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Brag House Explores NIL Initiative to Expand Revenue Opportuniti

NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. ( TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, today announced that it plans to develop a Name, Image, and Likeness (NIL) initiative that is designed to help student-athletes of all […]

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NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. ( TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, today announced that it plans to develop a Name, Image, and Likeness (NIL) initiative that is designed to help student-athletes of all backgrounds monetize their personal brand. The Company is exploring developing such initiatives through digital collectibles and blockchain-backed experiences.

This initiative builds on Brag House’s creation of a new digital sports medium through its strategic partnership with Learfield, which partnership provides the Company with the opportunity to deliver interactive events and branded campus experiences across more than 200 NCAA college campuses, most of which are Division 1. While the NCAA’s 2021 ruling enabled student-athletes to profit from their NIL rights, the Company believes that the vast majority of the active NCAA athletes do not receive meaningful NIL compensation.

“We’ve created a new lane where college gaming and school spirit intersect,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “As a former student-athlete, I deeply understand the value of building a personal brand, but also how few athletes truly get to benefit. Brag House was built on the idea of inclusivity, and we believe it’s time to level the playing field.”

A New Kind of NIL Model

The Company’s NIL initiative would aim to empower student-athletes to connect directly with fans and generate new revenue. One route the Company is considering is to offer authenticated digital collectibles and unique fan experiences. Through this, student-athletes could create and share digital assets like signature highlight reels, exclusive game-day access passes, and personalized memorabilia. They will benefit by retaining a majority of the earnings from initial sales and receiving a share of revenue from any future fan-to-fan resales.

Brag House’s aim would be to simplify the creation process of digital collectibles and blockchain-backed experiences through a no-code interface, while incorporating compliance tools tailored to NCAA, state, and school guidelines to ensure ease of adoption.

Considerations for implementation include utilizing a smart contract infrastructure and blockchain technology to deliver transparency, efficiency, and secure payments directly to student e-wallets.

Brag House may further consider implementing its NIL platform using a treasury strategy such as one built on Ethereum. This approach could support athlete education, loyalty rewards, and long-term platform sustainability through yield-generating digital assets. It should be noted, that Brag House recognizes that there are alternative blockchains that may offer lower fees and faster transactions. Ultimately, Brag House will focus on maturity, security, and post–Proof-of-Stake sustainability given the need for trust and transparency in student-athlete programs.

Regardless, this initiative would ultimately use secure digital ledger technology to ensure transparency, efficiency, and direct payments straight to student wallets, which means a clear, streamlined process for athletes to share their unique moments and experiences with fans.

Potential Significant Market Tailwinds

Brag House’s expansion comes at a time of rapid growth in both the NIL and digital ownership markets. According to Opendorse, the NIL market reached approximately $917 million in 2022 and is projected to surpass $1.5 billion by 2027. Simultaneously, global NFT trading volume exceeded $24 billion in 2023, with sports collectibles and creator-driven assets representing a fast-growing segment.

With over 20 million college students and half a million NCAA athletes in the U.S., the opportunity to connect student-athletes directly with fans through verified, blockchain-backed assets could be significant. By enabling personalized fan experiences and recurring royalty income, Brag House’s platform aligns with Gen Z’s appetite for authenticity, access, and digital innovation.

“This isn’t about chasing trends,” said Malloy. “It’s about responding to real demand and undeniable data. Our platform already fuels and encourages engagement across Gen Z campuses, and this initiative ensures student-athletes are empowered to share in the value they help create.”

Next Steps: Empowering the Future of NIL

The NIL initiative is currently aimed to pilot with several activations for select campuses in late 2025. The Company expects to release additional updates and invite student-athlete collaborators as it advances its infrastructure and smart contract capabilities.

