Technology

ZetrOZ Systems Supports the Next Generation of Physician-Scientists with Sponsorship of the Orthopaedic Foundation’s Medical Immersion Program

The inventor of sustained acoustic medicine and the sam® wearable ultrasound technologies support students at an internationally known summer program and funds student and professional research through its STEM Scholarship Program. TRUMBULL, Conn., June 10, 2025 (Newswire.com) – ZetrOZ Systems, inventor of sustained acoustic medicine and the sam® wearable ultrasound device, is supporting the next […]

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4 weeks ago

June 10, 2025

Your Sports Nation

TRUMBULL, Conn., June 10, 2025 (Newswire.com)
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ZetrOZ Systems, inventor of sustained acoustic medicine and the sam® wearable ultrasound device, is supporting the next generation of medical science through its sponsorship of the Orthopaedic Foundation’s Manhattan Medical Immersion Camp, a world-class hands-on program for aspiring physicians and medical researchers.

The Orthopaedic Foundation created the camp to provide high school and college students with the opportunity to explore a broad spectrum of medical specialties and alternative fields within healthcare, including biomedical engineering and medical devices.

ZetrOZ Systems CEO George K. Lewis, PhD, a biomedical engineer, is a member of the Foundation’s board of directors and has served on the faculty of the Medical Immersion Camp. “It is an honor to be part of the Orthopaedic Foundation’s Medical Immersion Camp and to be able to show these ambitious students how technological innovations like sustained acoustic medicine evolved out of the lab and how the sam® devices are changing the way we treat soft tissue injuries,” Lewis said.

Sustained acoustic medicine is a long-duration, continuous, multi-hour, high frequency ultrasound treatment that reduces inflammation, increases blood vessel diameters, and improves blood flow. That increases oxygenated hemoglobin at the site and removes cytokine enzymes and cellular waste, with the result of more rapid healing and reduced pain.

The treatment has been extensively studied in over 30 clinical trials for treating chronic soft tissue injuries, and through millions of treatments provided annually to patients across the United States.

Dr. Stephanie Petterson, the Orthopaedic Foundation’s director of research and clinical education program director. “One of the goals of the Medical Immersion Camp is to have students examine the field of medicine from many perspectives, including regenerative and sports medicine and physical therapy,” she said. “Sustained acoustic medicine is an important, emerging treatment in those fields, helping patients recover without surgery and or the use of potentially addictive pain medication.”

The technology behind ZetrOZ Systems’ sam® wearable ultrasound devices is defined in 48 U.S. and global patents and has been cleared by the U.S. Food and Drug Administration for home use in treating soft-tissue injuries.

ZetrOZ Systems is also supporting medical students and professionals with its second $20,000 STEM Scholarship Program. To help this generation of researchers achieve their goals, ZetrOZ Systems is providing four $5,000 scholarships to students or healthcare professionals in support of their educational or research expenses.

Applicants are required to write a 1,200-word essay on the global healthcare advancements in healing soft tissue injuries, addressing new medical technologies, mechanobiology applications and emerging clinical research trends worldwide, and a 250-word letter on their plans for the scholarship funds should they be selected as a recipient.

Applicants should submit those written pieces, as well as a current transcript of undergraduate and/or graduate studies and two professional references, to info@samrecover.com by July 31, 2025. Winners will be announced in September and October.

ZetrOZ Systems’ support of healthcare students and researchers aligns with its mission of developing innovations in medical science. For more information on ZetrOZ Systems and the revolutionary sam® wearable ultrasound device, please visit https://zetroz.com/ and www.samrecover.com.

For more information on the Orthopaedic Foundation, please visit https://ofals.org/.

About ZetrOZ Systems

ZetrOZ Systems is leading healing innovations in sports medicine, developing wearable bioelectronic devices to deliver sustained acoustic medicine (sam®). Researched and funded by the federal government, ZetrOZ is built on the proprietary medical technology of 48 patents and is the exclusive manufacturer and developer of the sam® product line, designed to treat acute and chronic musculoskeletal conditions.

About the Orthopaedic Foundation

Born of the need to promote and encourage research and education in the field of orthopaedics and sports medicine, the Orthopaedic Foundation was established in 2002 with a focus on innovation to manage osteoarthritis and other musculoskeletal diseases, prevent injury to individuals across the spectrum of activity, and develop minimally invasive treatments with shorter recovery times, to keep people active and pain-free.

