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JuJu Watkins turns heads with newest NIL venture

JuJu Watkins is redefining what it means to be a student-athlete — even while not playing. The USC superstar and consensus National Player of the Year just signed a new NIL partnership with Pottery Barn Teen, expanding her off-court influence in a deal that combines design, lifestyle, and sports stardom. Watkins’ newest brand move arrives […]

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JuJu Watkins turns heads with newest NIL venture

JuJu Watkins is redefining what it means to be a student-athlete — even while not playing.

The USC superstar and consensus National Player of the Year just signed a new NIL partnership with Pottery Barn Teen, expanding her off-court influence in a deal that combines design, lifestyle, and sports stardom. Watkins’ newest brand move arrives just months after a season-ending ACL tear in the NCAA Tournament — and yet, her momentum hasn’t slowed a bit.

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This isn’t just about interior design. It’s about visibility, influence, and a shift in how we see elite college athletes navigating the NIL era. Through this partnership, Watkins got a full college apartment makeover reflecting her signature minimalist aesthetic. The space isn’t just a vibe — it’s a visual celebration of her accomplishments.

Her updated apartment features signed Nike sneakers, trading cards from her Fanaticsand Topps collabs, game balls from record-setting performances, and even a custom Funko Pop of herself. Watkins told Pottery Barn Teen, “I usually give my trophies to my mom, so it’s cool to have a display of my accomplishments.”

This deal highlights Watkins’ next-level marketability. With over 1.5 million followers across TikTok and Instagram and existing deals with Nike, State Farm, and Gatorade, she’s already established herself as a leading NIL brand in college basketball.

USC Trojans guard JuJu Watkins© Mykal McEldowney/IndyStar / USA TODAY NETWORK via Imagn Images

USC Trojans guard JuJu Watkins© Mykal McEldowney/IndyStar / USA TODAY NETWORK via Imagn Images

Despite missing the end of the season, Watkins led USC to a 31-4 record, a No. 1 seed, and an Elite Eight run. And with eyes already on her comeback, this NIL move keeps her front and center — not just in sports, but in culture.

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For brands, athletes, and fans watching the evolution of NIL, JuJu Watkins is more than a case study — she’s the blueprint.

Related: Boise State RB sends blunt message regarding NIL every young athlete should hear

Related: Say what?! Charles Barkley admits to giving Auburn illegal money

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Ranking the top eight Big Ten football NIL valuations for 2025

Being able to compensate college athletes over the last few years has changed the landscape of college sports, most notably the revenue behemoth that is college football. Name, Image and Likeness has helped usher in a new era of bidding wars and recruiting efforts that didn’t exist just less than a decade ago. And now, […]

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Being able to compensate college athletes over the last few years has changed the landscape of college sports, most notably the revenue behemoth that is college football. Name, Image and Likeness has helped usher in a new era of bidding wars and recruiting efforts that didn’t exist just less than a decade ago. And now, with the House Settlement, things will change even more.

Especially at a place like Ohio State that has a huge athletic department and a massive budget.

But NIL is still in practice, and there are still athletes getting paid for the usage of their name, so it’s a big deal. We always hear about the astronomical figures the top-end stars are pulling in, but there are smaller ones as well. However, the multi-million dollar contracts aren’t as prevalent as one would think. In fact, we’re ranking the top Big Ten NIL valuations, and there are fewer than ten that make the list worth mentioning.

Here’s a list of the top eight NIL valuations according to On3 in the Big Ten, ranked from least to most expensive. You may be surprised by what and who is on this list., and of course, the bigger programs with the most money like Ohio State appear on this list more than some that do not at all.

No. 8 – Evan Stewart, Wide Receiver | Oregon Ducks

NIL Valuation – $1.7 Million

National Rank – No. 25

Stewart had a great year last season, but played second fiddle to Tez Johnson in star power. This year, it should be him as the No. 1 threat and player personality many will follow.

NIL Valuation | $1.8 Million

National Rank – No. 21

Singleton is entering his senior year and is part of a running back tandem that should be very dangerous this season. He’s a star running back for Penn State, and that alone garners attention and a pretty significant NIL package.