Brag House plans to continue delivering innovative NIL opportunities through its expanding slate of campus activations, including the Brag Gators Gauntlet Series and branded loyalty token integrations, all designed to empower Gen Z through authentic digital sports experiences.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
[email protected]

Investor Relations Contact:
Adele Carey
VP, Investor Relations
[email protected]

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Duke University

DURHAM, N.C.— Duke women’s soccer is welcoming six newcomers to the pitch in 2025 as Kieran Hall takes over the reigns as the head coach of the Blue Devils.  The six-member class is ranked No. 3 nationally by TopDrawerSoccer. The Blue Devils will spotlight each of the six newcomers ahead of preseason practice starting in […]

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DURHAM, N.C.— Duke women’s soccer is welcoming six newcomers to the pitch in 2025 as Kieran Hall takes over the reigns as the head coach of the Blue Devils.  The six-member class is ranked No. 3 nationally by TopDrawerSoccer.

The Blue Devils will spotlight each of the six newcomers ahead of preseason practice starting in late July.

Our second rookie is Kaylee Kim, a 5-4 forward from Belmont, Calif.  Kim is listed as the No. 5 player from the Northern California and Hawaii regions.  A 2024 NorCal All-League First Team (2023) and Second Team (2024, 2022) selection, Kim tallied 32 goals and nine assists as a freshman and sophomore at Carlmont High School.  She also competes for Bay Area Surf club team.

 

To stay up to date with Blue Devils women’s soccer, follow the team on Twitter, Instagram and Facebook by searching “DukeWSOC”.

#GoDuke

 


GoDuke.com: What made you choose Duke?

Kaylee Kim:
I chose Duke because of the strong sense of family and community that surrounded me from the start. The team demonstrated incredible support and loyalty to one another and the school as a whole made every student feel welcomed and valued. The coaches made me feel at home while also showing me that they’re committed to pushing me to reach my full potential.

 

GD: Tell us about your soccer game and what you hope to bring to Duke?

KK: 
I’m a hard worker who is always determined to chase after every ball, sacrifice for every tackle and leave everything on the field. I aim to bring that contagious energy to every practice and game!

 

GD: Favorite Duke player you grew up liking to watch?

KK:
  Michelle cooper

 

GD: Most excited for at Duke (soccer and not soccer)?

KK: 
I am most excited to be supported and guided by our amazing coaching staff and upperclassmen that I know will help me grow so much. 

 

GD: What is a fun fact/skill/talent people may not know about you?

KK:
  Fun Fact: I don’t like kimchi! 

 

GD: Who are your biggest inspirations on and off the pitch?

KK: 
My biggest inspiration on the pitch are my Bay Area surf teammates who never fail to support me and always want the best for me. They’ve taught me how a passionate and intense environment can truly feel like home. Off the field, my biggest inspiration is my parents, who have always demonstrated that hard work leads to success and that giving your best effort means living without regrets.

GD: What is your proudest moment on the soccer field so far?

KK: 
My proudest moment on the soccer field so far came during the final game of the season, which would decide the league champion. It had been a challenging season adjusting to a new team and environment. With the score tied 1-1 late in the second half, I managed to chase down the ball and score the winning goal, securing a 2-1 victory for Bay Area Surf and clinching the league title.

 

GD: At what age did you start playing soccer?

KK: 
I started playing at seven years old

 

GD: Did you play other sports growing up?

KK: 
Track, tennis, swimming, skiing and snowboarding

 

GD: I know it is early, but do you have any idea yet what you think you might want to major in?

KK: 
I am still working on discovering my major!

 

Quick Hitters:

Favorite Athlete? 
Kevin De Bruyne 

Hobbies? Ceramics, snowboarding, running, thrifting 

Favorite TV Show? The Good Place and Gilmore Girls

Favorite Movie? Truman Show and Big Hero 6

Favorite Emoji? ??

Latest show you watched on television/Netflix? How I Met Your Mother

If you were to play another sport, what would it be? Beach Volleyball

Mountains or Beach? Beach

Favorite Flavor of Ice Cream? Brownie Batter 

Any Pregame Rituals? None!



