Technology

Maaden rebrand makes mining cool, contemporary focused on talent and tech

Maaden, formerly known as the Saudi Arabian Mining Company, which is one of the largest multi-commodity mining and metals company in the Middle East and one of the fastest-growing mining companies in the world, has marked the start of a new chapter by unveiling its new brand and visual identity. The new brand aims to […]

Published

6 days ago

May 13, 2025

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The new brand aims to be an impactful expression of the company’s ambitious vision: to drive innovation, lead with purpose and to inspire and invest in the next generation.

For the rebrand, Maaden worked with Creative Artists Agency (CAA) to develop the complete brand identity, and partnered with creative and marketing agency Ducklife to bring the brand campaign to life across digital platforms and out-of-home advertising.

“We worked with CAA for a year to really bring this to life and create the full visual identity suite,” said Susan Parker, Vice President – Communications, Maaden, in an exclusive conversation with Campaign Middle East. “Ducklife is an incredibly impressive agency. They were specifically chosen because of their experience in sports and consumer marketing. This was important because our rebrand was centred on moving away from a corporate space into a much more business-to-consumer (B2C) space.”

Susan Parker, Vice President – Communications, Maaden

Maaden rebrand: ‘Much more than a logo or a visual identity’

As Maaden establishes itself as a globally significant Saudi mining champion, with an ambitious plan to grow 10 times by 2040, it’s goal is to become the employer of choice for the next generation of Saudi professionals.

To achieve this, Maaden has realigned its visual identity and brand strategy to reflect the company’s dynamism, technology focus and ambitious growth.

In conversation with Campaign Middle East, Parker said, “Within this industry, recruitment has been a key concern. One of the objectives of the new brand and visual identity was to get youth and younger generations to look at a corporate, old-school industry like mining differently. So, we took a step back and thought about how we could better connect with youth who are wondering, ‘what’s next?’ in their life, and how do we get them excited about mining.”

Joking that her job is to try and make ‘mining cool again’, Parker added, “The rebrand was about appealing to younger audiences, which means moving away from a traditional, corporate entity and more towards the ambitions we have in terms of technology, which changes the perceptions around the company, the industry and Saudi Arabia. That’s why this is so much more than a logo or a visual identity.”

The company has ambitious growth plans that are already being realised, and to fuel these it is looking to continue inspiring the current and future workforce in Saudi Arabia to transform the mining sector and realise Saudi Arabia’s significant mineral potential.

During the official unveiling of the rebrand, Bob Wilt, CEO, Maaden, said, “We are unveiling more than a visual identity today, this is an important milestone in our journey as a KSA-based, globally significant organisation that drives progress through technology, innovation and talent.”

Humanising the brand: Maaden’s ‘presence in every day life’

The visual identity captures Maaden’s proud Saudi heritage and its global ambition with the fusion of infinity, the Arabic م and English M — representing legacy, vision and connectivity.

The tagline, Unearth Tomorrow, recognises the company’s overarching purpose of developing the Kingdom’s mineral resources to fuel economic, societal and industrial growth.

Parker added, “It was important for us to look at encapsulating our Saudi heritage and pride with our global ambitions and growth strategies. The logo, featuring the Arabic م and English M is also a symbol of connectivity. We are humanising the fact that Maaden minerals is in everything, from your phone to your food to your car, making Maaden a part of the essence of everyday life.”

The wordmark of Maaden’s new brand identity made its debut earlier this year on Aston Martin Aramco’s AMR25 Formula One car. As the team’s first-ever Principal Partner, Maaden’s branding features prominently on the car’s livery.

Maaden

Parker explained, “As part of our plan to appeal to new audiences, Maaden has been looking at different channels. We started looking at sports, which then narrowed down to avenues such as Formula One and golf, but from a broader viewpoint – sports marketing was really a no-brainer. It’s such a wonderful leveller; it cuts across all demographics and reaches a huge audience. It opens opportunities for people to not only ask, ‘What’s Maaden?’ but also to position mining in a completely different way.”

She added, “The Formula One circuit hits between many of our international territories, including Singapore, Brazil, the UK and the US, which brings us global reach. But also, Formula One connects with the youth demographic, given that ‘Drive to Survive’ has done a lot for this sport. This really connects the brand to the cool, fast-paced, technology-driven sport.”

Both this partnership and Maaden’s recent Pillar Partnership with LIV Golf are key markers of the company’s ongoing transformation to connect with a broader audience to attract top talent and strengthen its profile on the global stage.

Maaden CEO Wilt added, “As one of the fastest growing mining companies in the world, Maaden takes its role as a sector champion seriously. It was important that we created an image that encompasses those ambitions and positions us differently, visually and strategically, and captures the spirt of excitement and motivation that must define everything we do.”

Prioritising domestic development and local talent, Maaden aims to drive economic diversification and fuel the Kingdom’s transformation. Inspired by the ambition of Vision 2030, the industry is accelerating growth and promoting innovation. Maaden is also attracting world leading partners, investing in new technologies and ramping up capabilities – building the third pillar of Saudi Arabia’s economy.

