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Carl Edwards hoping NASCAR fans make the move to Prime Video for the next 5 races |

Even signing with Prime Video to be one of their analysts, Carl Edwards admitted he was wondering if NASCAR fans would know about the sport’s shift to streaming for five races on Prime Video or if they would know how to access the races. That was, until he talked to one of his neighbors. “We’re […]

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Even signing with Prime Video to be one of their analysts, Carl Edwards admitted he was wondering if NASCAR fans would know about the sport’s shift to streaming for five races on Prime Video or if they would know how to access the races.

That was, until he talked to one of his neighbors.

“We’re talking about other things and he said, ‘Hey, you’re doing some sort of TV thing.’ And I was thinking, you know, this guy’s 85 years old, and I’m gonna have to explain this to him,” Edwards said. “And I started and he’s like, ‘Oh, yeah. I’ve got Prime. I’ll be watching.’”

Prime Video’s first race on Sunday is the Coca-Cola 600. Not only is it NASCAR’s longest race, it comes on motorsports’ biggest day with Formula One’s Monaco Grand Prix and the Indianapolis 500 taking place before the green flag drops at Charlotte Motor Speedway.

Prime Video has a seven-year deal with NASCAR.

“We couldn’t be more excited to be starting with a crown jewel (race). It’s a huge responsibility and we’re excited to bring it to fans,” said Alex Strand, Prime Video’s senior coordinating producer for live sports. “What we saw when we brought ‘Thursday Night Football’ to Prime is we spent a lot of time making sure that we’re delivering on expectations. There’s trust the viewers are putting in you to bring them the sport that they love.”

Prime Video is hoping to do that by getting some production help from NBC Sports, which has had NASCAR since 2015. Prime’s relationship with NBC goes back to 2022 when it launched “Sunday Night Football.”

In the booth, Adam Alexander is the play-by-play announcer for the Xfinity Series on The CW along with doing Cup Series races on TNT.

Analysts Steve Letarte and Dale Earnhardt Jr. are reunited. Earnhardt Jr. was with NBC for six seasons (2018 through ’23) while Letarte has been with NBC since 2015.

Alexander said his approach to calling the races has been the same, no matter the network.

“Just be a setup guy for two analysts that obviously know it inside and out, and be able to relay the message to the fans of what’s happening on track,” he said. “I think it would be easy for someone when you look at new partners coming into the sport, that everything is going to be changed. It jumped off the board with me right away that Prime has the balance of new, but also the respect to traditions that we’re used to in the TV world and how that matches up with NASCAR.”

The only new faces are Edwards and Corey LaJoie, who will be on pre- and post-race coverage.

Many thought Edwards would become an analyst after retiring in 2017, but he resisted overtures from various networks until Prime Video approached him earlier this year.

“The timing just feels right. I’m shocked at the way the sport has welcomed me back personally,” said Edwards, a 28-time winner in the Cup series. “I wasn’t sure about this, but Prime came to visit me in Missouri and we sat around at my kitchen table talking with my family. I’m glad they came out. It’s going to be an adventure.”

Prime Video will be bringing its own touches to the races. Green flag racing will include a double-box commercial format, ensuring viewers won’t miss any action. There will also be highlights of key moments allowing viewers to catch up to action.

As far as in-race strategy innovations, Prime is still testing some things as they try to continue what they have done during NFL coverage, which is explain complex matters in a simple way.

“I believe people are going to find it. They’re going to enjoy it. And, you know, hopefully it just becomes, something that that all the fans feel good about and don’t have any hiccups,” Edwards said.


AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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‘Truck & Tractor Pull’ to bring three nights of motorsports to Arcola

ARCOLA, Ind. (WPTA) – A truck & tractor pull is set to bring three nights of motorsports to western Allen County. From Thursday, June 26 to Saturday, June 28, the 2025 Arcola National Truck & Tractor Pull will be happening in Branning Park. The event held by the Arcola Volunteer Fire Department in partnership with […]

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ARCOLA, Ind. (WPTA) – A truck & tractor pull is set to bring three nights of motorsports to western Allen County.