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FIU Beach Volleyball Coach Bids Farewell After two Seasons

Bautista Samperi | Sports Director Terri Del Conte will step down as head coach of the FIU beach volleyball team to focus on her family.  After two seasons, the California native informed the team on Wednesday of her decision to leave the program. As reported by the FIU Athletics Department, Del Conte said, “My experience […]

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Bautista Samperi | Sports Director

Terri Del Conte will step down as head coach of the FIU beach volleyball team to focus on her family. 

After two seasons, the California native informed the team on Wednesday of her decision to leave the program.

As reported by the FIU Athletics Department, Del Conte said, “My experience at FIU made this decision very hard. I loved working with Scott [Carr, Athletics Director], Julie [Berg, Deputy AD], FIU staff and, above all, the team. I have had many goals since graduating college that I put a pin in, and one of those is building a family.”

“That is my main focus over the next couple of years, along with serving my hometown community in every way I can,” Del Conte said. “After the passing of my father, it has put into perspective the importance of family, and it’s time to make that more of a priority. Thank you, Panther family, for all the love expressed over these last two years, they have been memorable!”

During her time at FIU, Del Conte coached five student-athletes to All-Conference USA honors, including 2025 CUSA Freshman of the Year Brianna Luoma.

Two athletes, Giada Bianchi and Reka Orsi Toth, earned AVCA All-American honors during her time at FIU.

“We are very appreciative of Terri’s time here at FIU and her service in not only leading, but growing, our beach volleyball program to be one of the best in the country,” said Director of Athletics Scott Carr. “Although we hoped she would continue as our head coach, we understand and respect her decision and desire to prioritize family and wish her the best.”

A national search for her replacement is now underway, with Del Conte set to assist the program throughout the transition.

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Former MP Brendan Horan eyes Whakatāne council role in elections

“Whakatāne has the most qualified mayor in the world with Victor Luca,” he said. He expressed disappointment in not seeing greater support for him on the council, particularly in his advocacy for more affordable rates. “Affordability is vital, and we have to look to the future. There’s no reason Whakatāne District Council cannot create new […]

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LCU Athletics Partners with FanWord to Elevate Storytelling and Digital Engagement

Story Links LUBBOCK, Texas (June 26, 2025) – Lubbock Christian University Athletics has announced a new strategic partnership with FanWord, one of the nation’s leading storytelling and technology companies in college athletics. The collaboration, which centers on FanWord’s content creation platform FanWord Assist, aims to strengthen the Chaparrals’ storytelling capabilities and amplify […]

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LUBBOCK, Texas (June 26, 2025) – Lubbock Christian University Athletics has announced a new strategic partnership with FanWord, one of the nation’s leading storytelling and technology companies in college athletics. The collaboration, which centers on FanWord’s content creation platform FanWord Assist, aims to strengthen the Chaparrals’ storytelling capabilities and amplify the voices of LCU student-athletes, coaches, and alumni.
 
With a proud championship tradition and a commitment to academic and athletic excellence, LCU Athletics continues to seek forward-thinking tools to enhance its digital presence. The integration of FanWord Assist into the department’s communication efforts will enable LCU to streamline content production and deliver more consistent, impactful written stories.
 
“There are countless impactful stories to share at LCU,” said Chris Due, LCU’s Associate Athletic Director for Communications. “We’re excited to partner with FanWord to help us highlight the journeys of our student-athletes and coaches in a creative and forward-thinking way.”
 
FanWord Assist, already trusted by more than 100 institutions across the country, helps athletic departments produce a wide variety of content including game recaps, athlete bios, feature stories, and news releases. The addition of the platform will increase LCU’s capacity for timely storytelling while enhancing brand engagement and audience connection.
 
