Motorsports
Dealership puts loyalty at the forefront with customers, employees
Located in the northwestern part of South Carolina, just outside of Greenville, Foothills Motorsports has been operating in the Upcountry since 1972, but took new ownership 23 years ago. How that new ownership came about was a little bit of a happenstance. Foothills Motorsports is located just outside of Greenville, South Carolina, and features more […]

Located in the northwestern part of South Carolina, just outside of Greenville, Foothills Motorsports has been operating in the Upcountry since 1972, but took new ownership 23 years ago. How that new ownership came about was a little bit of a happenstance.

Back in 2002, Foothills’ current owner, Steve Crowe, wasn’t in the powersports business. The former star basketball player at Presbyterian College in nearby Clinton, South Carolina, owned a Swagelok valve sales and service center.
Meanwhile, the previous owners of Foothills were getting out of the powersports business and looking to sell the dealership. On the other hand, Crowe’s son Eric — who is currently the sales manager at Foothills — was just getting into motocross, and he and his dad went to the dealership looking to buy a bike. What happened after that … well, let’s say Steve came out with a little more than a motocross bike.
“Eric was getting into motocross, and one thing led to another, and Steve ended up buying the business,” recalls Jamie Willis, general manager of Foothills. “You know what they say, if you’re getting into racing, you better love it and you better live it.” Now a proud owner of a powersports dealership — a truly unique experience for Steve — his first order of business was to hire someone in the industry. Willis, who at the time worked as a sales associate for a competing dealership across town, was offered the general manager position.
“Steve was looking to expand the business. The old owners were enthusiasts but weren’t trying to grow the dealership, and I gladly took the opportunity,” Willis says.

Soon after Willis was aboard, Crowe wasted little time with his expansion and quickly relocated the dealership to its current location, which features 25,000 square feet of showroom space, with an additional 7,000 square feet for parts and services.
Now, 23 years later, Foothills is a full-service, multi-line powersports business. Its current inventory includes more than 500 motorcycles, dirt bikes, PWCs ATVs and side-by-sides, and features top brands such as CanAm, Honda, Yamaha, Suzuki, Kawasaki, Alta, Sea-Doo, Polaris, Husqvarna, and more.
Located in Piedmont, South Carolina, Foothills is near the Saluda River and surrounded by diverse waterways and off-road trails. Willis says that access to various environments allows the dealership to sell a variety of vehicles.
Inventory and sales

Overall, inventory has been moving steadily as of late. This year, Willis says he’s been seeing a slight uptick in the on-road and side-by-side segments. And while ATV sales have been slightly down, personal watercraft sales have remained flush.
Willis gives partial credit to OEMs such as BRP and Polaris for their aggressive promotions to help inventory move along at a good pace. Both Polaris and BRP have been leaning into finance incentives this spring to get ahead of the selling season. But despite the dealership plugging away on major unit sales, Willis admits sales have come back to pre−2020 levels.
“Let’s face it, this isn’t Covid times. There was a panic-purchase atmosphere during the pandemic, and demand was at an all-time high. Now is more the norm,” he says. “Right now, we’re sitting on around a three- to six-month supply of most products. Inventory is not an issue, but OEMs are still trying to adjust to the new, post-Covid demand.”
And as the powersports business has been in a minor slump over the last couple of years, Willis says Foothills is still in a good financial state.
“It’s not doom and gloom over here. We aren’t cutting off the lights anytime soon,” he says.
“And that’s a great testament to Foothills and our very friendly atmosphere. We have 23 employees, and very little turnover. We have a lot of repeat business, and our family atmosphere and win-win attitude is what sets us apart.”
F&I and tech
Other than major unit sales, Foothills says it has relied on its finance and insurance services to help keep business in the black. The dealership aims to capitalize on the complete customer ownership experience.
To retain repeat business, Foothills focuses on not just the sale of the unit, but prepaid maintenance and protection packages that focus on the lifecycle of the customer. Outside of financing, customers can also add parts and accessories, an extended service plan, and everything else you need to complete the full-ownership experience.
