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The 2025 NASCAR Cup Series at Atlanta race features top-tier drivers, like Ryan Blaney, Chase Elliott, Daniel Suarez, A.J. Allmendinger, Ross Chastain and others, during the annual race.

The race takes place at EchoPark Speedway (formerly Atlanta Motor Speedway) in Hampton, Georgia, on Saturday, June 28 with a start time of 7 p.m. ET/4 p.m. PT. If you want to catch all of the racing action, keep reading to find out how to watch the NASCAR Cup Series — even without a cable subscription.

How to Watch the NASCAR Cup Series at Atlanta Without Cable

The NASCAR Cup Series at Atlanta airs live on TNT. However, if you don’t have cable, you can still stream the race online through Hulu + Live TV — a live TV streamer with a 3-day free trial.

See how you can watch the NASCAR Cup Series at Atlanta without cable below:

Hulu + Live TV

To watch the NASCAR Cup Series at Atlanta, Hulu + Live TV has access to TNT for all of its packages. The streaming service offers more than 95 channels, like TNT, as well as AMC, Bravo, CNBC, Disney Channel and much more. It also has a 3-day free trial available, which is more than enough time to catch the race (and then some) for free.

Racing fans can get a lot of Hulu + Live TV, especially with channels, like MotorTrends, ESPN, TNT, TBS and others to watch more NASCAR, motoGP, F1 and other motorsports.

Hulu + Live TV is streamable across various internet-connected devices, such smart TVs, Apple products, Android smartphones and tablets, Google TV, Roku, Fire TV Stick 4K and more. The service is also streamable on web browsers, such as Google Chrome, Apple Safari and others. Subscribers can also watch on up to two devices simultaneously.

Meanwhile, Hulu + Live TV includes access to Hulu for originals, like “The Bear” and “Only Murders In The Building,” Disney+ for originals, like “The Mandalorian” and “Andor,” and ESPN+ for live sports for UFC and Top Rank Boxing and much more. All with no additional cost.

Hulu + Live TV is accessible on laptops via web browser, smartphones, tablets, gaming consoles and other internet-connected devices. Learn more about all that Hulu + Live TV has to offer here.

Atlanta Motor Speedway, which is now technically known as EchoPark Speedway for sponsorship purposes, is set to become the first track to host two races during the 2025 NASCAR Cup Series season.

The four-turn, 1.54-mile (2.478-kilometer) Hampton, Georgia oval hosted the season’s second race back in February, and now it is scheduled to host its 18th race this Saturday. Last year’s second Atlanta race was not contested until September in the playoffs.

As was the case in February, NASCAR utilized the new two-variable qualifying formula to determine the qualifying order this weekend, rather than the four-variable formula that was abandoned after the 2024 season.

A full explanation of the new metric can be found here.

Qualifying is simple. There are no more groups and thus no more row-by-row lane designations. There is still a second round shootout for the pole position. All 40 drivers on the entry list are set to make a single single-lap qualifying attempt, and speeds from those runs are set to determine the starting lineup from 11th to 40th place. The top 10 drivers are set to make a second single-lap attempt to battle for pole.

Update: Due to weather, there is just one round of qualifying.

Follow along with our qualifying updates from Atlanta.

NASCAR Cup Series: Full starting lineup at Atlanta

NOTE: This starting lineup is not official until all 40 drivers are listed with their rank.

1st – Cole Custer, No. 41 Haas Factory Team Ford

2nd – Ty Dillon, No. 10 Kaulig Racing Chevrolet

3rd – Todd Gilliland, No. 34 Front Row Motorsports Ford

4th – Riley Herbst, No. 35 23XI Racing Toyota

5th – Bubba Wallace, No. 23 23XI Racing Toyota

6th – Corey LaJoie, No. 01 Rick Ware Racing Ford

7th – Noah Gragson, No. 4 Front Row Motorsports Ford

8th – Michael McDowell, No. 71 Spire Motorsports Chevrolet

9th – Shane van Gisbergen, No. 88 Trackhouse Racing Chevrolet

10th – Connor Zilisch, No. 87 Trackhouse Racing Chevrolet

11th – Ricky Stenhouse Jr., No. 47 Hyak Motorsports Chevrolet

12th – B.J. McLeod, No. 78 Live Fast Motorsports Chevrolet

13th – Cody Ware, No. 51 Rick Ware Racing Ford

14th – David Starr, No. 66 Garage 66 Ford

A field of more than 70 cars is expected to compete July 1-2 at The Dirt Track at Indianapolis Motor Speedway for one of the most prestigious prizes in the United States Auto Club NOS Energy Drink Midget National Championship – victory in the BC39 Presented by Avanti Windows & Doors.

