NIL
JuJu Watkins turns heads with newest NIL venture
JuJu Watkins is redefining what it means to be a student-athlete — even while not playing. The USC superstar and consensus National Player of the Year just signed a new NIL partnership with Pottery Barn Teen, expanding her off-court influence in a deal that combines design, lifestyle, and sports stardom. Watkins’ newest brand move arrives […]

JuJu Watkins is redefining what it means to be a student-athlete — even while not playing.
The USC superstar and consensus National Player of the Year just signed a new NIL partnership with Pottery Barn Teen, expanding her off-court influence in a deal that combines design, lifestyle, and sports stardom. Watkins’ newest brand move arrives just months after a season-ending ACL tear in the NCAA Tournament — and yet, her momentum hasn’t slowed a bit.
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This isn’t just about interior design. It’s about visibility, influence, and a shift in how we see elite college athletes navigating the NIL era. Through this partnership, Watkins got a full college apartment makeover reflecting her signature minimalist aesthetic. The space isn’t just a vibe — it’s a visual celebration of her accomplishments.
Her updated apartment features signed Nike sneakers, trading cards from her Fanaticsand Topps collabs, game balls from record-setting performances, and even a custom Funko Pop of herself. Watkins told Pottery Barn Teen, “I usually give my trophies to my mom, so it’s cool to have a display of my accomplishments.”
This deal highlights Watkins’ next-level marketability. With over 1.5 million followers across TikTok and Instagram and existing deals with Nike, State Farm, and Gatorade, she’s already established herself as a leading NIL brand in college basketball.
USC Trojans guard JuJu Watkins© Mykal McEldowney/IndyStar / USA TODAY NETWORK via Imagn Images
Despite missing the end of the season, Watkins led USC to a 31-4 record, a No. 1 seed, and an Elite Eight run. And with eyes already on her comeback, this NIL move keeps her front and center — not just in sports, but in culture.
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For brands, athletes, and fans watching the evolution of NIL, JuJu Watkins is more than a case study — she’s the blueprint.
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NIL
Wisconsin sues Miami, alleging tampering in football player's NIL deal
MADISON (WKOW) — UW-Madison is taking legal action after a football player with star potential left the Badgers to play at the University of Miami over the winter. The case could have major implications for how the NCAA handles NIL deals and player transfers. UW-Madison and VC Connect LLC have filed a lawsuit against the University […]


MADISON (WKOW) — UW-Madison is taking legal action after a football player with star potential left the Badgers to play at the University of Miami over the winter. The case could have major implications for how the NCAA handles NIL deals and player transfers.
UW-Madison and VC Connect LLC have filed a lawsuit against the University of Miami, alleging the Hurricanes wrongfully interfered with Name, Image, and Likeness (NIL) contracts. The complaint, filed on Friday, claims Miami induced Xavier Lucas to break his agreements and transfer.
Lucas had signed lucrative NIL contracts with UW-Madison and VC Connect for the 2025 season. However, Miami allegedly tampered with these agreements, causing him to leave Madison and enroll at Miami, violating NCAA anti-tampering rules.
The up and coming cornerback entered the transfer portal in December 2024. He was coming off a freshman season where he played 11 games, recording 18 tackles and grabbing an interception.
Lucas was a four-star prospect coming out of high school. He was born in Pompano Beach, Florida, about an hour north of Miami.
The complaint outlines how Miami’s actions resulted in significant financial and reputational harm to the plaintiffs. It also highlights the broader implications for college athletics, emphasizing the need to protect contractual commitments amid the evolving NIL landscape.
Miami’s conduct reportedly included contacting Lucas and offering more lucrative financial terms, despite the player’s existing commitments. UW-Madison and VC Connect seek damages and a declaration that Miami’s actions constituted tampering.
The University of Miami has not yet responded to the allegations.
NIL
NIL Is Shrinking the Pool of NBA Draft Entrants
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Report: Wisconsin files tampering lawsuit against Miami over Xavier Lucas recruitment
The University of Wisconsin and its NIL collective have filed a tampering lawsuit against the University of Miami, Ross Dellenger of Yahoo Sports reported. It has to do with the Hurricanes allegedly poaching defensive back Xavier Lucas from the Badgers. Dellenger called it a “landmark moment” for the sport: “The University of Wisconsin and its […]