“Between the financing and protection service, customers are typically leaving here with a plan,” says Harrison Herron, finance manager.
“We try to make the purchases a super smooth, transparent, and simple process where customers don’t feel the burden like they do when buying a car.”
Herron says the dealership recently implemented a software platform, Revvable, to help the purchasing process be more efficient and elevate customer experience.
He explains how the entire Foothills team uses technology to help the customer throughout the buying process. The sales team utilizes prequalification tools via QR codes on the back of their business cards so customers can quickly access secure digital credit applications. Technicians, each armed with their laptop, can communicate both throughout the dealership and outside it with different manufacturers.
“We are just following the tech curve, and it’s been a huge help,” Herron adds.
Marketing and community
On the marketing side of things, Foothills primarily uses social media to promote new products and special offers. The dealership currently has more than 8,000 followers between its Facebook and Instagram pages, and the sales team posts walk-through videos on YouTube to showcase inventory, with its 115 videos having garnered more than 225,000 views.
“We try to utilize our following on social media to cast the widest net possible,” Herron says. “We really pride ourselves on follow-up calls and encourage engagement for customer reviews.”
Foothills also takes pride in its community outreach throughout Anderson County. It has donated units to local schools and collaborates with Make-A-Wish Foundation to grant wishes to children with life-threatening illnesses, holding events and organizing rides. The dealership also works closely with Anderson Area YMCA, an organization Willis says played a huge role in the owner Steve Crowe’s life growing up, and “was a great mentor to (Steve), and is something that is still near and dear to his heart.”
Foothills also works closely with Inspire Abilities of Anderson County, a local nonprofit that provides a support system for Above: Foothills Motorsports is a full-service, multi-line powersports business based in South Carolina. Below: Foothills carries a massive inventory of over 500 new and pre-owned vehicles that includes everything from Can-Am and Kawasaki, to Polaris and Suzuki. those with a diagnosis of intellectual disability, related disability, autism spectrum disorder, and head and or spinal cord injuries. The dealership employs one of Inspire Abilities’ clients. “She puts a smile on the face of everyone who walks through the door,” Willis says.
As for what’s next for Foothills Motorsports, Willis says, at the moment, he and his team have hit a sweet spot and are remaining focused on the dealership’s day-to-day but will remain business savvy.
“We’re pretty comfortable where we are. (That might change) if an opportunity arrives for us to remain competitive, but we feel we’re pretty in tune right now — just trying to be as proactive as possible and not reactive,” Willis says.
Motorsports
NASCAR announce Kyle Larson penalty as Hendrick Motorsports hit with double punishment
NASCAR has announced a double penalty for Kyle Larson and his No. 5 Hendrick Motorsports team ahead of Saturday’s race at Atlanta. NASCAR released an official report on the matter ahead of the race, with officials penalizing the team after two pre-race inspection failures at EchoPark Speedway, formerly known as Atlanta Motor Speedway. READ MORE: […]

NASCAR has announced a double penalty for Kyle Larson and his No. 5 Hendrick Motorsports team ahead of Saturday’s race at Atlanta.
NASCAR released an official report on the matter ahead of the race, with officials penalizing the team after two pre-race inspection failures at EchoPark Speedway, formerly known as Atlanta Motor Speedway.
READ MORE: NASCAR Race Today: Atlanta start times, schedule and how to watch live on tv
The team eventually passed technical inspection on their third attempt, but have been hit with multiple penalties having failed twice beforehand.
The No. 5 car chief, Jesse Saunders, has been ejected for the remainder of this weekend’s event, for example, whilst Larson and his crew have also forfeited their pit selection for Saturday’s race.
It is the second time in as many days that Hendrick Motorsports have been punished by NASCAR, with the series hitting the team with a huge penalty following a post-race car inspection after last weekend’s action at Pocono.
Kyle Larson is set to start Saturday’s Quaker State 400 in 11th.
READ MORE: NASCAR owner agrees to sell Cup Series team
What is NASCAR tech?
Every weekend, no matter the race, track, or event, NASCAR requires all Cup Series teams to pass inspection before hitting the circuit.