The list of past winners is impressive, with stars Brady Bacon (2018), Zeb Wise (2019), Kyle Larson (2021), Buddy Kofoid (2022), Justin Grant (2023) and Cannon McIntosh (2024) kissing the bricks on the outside wall at the start-finish line of the 1/5th-mile dirt oval inside Turn 3 at IMS.

Grant and McIntosh are among the drivers competing this year, trying to become the first two-time winners of this event that honors late USAC champion and three-time Indianapolis 500 starter Bryan Clauson.

Drivers representing 18 states and three countries (USA, Canada, England) are entered, with more expected early next week.

On-track action begins Tuesday, July 1 at IMS with a full program of events for both the USAC NOS Energy Drink Midget National Championship and the Stoops Junior Sprint Invitational. Owen and Audrey Larson, the young son and daughter of NASCAR superstar and BC39 winner Kyle Larson, are expected to drive in the Junior Sprint race.

Public gates open at 4 p.m. ET Tuesday, with hot laps at 6 p.m. and competition at 7 p.m. A 30-lap feature for the midgets will be the main event of the evening. Fans then can enter the track after the checkered flag for the feature and talk with drivers and see the race cars up close.

Championship night of the BC39 on Wednesday, July 2 will consist of full programs for both the USAC NOS Energy Drink Midget National Championship and the Stoops Junior Sprint Invitational. Public gates open at 4 p.m., followed by a driver autograph session at 4:30 in the driver merchandise area and hot laps at 6 p.m. Racing starts immediately after the opening ceremonies at 7 p.m., culminating in a 39-lap feature event for the midgets paying $20,039 to win.

Tickets are on sale at ims.com/BC39. Spectators must enter IMS via Gate 10 off 30th Street to access The Dirt Track. No entrance will be allowed through Gate 2.

For more spectator information, fans should visit the Plan Ahead site for the BC39.

2025 BC39 PRESENTED BY AVANTI WINDOWS & DOORS ENTRIES

(As of June 26, 2025)

00 BRECKEN REESE/Canyon, Texas (Chandler Grand Prix)

0G GLENN STYRES/Ohsweken, Ontario (Glenn Styres Racing)

2 KYLE SIMON/Covington, Ohio (Nick Poe)

3G KYLE CUMMINS/Princeton, Indiana (Glenn Styres Racing)

3J J.J. YELEY/Phoenix (Petty Performance Racing)

3p JUSTIN PECK/Monrovia, Indiana (Team Petty-Rossi Racing)

4 STEVEN SNYDER JR./Rising Sun, Maryland (RMS Racing)

4B CHELBY HINTON/Dubberly, Louisiana (Klatt Enterprises)

5 P.J. GARGIULO/Morton, Pennsylvania (P.J. Gargiulo)

5J JOSH HODGE/Brownsburg, Indiana (Josh Hodge)

7s CHASE STOCKON/Fort Branch, Indiana (Tim Engler)

7x THOMAS MESERAULL/San Jose, California (Tim Engler)

8 ZACH WIGAL/Belpre, Ohio (Cornell Racing Stables)

8D MILES DOHERTY/Delmar, Iowa (Miles Doherty Racing)

8J COOPER MILLER/Graham, Texas (Cooper Miller)

8K JEFFREY ABBEY/Rhome, Texas (Jeffrey Abbey)

8m KADE MORTON/Coweta, Oklahoma (Blane Morton)

11 KAYLEE BRYSON/Muskogee, Oklahoma (Abacus Racing)

11G LANE GOODMAN/Broken Arrow, Oklahoma (Blane Morton)

14 KEVIN THOMAS JR./Cullman, Alabama (4 Kings Racing)

14B JONATHAN BEASON/Broken Arrow, Oklahoma (Holley Hollan)

14JB JAKEB BOXELL/Zanesville, Indiana (4 Kings Racing)

16 ZACH DAUM/Pocahontas, Illinois (Dan Minear)

16TH KEVIN NEWTON/Farmersburg, Indiana (2nd Law Motorsports)

17K COLE PARKER/Coal City, Indiana (Robert Cummings)

17L TBA (Robert Cummings)

19 MITCHEL MOLES/Raisin City, California (Reinbold-Underwood Motorsports)

19AZ HAYDEN REINBOLD/Gilbert, Arizona (Reinbold-Underwood Motorsports)

19m ETHAN MITCHELL/Mooresville, North Carolina (Bundy Built Motorsports)

19R RICKY THORNTON JR./Chandler, Arizona (Reinbold-Underwood Motorsports)

20w CODY WEISENSEL/Sun Prairie, Wisconsin (Bill Burrington Motorsports)