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Technology

Your heart rate could signal this about your reproductive health, says new Whoop study

Like many women, I track my menstrual cycle, and I find it’s a great way to learn more about my overall health and well-being. Whether I’m noting fluctuations in mood or energy levels or simply checking when I can expect my period, my Oura Ring 4 has me covered. Women’s Health Week This article is […]

Published

59 minutes ago

May 19, 2025

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Women’s Health Week

This article is part of Tom’s Guide’s Women’s Health Week — a series of content that explores how technology and the right workouts can support and empower women through every phase of life.

Most of the best fitness trackers or smartwatches, from smart rings like Oura to the Apple Watch, or Garmin, can tell you what your health looks like from nearly every angle — recovery, menstrual cycle and stress levels are just a few examples — so it’s no surprise that your Whoop device can too.

A new 2024 study published in Nature’s Digital Medicine Journal and led by Whoop researchers can tell you how changes to your cardiovascular function could reveal more about your reproductive health and potential underlying health conditions.

Here’s everything the study found — and how the data could help you.

What is the Whoop study?

a photo of the Oura Ring 3 and the Whoop 4.0

(Image credit: Future/Tom’s Guide)

Your menstrual cycle can tell you a whole lot more about your health than you might realize. And now, researchers have developed a digital biomarker for tracking the menstrual cycle using your wearable and cardiovascular health.

Researchers of this study collected cardiovascular and menstrual cycle data from 11,590 global Whoop users — 9,968 natural cyclers who weren’t using birth control pills and 1,661 who were.

Using wrist-worn wearable biometric data, the team investigated cardiovascular fluctuations in resting heart rate (RHR) and heart rate variability (HRV), which they called “cardiovascular amplitude.” Both are known to vary, and the study examined a whopping 45,811 menstrual cycles to learn more.

Through the study, researchers hoped to know more about the reproductive lifespan and identify what menstrual irregularities (if any) occur using the continuous monitoring capabilities of the wearable and its biometric data, making it an incredibly unique study.

The results: What this means for you

Galaxy Watch 5 period prediction feature

(Image credit: Samsung)

They found patterns! Fluctuations occurred in a “regular and predictable pattern across the menstrual cycle,” with those fluctuations significantly tempered (reduced) in those using hormonal birth control or those who were older or with a high BMI.

For those with cycles who weren’t using hormonal contraception, resting heart rate decreased at the start of each cycle, reaching its lowest point around day five, then rising to its highest point around day 26. The researchers hypothesize this could be linked with progesterone increasing during the luteal phase, which is “dampened” when using birth control.

In contrast, heart rate variability showed a reverse trend, reaching the highest point at roughly day five, then the lowest point around day 27.

Those using hormonal birth control had a significantly lower cardiovascular amplitude, and reduced amplitude was also found in those with higher BMI and those of older age.

While we now know that BMI is an unreliable metric, there’s still a link between those with high BMI and irregular cycles and hormonal imbalances.

We also know that perimenopause and menopause signal a drop in the hormones estrogen and progesterone, which is more commonly associated with age and or reaching your last menstrual cycle.

In short, researchers believe cardiovascular amplitude and its fluctuations could be a useful measure of your hormonal balance and cycle health. Measuring your resting heart rate and heart rate variability near the beginning and end of your cycle could help you track your unique menstrual cycle and hormones using your wearable.

Verdict

Further investigation is needed, and the evidence is in its infancy, but it’s a promising start for making reproductive health more readily accessible to women.

Using your wearable, you may be able to look at two cardiovascular metrics at two stages in your cycle to help assess your female reproductive hormones across your menstrual cycle, over time, learning your “normal.”

Researchers believe this study shows a “major difference” in the cardiovascular physiology during the menstrual cycles of females naturally cycling versus those using hormonal birth control, plus how this changes with age and BMI.

Understanding more about your body and tracking your version of “normal” may help you become more in tune and informed about your body.

If you are worried about your menstrual cycle, hormonal health, or heart rate, always seek medical advice as a priority. We never encourage wearable users to self-diagnose without first seeking medical advice or relying solely on wearable data.

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Technology

The Esports World Cup just named its official camera partner

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Obsbot The Esports World Cup Foundation (EWC) has named Obsbot as its official camera and webcam partner for the Esports World Cup 2025, set to take place in Riyadh, Saudi Arabia, from July 07 to August 24. […]

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2 hours ago

May 19, 2025

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When you buy through links on our articles, Future and its syndication partners may earn a commission.

Obsbot Esports World Cup. — Credit: Obsbot

The Esports World Cup Foundation (EWC) has named Obsbot as its official camera and webcam partner for the Esports World Cup 2025, set to take place in Riyadh, Saudi Arabia, from July 07 to August 24.

The two-year partnership will see Obsbot’s cutting-edge AI-powered webcams and PTZ cameras embedded into the production infrastructure of the world’s largest esports event, delivering next-generation video quality and immersive viewing experiences to millions of fans worldwide.

The collaboration is part of the EWC’s broader strategy to strengthen ties with China’s thriving esports and tech sectors, integrating innovation from one of the most dynamic gaming markets into its global ecosystem.

“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs, and fans,” said Mohammed Al Nimer, senior sales director at the Esports World Cup Foundation.