From Thursday, June 26 to Saturday, June 28, the 2025 Arcola National Truck & Tractor Pull will be happening in Branning Park.

The event held by the Arcola Volunteer Fire Department in partnership with the National Tractor Pullers Association invites competitors and fans to take part in three nights of motorsports.

Gates open at 5 p.m. nightly, with pulls beginning at 7 p.m. Each night will feature a variety of vehicle classes.

RELATED: Husband-wife duo compete in Arcola Truck and Tractor Pull

Tickets for the event are $14 on Thursday for people 13 and up, $18 on Friday and Saturday for people 13 and up, $5 for children between the ages of 6 and 11, and free for children under the age of 6.

Founded in 1954 as part of Arcola Days, organizers say the Arcola National Truck & Tractor serves as a key fundraiser for the Arcola Volunteer Fire Department.

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Italian supercar set to debut at Monterey Motorsports Festival

The Monterey Motorsports Festival announced the U.S. debut of the Italian-made Perala S supercar during Car Week in August.The car will make its U.S. debut at Car Week. Under the hood, it has a 621 horsepower twin-turbo 3-liter V-6 engine. They say it was inspired by the Maserati Boomerang concept car from the 70s. Instead […]

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The Monterey Motorsports Festival announced the U.S. debut of the Italian-made Perala S supercar during Car Week in August.The car will make its U.S. debut at Car Week. Under the hood, it has a 621 horsepower twin-turbo 3-liter V-6 engine. They say it was inspired by the Maserati Boomerang concept car from the 70s. Instead of traditional doors, the entire front comes unhinged.If you want to get a glimpse of it in person, they plan to debut it at Car Week on August 16 at the Monterey Motorsports Festival. General admission tickets for adults run $119, with lower-priced options available for seniors and those under the age of 18.

The Monterey Motorsports Festival announced the U.S. debut of the Italian-made Perala S supercar during Car Week in August.

The car will make its U.S. debut at Car Week. Under the hood, it has a 621 horsepower twin-turbo 3-liter V-6 engine.

They say it was inspired by the Maserati Boomerang concept car from the 70s. Instead of traditional doors, the entire front comes unhinged.

If you want to get a glimpse of it in person, they plan to debut it at Car Week on August 16 at the Monterey Motorsports Festival.

General admission tickets for adults run $119, with lower-priced options available for seniors and those under the age of 18.



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Fans get sneak peak of NASCAR at Lime Rock Park – NBC Connecticut

NASCAR is coming to Lime Rock Park this weekend. We spoke with the president and CEO of Lime Rock Park, Dicky Riegel, who told us the event has been years in the making. “We can’t wait to welcome thousands and thousands of fans to this unbelievable show,” Reigel said. But the biggest and newest event […]

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NASCAR is coming to Lime Rock Park this weekend.

We spoke with the president and CEO of Lime Rock Park, Dicky Riegel, who told us the event has been years in the making.

“We can’t wait to welcome thousands and thousands of fans to this unbelievable show,” Reigel said.

But the biggest and newest event is happening this weekend.

“We welcome the NASCAR Craftsman Truck Series here to Lime Rock, along with the ARCA Menards Series and NASCAR Classic,” Reigel said.

There will be several NASCAR races throughout the weekend, but the main event is the NASCAR Craftsman Truck Series race, the LIUNA 150.

“Knowing that NASCAR needs to come to road circuits,” Reigel said. “We raised our hand and said, ‘We are the perfect way for NASCAR to engage with this rabid, really enthusiastic fan base here in New England.'”

He said all this attention will bring a welcomed economic boost to the area.

“It means jobs here in the state of Connecticut. It means an expanded and strengthened partnership with the town,” he said.

Nicole Velardi, with the Division of Emergency Management Homeland Security, said it was about a month-long process to make sure everything was in order.

“Going through scenarios to make sure everybody knows what they need to do. Identifying any resource support that is needed,” Velardi said. “Making sure all the fire apparatuses, ambulances, etc., are available to support throughout the weekend.”

She said they are expecting around 40,000 people total for the weekend.

You can purchase tickets in advance online or at the door the day of.