“Partnering with Lubbock Christian University is a major highlight for us,” said Chris Aumueller, CEO of FanWord. “They have an incredible athletic tradition and a clear passion for telling meaningful stories. Our goal is to help them bring those stories to life more easily and effectively, and we couldn’t be more excited to support their journey.”
 
The partnership underscores LCU’s commitment to innovation in college athletics and aligns with the department’s broader mission to promote and celebrate the achievements of its community—both on and off the field.
 
To learn more about FanWord and its storytelling tools, visit FanWord.com.
 



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Sports Market Place Directory 2025

DUBLIN–(BUSINESS WIRE)–The “Sports Market Place Directory 2025 Edition” book has been added to ResearchAndMarkets.com’s offering. Sports Market Place 2025 provides a one-stop resource for this billion-dollar industry. This will be an important resource for large public libraries, university libraries, university athletic programs, career services or job placement organizations, and is a must for anyone doing […]

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Sports Market Place Directory 2025

DUBLIN–(BUSINESS WIRE)–The “Sports Market Place Directory 2025 Edition” book has been added to ResearchAndMarkets.com’s offering.

Sports Market Place 2025 provides a one-stop resource for this billion-dollar industry. This will be an important resource for large public libraries, university libraries, university athletic programs, career services or job placement organizations, and is a must for anyone doing business in or marketing a product or service to the vast U.S. sports industry.

Sports Market Place is the classic sports reference work that has served the sports industry for over 50 years, offering full coverage of 103 sports – from Air Sports to Yachting – including data on fast-growing segments such as cycling, fitness, gymnastics, martial arts, running, swimming, and weightlifting. Over the years, this work has grown to include nearly 2,000 pages of valuable content, including professional, college and youth leagues and teams, sports media, events, facilities, sponsors, manufacturers, and professional services.

With this directory on your desk, you have a comprehensive tool providing current key information about the people, organizations and events involving the explosive sports industry at your fingertips. Sports Market Place provides must-have contact information (nearly 13,500 listings) including: 11,484 websites, 6,047 email addresses, and nearly 40,000 key executives.

  • Single Sports has over 2,109 sport-specific organizations, leagues and teams that comprise over 100 specific sports. It includes professional, major and minor leagues, coaches, managers, and an alphabetical index.

  • Multi Sports includes 12 specific categories, including athletic foundations, Olympic teams, halls of fame and youth sports organizations. It includes a total of 835 and an alphabetical index.

  • College Sports has 1,697 listings with associations, conferences, degree programs, and division I, II and III schools. You’ll find a comprehensive list of coaches and sports management programs, and an alphabetical index.

  • Media includes prominent newspapers and radio and television sports programming. Listings include editors, commentators, show hosts and an alphabetical index.

  • Sports Sponsors includes 119 sponsors that support most major sports, including college bowl games, and an alphabetical index.

  • Professional Services comprises 13 categories, from executive search services to ticket services, for a total of 1,684 listings, and an alphabetical index.

  • Facilities has 1,365 listings and includes seven categories from arenas to facility concession services. You’ll find stadiums, race tracks, architects, management services, and an alphabetical index.

  • Manufacturers & Retailers include 1,929 listings, with a separate section for Software Manufacturers. Listings include valuable contact information, including key executives, plus products and brands. This chapter includes two indexes – one by sport and one by subject.

  • Events, Meetings & Trade Shows include 1,060 listings, of which 130 are trade shows. Events and trade shows are listed separately by both sport and date. This section also includes two alphabetical indexes, one for trade shows and one for events.

