With aim to build Agilitas as an one-stop destination for sports, Agilitas will cater from manufacturing to retain. It has already acquired Mochiko Shoes in 2023, that manufactures shoes for top brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, US Polo and more. What Agilitas can’t build in-house, it will acquire the companies that have the brains in the field.

Agilitas will also sell Lotto shoes in India and other regions after acquiring the licensing rights of the Italian sports equipment giant.

Market Overview 2025-2033

The United States sports medicine market size reached USD 2,737.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,757.1 Million by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033. The market is experiencing robust growth, driven by rising fitness awareness, increasing sports participation, and growing injury rates. Key trends include the demand for advanced rehabilitation equipment and minimally invasive treatments, with major players focusing on technological innovations and personalized care solutions.

Key Market Highlights:

Strong growth driven by rising fitness awareness and active lifestyles

Growing demand for advanced injury prevention and recovery solutions

Increasing adoption of minimally invasive surgical procedures

Surge in sports participation across youth and elderly populations

Expanding use of regenerative medicine and biologics in treatments

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United States Sports Medicine Market Trends and Drivers:

The growing participation in sports and fitness activities across various demographics is a significant driver of the United States sports medicine market. As awareness of health and fitness continues to rise, more individuals are engaging in physical activities, leading to a higher incidence of sports-related injuries. This trend is particularly evident among youth and amateur athletes, who are increasingly involved in organized sports, fitness programs, and recreational activities. The rise of fitness culture, fueled by social media and celebrity endorsements, has encouraged people to adopt active lifestyles, resulting in a greater demand for sports medicine services.

Consequently, healthcare providers and sports medicine specialists are seeing an uptick in patients seeking treatment for injuries, rehabilitation, and preventive care. This increased demand has prompted healthcare facilities to expand their sports medicine offerings, including physical therapy, orthopedic services, and injury prevention programs. Additionally, the integration of technology in sports training and rehabilitation such as wearable devices and telemedicine has further enhanced the ability of sports medicine professionals to address the needs of active individuals. As participation in sports and fitness continues to grow, the sports medicine market is expected to expand, driven by the need for specialized care and innovative treatment solutions.

Technological advancements are revolutionizing the sports medicine market in the United States, leading to improved treatment modalities and patient outcomes. Innovations in imaging techniques, such as MRI and ultrasound, allow for more accurate diagnosis of sports injuries, enabling healthcare providers to tailor treatment plans effectively. Moreover, the development of minimally invasive surgical techniques, such as arthroscopy, has transformed the way sports injuries are treated, reducing recovery times and improving patient satisfaction. Regenerative medicine, including the use of stem cells and platelet-rich plasma (PRP) therapy, is gaining traction as a cutting-edge approach to treating injuries and enhancing recovery.

These advancements not only improve the efficacy of treatments but also attract athletes seeking the latest and most effective therapies for injury management and performance enhancement. Additionally, the rise of digital health technologies, including mobile apps and telehealth platforms, facilitates remote monitoring and rehabilitation, allowing athletes to access care conveniently. As these technological innovations continue to emerge, they are expected to play a crucial role in shaping the future of the sports medicine market, enhancing both the quality of care and the overall patient experience.

The increasing focus on injury prevention and overall wellness is significantly influencing the dynamics of the sports medicine market in the United States. Athletes and fitness enthusiasts are becoming more proactive about their health, seeking strategies to prevent injuries before they occur. This trend has led to a surge in demand for preventive services, such as strength and conditioning programs, biomechanical assessments, and nutrition counseling. Sports medicine professionals are increasingly emphasizing the importance of comprehensive wellness programs that address not only physical injuries but also mental health and nutrition.

This holistic approach recognizes that optimal performance requires a balance of physical, mental, and emotional well-being. Furthermore, schools and sports organizations are implementing injury prevention programs to educate young athletes about safe practices and proper training techniques. This proactive mindset is fostering a culture of wellness that prioritizes long-term health and performance, ultimately driving growth in the sports medicine market. As awareness of the importance of injury prevention continues to rise, sports medicine practitioners are adapting their services to meet the evolving needs of athletes and active individuals.