21 CORD KISTHARDT/Hershey, Pennsylvania (Cord Kisthardt)

23 DEVON DOBIE/Wapakoneta, Ohio (Dennis Dobie)

26 CORBIN RUESCHENBERG/Mesa, Arizona (Scott Rueschenberg)

27x KYLE JONES/Kennedale, Texas (Joyner Motorsports)

35s CHRIS HARTMAN/Boulder, Colorado (Josh Hodge)

36 CHRIS BAUE/Indianapolis (Bill Baue)

40 CHASE McDERMAND/Springfield, Illinois (Chase McDermand Racing)

40x BRIGGS DANNER/Allentown, Pennsylvania (Chase McDermand Racing)

41 CONNOR WOLF/Lafayette, Indiana (OMR / Rase Motorsports)

41B CLINTON BOYLES/Greenwood, Missouri (Scott Beierle)

43 GUNNAR SETSER/Columbus, Indiana (Kevin Arnold)

45 BRADLEY COX/Burkburnett, Texas (Lonnie Cox)

55 TREVOR CLINE/Mooresville, North Carolina (Troy Cline)

57 LOGAN SEAVEY/Sutter, California (Abacus Racing)

57F TYLER FITZPATRICK/Columbia City, Indiana (Tyler Fitzpatrick)

60 DUSTY YOUNG/Benton, Arkansas (Chappue Motorsports)

60x DILLON WELCH/Carmel, Indiana (John LeVecque)

61 CHRIS SHEIL/Aurora, Colorado (Cappy Mason)

63 CALE COONS/Greencastle, Indiana (Joe Dooling-Curb/Agajanian)

63G FRANKIE GUERRINI/San Rafael, California (Frankie Guerrini)

67 JACOB DENNEY/Galloway, Ohio (Keith Kunz/Curb-Agajanian Motorsports)

67K COLTON ROBINSON/Titusville, Florida (Keith Kunz/Curb-Agajanian Motorsports)

71B BRAXTON CUMMINGS/Bedford, Indiana (Robert Cummings)

C71 CARTER JENSRUD/River Falls, Wisconsin (Carter Jensrud)

71K CANNON McINTOSH/Bixby, Oklahoma (Keith Kunz/Curb-Agajanian Motorsports)

81G RYLAN GRAY/Greenfield, Indiana (Gray Brothers Racing)

83 DRAKE EDWARDS/Peoria, Arizona (CB Industries)

86 DAISON PURSLEY/Locust Grove, Oklahoma (CB Industries)

86x MACK LEOPARD/Beavercreek, Ohio (CB Industries)

87 JUSTIN GRANT/Ione, California (CB Industries)

91 LANCE BENNETT/Aurora, Colorado (Cappy Mason)

92 MIKE HESS/Petersburg, Illinois (Stephen Fairfield)

95 CHRIS ANDREWS/Tulsa, Oklahoma (Jim Miller)

97 GAVIN MILLER/Allentown, Pennsylvania (Keith Kunz/Curb-Agajanian Motorsports)

97K KALE DRAKE/Collinsville, Oklahoma (Keith Kunz/Curb-Agajanian Motorsports)

98 BRANDON CARR/Sheffield, England (Keith Kunz/Curb-Agajanian Motorsports)

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, the NBA Finals Game 7 was most-watched NBA Finals Game in six years; WNBA secures 1.7 million viewers with third most-watched WNBA game in history; and more.

NASCAR Viewership for Pocono and the Conclusion of Prime Video’s 2025 Coverage

• NASCAR Cup Series: Sunday’s race earned a 0.86 household rating with an average of 1.87 million viewers on Prime Video
  • The races Median Age was 56.1 years old
    • Prime Video races now rank #1-#5 for the youngest NASCAR audiences this season to-date
  • At peak, 2.1 million viewers were tuned in
  • The five races on Prime Video (Charlotte-Pocono) averaged 2.14 million viewers per minute, in line with the 2024 NCS cable race average (2.18 million)
    • The five races Median Age was 56.8, nearly 6 full years younger than the 2024 NCS average of 62.4
  • NCS results reflect Nielsen’s Big Data + Panel data stream, which includes first party Prime Video data
• NASCAR Xfinity Series: Facing competition from various sports airing across all other major U.S. broadcast networks, Saturday’s event earned a 0.59 household rating on The CW with an average of 1.12 million viewers tuned in per minute, up +21% over 2024 NXS New Hampshire which took place this same week last year and up +10% over 2024 NXS Pocono which took place in July (1.0 million)
  • This is the most-watched Xfinity race from Pocono since 2020 (1.17 million)
  • For the 16^th time in 16 races this season, NXS ranked as the #1 telecast of the week on The CW
  • Viewership peaked with 1.6 million viewers tuned in
• NASCAR Craftsman Truck Series: Friday’s event on FS1 earned a 0.19 household rating with an average of 331,000 viewers tuned in per minute, up +14% over 2024 NCTS Pocono, which aired in July
  • The race ranked as the #1 sports event of the weekend on Fox Sports 1, ahead of MLB and CONCACAF Gold Cup competition
  • Viewership peaked with 439,000 viewers tuned in

