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20% of Keynes Digital Advertisers Activated Live Sports Inventory in April, Marking Breakout Moment for Programmatic CTV

Keynes Digital Performance brands boost budgets as CPMs stabilize and audience reach expands AUSTIN, Texas, May 14, 2025 (GLOBE NEWSWIRE) — Keynes Digital, the leading performance advertising partner for CTV, announced today that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The […]

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Keynes Digital
Keynes Digital

Performance brands boost budgets as CPMs stabilize and audience reach expands

AUSTIN, Texas, May 14, 2025 (GLOBE NEWSWIRE) — Keynes Digital, the leading performance advertising partner for CTV, announced today that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access to premium sports content.

On average, these performance-focused brands increased their CTV budgets by 11% specifically to accommodate live sports placements, underscoring confidence in sports programming’s ability to expand audience reach without compromising measurable outcomes.

“Live sports content attracts affluent, engaged viewers who are increasingly streaming-first,” said Dan Larkman, CEO of Keynes Digital. “Although certain sports such as baseball and golf tend to skew male, live sporting events generally offer broad appeal to high-intent, diverse audiences sought by performance brands.”

The growth of ad-supported platforms like Tubi and FuboTV has democratized access to premium live sports events previously restricted to costly direct deals or upfront commitments. Now, mid-sized and growth-oriented brands can programmatically access marquee sports inventory more efficiently, often at CPMs significantly lower than traditional cable.

This greater availability of inventory has contributed to CPM stabilization. Keynes Digital observed an 8% average drop in live sports CPMs year-over-year, driven primarily by the increasing supply offered through AVOD and FAST channels. These environments consistently deliver strong engagement, particularly on platforms like Peacock.

In addition to efficiency, advertisers leveraging live sports have reported impressive results. Golf-specific networks alone delivered increases of over 6% in site conversions and visits, alongside a 20% boost in incremental reach. These outcomes underscore that live sports advertising is transitioning from experimentation to an essential component of digital advertising strategies.

“With MLB season underway, golf continuing to build momentum, and high-profile events in leagues such as MLS, the Premier League, UFC, and Formula 1 on the horizon, the coming months present exceptional programmatic advertising opportunities,” Larkman said. “Advertisers who strategically secure placements ahead of spikes in demand will be best positioned to capitalize on this growing opportunity.”



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Texas A&M track and field team wins five region awards

State AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington D.C.West VirginiaWisconsinWyomingPuerto RicoUS Virgin IslandsArmed Forces AmericasArmed Forces PacificArmed Forces EuropeNorthern Mariana IslandsMarshall IslandsAmerican SamoaFederated States of MicronesiaGuamPalauAlberta, CanadaBritish Columbia, CanadaManitoba, CanadaNew Brunswick, CanadaNewfoundland, CanadaNova Scotia, CanadaNorthwest Territories, CanadaNunavut, CanadaOntario, CanadaPrince Edward Island, CanadaQuebec, CanadaSaskatchewan, CanadaYukon Territory, Canada Zip Code Country United States of […]

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Iran come 12th at 2025 World U20 Water Polo Championships

TEHRAN – Iran lost to China 13-11 at the 2025 World Aquatics Men’s U20 Water Polo Championships on Saturday. Iran defeated New Zealand 15-13, Kazakhstan 16-9 and lost to Germany 23-6, the U.S. 23-5, and Australia 17-13 in the tournament. Iran finished in 12th place. Iran are headed by former national team player Ali Piroozkhah. […]

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TEHRAN – Iran lost to China 13-11 at the 2025 World Aquatics Men’s U20 Water Polo Championships on Saturday.

Iran defeated New Zealand 15-13, Kazakhstan 16-9 and lost to Germany 23-6, the U.S. 23-5, and Australia 17-13 in the tournament.

Iran finished in 12th place.

Iran are headed by former national team player Ali Piroozkhah.

The World Aquatics Men’s U20 Water Polo Championships took place from June 14 to 21 in Zagreb, Croatia.



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Track gold highlights memorable spring at Norwin

By: Bill Beckner Jr. Saturday, June 21, 2025 | 11:01 AM Norwin’s Annie Czajkowski takes fifth in the 3,200-meter run during the PIAA Class 3A Track and Field Championships on May 24 at Shippensburg University. Christopher Horner | TribLive Norwin pitcher Ethen Culbertson throws against Seneca Valley during the WPIAL Class 6A championship game May […]

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Saturday, June 21, 2025 | 11:01 AM


Norwin will remember the 2025 spring sports season for its impressive wins, highlight performances and gold medals.

There was plenty to talk about at year-end banquets.

Track and field was the standard bearer after a banner season.