The trends within the United States sports medicine market are evolving rapidly, influenced by a combination of demographic shifts, technological advancements, and changing consumer preferences. As we approach 2025, the demand for sports medicine services is expected to rise significantly, driven by the increasing participation in sports and fitness activities among all age groups. This trend is accompanied by a growing emphasis on injury prevention and wellness, prompting healthcare providers to expand their offerings to include comprehensive care that addresses both physical and mental health.

Additionally, advancements in technology are reshaping the landscape of sports medicine, with innovations such as telemedicine and wearable health devices enhancing patient engagement and treatment outcomes. The integration of data analytics in sports performance and rehabilitation is also gaining traction, allowing practitioners to tailor interventions based on individual needs. Furthermore, the rise of social media and health awareness campaigns is influencing consumer behavior, as athletes and fitness enthusiasts seek out the latest treatments and preventive measures. As these trends continue to develop, the sports medicine market in the United States is poised for substantial growth, characterized by an increased focus on innovative solutions and a holistic approach to athlete health and performance.

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United States Sports Medicine Market Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Breakup by Product:

• Body Reconstruction

o Fracture & Ligament Repair Products

o Arthroscopy Devices

o Implants

o Orthobiologics

o Prosthetics

• Body Support and Recovery

o Braces & Supports

o Physiotherapy

o Thermal Therapy

o Ultrasound Therapy

o Laser Therapy

o Electrostimulation Therapy

• Body Monitoring and Evaluation

o Cardiac Monitoring

o Respiratory Monitoring

o Hemodynamic Monitoring

o Musculoskeletal Monitoring

• Compression Clothing

• Accessories

o Bandages

o Disinfectants

o Tapes

o Others

Breakup by Application:

• Knee Injuries

• Shoulder Injuries

• Foot & Ankle Injuries

• Hip & Groin Injuries

• Elbow & Wrist Injuries

• Back & Spine Injuries

• Others

Breakup by End User:

• Hospitals

• Orthopedic Specialty Clinics

• Fitness and Training Centers

• Ambulatory Surgery Centers (ASCs)

• Others

Breakup by Region:

• Northeast

• Midwest

• South

• West

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Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

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This release was published on openPR.

• Apple Watch Hermès users have been warned not to update their devices
• Specifically, the watchOS 26 beta 2 update is causing ‘continuous’ crashes
• For now, there’s no fix other than avoiding the beta software

The Apple Watch Hermès is one of the best Apple Watches, but if you own one, you’ll definitely want to avoid installing the watchOS 26 beta 2 upgrade for now.

That’s because Apple has warned users that the update is causing the device to crash repeatedly – and right now, there doesn’t seem to be a fix in sight.

CPG company Heartland Food Products Group is seeing positive early signs on the results it’s trying to brew with IndyCar team Ed Carpenter Racing, according to Ted Gelov, the chairman & CEO of the company and investor in ECR. This past offseason, Gelov bought an equity stake of an undisclosed size in the team and made his coffee-focused brands, Java House and Splenda, major consumer-facing sponsors, with prime real estate on ECR’s race cars and other materials. The brands have seemingly been taking full advantage of the ensuing rights, shooting commercials with drivers, undertaking experiential activations at race tracks, running fan sweepstakes online, incorporating the sponsorship into their social media profiles and programming, doing in-store appearances and introducing limited-time racing-themed offers to their menus. At the Indy 500 last month, Java House was on the fan midway in the infield of the Indianapolis Motor Speedway sampling its peel-and-pour pod products. Splenda already has 98% brand awareness, Gelov said, but Java House’s awareness is far lower, “so we’ve been able to increase awareness through the activations and that’s gone really well.”