Source: ZetrOZ Systems

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Technology

Bob Costas talks sports media on ‘Meet the Press’

HOF broadcaster Bob Costas said “sports is coming at people, if they want to access it, from so many different directions,” as tech companies like Amazon, Apple and Netflix get into live sports. Costas, appearing today on NBC’s “Meet the Press,” said, “Information and enjoyment in one way or another are coming at people from […]

Published

2 hours ago

July 6, 2025

Your Sports Nation

HOF broadcaster Bob Costas said “sports is coming at people, if they want to access it, from so many different directions,” as tech companies like Amazon, Apple and Netflix get into live sports. Costas, appearing today on NBC’s “Meet the Press,” said, “Information and enjoyment in one way or another are coming at people from so many different directions that even network television, which is still at the center of it, but it doesn’t own it, it doesn’t have the complete primacy that it once had.” Costas said that sports being so accessible today “does diminish it to some extent,” as “much of it is, for at least some portion of the audience, transactional now.” Costas touched on gambling and how the growth of sports betting means fans have a “different relationship to how that game plays out than if you’re just rooting for your team.” Costas said when he called games on MLB Network or Turner, he “refused to read the gambling promos.” Costas: “There’s an insidious aspect to it that I didn’t want to be part of.”

Other highlights from Costas’ interview:

On the intersection of politics and sports: “Anyone who says that politics has no place in sports has to be abysmally unaware of the history here. Because until fairly recently in our nation’s history sports and some aspects of entertainment have been the only avenues … that were broadly accessible to people of color or where someone like Billie Jean King could make a larger statement about women’s rights, not just within sports.”
On if he misses broadcasting: “I don’t miss what I used to do. I think I can still be effective and still enjoy it in an emeritus role. … I’ve had more than enough times at bat, and many years ago I passed the baton. And I’m generally satisfied and gratified with what my career has been” (“Meet the Press,” NBC, 7/6).

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Technology

$100 Million Signing Bonus for Me, Layoffs for You, Big Tech’s Divide

Hundred-million-dollar pay packages aren’t just for the Shohei Ohtanis and Cristiano Ronaldos of the world anymore. In Silicon Valley, nine-figure pay days are reportedly now being floated to the world’s top talent as the race to own AI enters a new frenzied stage. Meta has made at least 10 high-pay offers of up to $300 […]

Published

3 hours ago

July 6, 2025

Your Sports Nation

Meta has made at least 10 high-pay offers of up to $300 million over four years to top OpenAI researchers for what it’s calling its Superintelligence Lab, Wired reported this week. Sam Altman claimed in June that OpenAI workers had been offered $100 million signing bonuses to jump ship. Meta spokesman Andy Stone called news of the reported pay “untrue,” saying “the size and structure of these compensation packages have been misrepresented all over the place.”

Whatever the actual figures are, it seems a select few researchers could see bank account balances that rival or surpass CEOs at other Big Tech companies — and they would out-earn other tech workers by numbers that are hard to envision. (A BI analysis of Meta’s federal filings last week found that software engineers at the company can make up to $480,000 in base salary.) A former Meta engineer who still works in the tech industry told us that as “top tech talent is finally being treated like top sports” many of tech’s rank and file workers are filled with resentment and jealousy, “especially amongst folks that have been in the industry a while.”

Demand for AI experts far outpaces the supply. Whatever enticing salaries Meta is actually offering must be outsized enough that they tempt people to abandon the sleek, hotbed of AI innovation to take on the task of bringing Meta, a company that bet everything on the metaverse, through yet another rebrand. To achieve Mark Zuckerberg’s dream of building a personalized AI for everyone, Meta no doubt needs to open its wallet.

Zuckerberg seems to be testing now how many zeros he needs to put on a check to get people to come play for his team. But perhaps more than anything, the eye-popping salaries underscore how the divide between top AI talent and the rest of us is becoming not just a gap, but a chasm.

“It doesn’t make sense for engineers, no matter how experienced and with great credentials, to make NBA players’ salaries,” says Natalia Luka, who studies economic sociology, organizations, and science and technology at University of California, Berkeley. The “exorbitant sums” that tech companies are paying, “not just for AI engineers, but also the computing power, the data centers, all of those costs,” she says, is putting enormous “pressure on them to cut costs elsewhere.”

“There’s this existential dread going around that the field is fundamentally changing,” says a former Meta engineer.

Just as top AI employees have humungous offer letters sent their way, thousands of tech employees are watching their job security crumble. Microsoft announced last week that it will lay off 9,000 workers (with the sales and Xbox divisions among those affected), bringing the total number of cuts at the company so far this year to about 15,000. These come as tech companies have spent nearly three years culling their ranks after overhiring and hoarding talent during the height of the Covid-19 pandemic. More than 600,000 tech workers have lost their jobs since Layoffs.fyi started tracking cuts in the industry in 2022. Tech jobs overall, however, have continued to grow, and are expected to do so twice as fast as other sectors over the next decade, according to a new report from CompTIA, a trade association for the IT industry.

