After Xbox announced it’s prolonging its partnership with AMD for its upcoming consoles, alongside the fact that it produces part of the hardware in the ROG Xbox Ally X, AMD is clearly making its mark (and has already made its mark) in the console and handheld market. It released its video to cement its Microsoft collaboration, where it was putting gamers first, and with that, proving it still wants to fight Nvidia.

Recent reports from JPR show the stark difference each of the manufacturers has in the graphics card department. Particularly in AIB (add in board) shares show Nvidia’s dominance in that department, where it takes up 92% of shipped cards compared to AMD’s 8%, as Intel gets zero. That’s in stark contrast to the total PC GPU shares in the same period, where Nvidia only has 20% compared to Intel with 63% and AMD with 17%, as this likely encapsulates APUs and chips with integrated graphics.

That’s where AMD has proven itself to be a top choice of processors in the handheld consoles. Found in the likes of the Steam Deck, ROG Ally, Legion Go, and more, they know how to make a powerful and efficient processor. Giving it excellent battery life and efficient performance, especially seen in the SteamOS Legion Go S, even MSI has moved away from Intel for its latest Claw handheld, as it upgrades to Ryzen Z2 hardware.

On the other hand, Nvidia is a lot more centred on one console system with its Switch 2 processor. The custom Nvidia chip comes with some important breakthroughs, including bringing the RTX platform to the console with DLSS and ray tracing. It’s not as powerful as AMD’s handheld chips, but we should remember that the Nintendo Switch needs to carefully balance the price-performance ratio to appeal to its target audience.

AMD and Nvidia beyond gaming GPUs

Both companies have more than just gaming GPUs. One of the big influences Nvidia has is with its enterprise and AI graphics cards filling out the mass of servers powering those systems. Even Jensen said that this is essentially the new GeForce, potentially stating how it has moved beyond the market that makes up a smaller fraction of its revenue.

In comparison, AMD also has plenty of gaming CPUs, with some of the top-placed options being X3D chips that dominate the market. That climb can even be seen with the Steam Hardware survey and AMD’s shares rising in the processor sector. It’s slowly managing to do that with GPUs as well, with Radeon gaining shares, even if it doesn’t specify which ones they are. But alongside Linux rising in OS adoption, it could just show that AMD’s prominence in handheld devices is helping its market share.

With all that, AMD partnering and working on its range of APUs, CPUs, and GPUs has a lot to offer to various markets. With its desktop cards being great value, processors being the top pick, and APUs being the go-to, it can slowly become more of a gaming brand than Nvidia. Intel is still in the fight, but it is playing catch-up, and the brand is rebuilding itself with a new CEO.

Finalmouse has carved its niche as a transformative leader in the gaming peripherals industry, renowned for its cutting-edge designs and unwavering commitment to quality. As a pioneer in innovation, the brand consistently elevates consumer expectations, setting new standards through its avant-garde products. This Finalmouse global recognition underscores the company’s reputation for excellence and consumer trust, bolstered by its relentless pursuit of improvement and disruption in the market.

Tracing the Origins and Evolution of Finalmouse

Finalmouse’s journey began with a vision to revolutionize the gaming world. From its inception, the brand’s dedication to innovation has been its driving force. In the early days, the company focused on understanding gamers’ needs, leading to major milestones that secured its position in the global market. The Finalmouse evolution is marked by strategic expansions and the launch of flagship products, each serving as a Finalmouse milestone that propelled its rise in the highly competitive industry.

Key Finalmouse Products and Services Shaping the Gaming Industry

At the heart of Finalmouse’s success are its revolutionary products. Each offering, meticulously crafted, resonates deeply with gamers, transforming how they engage with their devices. The popular Finalmouse product offerings include innovative mice that redefine precision and comfort, reshaping consumer behavior and setting trends across the industry. The Finalmouse services extend beyond products to include exemplary customer support, ensuring an unparalleled user experience.

Finalmouse’s Role in Technological Innovation and Future Directions

Finalmouse consistently pioneers technological advancements that disrupt the gaming industry, showcasing its commitment to innovation through collaborations, partnerships, and patented technologies. These efforts underscore the brand’s role in shaping the future, facilitating enhancements that resonate with the evolving demands of gamers worldwide. This Finalmouse innovation trajectory is more than a testament to its foresight and adaptation capabilities—it’s a blueprint for sustained market leadership.