Key Topics Covered:

1. Single Sports

  • Alphabetical Index

  • Air Sports Organizations

  • Archery Organizations

  • Arm Wrestling Organizations

  • Auto Sports Organizations

  • Auto Sports Racing Leagues/Teams

  • Badminton Organizations

  • Bandy Organizations

  • Baseball Organizations

  • Baseball, Professional Leagues/Teams: Major

  • Baseball, Professional Leagues/Teams: Minor

  • Basketball Organizations

  • Basketball, Leagues and Teams

  • Biathlon Organizations

  • Billiards Organizations

  • Boating Organizations

  • Bobsledding Organizations

  • Bowling Organizations

  • Boxing Organizations

  • Broomball Organizations

  • Canoeing Organizations

  • Climbing Organizations

  • Cricket Organizations

  • Croquet Organizations

  • Curling Organizations

  • Cycling Organizations

  • Cycling, Leagues/Teams

  • Dart Organizations

  • Diving Organizations

  • Equestrian Organizations

  • Equestrian, Commissions/Pari-Mutuel

  • Exercise/Fitness Organizations

  • Fencing Organizations

  • Figure Skating Organizations

  • Fishing Organizations

  • Football Organizations

  • Football, College Bowl/Classics

  • Football, Professional Leagues/Teams

  • Frisbee Organizations

  • Golf Organizations

  • Greyhound Racing Organizations

  • Gymnastics Organizations

  • Handball Organizations

  • Hockey, Field Hockey Organizations

  • Hockey, Ice Hockey Organizations

  • Hockey, Professional Hockey (NHL)