Still, the disparity has alarmed many. “There’s this existential dread going around that the field is fundamentally changing, and the new entrants have had the rug pulled from under them as most companies are only hiring senior folks,” the former Meta engineer told us. While that “makes sense in the short term,” the person added, they fear it “is only going to make it impossible for them to grow the next generation of senior engineers.”

Some Meta insiders are deeply cynical about the new “Superintelligence” organization led by 28-year-old Alexandr Wang and recent hires from OpenAI and DeepMind. Screenshots from a group of Meta employees on Blind shared with Business Insider show one employee calling the new group “marketing BS to feed the media.” Some are concerned that Meta’s current GenAI org will be sidelined or laid off, with one post asking, “Should I switch away from GenAI? I feel like we’re all going to get fired.”

Companies everywhere have increasingly made investments and pivots to AI over the past few years, and other workers have been cut to foot the bills. Meta bought nearly half of Scale AI last month for $14 billion. Big Tech companies from Google to Meta have boasted about the ways they’re using AI to write code and become more efficient, all while the career ladder for entry-level software engineers topples. “You probably have to assume that just given the intense focus on all things AI right now, that it does diminish other potential areas of innovation, other potential investments, and by extension, it probably is going to diminish other workers in some capacity,” says Tim Herbert, chief research officer at CompTIA.

The concurrent battle between Meta and OpenAI over the industry’s most elite talent is far from the only one — companies are willing to pay more for AI talent at much lower levels, too. As of April 2024, entry level AI engineers made about 8.5% more than other engineers, according to Levels.fyi. Mid- and senior-level engineers earn about 11% more than similarly experienced engineers not working directly on AI. Demand for AI skills has grown by 21% annually since 2019, according to management consulting firm Bain & Company.

Not everyone is mad about the pay gap. A current engineer in Meta’s GenAI org told us they believe most people at the company understand the rationale, and even support it. “I cannot produce that kind of impact and hence do not deserve that kind of compensation,” they said. “I think most Meta employees are pretty much on board with this. If this team delivers disproportionately, we all benefit via stocks.”

The rush for AI talent isn’t so different from other eras of rapid tech innovation, where few have the skills to perform highly sought after work, says Sonny Tambe, a professor at the Wharton School of the University of Pennsylvania. “What’s different now is that the pace is much faster and there could be outsized rewards for companies who win this market, so the stakes are unusually high,” Tambe says. “AI companies don’t have time to wait for the talent pool to expand, and so the effect is more pronounced.”

Experts are skeptical that superstar athlete salaries will become the new norm for top AI talent; as more people are trained to lead generative AI teams, this may even become a passing fad. “The market is going to adjust in terms of having credentialed people who can do this kind of work,” Luka says. “Right now, it really is a fairly select group that knows how to run these giant AI systems.”

While we wait for more AI experts to emerge, there seems to be a two-tier system splitting inside Meta. Workers on Blind are describing Superintelligence recruits as “the chosen few.” One employee sarcastically noted that those working in the GenAI org will “get to label data for minimum wage.” Another noted, “Only a select few will get promoted… this is the era of elite internal poaching.” Tech companies will still need to invest in other areas to move their goals forward. For now, it’s a great time to be one of the few brightest brains on AI.

Amanda Hoover is a senior correspondent at Business Insider covering the tech industry. She writes about the biggest tech companies and trends.

Pranav Dixit is the Meta Correspondent at Business Insider based in the San Francisco Bay Area.

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Technology

Samsung Galaxy Watch introduces new tools to support healthy habits

Samsung has unveiled new health-focused features for its Galaxy Watch series, designed to help users develop better daily habits through sleep, heart health, fitness, and nutrition tools. “Sleep remains a cornerstone of our approach to health, as it influences physical and mental well-being, social relationships, and even work performance,” said Dr. Hon Pak, senior vice […]

Published

7 hours ago

July 6, 2025

Your Sports Nation

Samsung has unveiled new health-focused features for its Galaxy Watch series, designed to help users develop better daily habits through sleep, heart health, fitness, and nutrition tools.

“Sleep remains a cornerstone of our approach to health, as it influences physical and mental well-being, social relationships, and even work performance,” said Dr. Hon Pak, senior vice president and head of Digital Health Team, Mobile eXperience, Samsung Electronics.

The new features, part of the One UI 8 Watch, will be available first through a beta program, which started in June for a limited number of Galaxy Watch users.

Among the tools is Bedtime Guidance, which analyzes sleep patterns and lifestyle to recommend an optimal bedtime. It helps users maintain consistent schedules, even after periods of irregular sleep. Another feature, Vascular Load, tracks the stress on the vascular system during sleep, offering insights into cardiovascular health and related habits.