“Our partnership with Obsbot is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment.

“We are thrilled to have Obsbot as our official camera and webcam partner as we continue raising the bar for esports experiences worldwide.”

At the core of Obsbot’s offering are two standout devices, the Tail 2 smart-tracking camera and the Tiny 2 webcam.

The Tail 2 is a 4K PTZR live production camera powered by AI Tracking 2.0, designed to deliver smooth, cinematic shots with minimal manual input. It integrates easily into professional broadcasting environments via NDI and other pro-grade outputs.

The Tiny 2, Obsbot’s flagship webcam, brings the same tracking intelligence to the desktop, offering exceptional image quality and responsiveness tailored for streamers and creators.

Both cameras will be used across player areas, streaming stations, and fan-facing activations at the Esports World Cup, helping document gameplay, reactions and behind-the-scenes moments with heightened realism and clarity.

“We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision,” said Liu Bo, CEO & founder of Obsbot.

“Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage.

Obsbot Tiny 2 against a white background with abstract shadows — Obsbot Tiny 2 | Credit: Obsbot

“This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”

With over 25 tournaments across 24 games, 2,000 elite players, 200 Clubs, and a record-breaking $70 million (around £53 million / AU$109 million) prize pool, the Esports World Cup 2025 in Riyadh is poised to be the largest celebration of esports ever staged.

Fans attending in person or tuning in online can expect a rich visual experience that reflects not only the scale of the competition but the sophistication of the technology powering it.

Obsbot’s AI camera technology will play a vital role in elevating that broadcast experience, keeping up with the pace of play, tracking the intensity of the moment, and helping ensure the world sees every angle of this global esports spectacle.

Technology

Sports Finishes Market Size by Application, Type, Geographic

Sports Finishes Market According to Market Research Intellect, the global Sports Finishes market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast […]

Published

4 hours ago

May 19, 2025

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Sports Finishes Market

According to Market Research Intellect, the global Sports Finishes market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast period.

The sports finishes market has been experiencing notable growth, driven by the increasing demand for high-quality surfaces in sports facilities. As global sports events continue to gain popularity, there is a growing need for durable, weather-resistant, and aesthetically pleasing finishes. Technological advancements in surface coatings, including polyurethane and acrylic-based products, are enhancing the longevity and performance of sports surfaces, further propelling market expansion. Additionally, the rising awareness of player safety and performance optimization has increased investments in advanced sports infrastructure. Urbanization and increasing disposable incomes have led to a surge in fitness and recreational activities, driving the demand for sports flooring solutions. The integration of eco-friendly and sustainable materials is also emerging as a key trend, aligning with the global shift towards environmentally responsible construction practices.

The primary drivers of the sports finishes market include the rising participation in sports and fitness activities, fueled by increased health consciousness and government initiatives promoting physical well-being. The proliferation of indoor and outdoor sports complexes in urban and semi-urban areas has spurred the demand for durable and slip-resistant finishes. Innovations in material technology, such as UV-resistant and low-maintenance coatings, are also playing a pivotal role in market growth. Furthermore, the growing trend of multi-sport surfaces that accommodate various athletic activities has led to increased adoption of versatile finishing solutions. The demand for sustainable and eco-friendly products is another significant factor, as regulatory bodies impose stricter environmental standards. Investments in sports infrastructure for major international events, such as the Olympics and regional tournaments, are further boosting the market, as organizers seek to enhance the safety, durability, and aesthetic appeal of sports venues.

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Global Sports Finishes Market Driver – Rising Technological Advancements and Innovation

The global Sports Finishes market is being significantly propelled by rapid technological advancements and continuous innovation across product lines. As industries increasingly demand higher efficiency, better performance, and more environmentally sustainable solutions, manufacturers are investing heavily in R&D. These innovations lead to enhanced functionalities, cost efficiencies, and better integration with smart systems or digital platforms. For instance, the integration of IoT, AI, or automation capabilities in Sports Finishes systems enhances their appeal across sectors such as healthcare, automotive, and energy. Furthermore, companies that offer customizable and scalable solutions are gaining a competitive edge, as they cater to niche requirements while ensuring operational efficiency. This technological momentum not only fuels product adoption in established economies but also accelerates penetration into emerging markets where infrastructure and industrial needs are evolving rapidly. Consequently, technological progress remains a critical pillar supporting market expansion globally.

Global Sports Finishes Market Restraint – High Initial Investment and Operational Costs

One of the primary constraints impacting the growth of the global Sports Finishes market is the high upfront capital required for deployment, installation, and maintenance. For many small and medium enterprises, the cost barrier significantly limits access to advanced Sports Finishes solutions. Additionally, operational costs-especially in cases where energy consumption, skilled labor, or regular maintenance is involved-can further burden organizations seeking to upgrade or modernize their systems. This issue is more pronounced in developing regions, where budget allocations for technological upgrades are limited. Even when long-term benefits such as efficiency gains and regulatory compliance are evident, the steep initial expenditure can delay investment decisions. Moreover, fluctuations in raw material prices and logistical costs add another layer of financial pressure, especially in the post-pandemic economic recovery phase. These financial constraints collectively dampen adoption rates and restrict the scalability of the Sports Finishes market in cost-sensitive segments.