The University of Wisconsin and its NIL collective have filed a tampering lawsuit against the University of Miami, Ross Dellenger of Yahoo Sports reported. It has to do with the Hurricanes allegedly poaching defensive back Xavier Lucas from the Badgers.
Dellenger called it a “landmark moment” for the sport: “The University of Wisconsin and its NIL collective filed a complaint in state circuit court on Friday against the University of Miami over tortious interference, according to documents obtained by Yahoo Sports,” he reported.
“In a first-of-its-kind and, perhaps, a precedent-setting move, Wisconsin is seeking unspecified damages, transparency and accountability from Miami for interfering with a binding revenue-share contract between Wisconsin and Xavier Lucas, a former defensive back who left the program in January to compete at Miami. It was a groundbreaking decision in which Lucas transferred without entering the portal (it had already closed) and after signing the contract with the Badgers.”
Back in January, Wisconsin released a statement on the matter, where they accused Miami of tampering, citing “credible information” and threatened to pursue legal action as a result of the situation. As you can see, they’ve taken that step.
“The lawsuit details what transpired in the winter among the three parties: Wisconsin, Miami and Lucas,” Dellenger added. “UW claims that Miami communicated with Lucas despite knowing he had entered a contract with the school, something it terms as ‘intentional’ interference that ‘was not justified or privileged’ and caused Lucas to ‘breach’ his contract.”
Additionally, the suit alleged that “Miami interfered with UW-Madison’s relationship with Student-Athlete A (Lucas) by making impermissible contact with him and engaging in tampering,” per Dellenger.
It’s been reported that Wisconsin and Lucas agreed to a two-year revenue-share agreement that was set to begin July 1, Dellenger noted. That’s why Wisconsin refused to enter Lucas’ name into the portal when he requested a transfer, but he found a way around it, withdrawing from classes and enrolling academically at Miami in January
Whatever comes next is bound to set a precedent for college sports moving forward. Tampering has become a hot-button word since the advent of the transfer portal and NIL, but this is certainly a first-of-its-kind lawsuit.
Meanwhile, the Big Ten Conference has been supportive of Wisconsin from the beginning, and their behind the Badgers and their suit against Miami: “We stand by our position that respecting and enforcing contractual obligations is essential to maintaining a level playing field,” their statement read, via Dellenger
“In addition to our legal action, we will continue to be proactive to protect the interests of our student-athletes, our program and the broader collegiate athletics community.”
Alas, Lucas played high school football at Fort Lauderdale (Fla.) American Heritage, where he was a four-star prospect. He was the No. 331 overall player from the 2024 cycle, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies.
Xavier Lucas totaled 18 tackles as a freshman at Wisconsin this past season. The defensive back also added two tackles for loss, a sack and an interception. We’ll see what he has in store for the future, but he’s certainly become an interesting case at the moment in the sport of college football as a whole.
— On3’s Nick Schultz contributed to this article.
NIL
Arkansas’ Wehiwa Aloy named 2025 Golden Spikes Award winner
Arkansas shortstop Wehiwa Aloy has been named the 2025 Golden Spikes Award winner. Tennessee left-handed pitcher Liam Doyle and Florida State shortstop Alex Lodise were runner-ups for the award. “Since 1978, USA Baseball has honored the top amateur baseball player in the nation with the Golden Spikes Award,” says the Golden Spikes Award website. “The […]

Arkansas shortstop Wehiwa Aloy has been named the 2025 Golden Spikes Award winner. Tennessee left-handed pitcher Liam Doyle and Florida State shortstop Alex Lodise were runner-ups for the award.
“Since 1978, USA Baseball has honored the top amateur baseball player in the nation with the Golden Spikes Award,” says the Golden Spikes Award website. “The award is given each year to the player who best exhibits exceptional on-field ability and exemplary sportsmanship.”
Aloy becomes the third Razorback to win the award in the past 10 years, joining right-handed pitcher Kevin Kopps (2021) and outfielder Andrew Benintendi (2015). He is the fifth consecutive player to win the award from the SEC.
“I’m just truly blessed to be able to have this award,” Aloy said. “Just to be able to play at Arkansas and for the people back at home too.”
The Wailuku, HI native was phenomenal in his second season at Arkansas, as he was named First Team All-SEC, SEC Player of the Year and an All-American along with the Golden Spikes Award honor. In 65 games played this season, Aloy posted a .350 batting average with 19 doubles, 21 home runs, 68 RBI, a .434 OBP% and a .673 SLG%.
Aloy and Arkansas’ season ended in Omaha
Arkansas‘ season came to an extremely disappointing end in Omaha following its 6-5 loss to LSU last Wednesday. The Razorbacks jumped out to a 5-3 lead in the top of the ninth courtesy of a Justin Thomas Jr. two-run single, but LSU responded to put runners on first and second with one out in the bottom of the ninth.
LSU’s Steven Milam seemingly grounded into game-ending double play, but Aloy decided to get the force-out at third instead. Luis Hernandez then made the Golden Spikes Award winner pay for his mistake, as he belted a two-run double to left field to tie the game. Jared Jones then snuck a game-winning RBI-single over the head of Arkansas’ Cam Kozeal into center field, propelling the Tigers to the Men’s College World Series Final against Coastal Carolina.
Arkansas head coach Dave Van Horn defended Aloy postgame.
“The way it all turned out, I guess I would have [liked to seen Aloy try for the double play],” Van Horn said. “I haven’t talked to him about it. I think he felt he moved too far to his right for Cam to turn it. I don’t know. He’s an average runner. He’s not a flyer, but he’s not slow either. So I don’t know.”
Aloy is projected as the No. 17 overall pick in the upcoming MLB Draft in MLB.com’s latest mock draft.
NIL
Ryder Lyons Captivates College Football with Dramatic Recruitment Decision
Ryder Lyons’ Recruitment Journey Ryder Lyons, a five-star quarterback with immense potential, finds himself at the center of a gripping recruitment saga that has captivated college football fans and analysts alike. His journey has transcended mere visits; it has evolved into a deep exploration of values, aspirations, and the future of his athletic career. A […]