For fitness, the Running Coach analyzes performance with a 12-minute run, then designs a personalized training plan to help runners safely reach their goals, from 5Ks to full marathons.

To support healthy aging, the Galaxy Watch also introduces the Antioxidant Index. This feature measures carotenoids, antioxidants stored in the skin, in just five seconds using the device’s BioActive sensor.

Samsung said the tools aim to motivate users with instant feedback, showing the immediate impact of their behaviors while encouraging long-term changes.

Get the latest before it trends. Follow Back End News on LinkedIn, Facebook, X, YouTube, and TikTok for updates and in-depth coverage across the tech and security landscape.

Technology

Top 100 Fashion Trends in July

Why it is the topic trending: July Fashion Trends Highlight Cross-Industry Collaborations and Tech-Driven Personalization The fashion trends for July 2025 reveal a fusion of collaborations across different industries, cultural narratives woven into designs, and the integration of technology for personalized experiences. This month’s trends showcase an evolving fashion and beauty landscape that values both […]

Published

14 hours ago

July 6, 2025

Your Sports Nation

Why it is the topic trending: July Fashion Trends Highlight Cross-Industry Collaborations and Tech-Driven Personalization

The fashion trends for July 2025 reveal a fusion of collaborations across different industries, cultural narratives woven into designs, and the integration of technology for personalized experiences.
This month’s trends showcase an evolving fashion and beauty landscape that values both form and function.
The highlights point towards a future where self-expression in fashion goes beyond surface aesthetics, incorporating meaning, technology, and innovative design.

Overview: July’s Fashion Scene Embraces Sporty Functionality, Playful Novelty, and Personalized Tech

The fashion landscape of July 2025 is marked by a dynamic interplay of unexpected collaborations and technological advancements aimed at enhancing personal style and identity. From the seamless blend of high-performance sportswear with refined tailoring to whimsical pizza-inspired jewelry and AI-powered personalized fragrances, this month’s trends signal a move towards fashion that is not only stylish but also functional, meaningful, and increasingly tailored to the individual.

Detailed findings: Sportswear Meets Couture, Pizza Inspires Jewelry, and AI Creates Bespoke Scents Lead July’s Fashion Innovations

Veronica Beard x HEAD Sportswear: A limited-edition capsule collection blending refined tailoring with high-performance athletic wear for a modern, active lifestyle.
Wanderlust + Co and Rubirosa: A collaboration debuting pizza-inspired jewelry, transforming a playful concept into wearable art.
Saks Fifth Avenue: Created immersive window displays for the third season of And Just Like That, merging fashion, narrative, and digital design for experiential merchandising.
isima: A Latin-rooted haircare brand founded by Shakira, launched exclusively at Ulta Beauty, offering a science-forward, holistic approach to hair health.
H&M x Chupa Chups: A confectionery-inspired beauty line combining fashion and beauty with a playful, sweet aesthetic.
Eastpak’s ‘Jean-Michel Basquiat Collection’: Fashion accessories fusing style with modern art through the iconic works of Jean-Michel Basquiat.
Generation by Osmo: The first AI-powered fragrance house using olfactory intelligence to create hyper-personalized scent profiles.

Key success factors of product (trend): Collaboration, Innovation, Personalization, and Cross-Industry Fusion

Strategic Collaborations: Partnerships between brands from different sectors (fashion and sportswear, jewelry and restaurants, fashion and art, beauty and technology) create novelty and reach new audiences.
Technological Integration: The use of AI for personalized fragrance creation showcases the increasing role of technology in the fashion and beauty industries.
Emphasis on Personalization: The trend towards hyper-personalized scents reflects a growing consumer desire for products tailored to individual preferences.
Blending Functionality and Style: The Veronica Beard x HEAD collaboration highlights the importance of versatile clothing that meets the demands of a modern, active lifestyle without sacrificing style.
Nostalgia and Playfulness: The pizza-inspired jewelry and confectionery beauty line tap into elements of whimsy and nostalgia, offering unique and memorable products.

Key Takeaway: July Fashion Trends Showcase a Fusion of Function, Novelty, Personalization, and Cross-Industry Creativity.

Main trend: Cross-Industry Fusion and Personalized Experiences Define Fashion’s Evolution

Description of the trend (please name it): The Interconnected Style: This trend describes the growing interconnectedness of the fashion and beauty industries with other sectors like sports, food, art, and technology, leading to innovative collaborations and personalized offerings that cater to multifaceted consumer identities.