If a team fails tech on the first instance, it must fix the issue and repeat the process all over again until it passes.
If a car fails once, there is no punishment. However, if you fail twice or more, punishments are handed out, such as in Larson and the No. 5’s case above.
According to NASCAR, the point of inspections is to level the sport’s playing field as much as possible.
The website also outlines the five stations of a standard inspection, which are as follows:
Station 1: Car is elevated to visually inspect the nose, under the body and inside.
Stations 2-3: Body is visually inspected using a handheld template to ensure the body conforms to regulations.
Station 4: Optical scanning is used to inspect the chassis and body of car.
Station 5: Holding blocks are removed and final safety inspection is done.
NASCAR HEADLINES: Joey Logano claims $1 MILLION reward as Cup Series team set for sale
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Motorsports
NASCAR Qualifying Results: Atlanta goes down to tie-break as Denny Hamlin suffers disaster run
NASCAR qualifying at Atlanta was heavily impacted by the weather in Georgia, with some parts of the running cancelled. The final round of Xfinity Series qualifying was cancelled on Friday afternoon due to lightning in the area, which also cut into time for Cup Series qualifying – which was limited to one single-lap run. […]

NASCAR qualifying at Atlanta was heavily impacted by the weather in Georgia, with some parts of the running cancelled.
The final round of Xfinity Series qualifying was cancelled on Friday afternoon due to lightning in the area, which also cut into time for Cup Series qualifying – which was limited to one single-lap run.
READ MORE: NASCAR Race Today: Atlanta start times, schedule and how to watch live on tv
Joey Logano took pole with a great time of 30.979sec, but it still took a tie-break for him to place first ahead of Josh Berry, who set the same time down to a thousandth of a second but lost out on owner points.
Denny Hamlin joked on social media during the weather delay that the session should be called early for safety, with a nudge and wink to the fact that he’d start right up front if the session wasn’t completed.
That would’ve been a much better result for the recent father, who predicted a 24th place start but who in fact qualified all the way back in 33rd in a 40-man field.
With that said, let’s take a look at Friday’s qualifying results in full!
NASCAR HEADLINES: Joey Logano claims $1 MILLION reward as Cup Series team set for sale
NASCAR Cup Series: Who is on pole at Atlanta?
After qualifying on Friday, here is the starting lineup for Saturday’s NASCAR Cup Series race at Atlanta, with the leading lap time and gaps included.
Position | Driver | Car No. | Team | Lap Time / Gap |
---|---|---|---|---|
1 | Joey Logano | 22 | Team Penske Ford | 30.979sec |
1 | Josh Berry | 21 | Wood Brothers Racing Ford | 30.979sec |
3 | Ryan Blaney | 12 | Team Penske Ford | +0.004 |
4 | Austin Cindric | 2 | Team Penske Ford | +0.058 |
5 | Ryan Preece | 60 | RFK Racing Ford | +0.151 |
6 | Brad Keselowski | 6 | Roush Fenway Keselowski Racing Ford | +0.174 |
7 | Cole Custer | 41 | Haas Factory Team Ford | +0.176 |
8 | Zane Smith | 38 | Front Row Motorsports Ford | +0.181 |
9 | Alex Bowman | 48 | Hendrick Motorsports Chevrolet | +0.224 |