CARAMEL IN CARMEL: Founded in 2019, Java House has several brick-and-mortar coffee shops in Indiana but also serves as a direct-to-consumer business that sells coffee pods, concentrates, mixes and cold brews through its website and sites like Amazon. The brand touts that its coffee is cold brewed, which Gelov said makes it well positioned for current trends. According to Technomic data cited by CNBC last fall, cold-brew sales out of home more than doubled from $8.5B in 2016 to $17.7M in 2023. That has played into Java House’s marketing pitch to companies around the country to purchase its products for their workers as they return to the office post pandemic. Splenda is the coffee sweetener brand that also sells creamers, tea, shakes and water enhancers. Heartland is based in Carmel, Ind., near Indianapolis, and it also co-manufacturers private-label products distributed on several continents. Gelov didn’t grow up a race fan and only went to his first IndyCar race just over two years ago, but that sparked his desire to get involved; it was “just an unbelievably great sport,” and “such a compelling thing to want to be a part of,” he said. Outside of working with agencies to help execute the TV commercials it shot, Heartland has been managing the deal with ECR in house.

CUP OF AMERICANO: Heartland has shot ads for both Java House and Splenda with light-hearted themes using drivers Alexander Rossi — the American former F1 driver who won the 100th running of the Indy 500 in 2016 — Christian Rasmussen and team co-owner Ed Carpenter along with former IndyCar driver Danica Patrick. In one of them, “Java House Coffee is Faster Than You,” Rasmussen and Rossi exhibit their overly competitive ways throughout the office in chaotic fashion. That spot has 22,000 views on YouTube. Over five years, the Java House YouTube page only has posted 13 videos with six of them being racing related and coming over the last year, showing how the company has started getting more active with its marketing. Splenda ran a sweepstakes in May in which 21 fans received a package with a retail value of $175 that included a replica ECR crew shirt, a Splenda and ECR co-branded hat, Splenda diecast car, three liquid sweeteners and three powder packets. Splenda also has been running ads on its social media pages around ECR, though one of the Java House spots has aired on national TV broadcasts including on Fox during IndyCar races, and on streaming services like Prime Video, as part of an ad buy. Rossi drives the Java House-sponsored No. 20 Chevrolet, while Rasmussen drives the No. 21 Splenda-liveried Chevy. Gelov said of how he’s judging Heartland’s ROI so far, “You can look organically, just looking at the crowd that’s forming, you look at the responses that we’re getting but we’re getting a lot of social engagement and that’s a direct result of our participation in IndyCar. ECR as an organization is doing a great job generating awareness for the brands – they’re a great partner to our brands – and yeah, sales are up, engagements are up, impressions are up, it’s measurable in many different ways.”

Highlights

• Connexa Sports Technologies shows recent uptick
• Trading volume lower than average session turnover
• Sector aligned with digital innovation and connected sports

Connexa Sports Technologies Inc. (NASDAQ:YYAI), listed on the Nasdaq Composite, operates within the connected sports and digital training equipment sector. This space blends traditional athletic performance tools with emerging technologies like AI, video analytics, and smart device integration to enhance player development and data capture.

The company supports a range of digital athletic products and software-driven platforms that offer real-time feedback and analytics to users. This growing segment continues to evolve as technology integrates further into sports and fitness environments, shaping how data and performance insights are utilized.

Marginal Climb in Recent Session

The share of Connexa Sports Technologies moved slightly higher in recent trading. While the overall daily volume was below the typical average, the maintained gains through session close. The movement reflects general market interaction and trading dynamics rather than a response to specific corporate actions or disclosures.

Such fluctuations are not uncommon for small-cap entities operating in niche or emerging technology sectors. movements can often stem from broader sentiment shifts, sector-related developments, or technical indicators tied to trading volumes and historical averages.

Net Gains Amid Ongoing Challenges

In its latest quarterly earnings release, Connexa Sports Technologies reported a positive figure in net results. Despite ongoing headwinds reflected in a negative margin and return metrics, the emergence of net earnings in the quarter marked a contrast to prior results.