What is consumer motivation: Consumers Seek Versatility, Self-Expression, and Unique Products Tailored to Their Needs

Demand for Multifunctional Products: Consumers appreciate clothing and accessories that can seamlessly transition between different aspects of their lives, such as work and fitness.
Desire for Individuality: There’s a strong consumer desire to express their unique identity and preferences through fashion and beauty choices.
Seeking Novel and Engaging Products: Collaborations and tech-driven innovations offer consumers new and exciting products that stand out from traditional offerings.
Value for Personalization: Products and experiences that are tailored to individual needs and preferences, like personalized fragrances, resonate strongly with consumers.

What is driving trend: Shifting Lifestyles, Technological Advancements, and Desire for Authentic Expression

Increasingly Active Lifestyles: The demand for functional yet stylish clothing reflects a shift towards more active and dynamic lifestyles.
Rapid Technological Development: Advancements in AI and digital design are enabling new forms of personalization and product innovation in fashion and beauty.
Emphasis on Individuality and Self-Expression: Contemporary culture places a high value on personal expression, and fashion serves as a key outlet for this.
Blurring of Industry Lines: The traditional boundaries between different industries are becoming increasingly blurred, fostering collaborations and cross-pollination of ideas.

What is motivation beyond the trend: Connecting with Culture, Embracing Nostalgia, and Seeking Convenience

Connection to Cultural Moments: Collaborations tied to specific cultural events or trends (like And Just Like That) allow consumers to engage with these moments through fashion.
Nostalgic Appeal: Playful and whimsical designs, like pizza jewelry or confectionery beauty lines, can evoke feelings of nostalgia and fun.
Streamlined Consumption: Ready-to-wear collections and accessible collaborations offer convenient ways for consumers to stay on-trend without extensive effort.

Description of consumers article is referring: Modern, Active Individuals, Fashion Enthusiasts, and Tech-Savvy Beauty Lovers

Individuals with a modern, active lifestyle.
Beauty lovers interested in science-backed haircare.
Consumers drawn to whimsical and playful fashion items.
Those interested in experiential merchandising and the intersection of fashion and narrative.
Consumers seeking hyper-personalized beauty products using AI.
Individuals who appreciate fusion of fashion and modern art.

Consumer Profile: Versatile Individuals Valuing Functionality, Personal Expression, and Innovation

Conclusion: Based on the article, the consumers driving these July fashion trends are likely versatile individuals who lead active lives and appreciate clothing that blends style with functionality. They are also fashion enthusiasts who value self-expression through unique and sometimes whimsical pieces, and tech-savvy consumers interested in personalized beauty experiences powered by artificial intelligence.

Who are them: Individuals with active lifestyles, fashion-forward consumers, art enthusiasts, and those interested in personalized beauty and technology.
What kind of products they like: Versatile clothing suitable for various activities, unique and expressive accessories, science-backed beauty products, and personalized tech-driven beauty solutions.
What is their age?: Likely a broad age range, from younger consumers drawn to playful trends and technology to older individuals appreciating functional style and quality.
What is their gender?: Not specified in the article; the trends cover a range of styles and products that could appeal across genders.
What is their income?: Likely spans various income levels, given the range of brands and products mentioned, from accessible collaborations to luxury retail experiences.
What is their lifestyle: Includes individuals who are active, value self-expression, are engaged with current trends, and may incorporate technology into their fashion and beauty routines.
What are their shopping preferences in the category article is referring to: They are likely to shop across different retail channels, from high-performance sportswear brands to luxury department stores and online beauty platforms.
Are they low, occasional or frequent category shoppers: Likely frequent shoppers in the fashion and beauty categories, staying updated on new releases and trends.
What are their general shopping preferences-how they shop products, shopping motivations: They might be influenced by brand collaborations, unique designs, technological innovations, and a desire to find products that reflect their personal style and values.

Conclusions: July Fashion Highlights a Dynamic Interplay of Function, Novelty, and Personalization

The July 2025 fashion trends underscore a dynamic and evolving industry that is increasingly influenced by cross-industry collaborations and technological advancements. Consumers are seeking versatile clothing that fits their active lifestyles, expressing their individuality through unique and sometimes whimsical designs, and embracing personalized beauty solutions powered by technology. This blend of functionality, novelty, and personalization reflects a fashion landscape that prioritizes both style and substance.

Implications for brands: Embrace Collaboration and Technological Integration for Innovative Offerings

Seek Cross-Industry Partnerships: Explore collaborations with brands from different sectors to create unique and appealing products that reach new audiences.
Integrate Technology for Personalization: Consider leveraging AI and other technologies to offer personalized fashion and beauty experiences.
Focus on Versatility and Functionality: Design clothing and accessories that cater to the demands of modern, active lifestyles.