Global Sports Finishes Market Opportunity – Expansion in Emerging Economies

Emerging economies present a significant growth opportunity for the global Sports Finishes market due to rising industrialization, urbanization, and increasing government support for modernization initiatives. Countries across Asia-Pacific, Latin America, the Middle East, and Africa are witnessing infrastructure development and a growing focus on energy efficiency, healthcare improvements, and technological adoption. These factors create a conducive environment for Sports Finishes solution providers to expand their market reach. Moreover, the increasing availability of affordable financing options, growing public-private partnerships, and awareness campaigns are driving adoption across sectors such as healthcare, manufacturing, automotive, and utilities. As these regions continue to build capacity and improve digital connectivity, the demand for reliable, scalable, and sustainable Sports Finishes systems is likely to surge. Companies that localize their offerings and create region-specific strategies-such as cost-effective product variants or training and support-can tap into these fast-growing markets and build a strong competitive presence.

Global Sports Finishes Market Trend – Integration of Sustainability and Green Technologies

A prominent trend shaping the global Sports Finishes market is the increasing emphasis on sustainability and the integration of green technologies. Governments and industries alike are setting aggressive targets for carbon neutrality and environmental responsibility, prompting manufacturers to align their products and operations with eco-friendly standards. This includes the use of recyclable materials, energy-efficient components, and low-emission manufacturing processes in Sports Finishes production. Furthermore, end-users are showing a clear preference for solutions that contribute to environmental goals without compromising on performance. Certifications and compliance with international sustainability standards also enhance marketability and foster customer trust. In sectors such as construction, energy, and transportation, the incorporation of green design principles in Sports Finishes products can even offer tax benefits or subsidies. As environmental consciousness continues to grow among stakeholders, this trend is expected to drive innovation and create a competitive edge for companies investing in sustainable development within the Sports Finishes market.

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The Following Key Segments Are Covered in Our Report

Sports Finishes Market by Application

Public and Private Schools

Universities

Professional Arenas

Health Clubs

Sports Finishes Market by Product

Single Component

Two-Component

Major Companies Operating in the Sports Finishes Market

Gerflor, Advantage Coatings, BasicCoatings, Finitec Expert, Bona, Topline Paint, Betco, Essential Industries, Sika, Polycure

Geographic Insights: Sports Finishes Market by Region

The Sports Finishes market exhibits significant regional variations, driven by economic conditions, technological advancements, and industry-specific demand. North America remains a dominant force, supported by strong investments in research and development, a well-established industrial base, and increasing adoption of advanced solutions. The presence of key market players further enhances regional growth.Europe follows closely, benefiting from stringent regulations, sustainability initiatives, and a focus on innovation. Countries such as Germany, France, and the UK are major contributors due to their robust industrial frameworks and technological expertise.Asia-Pacific is witnessing the fastest growth, fueled by rapid industrialization, urbanization, and increasing consumer demand. China, Japan, and India play a crucial role in market expansion, with government initiatives and foreign investments accelerating development.Latin America and the Middle East and Africa are emerging markets with growing potential, driven by infrastructure development and expanding industrial sectors. However, challenges such as economic instability and regulatory barriers may impact growth trajectories.

Key Questions Answered in the Sports Finishes Market Report (2025-2032)

1. What is the projected growth rate of the Sports Finishes market from 2025 to 2032?

The Sports Finishes market is expected to experience steady growth from 2025 to 2032, driven by technological advancements, increasing consumer demand, and expanding industry applications. The market is projected to witness a robust compound annual growth rate (CAGR), supported by rising investments in research and development. Additionally, factors such as digital transformation, automation, and regulatory support will further boost market expansion across various regions.

2. What are the key drivers fueling the growth of the Sports Finishes market?

Several factors are contributing to the growth of the Sports Finishes market. The increasing adoption of advanced technologies, a rise in industry-specific applications, and growing consumer awareness are some of the primary drivers. Additionally, government initiatives and favorable regulations are encouraging market expansion. Sustainability trends, digitalization, and the integration of artificial intelligence (AI) and Internet of Things (IoT) solutions are also playing a vital role in accelerating market development.

3. Which region is expected to dominate the Sports Finishes market by 2032?

The Sports Finishes market is witnessing regional variations in growth, with North America and Asia-Pacific emerging as dominant regions. North America benefits from a well-established industrial infrastructure, extensive research and development activities, and the presence of leading market players. Meanwhile, Asia-Pacific, particularly China, Japan, and India, is experiencing rapid industrialization and urbanization, driving increased adoption of Sports Finishes solutions. Europe also holds a significant market share, particularly in sectors focused on sustainability and regulatory compliance. Emerging markets in Latin America and the Middle East & Africa are showing potential but may face challenges such as economic instability and regulatory constraints.

4. What challenges are currently impacting the Sports Finishes market?

Despite promising growth, the Sports Finishes market faces several challenges. High initial investments, regulatory hurdles, and supply chain disruptions are some of the primary obstacles. Additionally, market saturation in certain regions and intense competition among key players may lead to pricing pressures. Companies must focus on innovation, cost efficiency, and strategic partnerships to navigate these challenges successfully. Geopolitical factors, economic fluctuations, and trade restrictions can also impact market stability and growth prospects.