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NASCAR teams fear ‘catastrophic’ impact of disclosing financial records during court fight | News, Sports, Jobs

Denny Hamlin (11) leads the field into Turn 1 to start the NASCAR Cup Series auto race at Pocono Raceway, Sunday, June 22, 2025, in Long Pond, Pa. (AP Photo/Derik Hamilton) Denny Hamlin (11) leads the field into Turn 1 to start the NASCAR Cup Series auto race at Pocono Raceway, Sunday, June 22, 2025, […]

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Denny Hamlin (11) leads the field into Turn 1 to start the NASCAR Cup Series auto race at Pocono Raceway, Sunday, June 22, 2025, in Long Pond, Pa. (AP Photo/Derik Hamilton)

CHARLOTTE, N.C. (AP) — Attorneys for 12 of NASCAR’s 15 race teams argued in federal court Tuesday that disclosing their financial records to the stock car series would be “catastrophic” to competitive balance and warned that making such details public would put them all in danger.

The hearing was over a discovery dispute between NASCAR and the teams that are not parties in the ongoing antitrust suit filed by 23XI Racing, which is owned by retired NBA Hall of Famer Michael Jordan and three-time Daytona 500 winner Denny Hamlin, and Front Row Motorsports, owned by entrepreneur Bob Jenkins.

23XI and Front Row are the only two organizations out of the 15 that refused last September to sign take-it-or-leave offers on a new charter agreement. Charters are NASCAR’s version of a franchise model, with each charter guaranteeing entry to the lucrative Cup Series races and a stable revenue stream. Of the 13 teams that signed, only Kaulig Racing has submitted the financial documents NASCAR subpoenaed as part of discovery.

The other 12 organizations are fighting against releasing the information to NASCAR and even argued that NASCAR asking for them violates the charter agreement, which claims all disputes must go to arbitration.

U.S. District Judge Kenneth Bell of the Western District of North Carolina promised a quick ruling but, just like last week, seemed exasperated at the lengths being taken in this brawl that for now is heading toward a December trial.

“I am amazed at the effort going into burning this house down over everybody’s heads,” Bell said at the end of the nearly two-hour hearing. “But I’m the fire marshal and I will be here in December if need be.”

Attorneys for the teams say their financial records are private and there is no guarantee the information won’t be leaked; in a hearing last week, information learned in discovery was disclosed in open court.

“It would be absolutely devastating to these race teams if their competitors were able to find out sponsorships on the cars, driver salaries and all revenue streams,” attorney Adam Ross said. “It cannot make its way into the public realm.”

Ross said NASCAR has asked for 11 years of records and communications — including what Hendrick Motorsports spent on both its Garage 56 project building a car to race at the 24 Hours of Le Mans and the cost of Kyle Larson running both the Indianapolis 500 and the Coca-Cola 600 the last two seasons.

“NASCAR has gone a step too far,” Ross said.

NASCAR argued it needs the financials to understand profit margins and whether teams are actually unable to make ends meet under the charter agreement. NASCAR vowed to redact details to conceal team identities, a suggestion that was met with skepticism from team attorneys who contended it would be easy to connect the dots and, for example, figure out which contracts belong to, say, Team Penske.

Attorneys also argued that money is not often distributed equally across the board with each team. For example, Team Penske might use an engineer for a NASCAR team, an IndyCar team and a sports car team.

Bell asked NASCAR why it would not be satisfied with just “topline” numbers.

“Why is not enough to know it costs X to run a car?” Bell asked.

Attorneys for the 12 teams also noted that their clients are extremely uncomfortable to be dragged into the suit.

“This is the opposite of what they want — all the teams are torn to pieces that NASCAR wants them to disclose this information and they don’t want to upset NASCAR,” Ross said.

Teams have long argued that NASCAR is not financially viable and they needed multiple concessions, including a greater revenue stream and a more permanent length on the charter agreements. Those presently have expiration dates and can be revoked by NASCAR. Two years of negotiations ended last fall with 13 teams signing on but 23IX and FRM instead heading to court.