Implication for society: Fashion Becomes More Inclusive, Diverse, and Reflective of Multifaceted Identities

Breaking Down Traditional Boundaries: Collaborations and cross-industry influences help to break down traditional fashion boundaries.
Celebrating Individuality: The emphasis on personalization allows for greater expression of diverse identities through fashion choices.

Implications for consumers: More Unique, Functional, and Personalized Fashion and Beauty Options Available

Wider Variety of Styles: Consumers have access to a broader range of fashion and beauty products that cater to diverse tastes and needs.
Products Tailored to Individual Preferences: Technology enables more personalized experiences in areas like fragrance.
Functional Clothing for Active Lifestyles: Blends of tailoring and athletic wear provide stylish yet practical options.

Implication for Future: Expect Continued Convergence of Fashion, Technology, and Other Industries

Further Integration of AI and Wearable Tech: Technology will likely play an even greater role in fashion and beauty, from personalized recommendations to interactive garments.
More Unexpected Collaborations: The trend of cross-industry partnerships is expected to continue, leading to further innovation.

Consumer Trend (name, detailed description): Hybrid Style: Consumers are increasingly embracing hybrid styles that blend elements from different categories, such as athletic wear with tailoring, reflecting their multifaceted lives and desire for versatility.

Consumer Sub Trend (name, detailed description): Tech-Enhanced Beauty: The integration of technology, particularly artificial intelligence, into beauty products and services is growing, offering personalized and innovative solutions.

Big Social Trend (name, detailed description): The Blurring of Industry Lines: Traditional boundaries between industries are becoming increasingly fluid, leading to more collaborations and integrated product offerings.

Worldwide Social Trend (name, detailed description): The Global Pursuit of Personalization: Across the world, consumers are seeking products and experiences that are tailored to their individual needs and preferences.

Social Drive (name, detailed description): The Desire for Self-Expression and Individuality Through Fashion

Learnings for brands to use in 2025: Embrace Convergence, Personalization, and Functional Design

Seek Unexpected Partnerships: Look for collaboration opportunities outside of the traditional fashion industry.
Invest in Technological Innovation: Explore how AI and other technologies can enhance your products and customer experiences.
Design for Versatility: Create products that can adapt to various aspects of consumers’ lives.

Strategic Recommendations for brands to follow in 2025: Fuse, Personalize, and Perform: Fashion and beauty brands should prioritize cross-industry collaborations, integrate technology for personalization, and focus on creating versatile and functional designs to meet the evolving needs and desires of consumers.

The main trend is the increasing convergence of fashion with other industries and the focus on personalized experiences, and brands and companies in 2025 should leverage this by embracing cross-industry collaborations, integrating technology for personalization, and designing versatile and functional products that cater to the diverse needs and self-expression of modern consumers.

Core Trend: Cross-Industry Fashion Fusion. Fashion is increasingly blending with sports, food, art, and technology.
Core Strategy: Embrace Collaboration and Personalization. Brands should prioritize partnerships and tech-driven personalization.
Core Industry Trend: Convergence and Innovation. The fashion and beauty industries are being reshaped by cross-sector collaborations and technological advancements.
Core Consumer Motivation: Seeking Versatility and Self-Expression. Consumers desire functional, personalized products that reflect their individuality.

Final Conclusion: July Fashion Trends Signal a Future Where Style Meets Substance and Individuality Reigns

The fashion trends highlighted for July 2025 paint a clear picture of an industry that is rapidly evolving beyond traditional boundaries. The emphasis on collaborations with sectors like sports and food, the integration of cutting-edge technologies like AI for personalization, and the focus on versatile designs for modern lifestyles all point towards a future where fashion is more inclusive, functional, and deeply reflective of individual identities. As consumers continue to seek unique products and experiences that cater to their diverse needs and desires, brands that embrace convergence, personalization, and innovative design will be best positioned to thrive in this transformative landscape. The surface is just the beginning, with meaning, technology, and personal expression driving the next wave of fashion.

Core Trend Detailed: Fashion’s Cross-Industry Evolution: Blending Function, Art, and Technology

The core trend detailed in the article is the increasing convergence of the fashion and beauty industries with other sectors, leading to a rich tapestry of cross-industry collaborations, the fusion of fashion with art and sport, and the integration of technology to create personalized and innovative products. This evolution reflects a move beyond traditional fashion norms towards a more holistic and interconnected approach to style and personal expression.