10 | Chase Briscoe | 19 | Joe Gibbs Racing Toyota | +0.231 |
11 | Kyle Larson | 5 | Hendrick Motorsports Chevrolet | +0.258 |
12 | Austin Dillon | 3 | Richard Childress Racing Chevrolet | +0.263 |
13 | Chris Buescher | 17 | Roush Fenway Keselowski Racing Ford | +0.268 |
14 | Ty Dillon | 10 | Kaulig Racing Chevrolet | +0.286 |
15 | Chase Elliott | 9 | Hendrick Motorsports Chevrolet | +0.305 |
16 | Ty Gibbs | 54 | Joe Gibbs Racing Toyota | +0.319 |
17 | Todd Gilliland | 34 | Front Row Motorsports Ford | +0.323 |
18 | William Byron | 24 | Hendrick Motorsports Chevrolet | +0.331 |
19 | John Hunter Nemechek | 42 | Legacy Motor Club Toyota | +0.336 |
19 | Riley Herbst | 35 | 23XI Racing Toyota | +0.336 |
21 | AJ Allmendinger | 16 | Kaulig Racing Chevrolet | +0.350 |
21 | Justin Haley | 7 | Spire Motorsports Chevrolet | +0.350 |
23 | Tyler Reddick | 45 | 23XI Racing Toyota | +0.352 |
24 | Bubba Wallace | 23 | 23XI Racing Toyota | +0.374 |
25 | Corey Lajoie | 01 | Rick Ware Racing Ford | +0.377 |
26 | Erik Jones | 43 | Legacy Motor Club Toyota | +0.379 |
27 | Noah Gragson | 4 | Front Row Motorsports Ford | +0.397 |
28 | Christopher Bell | 20 | Joe Gibbs Racing Toyota | +0.426 |
29 | Kyle Busch | 8 | Richard Childress Racing Chevrolet | +0.428 |
30 | Carson Hocevar | 77 | Spire Motorsports Chevrolet | +0.430 |
31 | Daniel Suarez | 99 | Trackhouse Racing Chevrolet | +0.467 |
32 | Michael McDowell | 71 | Spire Motorsports Chevrolet | +0.483 |
33 | Denny Hamlin | 11 | Joe Gibbs Racing Toyota | +0.484 |
34 | Ross Chastain | 1 | Trackhouse Racing Chevrolet | +0.505 |
35 | Shane van Gisbergen | 88 | Trackhouse Racing Chevrolet | +0.506 |
36 | Connor Zilisch | 87 | Trackhouse Racing Chevrolet | +0.521 |
37 | Ricky Stenhouse Jr. | 47 | HYAK Motorsports Chevrolet | +0.558 |
38 | BJ McLeod | 78 | Live Fast Motorsports Chevrolet | +0.571 |
39 | Cody Ware | 51 | Rick Ware Racing Ford | +0.585 |
40 | David Starr | 66 | Garage 66 Ford | +3.134 |
READ MORE: NASCAR owner agrees to sell Cup Series team
Related
Motorsports
Atlanta Starting Lineup: June 2025 (NASCAR Cup Series)
NASCAR starting positions for EchoPark Speedway NASCAR Cup Series drivers are unloaded at EchoPark Speedway (formerly Atlanta Motor Speedway). The field is rolling to the 1.5-mile track for a round of qualifying to set the lineup for Saturday night’s race. View the Atlanta starting lineup for the NASCAR Cup Series. Atlanta/Lime Rock MenuARCA: Prac/Qual | RaceTruck: Prac | Qual […]

NASCAR starting positions for EchoPark Speedway
NASCAR Cup Series drivers are unloaded at EchoPark Speedway (formerly Atlanta Motor Speedway). The field is rolling to the 1.5-mile track for a round of qualifying to set the lineup for Saturday night’s race.
View the Atlanta starting lineup for the NASCAR Cup Series.
Atlanta/Lime Rock Menu
ARCA: Prac/Qual | Race
Truck: Prac | Qual | Race
Xfinity: Qual | Race
Cup: Qual | Race
Atlanta / Lime Rock TV Schedule
Due to a 30 minute lightning delay, this qualifying session has been trimmed from two rounds to just a single round. After 14 cars took to the track, another lightning strike has further delayed qualifying by 30 more minutes.
Joey Logano will start from the pole position in Saturday night’s race. He turned a laptime at 30.979 seconds with an average speed of 178.960mph.