The boys and girls teams won WPIAL Class 3A championships, the boys celebrating a title for the first time since 1977 and the girls for the first time since 2009.

A plethora of talent carried the Knights, who also produced a WPIAL individual champion in Ryan Schiller, who won the Class 3A 110-meter hurdles.

Runner-up finishers were Brandi Brozeski (triple jump, 100 hurdles) and Annie Czajkowski (1,600, 3,200), while Daniel Maddock (200), Melani Schmidt (400, 200) and the boys’ 400 relay all placed third.

At the PIAA championships, Schiller took second in the 110s while Annie Czajkowski took fifth in the 3,200-meter run.

Norwin’s track and field athletes broke 11 school records this spring, and 12 athletes will continue competing in college, including six at the Division I level.

Other highlights:

• The Knights baseball team also made a deep run in the postseason, reaching the WPIAL Class 6A championship game before finishing second to Seneca Valley.

Nate Silberman and Tristyn Tavares had hits in the WPIAL final, and Ethan Culbertson gave up just four hits in six innings a 1-0 loss to the Raiders.

Norwin, the No. 4 seed, beat Butler, 5-4 in nine innings, in the quarterfinals. The Knights defeated Hempfield, 7-4, in the semifinals.

With only the WPAL champion advancing to the PIAA playoffs in 6A, Norwin had to settle for a 14-9 season, coach Craig Spisak’s third with the team.

Nine seniors will leave the program, including Ben Geissler, Brayden Wardzinski, Culbertson, Silberman, Jake Sincak and others.

• The Norwin softball team reached the WPIAL 6A semifinals.

The Knights finished 10-12 with a team that will lose three seniors in Izzy Deering, Rachel Minteer and Kendall Dudley.

Top returning players will include Maddie Kugler, Diem Wardzinski, Abbie Telli, Miley Harrison, Addison Grimes and Makenna Black.

• Girls lacrosse made a surprising run to the WPIAL 3A quarterfinals.

The 12th-seeded Knights upset No. 5 Fox Chapel in overtime in the first round, 11-10.

They fell to No. 4 Moon in the quarterfinals, 13-7.

Bill Beckner Jr. is a TribLive reporter covering local sports in Westmoreland County. He can be reached at bbeckner@triblive.com.

Tags: Norwin





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China’s women target volleyball world No 1 spot after taking Japan scalp in Hong Kong

China’s women vowed to become the best volleyball team in the world once again, after an impressive 3-1 win over Japan at the Volleyball Nations League in Hong Kong on Saturday. Roared on by a boisterous home crowd at a sold-out Kai Tak Arena, China served Japan only their second defeat of the season – […]

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China’s women vowed to become the best volleyball team in the world once again, after an impressive 3-1 win over Japan at the Volleyball Nations League in Hong Kong on Saturday.

Roared on by a boisterous home crowd at a sold-out Kai Tak Arena, China served Japan only their second defeat of the season – with the first a 3-2 loss to Italy on Friday.

China’s victory means they are now the highest-ranked team in Asia, stealing Japan’s No 5 spot, with Nippon dropping down to No 6.

“I think every team will have this determination to be the best in the world, we are also hoping that we can again be the best,” Wang Yuanyuan, the middle blocker, said.

“But I think that there are many great teams in the world, and we need to attack every one of them. I believe that in regard to results and world rankings, we won’t think too much, but instead enjoy every match.”

China fans cheer on their team against Japan in the Women’s Volleyball Nations League clash at Kai Tak Arena. Photo: Edmond So
China fans cheer on their team against Japan in the Women’s Volleyball Nations League clash at Kai Tak Arena. Photo: Edmond So

China wasted no time in taking down Japan, establishing a 5-1 lead early in the first set before seeing it out 25-15. The second set was even more straightforward, with China coming out on top 25-12.



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Your Letters

Election workers ensure smooth, efficient election I would like to extend my sincere thanks to Brown County Auditor Lynn Heupel and her staff for ensuring a smooth and efficient city election. Their dedication and attention to detail during the June 3 election are truly commendable. I also want to recognize the election workers at our […]

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Your Letters

Election workers ensure smooth, efficient election

I would like to extend my sincere thanks to Brown County Auditor Lynn Heupel and her staff for ensuring a smooth and efficient city election. Their dedication and attention to detail during the June 3 election are truly commendable.

I also want to recognize the election workers at our vote centers. Election Day is long and demanding with time required before and after for training and closing procedures. Their commitment is essential to the integrity of the process.

Special thanks to the members of the recount board for their service and diligence in conducting a recount of the results. The citizens of Aberdeen can take pride in the civic responsibility shown by all who took part in the election and subsequent recount, efforts that help uphold our fundamental right to vote and ensure the validity of our election results.