Key Characteristics of the Core trend: Cross-Industry Collaboration, Technological Integration, Functionality, Artistic Fusion

Cross-Industry Collaboration: Partnerships between fashion brands and companies from sports, food, and other sectors are leading to unique and unexpected product offerings.
Technological Integration: The incorporation of AI for personalization in beauty products showcases the growing role of technology in tailoring fashion and beauty experiences.
Emphasis on Functionality: The blending of tailoring with athletic wear highlights a demand for clothing that is both stylish and practical for active lifestyles.
Artistic Fusion: Collaborations between fashion brands and artists demonstrate the ongoing interplay between fashion as a form of art and its connection to broader artistic movements.

Market and Cultural Signals Supporting the Trend: Brand Partnerships, Retail Experiences, Consumer Demand

High-Profile Brand Collaborations: The examples of Veronica Beard x HEAD, Wanderlust + Co x Rubirosa, and H&M x Chupa Chups signify a market trend towards such partnerships.
Experiential Retail: Saks Fifth Avenue’s immersive window displays demonstrate the use of retail spaces to create engaging and narrative-driven fashion experiences.
Consumer Interest in Personalization: The launch of an AI-powered fragrance house indicates a strong consumer desire for personalized products.

How the Trend Is Changing Consumer Behavior: Seeking Versatile Products, Embracing Individuality, Engaging with Technology

Demand for Multifunctional Clothing: Consumers are looking for clothing that can serve multiple purposes and fit seamlessly into their diverse lifestyles.
Valuing Personal Expression: Fashion is increasingly seen as a tool for self-expression, with consumers seeking unique and personalized items.
Adopting Technology in Fashion and Beauty: Consumers are more open to using technology to enhance their fashion and beauty routines.

Implications Across the Ecosystem (For Brands and CPGs, For Retailers, For Consumers): A More Dynamic and Personalized Fashion Future

For Brands and CPGs: Opportunities for innovation through collaboration and technology, as well as the ability to reach broader audiences.
For Retailers: The need to curate a diverse selection of products that reflect these converging trends and to create engaging retail experiences.
For Consumers: Access to a wider array of unique, functional, and personalized fashion and beauty options.

Strategic Forecast: Cross-Industry Collaborations and Tech Integration Will Continue to Shape Fashion

Expect to see even more unexpected partnerships between fashion brands and companies from various sectors.
Technology, particularly AI and wearable tech, will play an increasingly significant role in personalizing and enhancing the fashion and beauty experience.

Areas of innovation (implied by article) : Sportswear-Couture Hybrids, Food-Inspired Accessories, Tech-Driven Personalization, Art-Infused Fashion, Experiential Retail

Sportswear-Couture Hybrids: Blending the functionality of athletic wear with the sophistication of high fashion.
Food-Inspired Accessories: Creating playful and whimsical accessories inspired by everyday objects like pizza.
Tech-Driven Personalization: Utilizing AI and other technologies to create customized beauty and fashion products.
Art-Infused Fashion: Collaborating with artists to bring unique and expressive designs to clothing and accessories.
Experiential Retail: Transforming the shopping experience into an immersive and engaging encounter.

Final Thought (summary): The July 2025 Fashion Trends Highlight a Future Where Collaboration, Technology, and Individuality Drive Style Evolution

The fashion trends of July 2025 paint a vivid picture of an industry that is embracing innovation through unexpected collaborations, the integration of advanced technology, and a deep understanding of evolving consumer desires. The fusion of sportswear with high fashion, the whimsical inspiration drawn from everyday life, and the power of AI to personalize beauty experiences all underscore a move towards a more dynamic, inclusive, and expressive fashion landscape where individuality and the convergence of diverse influences reign supreme.

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Technology

Amazon is blowing out Garmin running watches and fitness trackers as low as $149 before Prime Day

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Sign Up For Goods Product news, reviews, and must-have deals. I’m not wearing my fitness tracker this weekend because I don’t want to know what kind of ill-effects I’m suffering due to my holiday weekend […]

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16 hours ago

July 6, 2025

Your Sports Nation

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more ›

I’m not wearing my fitness tracker this weekend because I don’t want to know what kind of ill-effects I’m suffering due to my holiday weekend hot dog consumption. I’ll be back on track on Monday, though, and I might grab one of these deeply discounted Garmin fitness watches to track my progress. It’s not even Prime Day and these are already the cheapest prices we’ve seen all year. These are basically new watches for refurbished prices.

Garmin Forerunner® 255, GPS Running SmartwatchGarmin Forerunner® 255, GPS Running Smartwatch $199 (was $349)

Garmin Forerunner 255 running watch on sale for early Prime Day at Amazon — The battery lasts up to 14 days on a charge.

Garmin

This watch has earned its place as a standard with runners and exercise enthusiasts. This is the 46mm face, so it has a large screen that’s easy to read under just about any circumstance. It tracks your vitals while you’re working out, but it also keeps tabs on your overall health, including your sleep. It comes in a variety of colors, sizes, and options, so make sure you get the model that best fits your workout habits. They’re basically all on sale.