• IMSA: Sunday’s event at Watkins Glen averaged a 0.32 household rating and averaged 529,000 viewers per minute on NBC, up nearly 2X YOY when the event aired on USA Network (272,000)
  • At peak, 658,000 viewers were tuned in
• Cable news: Following Saturday evenings breaking news of U.S. military involvement in Iran, viewership across cable news network’s rose significantly compared to the Sunday of the prior week
  • Sunday’s 4:30P-7:45P window, during NCS coverage at Pocono, was 1.4X the viewership the previous Sunday across CNN, MSNBC, CNBC, and FOX News (4.1 million from 2.9 million)
    • For comparison, viewership was 2.9X Sunday to Sunday following Russia’s invasion of Ukraine in February 2022, 1.9X for the Hamas attack on Israel in October 2023, and 3.4X following Donald Trump’s assassination attempt in July 2024 (also opposite Pocono)

• Weekend Motorsports, ranked by audience size:
  • NCS (Pocono): 1.869 million viewers on Prime Video
  • NXS (Pocono): 1.120 million viewers on The CW
  • IndyCar (Road America): 781,000 viewers on FOX
  • NHRA (Richmond): 597,000 viewers on FOX
  • IMSA (Watkins Glen): 529,000 viewers on NBC
  • NCTS (Pocono): 331,000 viewers on FS1
  • ARCA (Elko): 59,000 viewers on FS2

Note: In 2024, Pocono weekend took place in July, the same weekend the Donald Trump assassination attempt took place, which occurred on Saturday. Analysis showed a significant number of TV viewers were watching cable news on Sunday afternoon, as coverage of Saturday’s events unfolded. Similar cable news consumption comparisons for 2025 are detailed above after U.S. military involvement in Iran occurred Saturday evening.

NASCAR Cup Series The Great American Getaway 400 – Aired Sunday, June 22^nd on Prime Video

• U.S. Rating                                                                                                         
  • 2025: 0.86 on Prime Video
  • No direct YOY comparison
• Avg. Viewers (000) (all ages P2+)
  • 2025: 1,869 (1.9 million)
  • No direct YOY comparison

NASCAR Xfinity Series Explore the Pocono Mountains 250  – Aired Saturday June 21^st on The CW

• U.S. Rating                                                                                                         
  • 2025: 0.59 on The CW
  • Up +9% over 2024 New Hampshire on USA Network (0.54)
  • Up +2% over 2024 Pocono on USA Network (0.58)
• Avg. Viewers (000) (all ages P2+)
  • 2025: 1,120 (1.120 million)
  • Up +21% over 2024 New Hampshire on USA Network (926,000)
  • Up +10% over 2024 Pocono on USA Network (1.0 million)

NASCAR Craftsman Truck Series MillerTech Battery 200  – Aired Friday June 20^th on FS1

• U.S. Rating                                                                                                         
  • 2025: 0.19 on FS1
  • Up +6% over 2024 Pocono on FS1 (0.18)
• Avg. Viewers (000) (all ages P2+)
  • 2025: 331 (331,000)
  • Up +14% over 2024 Pocono on FS1 (291,000)

Prime Video’s final NASCAR Cup Series (NCS) race of the season from Pocono Raceway posted 1.87 million viewers (AMA P2+) on Sunday, after a rain delay pushed back the green flag by more than two hours. Race winner Chase Briscoe executed a suspenseful fuel strategy to hold off Pocono’s all-time winningest driver during the final stage of the race—beating Denny Hamlin by .682-second to capture his first NCS victory.

Among total viewers, the event was essentially flat with the NCS race from New Hampshire that occupied the same calendar weekend in 2024 (1.94M), but Prime Video once again attracted strong year-over-year gains among all key adult demos under the age of 55:  P18-34 (+94%), P18-49 (+43%) and P25-54 (+49%).

After the checkered flag, NASCAR on Prime presented a 67-minute post race show, averaging 797k viewers (AMA P2+), retaining an impressive 43% percent of the race audience.

Below, find viewership highlights from Sunday’s race in Pocono’s Tricky Triangle.  A full-season viewership recap of Prime Video’s inaugural NASCAR campaign will be distributed tomorrow.  Please note that all figures listed are from Nielsen’s Big Data + Panel measurement.