No. 6 – Nico Iamaleava, Quarterback | UCLA Bruins

NIL Valuation | $2 Million

National Rank – No. 19

Nico is well-known after having a fantastic season last year with Tennessee. He is one of the most recognizable quarterbacks with all the potential he possesses with his dual-threat ability, and now he’ll be doing his work out in Westwood for UCLA.

NIL Valuation | $2.3 Million

National Rank – No. 17

Raiola’s commitment was highly publicized. He first committed to Ohio State, then Georgia, before finally landing at Nebraska, where he had family ties. He had a very impressive, though a bit inconsistent freshman campaign and should be poised for a continuation and further breakout in 2025.

No. 4 – Caleb Downs, Safety | Ohio State Buckeyes

NIL Valuation | $2.4 Million

National Rank – No. 15

Downs came to Ohio State via the transfer portal after becoming a freshman All-American at Alabama. He had a stellar sophomore campaign in Columbus and is a fan favorite. He might be the best defender in all of college football, playing for arguably the most-followed college football program. That all translates to a massive NIL package.

No. 3 – Bryce Underwood, Quarterback | Michigan Wolverines

NIL Valuation | $3 Million

National Rank – No. 10

There is a ton of hype for the No. 1 quarterback coming out of high school, and Michigan is hoping he makes good on all of it. There was a lot of buzz surrounding his recruitment, and he has many folks following what he might do at the college level, even though he has yet to do anything in Ann Arbor.

No. 2 – Drew Allar, Quarterback | Penn State Nittany Lions

NIL Valuation | $3.1 Million

National Rank – No. 8

Allar was a five-star quarterback coming out of Ohio before committing to play for Penn State. Though he has yet to win the biggest of games, he has a big arm and is the face of the Nittany Lions’ chances at not only making the College Football Playoff, but going on a run to a national championship.

No. 1 – Jeremiah Smith, Wide Receiver | Ohio State Buckeyes

NIL Valuation | $4.2 Million

National Rank – No. 3

Everyone knows Smith. He was an absolute star who flashed on the scene for Ohio State as a freshman after being ranked as the top overall recruit in the 2024 class. He more than made good on all that buzz and is arguably the best player in college football returning for two more seasons, still in Columbus. He is adored in Central Ohio and feared across the rest of the country.

Contact/Follow us @BuckeyesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Ohio State news, notes and opinion. Follow Phil Harrison on X.



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Notre Dame misses out on top women’s college basketball recruit

The Fighting Irish are on the lookout for fresh talent to help keep them on an upwards trajectory under Niele Ivey, but have suffered a blow after losing out on one top star 15:25 ET, 22 Jun 2025Updated 15:27 ET, 22 Jun 2025 Notre Dame women’s basketball head coach Niele Ivey has suffered a blow […]

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The Fighting Irish are on the lookout for fresh talent to help keep them on an upwards trajectory under Niele Ivey, but have suffered a blow after losing out on one top star

Niele Ivey
Notre Dame women’s basketball head coach Niele Ivey has suffered a blow in recruitment for her 2026 class

Notre Dame women’s basketball has suffered a major setback in its recruitment for its 2026 class after missing out on elite prospect Savvy Swords.

The Fighting Irish are keen to continue adding to their squad in years to come as part of efforts to land them a first national championship since 2018, yet head coach Niele Ivey and co. will have to do so without the 5-star wing after she committed to Kentucky on Saturday.

It comes as Notre Dame added a fifth player to combat the departure of Olivia Miles after Kelly Ratigan decided to join via the transfer portal last month. The Fighting Irish had already acquired the services of Gisela Sanchez, Malaya Cowles, and Vanessa de Jesus, and more could still follow.

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With regards to next year’s roster, however, Notre Dame will have to keep searching for the next best thing after losing out on the services of Swords, who also had offers from South Carolina, UCLA and Michigan, according to On3.

The 6-foot-1 star from Brookville (NY) Long Island Luthera is currently ranked No. 9 in On3’s top 2026 recruits in the nation, perhaps most notably averaging 16.3 points and six rebounds per game for Canada at last year’s U17 FIBA World Cup.

Swords achieved those stats while shooting 50 per cent from deep and 88 per cent from the free throw line, highlighting her versatility and strong ability to shoot from deep and rebound the ball at a high level.