EchoPark Speedway
Starting Lineup
June 28, 2025
NASCAR Cup Series
Pos | Driver | Best Time
1. Joey Logano
30.979
2. Josh Berry
30.979
3. Ryan Blaney
30.983
4. Austin Cindric
31.037
5. Ryan Preece
31.130
6. Brad Keselowski
31.153
7. Cole Custer
31.155
8. Zane Smith
31.160
9. Alex Bowman
31.203
10. Chase Briscoe
31.210
11. Kyle Larson
31.237
12. Austin Dillon
31.242
13. Chris Buescher
31.247
14. Ty Dillon
31.265
15. Chase Elliott
31.284
16. Ty Gibbs
31.298
17. Todd Gilliland
31.302
18. William Byron
31.310
19. John Hunter Nemechek
31.315
20. Riley Herbst
31.315
21. AJ Allmendinger
31.329
22. Justin Haley
31.329
23. Tyler Reddick
31.331
24. Bubba Wallace
31.353
25. Corey LaJoie
31.356
26. Erik Jones
31.358
27. Noah Gragson
31.376
28. Christopher Bell
31.405
29. Kyle Busch
31.407
30. Carson Hocevar
31.409
31. Daniel Suarez
31.446
32. Michael McDowell
31.462
33. Denny Hamlin
31.463
34. Ross Chastain
31.484
35. Shane van Gisbergen
31.485
36. Connor Zilisch
31.500
37. Ricky Stenhouse Jr
31.537
38. BJ McLeod
31.550
39. Cody Ware
31.564
40. David Starr
34.113
Links
EchoPark Speedway | NASCAR
Motorsports
Logano powers to Cup pole in Atlanta
Joey Logano (pictured) led an armada of Fords into the top eight starting spot for Saturday night’s Quaker State 400 at EchoPark Speedway. Logano clocked in at 30.979 seconds (178.960 mph) in Friday’s qualifying session to secure his first Busch Light Pole Award of the season, his third at EchoPark and the 32nd of his […]

Joey Logano (pictured) led an armada of Fords into the top eight starting spot for Saturday night’s Quaker State 400 at EchoPark Speedway.
Logano clocked in at 30.979 seconds (178.960 mph) in Friday’s qualifying session to secure his first Busch Light Pole Award of the season, his third at EchoPark and the 32nd of his career.
Logano matched the time posted earlier by Josh Berry of Wood Brothers Racing, but the driver of the No. 22 Team Penske Ford got the nod for the pole on an owner points tiebreaker.
Ryan Blaney posted the third fastest lap at 178.937 mph, followed by Austin Cindric at 178.626 mph, as Team Penske drivers and the Penske affiliate Wood Brothers locked out the first two rows for Sunday’s race, the opening round of the 32-driver In-Season Challenge.
Logano faces ninth-place qualifier Alex Bowman in the first round.
“Being up front and controlling this race is the name of the game,” said Logano, who won last year’s second Atlanta race, which was held in September. “If you can get up there and solidify the top position, I feel like you can stay there. The thing is, there are a lot of ‘What ifs?’ that play out in this race, a lot of cautions that may be timed in a different way, where it can jumble up the field.
“It’s hard to say you’re going to be leading every lap… The good thing is that we controlled what we could today. I’m super proud of Team Penske, Roush Yates (Engines), Ford, obviously to keep our Mustangs up there. It really shows the ability to repeat from car to car, which is really hard to do.
“We tied with the 21 (Berry) and the other cars were within a couple hundredths of a second.”
Ryan Preece, Brad Keselowski, Cole Custer and Zane Smith completed the Ford sweep of the top eight starting spots.
Bowman drove the fastest Chevrolet to ninth on the grid, and Pocono Raceway winner Chase Briscoe was 10th in the quickest Toyota.
Denny Hamlin, top seed in the In-Season Challenge, qualified 33rd but expects his No. 11 Joe Gibbs Racing Toyota to fare better in race trim. Nevertheless, Hamlin starts 19 spots behind Ty Dillon, the driver he has to beat to advance to the second round of the tournament.
Briscoe, the second seed, starts 17 positions ahead of close friend Noah Gragson, his first-round opponent.
Qualifying was interrupted by a 30-minute lightning hold, but no rain hit the track despite storms in the area.