5. Who are the key players in the Sports Finishes market?

The Sports Finishes market is highly competitive, with several leading global and regional players striving for market dominance. Major companies are investing in research and development to introduce innovative solutions and expand their market presence. Key players are also engaging in mergers, acquisitions, and strategic collaborations to strengthen their positions. Emerging startups are bringing disruptive innovations, further intensifying market competition. Companies that prioritize sustainability, digital transformation, and customer-centric solutions are expected to gain a competitive edge in the industry.

6. How is technology shaping the future of the Sports Finishes market?

Technology plays a pivotal role in the evolution of the Sports Finishes market. The adoption of artificial intelligence (AI), big data analytics, automation, and IoT is transforming industry operations, improving efficiency, and enhancing product offerings. Digitalization is streamlining supply chains, optimizing resource utilization, and enabling predictive maintenance strategies. Companies investing in cutting-edge technologies are likely to gain a competitive advantage, improve customer experience, and drive market expansion.

7. What impact does sustainability have on the Sports Finishes market?

Sustainability is becoming a key focus area for companies operating in the Sports Finishes market. With increasing environmental concerns and stringent regulatory policies, businesses are prioritizing eco-friendly solutions, energy efficiency, and sustainable manufacturing processes. The shift toward circular economy models, renewable energy sources, and waste reduction strategies is influencing market trends. Companies that adopt sustainable practices are likely to enhance their brand reputation, attract environmentally conscious consumers, and comply with global regulatory standards.

8. What are the emerging trends in the Sports Finishes market from 2025 to 2032?

Several emerging trends are expected to shape the Sports Finishes market during the forecast period. The rise of personalization, customization, and user-centric innovations is driving product development. Additionally, advancements in 5G technology, cloud computing, and blockchain are influencing market dynamics. The growing emphasis on remote operations, automation, and smart solutions is reshaping industry landscapes. Furthermore, increased investments in biotechnology, nanotechnology, and advanced materials are opening new opportunities for market growth.

9. How will economic conditions affect the Sports Finishes market?

Economic fluctuations, inflation rates, and geopolitical tensions can impact the Sports Finishes market’s growth trajectory. The availability of raw materials, supply chain stability, and changes in consumer spending patterns may influence market demand. However, industries that prioritize innovation, agility, and strategic planning are better positioned to withstand economic uncertainties. Diversification of revenue streams, expansion into emerging markets, and adaptation to changing economic conditions will be key strategies for market sustainability.

10. Why should businesses invest in the Sports Finishes market from 2025 to 2032?

Investing in the Sports Finishes market presents numerous opportunities for businesses. The industry is poised for substantial growth, with advancements in technology, evolving consumer preferences, and increasing regulatory support driving demand. Companies that embrace innovation, digital transformation, and sustainability can gain a competitive advantage. Additionally, expanding into emerging markets, forming strategic alliances, and focusing on customer-centric solutions will be crucial for long-term success. As the market evolves, businesses that stay ahead of industry trends and invest in R&D will benefit from sustained growth and profitability.

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Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

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Technology

Sports Analytics Market Demand Fueled by Real-Time Performance

Sports Analytics Market The Sports Analytics Market size was at a CAGR during the forecast period (2024-2031). Sports Analytics Market is thoroughly examined in the DataM Intelligence study, offering a comprehensive analysis supported by robust statistics, historical data, and actionable insights. The report evaluates key industry players, analyzing their product portfolios, pricing strategies, financial performance, […]

Published

5 hours ago

May 19, 2025

Your Sports Nation

Sports Analytics Market

The Sports Analytics Market size was at a CAGR during the forecast period (2024-2031).

Sports Analytics Market is thoroughly examined in the DataM Intelligence study, offering a comprehensive analysis supported by robust statistics, historical data, and actionable insights. The report evaluates key industry players, analyzing their product portfolios, pricing strategies, financial performance, and expansion efforts. It provides a clear understanding of market dynamics, competitive positioning, and anticipated trends shaping the future of the industry.

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Sports analytics is transforming how teams, athletes, and organizations approach performance, strategy, and fan engagement. By harnessing the power of big data, machine learning, and AI, coaches can make data-driven decisions, while athletes optimize training and performance.

List of the Key Players in the Sports Analytics Market:

Agile Sports Analytics, LLC, Oracle Corporation, ChyronHego Corporation, Genius Sports Group, IBM Corporation, Sportradar AG, SAP SE, SAS Institute Inc.

Sports Analytics Industry Development:

In 2020, Atrium Sports made a bold move to enhance the sports industry by launching Synergy Sports. This innovative platform, powered by AI, is designed to revolutionize sports technology. Synergy Sports partners with leading tech companies to provide cutting-edge solutions and currently supports every NBA, G League, MLB, WNBA, and NCAA Division I basketball team, as well as over 270 NCAA Division I baseball teams, with plans to expand into other sports.