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The teenager is the younger sister of current Michigan women’s basketball player Syla Swords, who earned freshman All-American and All-Big Ten honors in 2025. The 19-year-old is also a member of the Canadian national team and was an Olympian in 2024.

Swords took to Instagram on Saturday to announce her commitment to Kentucky, uploading a series of images from her signing shoot alongside the caption: “Big blue business. Let’s workk #committed.”

Her older sister, Syla, commented “so proud” followed by four love heart emojis, while premier point guard Maddyn Greenway, who was Kentucky’s first commitment in the 2026 class, wrote: “TEAMMIEEE.”

Notre Dame has already obtained the commitment of four-star college basketball prospect Bella Ragone to its 2026 class, who announced her decision with a TikTok video last month.

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In Ragone, the Fighting Irish have landed themselves a top-25 2026 wing, beating over 35 schools including Iowa, UCLA, and UNC to her signature. The 6-foot-2 wing from Georgia became the first commit in Notre Dame’s 2026 class.

Ranked No. 25 overall in the ESPNW 2026 rankings, Ragone used her brand of humor to announce her commitment, posting a short skit joking about telling a boy she’d be playing in Indiana. When he guessed Purdue, the clip cut to Ragone in a Notre Dame No. 5 jersey, flashing the camera with a smile and the caption, “Holy Airball.”

On Instagram, she reposted the announcement with a simple “Go Irish,” followed by clovers and her social media exploded with congratulatory messages from coaches, teammates, national recruits, and some of the most influential names in the game on her level.



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Colorado’s NIL Director Explains Why Mothers Can’t Be Agents, Despite Exceptions Like Lamar Jackson and Jayden Daniels

In today’s NFL, family often plays a big role in a player’s inner circle, especially mom. Lamar Jackson and Jayden Daniels have both shown this by employing their mothers as their agents, proving that, despite what some may say, moms can negotiate contract deals and become certified agents. For Jackson, his mother, Felicia Jones, acts […]

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In today’s NFL, family often plays a big role in a player’s inner circle, especially mom. Lamar Jackson and Jayden Daniels have both shown this by employing their mothers as their agents, proving that, despite what some may say, moms can negotiate contract deals and become certified agents.

For Jackson, his mother, Felicia Jones, acts as his manager without NFLPA agent certification. Meanwhile, Jayden’s mother, Regina Jackson, holds her NFLPA certification and also has a dual master’s degree in hospital administration and entrepreneurial business.

That’s why, when the University of Colorado’s NIL director, Reggie Calhoun Jr., made this comment about mothers acting as agents, it caught us a bit off guard.

“Mom’s job is not to negotiate your deal. She doesn’t have that skill set. Mom has never negotiated a deal in her life. Her job is bookkeeping. Mom has always been good at keeping books. Let that be Mom’s job. Your agent is doing sales,” Calhoun shared via The Business of Athletes. 

They’re puzzling remarks coming from Calhoun. A bit of basic research shows he never made it past the college level, so should he really be advising players on something he has little experience with?

As mentioned, Lamar has no agent. His mother, Felicia, serves as his business manager. And just to rub it in the face of Calhoun, she even negotiated her QB son’s massive 5-year, $260 million extension in 2023. So, what is the Colorado director even talking about?

Furthermore, Jayden’s mom, Regina, is a certified NFLPA agent. It’s something she worked hard toward becoming, going back to when he was at LSU. Now, she’s been spotted on several occasions by Jayden’s side as his mentor, seemingly keeping the star QB out of trouble.

All in all, Calhoun’s opinions on mothers being agents fall apart when you examine the landscape of today’s NFL. Lamar and Jayden are not the only ones to ever have their mothers represent them as agents. Odell Beckham, Jaylon Jones, and Preston Brown are all current and former players who opted to do the same. 

Additionally, studies show that players in the 18-21 range are using their parents more than ever for representation. The trend may even continue to grow, as NIL rules become more stringent.

But through very different models, both Lamar and Jayden have shown us that it’s possible to be an elite NFL quarterback while having a mother as an agent. Certified or not, it can work both ways.