Global Influence and Market Expansion Strategies of Finalmouse

Finalmouse’s influence extends far beyond domestic borders, evident in its strategic market expansions into both emerging and established territories. By forging international partnerships and executing astute acquisitions, the brand solidifies its position on the global stage. This commitment to broadening Finalmouse’s worldwide presence ensures it remains a formidable force in the market, maintaining its competitive edge through deft strategic maneuvers.

Consumer Loyalty and Brand Trust: Finalmouse’s Cornerstones

The unwavering loyalty of Finalmouse’s consumer base is a testament to the brand’s commitment to quality and exceptional service. This trust is built on positive feedback, stellar reviews, and industry recognition, evidenced in consumer surveys and prestigious awards. By prioritizing Finalmouse customer loyalty, the brand ensures sustained engagement and long-term relationships with its audience, reinforcing its Finalmouse brand reputation.

Finalmouse’s Commitment to Sustainability and CSR Initiatives

As an environmentally responsible entity, Finalmouse’s CSR programs and sustainability initiatives are pivotal to its corporate strategy. The brand’s focus on eco-friendly practices and Finalmouse sustainability measures reflects its dedication to environmental stewardship. Through impactful community contributions and responsible resource management, Finalmouse aligns its operational objectives with global sustainability goals.

Looking Ahead: The Future of Finalmouse

The horizon for Finalmouse is adorned with new product launches and strategic developments aimed at consolidating its market leadership. By staying ahead of technological trends and consumer preferences, Finalmouse ensures its innovation roadmap positions the brand for continued success. With a focus on innovation and excellence, Finalmouse will undoubtedly remain at the forefront of the gaming industry, driven by a passion for surpassing expectations and redefining possibilities.

FAQs:

What is Finalmouse known for?
Finalmouse is renowned for its innovative gaming peripherals, particularly its precision-engineered mice that transform the gaming experience through advanced designs and technology.

How has Finalmouse evolved over the years?
Since its inception, Finalmouse has consistently embraced innovation, achieving significant milestones that have led to global recognition and a robust presence in the gaming market.

What products has Finalmouse launched recently?
Finalmouse’s recent launches include technologically advanced mice with enhanced ergonomics, setting new trends and addressing the dynamic needs of gamers worldwide.

How does Finalmouse contribute to sustainability?
Finalmouse is committed to sustainability through eco-friendly practices and meaningful CSR initiatives that focus on environmental responsibility and community engagement.



Esports have become a dominant force in youth culture, creating pathways that blend digital skill development, academic growth, and competitive excitement. Schools, sports leagues, and platforms are integrating esports programs to inspire, educate, and engage a new generation of digital natives. As the lines between entertainment, education, and competition blur, new initiatives are emerging that bridge classroom learning with gaming arenas. One such standout program is “Game On,” spearheaded by the Detroit Red Wings and the NHL. This article provides a detailed look into how esports is reshaping the youth experience, using the full scope of the available stats and names to highlight this growing movement.

The Detroit Red Wings and NHL Team Up

The Detroit Red Wings, in partnership with the National Hockey League, have launched a transformative scholastic gaming initiative called “Game On.” This program is specifically designed to engage youth between the ages of 13 to 21 by integrating esports into educational and physical development settings. This age range is crucial—it captures teens in their middle school years through young adults in post-secondary institutions. “Game On” doesn’t just stop gaming; it combines competitive esports tournaments with a strong foundation in learning objectives and healthy physical activity. This dual focus ensures that gaming becomes a well-rounded developmental platform, not just a recreational outlet.

Scholastic Gaming Redefined

By embedding esports within school frameworks, “Game On” elevates the concept of learning through gaming. The initiative emphasizes not only competitive success but also digital literacy, problem-solving, and communication skills. In practice, students engage in structured gameplay aligned with scholastic benchmarks, allowing educators to harness students’ passion for gaming as a bridge to academic enrichment. The curriculum further promotes STEM (Science, Technology, Engineering, and Mathematics) topics, enabling participants to connect gameplay with technical and theoretical applications. Through this framework, gaming becomes a tool that motivates and empowers people.

Physical Activity Meets Digital Competition

What makes “Game On” a standout initiative is its insistence on blending physical activity with digital engagement. Recognizing the sedentary risks often associated with gaming, the Detroit Red Wings and NHL have made movement a mandatory pillar of participation. Youth involved in the program are expected to balance screen time with physical exercises, sports drills, and wellness routines. This proactive design not only boosts physical health but also sharpens mental focus, ensuring participants thrive both in the virtual arena and in real life.