Research Methodology

Our research methodology combines both qualitative and quantitative approaches to provide you with a thorough market analysis. We begin by gathering data from trusted industry reports and databases (secondary research), followed by primary research through surveys and interviews with key experts. We then apply advanced statistical tools to analyze the data, uncover trends, and assess market dynamics. Additionally, we use market segmentation and Porter’s Five Forces analysis to evaluate competition. This approach ensures that the insights we provide are reliable, actionable, and tailored to support your decision-making process.

Speak to Our Senior Analyst and Get Customization in the report as per your requirements: https://datamintelligence.com/customize/sports-analytics-market

Segment Covered in the Sports Analytics Market:

By Type: On-field, Off-field

By Component: Solution, Service

By Sports: Football, Cricket, Basketball, American Football, Others

By Deployment: Cloud-based, On-premises

By Application: Performance Analysis, Player Fitness and Safety, Player and Team Valuation, Fan Engagement, Broadcast Management, Others

This Report Covers:

Go-to-market Strategy.

Neutral perspective on the market performance.

Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, Market Access, and other significant analysis, as well as development status.

Customized regional/country reports as per request and country level analysis.

Potential & niche segments and regions exhibiting promising growth covered.

Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Regional Analysis for Sports Analytics Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

Top-down and bottom-up approach for regional analysis

Porter’s five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

Frequently asked questions:

➠ What is the global sales value, production value, consumption value, import and export of Sports Analytics market?

➠ Who are the global key manufacturers of the Sports Analytics Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?

➠ What are the Sports Analytics market opportunities and threats faced by the vendors in the global Sports Analytics Industry?

➠ Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?

➠ What focused approach and constraints are holding the Sports Analytics market?

➠ What are the different sales, marketing, and distribution channels in the global industry?

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About Us –

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

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Technology

Strength Training Equipment Market Size & Share

Strength Training Equipment Market Insights Global Strength Training Equipment Market size was valued at USD 14.44 Billion in 2023 and is poised to grow from USD 15.22 Billion in 2024 to USD 22.76 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032). The strength training equipment market is growing globally […]

Published

5 hours ago

May 19, 2025

Your Sports Nation

Strength Training Equipment Market Insights

Global Strength Training Equipment Market size was valued at USD 14.44 Billion in 2023 and is poised to grow from USD 15.22 Billion in 2024 to USD 22.76 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The strength training equipment market is growing globally in a rather dynamic manner due to the changes in the preferences of people, enhancing technologies, and changing trends. Thus, a focus on fitness functional purpose, longevity, and integrative health is pushing people toward strength training as a focus of their workout. This change is evidently seen in weights exercises such as squats, deadlifts, and performing resistance training, instead of cardio workouts.

Technological advancement is further setting the future market trends. Products which are endowed with features like real-time feedback, coaching, and compatibility with other mobile applications will help users to engage more and get better results within training. All these innovations relate to IT literate population who looks forward to having numerical solution to their fitness challenges. Furthermore, the COVID-19 pandemic has boosted the idea of home fitness making it necessary to have equipment that fits in one’s house while at the same time supporting strength training.

However, the market faces challenges. Advanced equipment which requires a buyer to spend a lot of money initially are likely to be viewed as risky when there is economic instability. Additionally, the living conditions of city life make it difficult to invest in large and cumbersome equipment. All these require products with cheap, compact designs to address issues of market access.

One of the emerging trends identified in the strength training equipment is that the growth of strength training gyms. These are particularly relevant to those who are looking for more specific intense training and not the cardio-notion of other common facility. For instance, during the COVID pandemic, independent strength training studios like JDI Barbell in Manhattan have experienced significant increases in its members, as many people leave mass market gyms searching for a specialised focus on strength training. This impact bears with a larger trend towards more specific kind of fitness equipment and contrivances, thereby affecting the gym equipment market as well as its construction.

Market snapshot – (2025-2032)

Global Strength Training Equipment Market ($ Bn)

Country Share for North America Region (%)

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Strength Training Equipment Market Segments Analysis

By Equipment Type

What is the dominating segment in Equipment Type?

Free weights continue to dominate the strength training equipment category, driven by their versatility, affordability, and suitability for both basic and advanced workouts. Their minimalistic design appeals to both home users and professional gyms seeking flexible training options without significant space or cost constraints. Moreover, the growing popularity of functional training programs and compound exercises such as deadlifts and squats has reinforced the relevance of free weights across all user segments.

Which sub-segment is growing the fastest in Equipment Type?

Resistance bands are emerging as the fastest-growing sub-segment due to their affordability, portability, and ease of use, particularly among beginners and home users. Their adaptability for rehabilitation and low-impact training further enhances their appeal, especially among older populations and wellness-focused consumers.

By End Use

What is the dominating segment in End Use?

Commercial gyms remain the dominant end-use segment, supported by continued investment in facility upgrades and the return of members post-pandemic. These gyms prioritize a broad range of equipment, especially strength training options, to meet the growing demand for diversified workouts. Additionally, the rise of boutique gyms specializing in strength and resistance training contributes to sustained demand within the commercial sector.

Which sub-segment is growing the fastest in End Use?

Home gyms are the fastest-growing segment, fueled by a sustained cultural shift toward convenient, personalized fitness solutions. Remote work lifestyles, digital fitness integration, and a desire for private workout environments have all accelerated home gym adoption.