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Top 2026 prospect Savvy Swords commits to Kentucky

Top 2026 prospect Savvy Swords has committed to Kentucky, she announced on Saturday evening. Swords, a 6-1 wing from Brookville (NY) Long Island Lutheran chose the Wildcats over UCLA, South Carolina, Michigan and Notre Dame. Swords is the younger sister of current Michigan women’s basketball player Syla Swords. Savvy is ranked No. 9 in On3’s […]

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Top 2026 prospect Savvy Swords has committed to Kentucky, she announced on Saturday evening. Swords, a 6-1 wing from Brookville (NY) Long Island Lutheran chose the Wildcats over UCLA, South Carolina, Michigan and Notre Dame.

Swords is the younger sister of current Michigan women’s basketball player Syla Swords. Savvy is ranked No. 9 in On3’s recent update of the top 2026 recruits in the nation. She’s a versatile threat who has a strong ability to shoot from deep and rebound the ball at a high level.

Last year for the U17 FIBA World Cup Canadian National Team, she averaged 16.3 points and six rebounds per game while shooting 50% from deep and 88% from the free throw line.

Swords is Kentucky’s second commitment in the 2026 class, as they’ve also landed premier point guard Maddyn Greenway.

“In high school, I’m very much scoring at all three levels and playmaking,” Greenway told On3 in a previous interview. “I’m undersized, so I utilize my speed a lot and play at a fast pace. I thrive in transition. When I play at EYBL, I play more of a true point guard role and passing first.” 

The Wildcats are still in on some of the top recruits in the nation, including Olivia Vukosa, Mimi Thiero and Emily McDonald.



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Predicting ratings of Clemson football’s top 5 players in College Football 26

Between Cade Klubnik and Peter Woods, the pick for the highest-rated Tiger wasn’t an easy one. I opted to go with Woods because many consider him the best defensive lineman in college football and the projected No. 1 overall selection in the 2026 NFL Draft. Which is a fair assessment of the superstar on the […]

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Between Cade Klubnik and Peter Woods, the pick for the highest-rated Tiger wasn’t an easy one. I opted to go with Woods because many consider him the best defensive lineman in college football and the projected No. 1 overall selection in the 2026 NFL Draft.

Which is a fair assessment of the superstar on the defensive line.

Woods may not have the defensive numbers that TJ Parker did during the 2024 season but that’s because it’s much more difficult to put up gaudy numbers as a defensive tackle compared to an edge rusher. He still managed to finish with 28 tackles, nine tackles for loss, and three sacks to go along with a forced fumble. He’s considered one of the most dominant players in the country.

Entering his junior season, Woods is probably the best defensive lineman in the sport and he should be treated as such via the College Football 26 ratings.



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Could Georgia Tech quarterback Haynes King be a Heisman trophy darkhorse?

The Heisman trophy is the biggest individual award in college football, given to the player that is voted as the best player in college football every season, and while there have been a lot of players win the Heisman trophy, there has not been a single Georgia Tech Yellow Jackets player that has won it. […]

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The Heisman trophy is the biggest individual award in college football, given to the player that is voted as the best player in college football every season, and while there have been a lot of players win the Heisman trophy, there has not been a single Georgia Tech Yellow Jackets player that has won it. However, quarterback Haynes King could change that in 2025.

To be a Heisman winner, there are two main categories that you have to hit the head of the nail on, and that is stats and likability. King already has one of those boxes checked, as he became one of America’s college football sweethearts overnight with his heroic performance against the Yellow Jackets in-state rival Georgia Bulldogs in the regular season finale last season.

However, the other box that King will have to check is for stats. While he has produced with his legs, becoming one of the top dual threat quarterbacks in college football last season, King missed/was barely used in a four game stretch last season due to injury. If he wants any chance of winning the trophy this season, he will need to remain healthy for every game.

King still has some work left to do in the passing game, as he only threw for 2,114 yards and 14 touchdowns last season, but he did fix his turnover problem from the season before, only throwing two interceptions all season.

King and the Yellow Jackets are slated for a big season in 2025, and he could be the poster child for the team, and if they do well enough, IO think that King could generate significant buzz for the Heisman trophy, and could end up in New York for the Heisman ceremony in January.



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