Fostering Leadership in Young Gamers

“Game On” doesn’t just cultivate skilled gamers; it develops future leaders. Youth participants are placed in roles that extend beyond gameplay, including team captains, tournament organizers, and strategy planners. These leadership roles offer invaluable real-world skills such as decision-making under pressure, strategic communication, and team management. In essence, the esports environment becomes a training ground for future professionals in various industries, including sports management, media production, and IT infrastructure.

The Role of Digital Literacy

As part of its educational model, the program prioritizes digital literacy. Participants are trained on topics like internet safety, respectful online conduct, digital footprint awareness, and data protection. The goal is to ensure that youth become not just players but informed digital citizens. Incorporating these teachings in tandem with gaming helps bridge the critical knowledge gap that many adolescents face when interacting in digital ecosystems.

With esports gaining traction among youth, platforms like BetMGM are finding ways to engage this demographic responsibly. Instead of pushing pure promotions, BetMGM offers a dual approach—combining educational resources with promotional access points such as those provided through a betmgm bonus code. This strategy allows for responsible exposure, where the emphasis is placed on informed decision-making. This model respects the boundaries of underage gaming while preparing participants for the realities of the gaming economy as they transition into adulthood.

Community-Building Through Scholastic Esports

“Game On” also nurtures community spirit among participants. Youth form tight-knit teams that represent their schools, neighborhoods, and cities. This local representation boosts school pride and cultivates a supportive gaming culture. Students who may not engage in traditional sports find an inclusive environment where their talents are celebrated. The result is an expansion of school identity and team spirit, extending from gymnasiums to virtual arenas.

Career Pathways in the Esports Ecosystem

The initiative opens doors to potential careers in the esports industry, which includes roles far beyond the player’s seat. Youth can explore opportunities in broadcasting, game design, marketing, coaching, and analytics. By offering educational seminars, networking events, and mentorships within the “Game On” program, the Detroit Red Wings and NHL create a sustainable route for gamers to pursue long-term aspirations. The emphasis is not just on playing but on building careers.

Esports as a Social Equalizer

A significant aspect of “Game On” is its accessibility. With resources provided by the Red Wings and NHL, students from all socioeconomic backgrounds can participate without bearing the high costs often associated with advanced gaming setups. This inclusivity transforms esports into a social equalizer, granting underserved communities the opportunity to engage with cutting-edge technology and mentorship that can change life trajectories.

Redefining Youth Engagement in the 21st Century

The “Game On” initiative illustrates how modern youth engagement requires a multi-faceted approach. Combining competitive gaming, education, physical health, and leadership into one comprehensive program showcases a future-forward mindset. It’s no longer enough to lecture or coach from the sidelines—today’s youth demand immersive, hands-on experiences. Esports, through programs like “Game On,” fulfill this demand by creating a vibrant ecosystem that speaks the language of a digital-first generation.

Final Thoughts on a Growing Movement

“From Classroom to Arena” is not just a catchy phrase—it’s a defining reality. As more organizations follow in the footsteps of the Detroit Red Wings and the NHL, scholastic esports will become an essential part of educational and professional development strategies. With platforms like BetMGM reinforcing responsible participation and the inclusion of resources such as the betmgm bonus code, the esports space is poised for sustainable growth. The intersection of competition, learning, and leadership is no longer hypothetical—it’s here, and its game on.

Sports and the passion generated by fandom around athletes, leagues and teams is fueling media, culture and marketing live never before. That was the focus of the Variety Sports Culture Happy Hour presented by Uber Advertising, hosted June 17 during the Cannes Lions Festival of Creativity in Cannes, France.

The session offered perspectives on the growth of sports-related opportunities from the perspective of two top athletes — Olympic gold medal winners Jordan Chiles and Tara Davis-Woodhall — and top executives from the NBA, Uber Advertising and American Express.

The 30-minute panel, moderated by Cynthia Littleton, Variety co-editor in chief, also touched on how panelists grapple with strategic business decisions, authentic partnerships and using social media as a tool to connect with audiences outside of their respective sports.

Track and field superstar Davis-Woodhall, who won the gold medal for women’s long jump at the 2024 Summer Olympic Games, surprised the crowd by noting how precious little airtime is devoted on sports networks to track and field — despite the growth in the number of outlets chasing sports deals. She and her husband, fellow track star Hunter Woodhall, invest in their own camera crews to capture their performances to distribution later via YouTube and social media.

“It’s really hard to find clips of track and field. So we have to bring our videographers to come film and actually make my and Hunter’s jumps and running a little bit more sexy. So it can be appealing to the naked eye for someone who’s not a track fan,” Davis-Woodhall said. “We have to go a little bit deeper into our social media to make it an actual brand.”