Garmin Instinct 2, Rugged Outdoor Watch with GPS $169 (was $299)

Garmin Instinct 2 running watch on sale for early prime day on Amazon — The battery lasts up to 28 days on a charge without GPS.

Garmin

This is the cheapest model in the sale and it still offers everything you need. With the GPS turned off, the battery will last a massive 28 days between charges thanks to the black-and-white screen. It tracks heart rate, oxygen levels, sleep, and everything else you need to tweak your habits for optimal health.

More Garmin fitness tracker and running watch deals

Garmin Forerunner® 255, GPS Running Smartwatch Tidal Blue $199 (was $349)
Garmin Forerunner® 255 Music $249 (was $399)
Garmin Forerunner® 955, GPS Running Smartwatch $349 (was $499)
Garmin Forerunner® 955, GPS Running Smartwatch Whitestone $349 (was $499)
Garmin Forerunner® 955 Solar, GPS Running Smartwatch with Solar Charging $399 (was $599)
Garmin Forerunner® 955 Solar White $399 (was $599)
Garmin epix Pro (Gen 2) Sapphire Edition $609 (was $1,099)
Garmin fēnix 7 Pro Sapphire Solar, Multisport GPS Smartwatch $499 (was $899)
Garmin fēnix 7S Pro Sapphire Solar, Multisport GPS Smartwatch $549 (was $899)
Garmin fēnix 7X Pro Solar, Multisport GPS Smartwatch $549 (was $899)
Garmin fēnix 7X Pro Sapphire Solar, Multisport GPS Smartwatch $599 (was $999)
Garmin vívoactive 5, Health and Fitness GPS Smartwatch $195 (was $299)
Garmin vívoactive 5, Health and Fitness GPS Smartwatch Orchid $190 (was $299)
Garmin Forerunner® 255 Music, GPS Running Smartwatch with Music $249 (was $399)
Garmin Venu® Sq 2 GPS Smartwatch $149 (was $249)
Garmin quatix® 7X Solar Edition, Marine GPS Smartwatch $599 (was $1,099)
Garmin epix Pro (Gen 2) Sapphire Edition $734 (was $1,099)
Garmin epix Pro (Gen 2) Sapphire Edition, 47mm, High Performance Smartwatch $649 (was $999)
Garmin fēnix 7 Pro Sapphire Solar, Multisport GPS Smartwatch $549 (was $899)

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Technology

Microsoft Closes Pakistan Office, Big Embarrassment As Global Firms Lose Confidence In Local Market: Reports

Published

20 hours ago

July 5, 2025

Your Sports Nation

Microsoft has officially shut down its office in Pakistan, marking a significant development in the country’s tech sector, as reported by Dawn. The move, which sparked speculation on social media, was first brought to public attention by a LinkedIn post from Jawad Rehman, the former head of Microsoft Pakistan. Citing insider information, he claimed the tech giant had “officially closed its operations” in the country. While Microsoft maintained a small on-ground presence in Pakistan until recently, most of its operations were already being managed by foreign offices and local partners, according to Dawn.

Responding to Dawn’s queries, a Microsoft spokesperson confirmed the closure, stating, “We will serve our customers through both our strong and extensive partner organisation, and other closely located Microsoft offices. We follow this model successfully in several other countries around the world.” According to the report, the decision is part of Microsoft’s global restructuring efforts and broader transition towards artificial intelligence (AI) and Software-as-a-Service (SaaS) business models.

ALSO READ: Pakistan Has ‘No Objection’ To Extraditing Those Wanted By India: Bilawal Bhutto’s Big Remarks With A Catch | DEETS

Earlier this week, Microsoft announced a four per cent reduction in its global workforce, amounting to nearly 9,000 job cuts out of 2,28,000 total employees, following earlier layoffs in May. The Ministry of IT and Telecommunications, in a statement cited by Dawn, clarified that this should not be seen as Microsoft “exiting” Pakistan, but rather a shift to a cloud-based, partner-led model consistent with evolving industry standards. Technology expert Habibullah Khan explained to Dawn that as companies move from on-premise to SaaS models, physical presence in local markets becomes less necessary.

ALSO READ: Microsoft Slashes 4% Of Global Staff In Major Restructuring Move

He added that Microsoft’s closure in Pakistan is aligned with this shift and is part of a global trend, not a commentary on Pakistan’s tech landscape. Dawn also noted that other multinationals, such as Careem, have recently announced scaling back or ceasing operations in Pakistan, though Khan emphasised Microsoft’s move is more about cost-efficiency and strategy, not instability.

(With inputs from agency)

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