• • According to Nielsen, Sunday’s NASCAR Cup Series race on Prime Video averaged 1.87 million viewers (AMA P2+).
    • Race coverage on Prime Video peaked at 2.13M viewers (7:15pm – 7:29pm ET).
  • NASCAR on Prime delivered a median age of 56.1 on Sunday, which is more than seven years younger than last year’s NCS race from New Hampshire that occupied the same calendar weekend (63.2).
  • Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 227k viewers on Sunday, registering an increase of +94% vs. 2024’s comparable event (117k, 6/23/24 from New Hampshire).
  • Among viewers in the P18-49 demographic, NASCAR on Prime averaged 502k viewers on Sunday, registering an increase of +43% vs. 2024’s comparable event (351k, 6/23/24 from New Hampshire).
  • Among viewers in the P25-54 demographic, NASCAR on Prime averaged 673k viewers on Sunday, registering an increase of +49% vs. 2024’s comparable event (452k, 6/23/24 from New Hampshire).
  • Sunday’s NASCAR Live from Pocono pre race show on Prime Video averaged 872k viewers (AMA P2+).

• Sunday’s 67-minute post race edition of NASCAR Live from Victory Lane  averaged 797k viewers (AMA P2+), retaining 43% of the race audience.

Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage

Full-season average of 2.16 million viewers across five events, and double-digit, year-over-year gains among all key adult demos under the age of 55:  P18-34, P18-49 and P25-54

NASCAR on Prime’s median age of 56.1 marks the lowest by any NASCAR broadcaster in more than a decade, and nearly seven years younger than 2025 average on broadcast and cable

Comprehensive post race shows averaged 60 minutes in length and retained 43% of race audience

Introduction of AI-powered broadcast enhancements in collaboration with AWS, including “Burn Bar” and “AI Radio Scanner,” bringing fans closer to the action than ever before

Full-season of uninterrupted green-flag action on the track, and an average of 47 laps of commercial-free racing to conclude each race

Successful launches of NASCAR-themed Prime Originals “Earnhardt” and “American Thunder: NASCAR to Le Mans,” as well as Amazon Music Original and NASCAR on Prime anthem “Up Around the Bend”

Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever Vs Las Vegas Aces Averaged 1.7 Million Viewers

• Sunday, June 22
  • 1.7 million average viewers
    • Peaked at 2.2 million
    • Up 52% vs. last year’s WNBA on ESPN regular season average
  • WNBA Countdown presented by Google
    • 443 thousand viewers
    • Up 33% vs. last year’s regular season average on ESPN
  • 2025 WNBA coverage across ESPN up 14% from last season

Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ is Most-Watched NBA Finals Game in Six Years

ABC’s presentation of the Oklahoma City Thunder’s Game 7 Championship victory over the Indiana Pacers is the most-watched NBA Finals game in six years, since 2019, according to preliminary data from Nielsen. The winner-take-all Game 7 averaged 16,353,000 viewers and peaked with 19,281,000 viewers from 9:45-10 p.m. ET across ABC and ESPN+.

The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May. The audience for the 2025 NBA Playoffs across ESPN and ABC – 34 games – averaged 6,118,000 viewers, up 10 percent from 2024.

Prime Video’s NASCAR Cup Series (NCS) Race from Mexico City on Sunday Attracted an Average Audience of 2.10 Million Viewers

The event, won by road-racing boss Shane van Gisbergen, outperformed both IndyCar (1.20M) and F1 (1.57M) on broadcast television, as well as all other live events across linear, except for the final round of the U.S. Open.

The penultimate event of Prime’s inaugural five-race season of NCS coverage drew its youngest audience yet, as well as the youngest audience for any Cup Series race since 2017. Through four events, NASCAR on Prime continues to post double-digit increases among P18-34 (+24%), P18-49 (12%), and P25-54 (+21%), when compared to the four NCS races that occupied the late-May, mid-June stretch of 2024 (Coca-Cola 600, Illinois, Sonoma, Iowa).

Sunday also marked NASCAR on Prime’s most-watched post race show of the season, as an audience of 1.07M (AMA P2+) remained to watch SVG launch a celebratory footie into the grandstands and a full-service recap of the race.

