and emissions.

Compared to conventional methods, the process cuts CO₂ emissions by 75 percent and simplifies recycling by minimizing the variety of materials used.

The resulting shoe, worn by On-sponsored athletes during the Olympics, weighs just 170 grams and slips on like a sock, without laces or seams.

On partnered with industrial automation firm ABB to develop the robotic platform. According to Coppetti, the system replaces the work of up to 300 factory workers, enabling local, efficient production in a compact footprint.

From prototype to production

The Zurich LightSpray Factory is the result of four years of development by a team of 20 On employees.

The company employs more than 1,100 people at its Zurich headquarters, with over 300 in research and development focused on product innovation, materials science, and sports design.

ETH Zurich president Professor Joël Mesot said in a keynote speech: “Swiss innovation doesn’t just happen. It takes collaboration, education, investment, and a willingness to be bold.”

The company plans to expand LightSpray production to other locations worldwide, though for now, only one shoe model using the technology is available – priced at CHF 360 (approximately $450).

Opening doors to the public

To mark the launch, On is hosting open days at its Zurich headquarters from July 3 to 6. Visitors can explore the LightSpray robots, test the shoes, and attend innovation workshops and panel discussions. The On Labs will be open daily from 11:00 to 18:00 at Förrlibuckstrasse 190.

India Sports Technology Market Report 2025-2033

Attributes and Key Statistics of the India Sports Technology Market Report by IMARC Group:

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Units: USD Million

Market Size in 2024: USD 442.4 Million

Market Forecast in 2033: USD 1,479.2 Million

Market Compound Annual Growth Rate 2025-2033: 13.32%

As indicated in the latest market research report published by IMARC Group, titled “India Sports Technology Market Report by Component (Software, Wearable Devices and Sports Equipment, Services), Technology (Artificial Intelligence/Machine Learning (AI/ML), Internet of Things (IoT), Augmented Reality/Virtuality (AR/VR)), Sports (Soccer, Baseball, Basketball, Ice Hockey, American Football/Rugby, Tennis, Cricket, Golf, Esports, and Others), Application (Tracking, Decision Making and Team Analysis and Management, Analytics and Statistics, Tactics and Simulation, Training, Game Performance Analysis And Injury and Health Analysis), End User (Coaches, Clubs, Leagues, Sports Associations, and Others), and Region 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

Market Size & Future Growth Potential:

India sports technology market size reached USD 442.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,479.2 Million by 2033, exhibiting a growth rate (CAGR) of 13.32% during 2025-2033.

Core Factors Driving Market Trends:

The Indian sports technology market is expanding dramatically, driven by the rising commercialization of sports, increased fan engagement, and the increased usage of data-driven choice-making in sporting activities. Essentially, the rapid growth in local leagues like the Indian Premier League (IPL), Pro Kabaddi League, and Indian Super League (ISL) has elevated the demand for real-time analytics, performance monitoring, and fan-centric digital platforms. Additionally, coaches and teams are increasingly utilizing wearables, GPS, and video analysis software to optimize the performance of players, minimize injuries, and devise strategies.

Furthermore, the growing popularity of esports and fantasy sports in India is leading to increased demand for immersive technologies such as AR/VR, AI-based gaming platforms, and mobile-first experiences, revolutionizing fan engagement with sports. Besides this, increasing smartphone penetration and low-cost internet is increasing fan interaction on OTT platforms, interactive mobile applications, and social media, and encouraging sports franchises to invest in digital infrastructure.

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Additionally, the higher involvement of private investors and international technology firms in Indian sports franchises is fueling innovation across broadcasting, tickets, merchandising, and stadium experiences. Also, the initiative by the Indian government to encourage sporting activities through initiatives such as Khelo India and the establishment of sports academies is creating space for intelligent training solutions, virtual coaching, and talent hunting technology. Besides, youth interest in fitness and wellness is fueling consumer consumption of smart wearables, fitness applications, and gamified fitness platforms connected with AI and IoT. Apart from this, innovation in sports medicine and rehabilitation technology is facilitating quicker recovery and customized treatment for athletes, yet again boosting the contribution of tech in sports ecosystems.