Starting Lineup
Pos | No. | Driver | Team | Time | Speed |
1 | 22 | Joey Logano | Autotrader Ford | 30.979 | 178.960 |
2 | 21 | Josh Berry | DEX Imaging Ford | 30.979 | 178.960 |
3 | 12 | Ryan Blaney | Advance Auto Parts Ford | 30.983 | 178.937 |
4 | 2 | Austin Cindric | Menards/Quaker State Ford | 31.037 | 178.626 |
5 | 60 | Ryan Preece | Solomon Plumbing Ford | 31.130 | 178.092 |
6 | 6 | Brad Keselowski | Consumer Cellular Ford | 31.153 | 177.960 |
7 | 41 | Cole Custer | HaasTooling.com Ford | 31.155 | 177.949 |
8 | 38 | Zane Smith | Aaron’s Lucky Dog Ford | 31.160 | 177.920 |
9 | 48 | Alex Bowman | Ally Chevrolet | 31.203 | 177.675 |
10 | 19 | Chase Briscoe | Bass Pro Shops Toyota | 31.210 | 177.635 |
11 | 5 | Kyle Larson | HendrickCars.com Chevrolet | 31.237 | 177.482 |
12 | 3 | Austin Dillon | Bass Pro Shops/Winchester Chevrolet | 31.242 | 177.453 |
13 | 17 | Chris Buescher | Kroger/Cinnamon Toast Crunch Ford | 31.247 | 177.425 |
14 | 10 | Ty Dillon | Mark III Employee Benefits Chevrolet | 31.265 | 177.323 |
15 | 9 | Chase Elliott | NAPA/Children’s Chevrolet | 31.284 | 177.215 |
16 | 54 | Ty Gibbs | Sonic/Grillo’s Pickles Toyota | 31.298 | 177.136 |
17 | 34 | Todd Gilliland | Rinnai Tankless Water Heaters Ford | 31.302 | 177.113 |
18 | 24 | William Byron | Axalta Chevrolet | 31.310 | 177.068 |
19 | 42 | John Hunter Nemechek | Pye Barker Fire & Safety Toyota | 31.315 | 177.040 |
20 | 35 | Riley Herbst # | Tree Top Toyota | 31.315 | 177.040 |
21 | 16 | AJ Allmendinger | LeafFilter Gutter Protection Chevrolet | 31.329 | 176.961 |
22 | 7 | Justin Haley | Gainbridge Chevrolet | 31.329 | 176.961 |
23 | 45 | Tyler Reddick | Upper Deck Toyota | 31.331 | 176.949 |
24 | 23 | Bubba Wallace | Leidos Toyota | 31.353 | 176.825 |
25 | 1 | Corey LaJoie(i) | Schluter Systems Ford | 31.356 | 176.808 |
26 | 43 | Erik Jones | Dollar Tree Toyota | 31.358 | 176.797 |
27 | 4 | Noah Gragson | Zep Ford | 31.376 | 176.696 |
28 | 20 | Christopher Bell | Rheem Toyota | 31.405 | 176.532 |
29 | 8 | Kyle Busch | SENIX Chevrolet | 31.407 | 176.521 |
30 | 77 | Carson Hocevar | Chili’s Ride the ‘Dente Chevrolet | 31.409 | 176.510 |
31 | 99 | Daniel Suarez | Quaker State Chevrolet | 31.446 | 176.302 |
32 | 71 | Michael McDowell | Delaware Life Chevrolet | 31.462 | 176.213 |
33 | 11 | Denny Hamlin | King’s Hawaiian Toyota | 31.463 | 176.207 |
34 | 1 | Ross Chastain | Wendy’s Fresh Way to Frosty Chevrolet | 31.484 | 176.089 |
35 | 88 | Shane Van Gisbergen # | WeatherTech Chevrolet | 31.485 | 176.084 |
36 | 87 | Connor Zilisch(i) | Red Bull Chevrolet | 31.500 | 176.000 |
37 | 47 | Ricky Stenhouse Jr. | Hungry Jack Chevrolet | 31.537 | 175.794 |
38 | 78 | BJ McLeod(i) | Pigeon Forge Racing Coaster Chevrolet | 31.550 | 175.721 |
39 | 51 | Cody Ware | Jacob Construction Ford | 31.564 | 175.643 |
40 | 66 | David Starr(i) | WNB Factory Ford | 34.113 | 162.519 |
Motorsports
Atlanta start time, TV, live stream, lineup
NASCAR begins its In-Season Challenge during the race at Echo Park Speedway, where 32 drivers will compete in head-to-head matchups. ‘It was 100% real’: Jeff Gordon on his rivalry with Dale Earnhardt Sr. NASCAR legend Jeff Gordon takes us inside his rivalry with Dale Earnhardt Sr. Sports Seriously The NASCAR Cup Series rolls into the […]

NASCAR begins its In-Season Challenge during the race at Echo Park Speedway, where 32 drivers will compete in head-to-head matchups.