Global Strength Training Equipment Market Analysis By Vehicle Type

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Strength Training Equipment Market Regional Insights

North America Leads with Established Fitness Culture

North America stands as the leading region in the global strength training equipment market, propelled by a deeply ingrained fitness culture, high disposable incomes, and a robust network of commercial gyms. The region’s emphasis on health and wellness, coupled with the popularity of fitness trends like CrossFit and functional training, fuels the demand for strength training equipment. Technological advancements and the integration of smart features into fitness equipment further enhance user engagement, solidifying North America’s dominance in this market.

In the United States, there’s a notable shift in gym layouts, with facilities reallocating space from traditional cardio machines to accommodate more strength training areas. This change is driven by the growing popularity of weightlifting and resistance workouts among both men and women. Additionally, the rise of weight-loss drugs like Ozempic has led to increased awareness about muscle loss, prompting gyms to invest more in strength training equipment to meet the evolving needs of their clientele.

In Canada, the strength training equipment market is experiencing growth, supported by technological advancements and a growing emphasis on health and wellness. The integration of smart features into fitness equipment, such as real-time performance tracking and personalized coaching, appeals to the tech-savvy population. This trend, combined with government initiatives promoting physical activity, contributes to the increasing demand for strength training equipment in the country.

Asia-Pacific Surges with Health-Conscious Consumers

The Asia-Pacific region is witnessing the fastest growth in the strength training equipment market, driven by rapid urbanization, rising disposable incomes, and increasing health awareness. Countries like China and India are at the forefront, with a growing number of fitness centers and gyms catering to an expanding middle-class population. The demand for home fitness equipment is also on the rise, particularly in urban areas where space is limited. Additionally, the increasing popularity of fitness apps and online workout programs is driving the adoption of strength training equipment among tech-savvy consumers.

India’s fitness equipment market is experiencing significant growth, fueled by increasing health consciousness and the adoption of digital fitness solutions. The integration of smart features into fitness equipment, such as AI-based personal training and real-time performance tracking, is attracting consumers seeking personalized workout experiences. Moreover, the expansion of commercial gym chains and investments by companies like Decathlon are enhancing the accessibility and availability of strength training equipment across the country.

In China, the strength training equipment market is expanding rapidly, driven by a growing middle class and increasing health awareness. The government’s emphasis on promoting physical fitness and the proliferation of fitness centers in urban areas contribute to the rising demand for strength training equipment. Additionally, the integration of technology into fitness equipment, offering features like virtual coaching and performance tracking, appeals to the tech-oriented population, further boosting market growth.

Global Strength Training Equipment Market By Geography

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Strength Training Equipment Market Dynamics

Strength Training Equipment Market Driver

Strength training fuels modern wellness priorities

The increasing public focus on functional fitness and healthy aging is driving demand for strength training equipment. Consumers are recognizing strength training as essential not just for aesthetics but for mobility, bone health, and long-term vitality. This shift is reshaping fitness routines, fueling sustained interest in both home and commercial equipment offerings.

Tech-enhanced equipment reshapes training experience

Smart strength training equipment embedded with sensors, apps, and real-time feedback tools is attracting a new generation of fitness enthusiasts. These features enable personalized workouts, track progress, and boost engagement—meeting consumer expectations for innovation while encouraging consistent use, thereby accelerating market adoption across both home and gym segments.

Strength Training Equipment Market Restraint

Premium pricing limits widespread consumer access

Due to the high costs of engineering or smart-enabled strength training equipment, it is challenging for buyers such as individuals or small commercial gyms. Many consumers prefer cheaper products/options or choose to postpone their buying decision, which hampers the growth rate of market penetration – especially in the regions with a comparatively low disposable income per capita regarding the fitness segment.

Limited home space curbs equipment adoption

People living in urban areas are likely to have limited space and as such cannot afford to use large or extensive strength training equipment. This is most evident in small cities or towns where living space is abundant and huge gears are needed, or in large cities where space is limited and only gears that can easily be moved from place to place or those that have multiple uses in a single compact space are needed that reduces the market.

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Strength Training Equipment Market Competitive Landscape

The global strength training equipment market is highly fragmented with strategic players focusing on innovation, geographical expansion, and innovation in products. From Technogym Coach to ARTYASHA, Technogym has established solutions powered through AI; the company’s strategy places significant importance to clients’ customization. Life Fitness deals with long-lasting effective equipment in different sectors and, on the other hand, Johnson Health Tech through mergers; especially in India. Peloton enters strong fitness with Home gym smart system that aligns nicely with what it has already in the cardiovascular category. Eleiko continues with the Olympic standard equipment quality to support its premium branding. These companies compete by adopting new trends, focusing more in smart aspects, and growing their market to a new commercial and home fitness.Top Players Company Profiles

Johnson Health Tech Co., Ltd.

ICON Health & Fitness, Inc.

Core Health & Fitness, LLC

True Fitness Technology, Inc.

Hoist Fitness Systems (U.S.)

Peloton Interactive, Inc.

Recent Developments in Strength Training Equipment Market

In October 2023, Speediance, a brand under Shenzhen Speediance Life Technology Co., Ltd., launched the Speediance Gym Pal in the U.S. home fitness market—an advanced strength training machine featuring smart tracking tools and digital workout insights, aimed at enhancing home-based strength training experiences.