Chiles, who won a gold medal for gymnastics last year, noted that her commitment to gymnastics has helped prepare her for the world of being a celebrity and striking partnerships with brands.

“As an athlete, no matter where we are, no matter what we’re trying to do within our lives, everybody has to see that we strive and thrive for greater each and every single day,” Chiles said. “That’s why I like working with certain brands because it’s like they understand that. They understand, you know, that I wake up in the morning at 4:00 a.m. just to go do a workout at six, I wake up in the morning to go do a cold plunge.

“Knowing that I have this opportunity that I can say yes to things, I can say no to things, but understanding that each brand, each partnership, whether it’s long-term, long-term, short-term, is that they understand who I am,” Chiles said. “They understand that authenticity that I get to bring to help them make sure that their brand looks good. If I’m looking good, then I want the brand to look good as well.”

Davis-Woodhall added: “You have to work hard to win. That’s been where the path has taken me through social media and how I’ve signed and worked with brands. Are these brands gonna help me achieve my goal, which is to be the Olympic gold medalist? Is this brand going to be value to me as a person and a human being at the end of the day?”

Woodhall-Davis also addressed the downsides of social media — the tidal wave of criticism and worse that comes pouring out of anonymous commentators. Both Olympians discussed strategies for tuning out the noise and maintaining their own mental health.

“We’re putting ourselves out there and, honestly, it fuels the hell outta me when someone says I can’t do something,” Woodhall-Davis said. “My Facebook is very polished, my Instagram is good, then TikTok is unhinged.”

Chiles concurred. “You go on my social media, you’re gonna know I’m a dog mom. You’re gonna know that I love fashion,” she said. “I don’t want you just to think of me as Jordan Chiles, a two-time Olympian who did this, that and the other in gymnastics. I would like for you to understand that I like watching other sports. I would like for you to understand that Uber Eats is literally the only app I have on my phone.”

To that point, earlier in the conversation, Georgie Jeffreys, Uber’s head of marketing for the U.S. and Canada, stated flatly the importance of sports and related fandom to achieving marketing goals.

“If you don’t have a sports strategy in the industries that we’re in — food delivery and mobility — you don’t really have a marketing strategy,” Jeffreys said. “The reason why sport is so important for us is because the traditional fan base for sport is really changing and evolving. And a lot of that is because of things like [Netflix’s Formula 1 docu series] ‘Drive to Survive’ and the way these social relationships are building between fans and the athletes themselves. We think a lot about how do we treat fans as fans, not as buyers and not as consumers. And we really build and tailor our creative and marketing strategies around that.”

Jess Ling, American Express executive VP of global brand advertising, echoed Jeffreys’ sentiment as it helps guide the credit card giant’s marketing expenditures. American Express, which is marking its 175th year in business, has been a visible player in major sports for decades.

“We are not just a credit card company. We are a membership company,” Ling said. “So when we think about how we structure what membership looks like — that’s travel, dining, sports, entertainment. And so where we really leaned in is where can we continue to co-create experiences that elevate access for card members? Right now what we’ve been really, really focused on is how do you build differentiation through music and entertainment in a way that gives card members either early access to tickets, exclusive merchandise and really pulls them in to the experience of that artist.”

Henault said the NBA is gearing up for a big 2025-26 season as the league’s new media rights deals take effect. More NBA games are going to be on old-school broadcast platforms as well as getting cutting-edge streaming treatment on Peacock and Amazon than ever before.

“We’re a massive lifestyle brand so we can insert ourselves culturally in all types of conversations. And our fans are fans of music, fashion, gaming, et cetera. So we’re able to insert ourselves and then bring our brand partners along for the ride as well,” Henault explained. “So when we make decisions around what investments we make, we really think hard about can we add to the fan experience. Can we not just make a media moment? Can we add meaning to what it means to be an NBA fan? How do we really take the idea and experience of being a fan and together with those partnerships elevate them?”

(Pictured top: Uber Advertising’s Georgie Jeffreys, Tara Davis-Woodhall, NBA’s Tammy Henault, Jordan Chiles and American Express’ Jess Ling)

Microsoft announced this week that it had extended its partnership with AMD, who will be designing the chips to go in the company’s next-generation Xbox games consoles. While it might seem like an obvious bet, this is still a big win for AMD, and potentially for consumers, too.

For AMD, this represents a long-tail partnership with likely tens of millions of chip orders over the life of the next-generation console, and even more when you factor in Microsoft’s language around expanding portable gaming options.