Additionally, educational institutions and start-ups are coming together to develop local sports tech solutions, ranging from AI coaches to performance prediction algorithms, making the industry more vibrant and inclusive. Furthermore, the innovation in the form of smart stadiums with facial recognition, contactless payments, and real-time analytics is transforming the live event experience across India. Finally, increasing brand sponsorship, digital marketing, and influencer-led campaigns are stimulating tech-enabled storytelling and fan loyalty initiatives. Together, a combination of sporting aspirations, digital innovation, policy support, and technology-aware consumers is driving India sports technology market towards a dynamic and high-growth phase.

Comprehensive Market Report Highlights & Segmentation Insights:

Component Insights:

• Software

• Wearable Devices and Sports Equipment

• Services

Technology Insights:

• Artificial Intelligence/Machine Learning (AI/ML)

• Internet of Things (IoT)

• Augmented Reality/Virtuality (AR/VR)

Sports Insights:

• Soccer

• Baseball

• Basketball

• Ice Hockey

• American Football/Rugby

• Tennis

• Cricket

• Golf

• Esports

• Others

Application Insights:

• Tracking

• Decision Making and Team Analysis and Management

• Analytics and Statistics

• Tactics and Simulation

• Training

• Game Performance Analysis and Injury and Health Analysis

End User Insights:

• Coaches

• Clubs

• Leagues

• Sports Associations

• Others

Regional Insights:

• North India

• West and Central India

• South India

• East and Northeast India

Top Players Analysis:

The report provides a detailed analysis of the competitive environment. It covers various aspects such as market structure, positioning of key players, top strategies for success, a competitive dashboard, and a company evaluation quadrant. Furthermore, the report includes comprehensive profiles of all major companies.

Key highlights of the Report:

• Historical Market Performance

• Future Market Projections

• Impact of COVID-19 on Market Dynamics

• Industry Competitive Analysis (Porter’s Five Forces)

• Market Dynamics and Growth Drivers

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

• Market Ecosystem and Value Creation Framework

• Competitive Positioning and Benchmarking Strategies

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Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.

• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.

• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise

• Robust Research Methodology

• Insightful Data-Driven Analysis

• Precise Forecasting Capabilities

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.

Over the years, sports media have evolved significantly. From newspapers to radio broadcasts, technology has allowed for the expansion of media platforms for fans. Sports fans today engage with various platforms, combining digital content and traditional viewing for a top-notch sports coverage experience.

At Coloradobettinghub.com, fans get real-time updates, personalized experiences, and competitive odds for major sports leagues. Read on to find out how Colorado Betting Hub explores the media habits of sports fans.

Age and Preferences Shape Consumption

Sports fans are of all ages, and different generations prefer different sports and leagues. For example, sports fans in Colorado are fans of home teams like the Nuggets, Broncos, Avalanche, and Rockies. While coverage of major teams is available through all media channels, younger generations have different preferences. Some like to stay up to date on MMA or NASCAR, which is where social media platforms come into play.

Younger fans are increasingly using digital platforms for sports information, with 62% preferring social media and 39% using apps. Older fans, however, still rely on television and newspapers.

Sports preferences also influence how fans access information, with Kansas City Chiefs fans watching live TV and highlights, while NBA fans engage through social media, with half using live streams and mobile apps. Both professional leagues see many fans using these platforms.

The Role of Social Media

Sports fans can connect with others through social media to discuss gams, engage with teams, and even get tips on placing bets. Platforms like Instagram and TikTok are popular for those seeking real-time updates. With social media platforms, there is more interaction since fans can find quizzes, polls, and engaging content that will boost engagement. Social media also allows fans to connect with others, which helps to create a community of fans that support the same teams and players.

Social media’s popularity is largely due to its accessibility, as many people use smartphones, tablets, and home computers. This allows fans to stay connected and receive the latest sports updates instantly.

Social media also serves as a great marketing option, with many leagues like the NBA and NHL having social media pages involving fans and providing user-generated content. Major sports teams in the United States have social channels where relevant news is posted.