Finally, thank you to everyone who participated in this year’s election. Your involvement is the foundation of our democracy.

-Jordan McQuillen, Aberdeen, city finance officer

Doeden mailer brings more questions than answers

I recently received a postcard from gubernatorial candidate Toby Doeden. One must be impressed with his business acumen and financial success. Unfortunately, the mailer leaves many more questions than it answers.

A common tactic for political outsiders is to adopt a slogan that differentiates them from the status quo. Mr. Doeden claims to be “for the people, not the powerful.” Are the powerful not people? If Toby Doeden isn’t powerful, who is? Who is he alleging to be only for the powerful?

Another claim of Mr. Doeden refers to “career politicians putting South Dakota last.” Grandiose criticism appears feckless without referencing examples supporting the assertion. To whom is Mr. Doeden referring? Is anyone in politics longer than Mr. Doeden considered to be a career politician?

Is Toby Doeden criticizing former governor and current Department of Homeland Security Secretary Kristi Noem? Can a Trump supporter base his entire campaign on assailing one of Trump’s highest appointees? If that’s the case, one could say Toby is trying to have his cake and eat a lot of it, too.

I’m reminded of a full page ad/letter that ran in the American News on April 3, 2020. It was highly critical of state and local politicians for not utilizing the heavy hand of government and forcibly shuttering businesses due to COVID-19. The Heartland Casino ad featured “I” throughout, yet it was unsigned. It was as if an inanimate business composed the letter as no one had the courage to attach their name.

Attacking straw men or women without naming anyone or criticizing politicians by name without attaching your own are both examples of cowardice that should preclude one from even seeking office. I’m probably hypercritical, but I always name names, and I’m never afraid to put my name on it.

-Dan Oliver, Aberdeen

MORE: Aberdeen Insider letters to the editor, guest column policy

Girls sports have come a long way

My granddaughters were appalled when I informed them that girls sports were nonexistent when I was in school. I loved watching my daughters — and now my granddaughters — compete in high school sports. I admire them for their faithful commitment to training, teamwork and practice. Female athletics is a pathway to development, opportunity and success for girls and women.

June 23 marks the 51st anniversary of Title IX, the federal law that prohibits discrimination in education and athletics. Title IX gave young women the rights and opportunities to compete and earn medals and scholarships in their own sports. Before Title IX, only one in 27 girls participated in school sports; today, every two in five girls participate.

Currently, across the country, policies are now allowing male athletes who identify as women to use women’s private spaces, receive women’s scholarships, break women’s records and win championships. This is an affront to fairness, equality and God’s perfect design.

Never did I think in 2022, that as the state director of Concerned Women for America of South Dakota, I would have to lobby for the passage of Senate Bill 46 in our state Capitol so that we could protect women’s sports in K-12 and higher education in South Dakota. Gratefully, it passed, and I am now proud to celebrate the anniversary of Title IX in a state that still honors women who fought 52 years ago for the rights my granddaughters enjoy today.

-Linda Schauer, Leola, state director of Concerned Women for America of South Dakota

Propaganda, lies sew division, distrust

Propaganda and lies from all sides have brought Americans to the point of division, distrust and hatred. How’d we get here? Basically, it’s big money influencing our government and social media affecting us all. Our legislative branches of government are ineffective. If elected officials were doing their jobs don’t you think that immigration issues could’ve been solved long ago? Would a graduated tax on incomes over $200,000 solve health care (Medicaid and Medicare), Social Security and overall infrastructure issues?

We’re in desperate need of common sense government. There needs to be debates allowing us, as citizens, to know what’s going on and giving our representatives the tools needed to come up with the best solution for all Americans.

We’ve lost sight of the fact that we are a free nation because of our unity — for doing what’s best for all Americans, not just those wealthy few. We’ve been through this several times — slave owners before the Civil War, robber barons after the Civil War, World War I, the roaring 20s followed by the Great Depression, World War II (where we joined the rest of the free world to defeat fascism), Reaganomics, 9/11, the information technology bubble, the housing bubble, the market crashes and the COVID-19 pandemic.

As Americans, we weathered it all and saw each other through trying times. We need to regroup, as Americans, and take back control of our government while we are able. We’re on the verge of becoming the “America” we will be for a long time to come. Will we rise to the challenge or will we, for once in many generations, allow those with power and influence to take control of our republic and drive us towards authoritarian rule?

-Rick Young, Aberdeen

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Summerville High Girls Volleyball Car Wash

Summerville High Girls Volleyball Car Wash – myMotherLode.com   Link 0

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