‘It was 100% real’: Jeff Gordon on his rivalry with Dale Earnhardt Sr.
NASCAR legend Jeff Gordon takes us inside his rivalry with Dale Earnhardt Sr.
Sports Seriously
The NASCAR Cup Series rolls into the Atlanta area for a Saturday night race that will also serve as the debut of its inaugural In-Season Challenge.
The full field will race for the win at EchoPark Speedway (formerly Atlanta Motor Speedway) just as they normally would, but within the race, 32 drivers will compete in head-to-head matchups seeking to finish better than their opponent and advance to the next round.
The NASCAR In-Season Challenge will run for five races, culminating with the final on Sunday, July 27 at Indianapolis Motor Speedway, where two drivers will compete against each other for a $1 million prize. The single-elimination tournament, which is similar to March Madness or a tennis draw, will cut the field of competitors in half following each race leading up to the championship.
The 32 drivers were seeded based on their finishes at three previous races – at Michigan, Mexico City and Pocono – with Denny Hamlin earning the No. 1 seed, while his Joe Gibbs Racing teammate Chase Briscoe earned the No. 2 seed. But, drivers who did not qualify for the In-Season Challenge will still be racing on the track alongside tournament participants, and everyone will be seeking the ultimate prize: taking the checkered flag at the end of the night and celebrating in victory lane.
Who will come out on top? Here is all the information you need to get ready for the Quaker State 400 at EchoPark Speedway:
What time does the NASCAR Cup race at Atlanta start?
The Quaker State 400 is scheduled to start at 7 p.m. ET on Saturday, June 28, at EchoPark Speedway in Hampton, Georgia.
What TV channel is the NASCAR Cup race at Atlanta on?
The Quaker State 400 will be broadcast on TNT, with an alternate telecast on truTV. A pre-race show on TNT will air at 6:30 p.m. ET, with a post-race show to follow the completion of the race.
Will there be a live stream of the NASCAR Cup race at Atlanta?
Yes. The Quaker State 400 can be live streamed on Max and Sling TV.
Stream the NASCAR race at Atlanta on Sling
How many laps is the NASCAR Cup race at Atlanta?
The Quaker State 400 is 260 laps around the 1.54-mile oval for a total of 400.4 miles. The race will feature three segments (laps per stage) — Stage 1: 60 laps; Stage 2: 100 laps; Stage 3: 100 laps.
Who won the most recent NASCAR Cup races at Atlanta?
In the second race of the 2025 season on Feb. 23, Christopher Bell won in overtime, topping Carson Hocevar as the race ended under caution due to a crash on the final lap. Bell had started way back in 32nd place but found himself up front when the race restarted for a green-white-checkered finish.
Joey Logano held off Daniel Suarez in overtime to kick off the 2024 playoffs on Sept. 8, winning the race under caution as a multicar crash occurred on the final lap. Logano led nine total laps, including both laps in overtime.
What is the lineup for the Quaker State 400 at Atlanta?