The hearing came one day after Bell declined to dismiss the teams’ request to toss out NASCAR’s countersuit, which accuses Jordan business manager Curtis Polk of using “cartel”-type tactics in the most recent round of charter negotiations.



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NASCAR In-Season Challenge Bracket, Rules, Prize Money Explained

NASCAR Cup Series begins its inaugural In-Season Challenge on Saturday, in which 32 drivers will compete in a head-to-head knockout bracket during five otherwise standard Cup Series events. Of the two teams that remain by the fifth race, the winning team will take home $1 million. The motorsports league is the latest sport to spice […]

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NASCAR Cup Series begins its inaugural In-Season Challenge on Saturday, in which 32 drivers will compete in a head-to-head knockout bracket during five otherwise standard Cup Series events. Of the two teams that remain by the fifth race, the winning team will take home $1 million.

The motorsports league is the latest sport to spice up the middle of its calendar with a tournament. While season-long competitions running in tandem with regular-season play have long been part of the global soccer calendar, the WNBA and the NBA have both played a major role in popularizing them stateside. Days after the first race of NASCAR’s In-Season Challenge, the WNBA will crown its fifth Commissioner’s Cup champion when the Indiana Fever and Minnesota Lynx face off next Tuesday for $500,000 in prize money.

The tournaments serve several purposes beyond offering an additional bit of hardware for competitors to claim. To start, they’re valuable as leagues add new media partners to the mix, creating more events to sell. Amazon will take over NBA Cup broadcasting responsibilities this year, working with the league to make the most out of the distinct inventory. Prime Video aired the seeding races for NASCAR’s Challenge, with TNT Sports now airing the five knockout rounds. Unlike the basketball versions, NASCAR’s competition will take place entirely within the existing race schedule.

TNT has also built an alternate broadcast on TruTV that will focus on the head-to-head battles, with an eye toward engaging sports bettors. The show is sponsored by DraftKings. 

New stakes also help differentiate the events in a crowded media marketplace. NASCAR runs 36 Cup Series races a year, with the middle portion lacking the renown of the season kickoff Daytona 500 or the fall’s playoffs. 

“We wanted to make sure that there was enough heft from a scheduling perspective, as well as additional storylines during this portion of the season, to deliver to TNT,” NASCAR chief media and revenue officer Brian Herbst said. “This concept of this in-season tournament hits both marks. It elevates this portion of the season for TNT, and it also drives storylines in the sport on a week-to-week basis.”

As the NBA has already shown, a new trophy can also elevate new stars. In the NBA Cup’s first two seasons, the Indiana Pacers and Oklahoma City Thunder each made a run to the final game, watched by 4.6 and 3.0 million, respectively, before facing off in this year’s NBA Finals. If NASCAR is lucky, a few new rivalries might emerge over the next month as well.

“To have a performance, you have to have a stage,” Steve Letarte, who will be calling the races for TNT, said. “You have to have a spotlight. So I think this tournament creates a stage, the broadcast will create the spotlight, and now if a driver can rise above, then I do believe they have a chance to become a star.”

NASCAR won’t be the last to join the party. College basketball and football have continued pumping out new early-season showdowns for media partners and potential sponsors, and even more new events are expected in a post-House world.

The challenge when launching the events is to get competitors—and thus fans—to buy into the new significance. Letarte expects teams to pay more attention to their In-Season Challenge competitors as the five-race tournament plays out, and the potential $1 million draws closer. But, he added, it doesn’t take much to get these racers’ juices flowing.

“What makes NASCAR so great is just the competitive drive in the garage area,” Letarte said. “Everybody wants to be the best at everything, whether it’s a race on the track or a race to the airport.”