Ryder Lyons’ Recruitment Journey
Ryder Lyons, a five-star quarterback with immense potential, finds himself at the center of a gripping recruitment saga that has captivated college football fans and analysts alike. His journey has transcended mere visits; it has evolved into a deep exploration of values, aspirations, and the future of his athletic career.
A Thorough Exploration of Options
In recent months, Lyons has meticulously evaluated six elite programs: Michigan, Ohio State, Ole Miss, USC, Oregon, and BYU. Each visit was not just a cursory glance at facilities or coaching staff; Lyons engaged deeply with the culture, the coaching philosophies, and the overall fit for his ambitions. This thoroughness reflects not only his commitment to finding the right program but also his understanding of the pivotal role that college choice plays in shaping his future both on and off the field.
The Final Contenders
As the dust settles, it has become clear that the competition has narrowed to two frontrunners: Oregon and Ohio State. Both programs boast rich histories and promising futures, making the decision even more consequential. For Lyons, this choice is not merely about football; it intertwines with his personal values, including his faith and the burgeoning influence of Name, Image, and Likeness (NIL) opportunities.
Faith and NIL: Guiding Principles
Lyons’ faith plays a significant role in his decision-making process. It shapes not only his character but also his vision for how he wants to impact the world around him. This spiritual aspect adds a profound layer to his recruitment, as he seeks a program that aligns with his beliefs and allows him to thrive both as an athlete and as an individual.
Simultaneously, the NIL landscape has transformed the recruiting environment, presenting athletes like Lyons with unprecedented opportunities to monetize their talents. The allure of NIL deals can significantly influence a player’s decision, making it essential for Lyons to consider how each program supports and facilitates these opportunities.
Looking Ahead
As Lyons approaches this pivotal decision, the stakes are high. The choice between Oregon and Ohio State will not only define his college football career but could also set the stage for his future in professional sports. With every visit, conversation, and reflection, he inches closer to a decision that will resonate well beyond the gridiron.
In an era where recruitment is as much about personal growth as it is about athletic prowess, Ryder Lyons stands at a crossroads. His journey illustrates the complexities of modern college football recruitment, where faith, values, and financial considerations converge, ultimately shaping the next generation of athletes. As his story unfolds, one can only anticipate the impact of his choice on his career and the programs vying for his commitment.
NIL
Wisconsin Files Suit Against Miami as College Athletics Continues to Try to Work Out Its Problems
Although judge Claudia Wilken signed off on the House v. NCAA settlement earlier this month, there is still a lot of work to be done to apply guardrails on a system that has felt lawless for the past few years. Another step in that process started on Friday when the University of Wisconsin and its […]

Although judge Claudia Wilken signed off on the House v. NCAA settlement earlier this month, there is still a lot of work to be done to apply guardrails on a system that has felt lawless for the past few years.
Another step in that process started on Friday when the University of Wisconsin and its NIL collective filed a complaint in state court against the University of Miami, claiming the Hurricanes poached a defensive back Xavier Lucas, according to Yahoo Sports’ Ross Dellenger. The whole thing sounds like a mess, but perhaps more important than the specifics of this particular case is what precedent it will set.
Talks of tampering in this portal/NIL era have been widespread. Even if Miami did what Wisconsin is accusing it of, it’s incredibly hard to imagine the Hurricanes are the only ones doing it. The issue resides in the fact that despite tampering being bad, the NCAA has been unable to police a crosswalk in recent years much less its member institutions because of different things happening in the courts.
I think everyone would rather the threat of tampering go away, but because of how widespread the issue is viewed, it seemed like it would be a tough thing to tackle. For some schools, accusing another school of tampering would feel like throwing stones in a glass house.
OSU coach Mike Gundy has on a few occasions likened the NCAA’s fleeting power to speeding tickets.
“There’s a speed limit sign that says 55, but nobody drives 55 and there’s nobody getting a ticket,” said Gundy back in 2022. “So, you really don’t have to drive 55. That’s actually what’s in place right now, in my opinion. What direction it’s going to go from now moving forward, who’s going to police it, what the mandates will be, I’m not sure. We’re just living day to day with this.”
He said that back in 2022, and it still feels relevant more than three years later. But maybe this lawsuit is a first step in getting the tampering issue solved. This is just one of many things the new world of college athletics will have to figure out in the fallout of the settlement being signed off on. It certainly feels like this is going to continue to take a while.
Here’s what the Big Ten had to say about Wisconsin’s lawsuit:
“The Big Ten Conference is aware of the litigation recently filed by the University of Wisconsin-Madison against the University of Miami and is supportive of UW-Madison’s position. As alleged, the University of Miami knowingly ignored contractual obligations and disregarded the principle of competitive equity that is fundamental to collegiate athletics.
“The Big Ten Conference believes that the University of Miami’s actions are irreconcilable with a sustainable college sports framework and is supportive of UW-Madison’s efforts to preserve.”
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