• • According to Nielsen, Sunday’s NASCAR Cup Series race on Prime Video averaged 2.10 million viewers (AMA P2+).
    • Race coverage on Prime Video peaked at 2.45M viewers (6:15pm – 6:29pm ET).
  • Through four races, NASCAR on Prime has presented the four youngest NASCAR audiences of the 2025 season, and is delivering a median age of 56.0, which is more than six years younger than audiences watching NASCAR Cup Series races this season on linear networks (62.8).
  • Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 243k viewers on Sunday, registering an increase of +7% vs. 2024’s comparable event (227k, 6/16/24 from Iowa).
    • Through four races, NASCAR on Prime is averaging 235k among P18-34, which is +24% above the comparable stretch of NCS events from 2024 (189k).
  • Among viewers in the P18-49 demographic, NASCAR on Prime averaged 629k viewers on Sunday, and is averaging 623k through four races, which is +12% above the comparable stretch of NCS events from 2024 (558k).
  • Among viewers in the P25-54 demographic, NASCAR on Prime averaged 788k viewers on Sunday, and is averaging 837k through four races, which is +21% above the comparable stretch of NCS events from 2024 (690k).
  • Sunday’s NASCAR Live from Mexico City pre race show on Prime Video averaged 553k viewers (AMA P2+).

• Sunday’s 55-minute post race edition of NASCAR Live from Victory Lane on Prime Video averaged 1.07M viewers (AMA P2+), marking the show’s largest audience of the season.

• NCS: NASCAR ranked as the #2 sport of the day on Sunday behind only the U.S. Open (golf) Final Round, with the event in Mexico City earning a 0.87 household rating with an average of 2.097 million viewers per minute on Prime Video
  • At peak, 2.4 million viewers were tuned in
  • The races Median Age was 54.3 years old, ranking as the youngest NASCAR audience of the season
    • Prime Video races now rank #1-#4 for the youngest NASCAR audiences this season to-date
  • Post-race coverage on Prime Video averaged 1.1 million viewers tuned in per minute (6:54PM – 7:48PM), ranking as the most-watched post-race coverage on Prime Video through 4 races
  • NCS results reflect Nielsen’s Big Data + Panel data stream, which includes first party Prime Video data
• NXS: The event in Mexico City earned a 0.49 household rating on The CW with an average of 868,000 viewers tuned in per minute
  • NXS ranked as the #1 sport of the week on The CW
  • At peak, 938,000 viewers were tuned in
• Weekend Motorsports, ranked by audience size:
  • NCS (Mexico City): 2.097 million viewers on Prime Video
  • Formula 1 (Canadian GP): 1.335 million viewers on ABC
  • IndyCar (WWTR): 1.012 million viewers on FOX
  • NXS (Mexico City): 868,000 viewers on The CW
  • ARCA (Berlin): 102,000 viewers on FS1

NASCAR Cup Series Viva Mexico 250 – Aired Sunday, June 15^th on Prime Video

• U.S. Rating                                                                                                         
  • 2025: 0.87
  • No direct YOY comparison
• Avg. Viewers (000) (all ages P2+)
  • 2025: 2,097 (2.1 million)

NASCAR Xfinity Series The Chilango 150  – Aired Saturday, June 14^th on The CW

• U.S. Rating                                                                                                         
  • 2025: 0.49
  • Flat versus 2024 Iowa on USA Network (0.49)
• Avg. Viewers (000) (all ages P2+)
  • 2025: 868 (868,000)
  • Flat versus 2024 Iowa on USA Network (871,000)

DIGITAL

NASCAR’s Digital Platform Experiences Massive Audience Engagement this weekend

• The Mexico City race weekend drove nearly 4 million visits, 13 million page views, and 700,000 video views across NDM.
• Traffic from Mexico was 3x higher than an average race weekend on NASCAR.com, signaling strong regional interest.

Innovative AI Translation for MRN Broadcast

• Successfully launched a proof of concept translating MRN Radio into Spanish in real time using AI.
• Available through the NASCAR Mobile App and desktop Scanner for both Xfinity and Cup races.

Free Scanner Drives Major Usage Surge

• Enabled free access to Scanner, resulting in usage doubling from 120K to 245K—a 2X increase over the average weekend.

Cross-Platform “Logistics Story” Campaign

• Collaborative Editorial + Social campaign highlighting the logistical feat of moving the circuit south of the border.
• Deployed across .COM, Instagram, X (Twitter), and Facebook.
• Resulted in 1 million+ views of logistics-related content, including interviews, border-crossing footage, and exclusive hauler stories.

Immersive On-Site Mobile Storytelling

• Doubled the volume of mobile stories compared to prior markets.
• Heavy use of on-the-ground visuals (cell videos, photos) created a vibrant, localized narrative.
• Generated nearly 500,000 views of Mexico-specific mobile content.