  • Hockey, Professional, Minor Leagues

  • Hockey, Roller Hockey Organizations

  • Horseshoe Organizations

  • Inline Skating Organizations

  • Jai-Lai Organizations

  • Kayaking Organizations

  • Kiting Organizations

  • Lacrosse Organizations

  • Lacrosse, Leagues/Teams

  • Luge Organizations

  • Martial Arts Organizations

  • Motorcycle Organizations

  • Mountainboard Organizations

  • Netball Organizations

  • Orienteering Organizations

  • Pentathlon Organizations

  • Petanque Organizations

  • Platform Tennis Organizations

  • Polo Organizations

  • Racquetball Organizations

  • Ringette Organizations

  • Rodeo Organizations

  • Roller Skating Organizations

  • Rowing/Crew Organizations

  • Rugby Organizations

  • Running Organizations

  • Sailing Organizations

  • Scuba Organizations

  • Shooting/Hunting Organizations

  • Shuffleboard Organizations

  • Skateboard Organizations

  • Skiing Organizations

  • Sled Dog Organizations

  • Snowboarding Organizations

  • Snowmobile Organizations

  • Soccer (Futsal) Organizations

  • Soccer Organizations

  • Soccer, Leagues/Teams

  • Softball Organizations

  • Softball, Leagues/Teams

  • Speedskating Organizations

  • Squash Organizations

  • Surfing Organizations

  • Swimming Organizations

  • Table Tennis Organizations

  • Tennis Organizations

  • Tennis, Leagues/Teams

  • Track & Field Organizations

  • Triathlon Organizations

  • Tug of War Organizations

  • Volleyball Organizations

  • Water Polo Organizations

  • Water Skiing Organizations

  • Weightlifting Organizations

  • Windsurfing Organizations

  • Wrestling Organizations

  • Yachting Organizations

2. Multiple Sports

  • Alphabetical Index

  • Athletic Foundations

  • Disabled Sports

  • High School Sports

  • Military Sports

  • Olympic, International Federations

  • Olympic, Organizations

  • Olympic, United States Major Governing Bodies

  • Professional Organizations

  • Sports Commissions/Convention Visitors Bureau

  • Sports Halls of Fame, Libraries, Museums

  • State Games Organizations

  • Youth Organizations

3. College Sports

  • Alphabetical Index

  • College Associations

  • College Athletic Conferences

  • NAIA I Colleges

  • NCAA Division I Colleges

  • NCAA Division II Colleges

  • NCAA Division III Colleges

  • Sport Management Degree Programs

4. Media

  • Alphabetical Index

  • Newspapers

  • Magazines

  • Sports Business Directories

  • Media Production

  • Sports Radio Networks

  • Sports Radio Programs, Local

  • Sports Radio Programs, National

  • Sports Satellite Radio

  • Sports Radio Stations

  • Sports Television, Cable & Broadcasting

  • Sports Television Pay Per View

  • Sports Television Programs, Local

  • Sports Television Programs, National

  • Sports Satellite Television

  • Sports Television Stations

  • Sports on the World Wide Web

5. Sports Sponsors

  • Sponsor by Sport Index

  • Sports-Related

6. Professional Services

  • Alphabetical Index

  • Executive Search Services

  • Event Planning & Services

  • Event Security

  • Financial Services

  • Marketing & Consulting Services

  • Technical Services

  • Sports Agents

  • Sports Attorneys

  • Sports Medicine Services

  • Sports Travel Services

  • Statistical Services

  • Student Athlete Recruiting Services

  • Ticket Services

7. Facilities

  • Alphabetical Index

  • Arenas & Stadiums

  • Race Tracks – Auto

  • Race Tracks – Equestrian Downs & Parks

  • Race Tracks – Greyhound

  • Facility Architects & Developers

  • Facility Management

  • Facility Concession Services

8. Manufacturers & Retailers

  • Company by Sport/Subject Index

  • Equipment & Product Manufacturers

  • Software Manufacturers

  • Retailers

9. Events, Meetings & Trade Shows

  • Alphabetical Trade Show Index

  • Meeting and Trade Show Calendar

  • Alphabetical Events Index

  • Events by Date

  • Events by Sport

10. All-Volume Indexes

  • Entry Index

  • Executive Index

  • Geographic Index

For more information about this book visit https://www.researchandmarkets.com/r/fkhjzi

Source: Grey House Publishing Inc

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Live Water Polo U16 Girls Inter-Regional Championships 2025

June 27, 2025 Eight teams are heading to Liverpool Aquatics centre as the North West’s Region hosts the U16 Girls Inter-Regional Championships this weekend. Five teams will battle it out for the top prize with North West Thunder, West Midland Warriors, South West Sharks, London Sharks and South East competing in Division One. They’ll face […]

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Eight teams are heading to Liverpool Aquatics centre as the North West’s Region hosts the U16 Girls Inter-Regional Championships this weekend.

Five teams will battle it out for the top prize with North West Thunder, West Midland Warriors, South West Sharks, London Sharks and South East competing in Division One.

They’ll face off for the top honour after finishing as the highest ranked teams at the U14 inter-regionals two years ago.

In Division 2, Scotland, East Midlands and North East Steelers will go head to head in the event, which will see each side gain plenty of vital match experience.

You can follow all the scores from the competition with our live scoreboard below.


Division 1

Division 1 Fixtures & Results

Saturday 28 June
North West Thunder v West Midland Warriors 13:15
London Sharks v South West Sharks 14:30
North West Thunder v South East 15:45
West Midland Warriors v South West Sharks 17:00
London Sharks v South East 18:15
Sunday 29 June
West Midland Warriors v South East 09:15
North West Thunder v South West Sharks 10:30
West Midland Warriors v London Sharks 11:45
South East v South West Sharks 13:00
North West Thunder v London Sharks 14:15

Division 1 Table

Team P W D L GD Pts
North West Thunder 0 0 0 0 0 0
West Midland Warriors 0 0 0 0 0 0
South West Sharks 0 0 0 0 0 0
London Sharks 0 0 0 0 0 0
South East 0 0 0 0 0 0

Division 2

Division 2 Fixtures & Results

Saturday 28 June
Scotland v East 13:15
Scotland v North East Steelers 15:45
East v North East Steelers 18:15
Sunday 29 September
East v North East Steelers 09:45
East v Scotland 11:45
North East Steelers v Scotland 14:15

Division 2 Table

Team P W D L GD Pts
Scotland 0 0 0 0 0 0
East 0 0 0 0 0 0
North East Steelers 0 0 0 0 0 0



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