(Car number in parentheses)
- (22) Joey Logano, Ford
- (21) Josh Berry, Ford
- (12) Ryan Blaney, Ford
- (2) Austin Cindric, Ford
- (60) Ryan Preece, Ford
- (6) Brad Keselowski, Ford
- (41) Cole Custer, Ford
- (38) Zane Smith, Ford
- (48) Alex Bowman, Chevrolet
- (19) Chase Briscoe, Toyota
- (5) Kyle Larson, Chevrolet
- (3) Austin Dillon, Chevrolet
- (17) Chris Buescher, Ford
- (10) Ty Dillon, Chevrolet
- (9) Chase Elliott, Chevrolet
- (54) Ty Gibbs, Toyota
- (34) Todd Gilliland, Ford
- (24) William Byron, Chevrolet
- (42) John Hunter Nemechek, Toyota
- (35) Riley Herbst, Toyota
- (16) AJ Allmendinger, Chevrolet
- (7) Justin Haley, Chevrolet
- (45) Tyler Reddick, Toyota
- (23) Bubba Wallace, Toyota
- (1) Corey LaJoie, Ford
- (43) Erik Jones, Toyota
- (4) Noah Gragson, Ford
- (20) Christopher Bell, Toyota
- (8) Kyle Busch, Chevrolet
- (77) Carson Hocevar, Chevrolet
- (99) Daniel Suarez, Chevrolet
- (71) Michael McDowell, Chevrolet
- (11) Denny Hamlin, Toyota
- (1) Ross Chastain, Chevrolet
- (88) Shane Van Gisbergen, Chevrolet
- (87) Connor Zilisch, Chevrolet
- (47) Ricky Stenhouse Jr., Chevrolet
- (78) BJ McLeod, Chevrolet
- (51) Cody Ware, Ford
- (66) David Starr, Ford
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Motorsports
Sainz Jr. admits future FIA bid unlikely for father Sainz Sr.
(GMM) Carlos Sainz Jr. (pictured with Sainz Sr.) admits he is disappointed for “motorsport” that his father has bowed out of the race to replace controversial FIA president Mohammed Ben Sulayem. Rally icon Sainz senior, 63, declared this week that after a long period of deliberation, he had decided not to tackle the presidential elections […]

(GMM) Carlos Sainz Jr. (pictured with Sainz Sr.) admits he is disappointed for “motorsport” that his father has bowed out of the race to replace controversial FIA president Mohammed Ben Sulayem.
Rally icon Sainz senior, 63, declared this week that after a long period of deliberation, he had decided not to tackle the presidential elections in December.
“Disappointed?” Williams driver Sainz, 30, said when asked about it in Austria.
“As his son, no, but as a motorsport fan, yes.”
Indeed, Sainz senior had revealed over the past several weeks that he had been personally head-hunted by many who regarded him as a credible alternative to the increasingly divisive Ben Sulayem.
“Many would have liked to see my father trying and seeing what he could have done for the sport,” Sainz confirmed.
“But as his son, and after evaluating with him a bit all the aspects he had to be involved in and manage to confirm his candidacy for the presidency, I think I understand why he isn’t doing it and why he’s letting it go to focus on his own affairs.”
4-time grand prix winner Sainz also hinted that his father is unlikely to launch a more credible bid for the presidency of F1’s governing body in the future.
“Never say never,” said Sainz, “but I think the ideal time was now, given the current situation, for him to come in and try to have a positive impact.
“I don’t know if it would be ideal in four or eight years, but yes, never say never. But right now he is certainly not interested.”
When asked what sort of contribution his father would have made to the FIA, Williams driver Sainz pointed to what he sees as some of the current problems.
“In recent years, drivers have felt a certain lack of transparency and understanding with those at the top of the FIA,” he explained.
“And while the intentions have sometimes been good and the way the FIA has tried to do things has always been in the best spirit, I feel that, as drivers, we have always been a bit excluded. At times, our opinions have not been heard enough.”
Some think it’s interesting that, just as Sainz senior bows out of the running, the Ben Sulayem-led FIA has suddenly made the F1 stewards’ penalty guidelines public.
“Sometimes there have been corrections,” 30-year-old Sainz acknowledges, “but clearly, on other occasions, we haven’t felt the same, and we’ve made that very clear in our statements.
“We’ll see if it improves, and perhaps today’s press release from the FIA is already a sign of intentions to make everything a little clearer.”
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