ROBLOX

• A big spike in Daily active users (~400k on Saturday) & visits (2m on Saturday) to NASCAR World with the new Mexico drop
• (More data to come on this front)

FAN REWARDS UPDATE (not Mexico specific)

• Currently has just over 325,000 members.
• We’ve seen a 60% increase in membership YoY.
• Additionally, the members who are enrolling and participating are more active than they’ve ever been. 83% of members actively participate in the program and the number of member engagements have increased 80% year over year.

NASCAR on Prime Outperforms F1 and IndyCar on Broadcast TV

Prime Video’s NASCAR Cup Series (NCS) race from Mexico City on Sunday attracted an average audience of 2.10 million viewers (AMA P2+).  The event, won by road-racing boss Shane van Gisbergen, outperformed both IndyCar (1.20M) and F1 (1.57M) on broadcast television, as well as all other live events across linear on Sunday, except for the final round of the U.S. Open.

The penultimate event of Prime’s inaugural five-race season of NCS coverage drew its youngest audience yet, as well as the youngest audience for any Cup Series race since 2017. Through four events, NASCAR on Prime continues to post double-digit increases among P18-34 (+24%), P18-49 (+12%), and P25-54 (+21%), when compared to the four NCS races that occupied the late-May, mid-June stretch of 2024 (Coca-Cola 600, Illinois, Sonoma, Iowa).

Sunday also marked NASCAR on Prime’s most-watched post race show of the season, as an audience of 1.07M (AMA P2+) remained to watch SVG launch a celebratory footie into the grandstands and a full-service recap of the race.

Below, find viewership highlights from Sunday’s historic race at Autódromo Hermanos Rodríguez. Please note that all figures listed are from Nielsen’s Big Data + Panel measurement.

• According to Nielsen, Sunday’s NASCAR Cup Series race on Prime Video averaged 2.10 million viewers (AMA P2+).
  • Race coverage on Prime Video peaked at 2.45M viewers (6:15pm – 6:29pm ET).
• Through four races, NASCAR on Prime has presented the four youngest NASCAR audiences of the 2025 season, and is delivering a median age of 56.0, which is more than six years younger than audiences watching NCS races this season on linear networks (62.8).
• Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 243k viewers on Sunday, registering an increase of +7% vs. 2024’s comparable event (227k, 6/16/24 from Iowa).
  • Through four races, NASCAR on Prime is averaging 235k among P18-34, which is +24% above the comparable stretch of NCS events from 2024 (189k).
• Among viewers in the P18-49 demographic, NASCAR on Prime averaged 629k viewers on Sunday, and is averaging 623k through four races, which is +12% above the comparable stretch of NCS events from 2024 (558k).
• Among viewers in the P25-54 demographic, NASCAR on Prime averaged 788k viewers on Sunday, and is averaging 837k through four races, which is +21% above the comparable stretch of NCS events from 2024 (690k).
• Sunday’s NASCAR Live from Mexico City pre race show on Prime Video averaged 553k viewers (AMA P2+).
• Sunday’s 55-minute post race edition of NASCAR Live from Victory Lane on Prime Video averaged 1.07M viewers (AMA P2+), marking the show’s largest audience of the season.

ESPN Formula 1 Viewership Notes After Canadian Grand Prix

Four days removed, I still hear the cars screaming by, the engines in the Porsches and Lamborghinis and BMWs wailing a high-pitched contrast to the uhn-tz uhn-tz uhn-tz techno bass backbeat blaring from all over the track. I’ve been to more than a dozen endurance races, mostly in the States and once at Le Mans, so when Volkswagen invited me out to this year’s Nürburgring 24, I figured I knew what I was in for. Turns out I had the rhythm and the melody right, but it all combined to create a very different racing song.

The near-mythical status the Nürburgring and its 24-hour race enjoy has only increased in the 20-plus years since Gran Turismo launched on PlayStation. Over the same period, it’s become old hat for automakers from all over the world to regularly one-up each other for production-car records on the Nordschleife. The race itself reigns as Germany’s premier motorsports event, and this year’s race touted a record-breaking 280,000-person crowd. Still, it took being on the ground for me to understand what sets this race apart.

Scale Sets the Tone

The track’s sheer magnitude—conceptually obvious for anyone who’s ever watched or sim-driven a lap—becomes readily apparent once you start hoofing it. I’m a regular hiker and spend most of my time as a spectator at various races, on my feet, looking for different viewing/shooting angles. But the 15.7-mile configuration used for the 24 requires a good bit of strategic planning if you want to hit the best spots. Or, if you’re like me, a couple of granola bars and bottles of water, plus a willingness to simply take what the day brings.