Digital Platforms Dominate

There are many ways in which digital platforms are used by modern sports fans. These platforms have shaped how fans receive information and interact with others. The internet is the main way in which today’s fans get sports updates and details. All diehard fans use the internet to access content and get the latest news. While this is the top choice for digital access, others are used by thousands.

• Online Video: Many fans watch videos about sports online. Online videos provide highlights, interviews, commentaries, and analysis.
• Mobile Apps: Those who like to place bets benefit from mobile apps. These are always available and provide real-time stats and scores. These apps cover all types of sports, from professional leagues to niche sports like darts or curling.
• Streaming Services: This is one of the newer media options, offering personalized viewing services. Platforms such as ESPN+ are used by thousands of fans in Colorado.

New Technology Entering the Market

Technology has always played a role in how fans consume content. With various media sources, there is an option for everyone. While some prefer traditional options like newspapers and television, digital content and social media have quickly become top options. Both of these rely heavily on technology. There have been some great tech trends that affect how fans get content.

AI-Driven Personalization is one emerging technology that is transforming sports media and broadcasting. Through AI, fans can receive personalized highlights and content based on their sports preferences. AI also plays a role in online sports betting as it is used to collect stats and information to provide real-time updates.

Immersive technologies like AR and VR are enhancing fan experiences with virtual stadium tours and real-time data overlays. Live streaming, a popular media source, allows fans to watch games on PCs or mobile devices and allows in-play wagering, enhancing the betting experience.

Habits Continue to Change

No matter how fans in Colorado choose to get their information, habits will always be changing. With the introduction of live streaming and the popularity of social media, today’s fans rely on technology to get content, betting tips, and updates. As the industry expands, sports media will continue to entertain fans and audiences by offering choices on how to access content. Modern fans want near-instant updates, which is why we have seen a rapid growth in sports media via social media and digital content.

By ALI SWENSON, Associated Press

NEW YORK  — A controversial bid to deter states from regulating artificial intelligence for a decade seemed on its way to passing as the Republican tax cut and spending bill championed by President Donald Trump worked its way through the U.S. Senate.

But as the bill neared a final vote, a relentless campaign against it by a constellation of conservatives — including Republican governors, lawmakers, think tanks and social groups — had been eroding support. One, conservative activist Mike Davis, appeared on the show of right-wing podcaster Steve Bannon, urging viewers to call their senators to reject this “AI amnesty” for “trillion-dollar Big Tech monopolists.”

The college athletics world is changing and changing very fast. We are in a new world of money where athletes are paired with Name, Image & Likeness (NIL), and the transfer portal has essentially become professional sports free agency.

Universities are always looking for a way to bring in as much revenue as they can to fund their big programs like football and basketball, but it’s also important to spread the money around as well to other programs to be able to compete, and in Virginia Tech’s case, the ACC.

Soaring to Glory got creative and posted some funny corporate sponsors for some of the top programs in the country, which got us thinking, which corporate sponsors with be a perfect fit for Virginia Tech? We asked ChatGPT to provide us with some corporate sponsors that would be great fits, and this is what it came up with. Boy, some are these would be absolutely perfect. Here is what ChatGPT came up with, and again, this is all for fun.

1. Hokie Home Repair

Slogan: “Fixing your house faster than a Hokie can score!”

2. Gobblers’ Gadgets

Slogan: “Where tech meets turkey, and innovation is always on the menu!”

3. Techie T-Shirts

Slogan: “Wear your pride, even if it’s a little wrinkled!”

4. Hokie Hydration Station

Slogan: “Quenching thirsts since the dawn of time—well, at least since last season!”

5. Lane’s Lawn Care

Slogan: “Making your yard look as good as our game day field!”

6. Hokie Hilarity Comedy Club

Slogan: “Where the only thing funnier than our jokes is our rivalry!”

7. Beamer’s BBQ Sauce

Slogan: “Slather it on like we slather on the wins!”

8. Nerdy Nibbles Snack Co.

Slogan: “Fueling your brain and your belly for finals and football!”

9. Gobblers’ Go-Karts

Slogan: “Race to the end zone—just don’t forget to signal!”

10. Tech Tonic Spa

Slogan: “Relaxation for stressed students after a tough game!”

Now, which one would be you favorite?