The performance followed adjustments in cost controls and operational strategies aimed at enhancing efficiency. While broader financial figures showed pressure, the shift into positive territory for the quarter indicates progress in navigating competitive and operational constraints.

Technical Metrics Show Slight Performance Trend Shift

From a technical perspective, the company’s movement has hovered near key averages tracked over medium and long-term periods. Recent changes may reflect renewed activity or shifts in outlook surrounding digital performance technologies and smart sports devices.

The technology-driven nature of Connexa Sports Technologies places it in a sector where demand trends, hardware lifecycle updates, and digital content integration all influence financial dynamics. Ongoing product development and ecosystem expansion continue to shape its market positioning.

Broader Sector Dynamics Influence Market Reaction

The digital sports ecosystem remains impacted by trends in health tech, connected wearables, and AI-based performance solutions. Connexa Sports Technologies operates in a space where data capture, mobile synchronization, and platform usability define product relevance.

While broader markets such as the Nasdaq Composite continue to evolve, tech-forward companies like Connexa Sports Technologies respond to shifts in consumer engagement and tech adoption cycles, which in turn may influence share movement and financial results.

Operational Efficiencies Affect Return Metrics

Key financial (NASDAQ:YYAI) indicators showed continued strain in areas such as return ratios and net margin. These figures reflect challenges often encountered by growth-stage tech companies in the process of scaling infrastructure and optimizing delivery mechanisms.

The focus remains on aligning product utility with commercial traction, while managing costs and improving recurring revenue sources. As the company continues to refine its model and integrate performance feedback, market visibility and business fundamentals may shift accordingly.

A new agreement between Life Fitness / Hammer Strength and YMCA’s on-demand platform delivers a two-fold benefit: more engaging workouts for members along with insights for operators

Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities, to enhance how members interact with the brand’s cardio and strength machines and track their progress.

The rollout is slated for later this year.

“As the digital platform for YMCAs, we are excited to welcome longtime YMCA partner Life Fitness / Hammer Strength to YMCA360,” YMCA360 co-founder and CEO, and Greater Wichita YMCA president, Ronn McMahon said. “Their expanding capabilities represent a game changer for YMCAs looking to deliver a more seamless, connected experience to their members. At YMCA360, we’re committed to collaborating with innovative partners like Life Fitness / Hammer Strength to add value to the digital experience our members expect.”

Once integrated, YMCA members will be able to log in directly to Life Fitness equipment through the YMCA360 app, unlocking a tailored experience across the Discover SE4, SE4 console and Symbio lines. Users can generate goal-based workout plans, track cardio and strength sessions in real-time and receive custom training programs via Trainer Connect, a tool that lets personal trainers deliver workouts directly to their clients’ devices.

“Fitness facilities rely on robust digital ecosystems,” Life Fitness / Hammer Strength senior director of connected fitness Anthony Radek said. “We work closely with our partner gyms to ensure our digital solutions integrate easily with their existing systems and preferred providers, making it effortless for them to harness our industry-leading technology with immediate, impactful results.”

See Also

The two-fold benefit also extends to operators. On the backend, facility teams will gain insight into equipment usage and member workout patterns, enabling them to make proactive decisions regarding equipment rotation and maintenance. The system also enhances personal trainers’ ability to deliver customized programs based on real-time exercise data.

“The integration of Life Fitness Connect System into the YMCA360 app is designed to be effortless for both members and facility operators,” Life Fitness / Hammer Strength’s YMCA national segment manager Forrest Cory said. “With this integration, YMCAs that use YMCA360 will be able to offer their members a truly integrated app and workout tracking experience.”

“Members will have seamless access to their favorite YMCA360 content on the console and can more effectively achieve their fitness goals through the workout builder. And best of all, everything will run directly through the YMCA360 app,” Cory added.