That enormity drives the weekend’s atmosphere and was, to me at least, the single biggest differentiator between this race and those at Daytona and Le Mans. One hundred and forty-one cars entered this year’s race—for context, this year, 61 cars entered the Daytona 24 and 62 took to the Circuit de la Sarthe—but that astronomical field has much more tarmac to cover at the ‘Ring. As a result, there’s plenty of space, sometimes minutes, between the action. No surprise, then, that fans have created such a contagiously happy dance-party-in-a-forest-while-watching-race-cars vibe.

Relatable Production-based Classes

As cool as bleeding-edge F1 and WEC/IMSA prototype tech and speed are, it’s tough to beat a good ol’ fashioned sports car race with recognizable production-based cars. SP 9, which is the top tier of the 22(!) classes, enables GT3-level preparation and includes models from Porsche, Ford, Lamborghini, McLaren, Aston Martin, BMW, and Audi.

Volkswagen, our hosts for the event, partnered with Max Kruse Racing to field three GTIs in the AT3 class (which utilizes an alternate fuel mixture of 60% renewable content), and qualified on pole with a Golf GTI Clubsport 24h. Benny Leuchter, who recently set the fastest production Volkswagen lap ever at the ‘Ring in the new GTI Edition 50, secured the class victory with co-drivers Nico Otto, Heiko Hammel, and Johan Kristoffersen. Also of note in AT3 was Chinese automaker Lynk & Co’s third-place finish in its first-ever attempt in the race.

Hyundai dominated the TCR class, finishing one-two, the second of which featuring former Indy Car driver Robert Wickens competing in a hand-control-prepped Elantra N. Plenty, if not most, of the cars in this year’s race were turbocharged, but the enthusiastic pewpewpuhpew from the Elantras’ blow-off valves ensured everyone knew exactly when the Korean manufacturer’s cars were sailing by.

The classes even accommodated a Dacia Logan, of all things, plus a VW Beetle RSR and an E36 BMW, so participants weren’t limited to the latest metal. As someone who’s raced a Miata in the same run group as current Trans Am cars, I can only imagine how much time the Dacia drivers spent looking in their mirrors.

Pro/Am Brings the Fun

There’s only so much track width between the ‘Ring’s walls, and from the first lap it’s readily apparent who’s comfortable using every available inch and who’s working hard just to keep their car in one piece. That’s not a criticism; sports car racing has mixed gentlemen drivers with pros since the very beginning. That one of the most challenging races in the world welcomes amateur drivers into its ranks adds a layer of complexity and gives hope to club racers everywhere.

That said, there were plenty of recognizable names in the field. Misha Charoudin, a ‘Ring regular and YouTuber known for doing laps in everything from a ’60s Mustang to the latest supercars, finished second in class in a BMW M4 GT4 EVO, while IMSA and WEC hot shoes Kevin Estre (fresh off a second-place finish at Le Mans in a Penske Porsche 963 the week prior) and Augusto Farfus battled it out for the top spot overall.

Battle at the Top of the Ticket

Speaking of Estre and Farfus, Sunday morning saw the race come down to a duel between their two teams. Estre and his codrivers had dominated the race in the “Grello” green-and-yellow Manthey EMA Porsche 911 GT3 R, and Estre was in the lead when he came into contact with an Aston Martin, flipping it onto its roof (you can see video of the incident here). Officials handed down a 100-second penalty to the Manthey car, which opted to wait till the end of the race for the time to be added on rather than serve the time in the pits. Farfus and the Rowe Racing BMW M4 GT3 EVO (featured in the photo atop this story) finished 22 seconds behind the Grello Porsche at the flag but took the win after the penalty time was assessed.

The Rowe BMW had its share of incidents, however, and I happened to be positioned just ahead of the corner where driver Kelvin van der Linde spun the Sorg Rennsport Porsche Cayman GT4 car of Peter Cate.

As the two passed, I could see the Rowe BMW well-ensconced in the Cayman’s rear. Just as I was pivoting from the above shot for the next set of cars to come into view, the familiar scrubbing sound of rubber on asphalt—followed by the crunch of metal, carbon, and plastic into Armco—cascaded over me. The BMW had punted the Porsche. The ‘Ring’s extra-long Golden Hour (it doesn’t get dark till after 11:00 p.m.), combined with the dust kicked up from the Cayman’s spin, made for a hairy corner for the subsequent cars racing by. The Rowe car was assessed a 30-second penalty.

Though it still looked like a summer evening, it was getting late, so after bebopping my way past a few more corners and campsites with the now-familiar uhn-tz uhn-tz backdrop, I decided it was time for the nearly two-hour walk back to Volkswagen’s hospitality area. Through the farm fields and along the dirt paths in the heavily wooded areas alongside the track, I couldn’t help but smile and tap my fingers on my water bottle. Every 24-hour race is unique, but the Nürburgring 24 truly dances to the beat of its own 808 drum.