NASCAR’s In-Season Challenge bracket is available on the NASCAR website, and the knockout will take place across the following races:

  • Challenge Round 1: EchoPark Speedway (June 28 at 7 p.m. ET)
  • Challenge Round 2: Chicago Street Race (July 6 at 2 p.m. ET)
  • Challenge Round 3: Sonoma Raceway (July 13 at 3:30 p.m. ET)
  • Challenge Round 4: Dover Motor Speedway (July 20 at 2 p.m. ET)
  • Champions Round: Indianapolis Motor Speedway (July 27 at 2 p.m. ET)



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Pit Boss and FoodMaxx Named Co-Entitlement Sponsors for NASCAR Xfinity Series Race – Speedway Digest

Sonoma Raceway officials today announced Pit Boss® Grills and FoodMaxx as co-entitlement sponsors for the upcoming NASCAR Xfinity Series race on July 12. Pit Boss® Grills, a partner of Speedway Motorsports since 2021, joins FoodMaxx, the low-price leader of the grocery industry, in a prominent sponsorship role during the July 11-13 NASCAR weekend at Sonoma […]

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Sonoma Raceway officials today announced Pit Boss® Grills and FoodMaxx as co-entitlement sponsors for the upcoming NASCAR Xfinity Series race on July 12. Pit Boss® Grills, a partner of Speedway Motorsports since 2021, joins FoodMaxx, the low-price leader of the grocery industry, in a prominent sponsorship role during the July 11-13 NASCAR weekend at Sonoma Raceway. This partnership marks an expansion of the raceway’s longstanding relationship with The Save Mart Companies, the parent company of FoodMaxx.

The new Pit Boss/FoodMaxx 250 will take place Saturday, July 12, beginning at 1:30 p.m. PT. The 79-lap race on the 10-turn, 1.99-mile permanent road course will be telecast live by The CW and broadcast nationally by radio partners PRN and SiriusXM.

“FoodMaxx is built on speed, value, and no frills-performance, so it’s a natural fit to put our name on the track at Sonoma Raceway,” noted Jim Perkins, President of The Save Mart Companies. “We’re proud to deepen our partnership with this iconic venue and bring race fans along for the ride in the Pit Boss/FoodMaxx 250!”

The Save Mart Companies has been one of Sonoma Raceway’s longest partners, spanning 33 years in motorsports and highlighted by its annual “Chase The Savings Sweepstakes” in advance of the Toyota/Save Mart 350 NASCAR Cup Series race. As one of the longest race entitlement sponsors in NASCAR, Save Mart, and now FoodMaxx, can fully activate alongside Pit Boss for the entire race weekend both at the track and in the marketplace.

“We’re proud to be a partner at this year’s NASCAR Xfinity Series race at Sonoma Raceway,” said Thomas A. Penner, Group President, Outdoor Cooking at W.C. Bradley Co. “NASCAR fans are some of the most passionate grillers in the country, and this partnership is a natural extension of our commitment to bold flavor and unforgettable race day moments. Pit Boss is excited to team up with FoodMaxx to elevate the fan experience.”

“Pit Boss is a perfect match for our passionate NASCAR fans who fill our campgrounds and fire up their grills all weekend long at Sonoma Raceway,” said Executive Vice President and General Manager of Sonoma Raceway Brian Flynn. “We’re excited to welcome them as the new entitlement sponsor of the NASCAR Xfinity Series race. It’s also a point of pride to have FoodMaxx join forces on this event, building on a relationship with The Save Mart Companies that’s been part of our race weekend tradition for decades.”

The Pit Boss/FoodMaxx 250 is part of a three-day event featuring NASCAR Cup Series, NASCAR Xfinity Series and ARCA Menards Series West races. Shane Van Gisbergen was the class of the field in last year’s NASCAR Xfinity Series race in Sonoma, leading every lap in the first stage. Van Gisbergen passed Los Gatos, California, native A.J. Allmendinger in the iconic Turn 11 hairpin with just 23 laps to go, then duked it out with Austin Hill on the final restart, bumping Hill out of the way in Turn 2 for a pass that led to victory.

Tickets:

Tickets for the July 11-13 Sonoma Raceway NASCAR weekend are on sale now at SonomaRaceway.com or by calling (800) 870-RACE [7223]. Three-day weekend packages for adults start at just $130 and only $10 for kids 12 and under. Tickets for Sunday’s Toyota/Save Mart 350 can also be purchased at the lowest price available at local Save Mart, Lucky California or FoodMaxx stores. Further details can be found on the Sonoma Raceway website.

Sonoma Raceway PR



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