In March 2023, Life Fitness unveiled new innovations across its cardio, strength, and digital product categories, including upgraded Insignia lines and Hammer Strength HD Plate and Plate Loaded machines, reflecting the company’s focus on performance, user experience, and integrated fitness solutions.

In December 2023, Peloton launched its Strength+ app for iOS, offering guided strength training programs, personalized workout plans, real-time coaching, and progress tracking. The app supports member-owned audio integration and caters to all fitness levels, marking Peloton’s deeper expansion into digital strength training solutions.

Strength Training Equipment Key Market Trends

Virtual fitness platforms elevate home training experiences: The growing integration of virtual fitness platforms with strength training equipment is reshaping the market. As consumers increasingly demand personalized workout experiences, the ability to connect strength equipment with virtual training apps provides an interactive, engaging way to monitor progress and receive expert guidance, making home workouts more appealing.

Compact equipment meets space-efficient fitness needs: There is a rising trend toward compact and multifunctional strength training equipment, particularly for home gyms in urban settings. Consumers are seeking space-saving solutions that don’t compromise on workout variety, leading to a surge in versatile equipment like adjustable dumbbells and all-in-one machines that cater to diverse strength training routines.

Strength Training Equipment Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global strength training equipment market is being driven by the growing emphasis on health and wellness, with consumers increasingly prioritizing strength training for longevity and functional fitness. However, high costs of advanced equipment act as a restraint, limiting accessibility for some users. North America remains the dominating region, supported by a well-established fitness culture and high disposable incomes. Free weights lead the market segment, benefiting from their versatility and effectiveness in a wide range of training regimens. Additionally, the integration of smart technology into fitness equipment complements the focus on personalized training experiences, further fueling market growth by enhancing user engagement and satisfaction.

Report Metric	Details
Market size value in 2023	USD 14.44 Billion
Market size value in 2032	USD 22.76 Billion
Growth Rate	5.2%
Base year	2024
Forecast period	(2025-2032)
Forecast Unit (Value)	USD Billion
Segments covered	By Equipment Type Free Weights, Weight Machines, Resistance Bands, Kettlebells, and Others By End Use Home Gyms, Commercial Gyms, Health Clubs, Fitness Studios, and Others By Material Steel, Plastic/Rubber, Iron, and Aluminum By Distribution Channel
Regions covered	North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered	Life Fitness Technogym S.p.A. Johnson Health Tech Co., Ltd. ICON Health & Fitness, Inc. Nautilus, Inc. Precor Incorporated Core Health & Fitness, LLC Rogue Fitness True Fitness Technology, Inc. Hoist Fitness Systems (U.S.) Eleiko Dyaco International Inc. Body-Solid, Inc. Hammer Strength Cybex International PowerBlock, Inc. Peloton Interactive, Inc. Decathlon York Fitness Star Trac
Customization scope	Free report customization with purchase. Customization includes:- Segments by type, application, etc Company profile Market dynamics & outlook Region

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Technology

2025 media upfronts shed light on 2024 wins for sports networks and streamers

The GIST: Last week, broadcast networks and streamers shared a glimpse into current strategies during the 2025 Upfronts in NYC. Companies like NBC, Amazon, Netflix, and Disney all observed the same trend: It’s smart to double down on live sports because of the impressive engagement the industry generates, both from viewers and advertisers. Thank u, […]

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9 hours ago

May 19, 2025

Your Sports Nation

The GIST: Last week, broadcast networks and streamers shared a glimpse into current strategies during the 2025 Upfronts in NYC. Companies like NBC, Amazon, Netflix, and Disney all observed the same trend: It’s smart to double down on live sports because of the impressive engagement the industry generates, both from viewers and advertisers. Thank u, next.

NBCUniversal: After a successful 2024 (especially in Paris), the NBC parent is looking to host more live sports and leverage its proprietary streamer, Peacock. According to the company, 70% of NBC’s programming is live, and it’s slated to own nearly 40% of all major live events through 2027.

NBC owns rights in the NFL, the Olympic and Paralympic Games, college football and basketball, NASCAR, golf, and the EPL, not to mention its NBA and WNBA deals for next season. This pays off big for the network and its advertisers: NBC says live content drives 21% more engagement for brands.

Amazon: The tech giant has seen continued success with its ad-supported tiers of Amazon Music and Prime Video. Monthly viewing hours on Prime Video are up nearly 40% YoY, and the company announced it reached over 300M users monthly across its media platforms (including Twitch), a 25M YoY increase.

Expanding its reach makes sense considering the loyalty to the Amazon ecosystem — 88% of Prime Video’s 130M monthly viewers also shop at Amazon.com. Women’s sports fans are avid consumers, something the company emphasized in last year’s NWSL merch deal as well as media agreements with the NWSL, WNBA, and PWHL.

Netflix: The popular streamer has also seen gains on its ad-supported tier, which jumped from 70M active users in November to over 94M now. In 2025, Netflix plans to relive the success of 2024’s live sports forays, meaning more NFL Christmas Day games, WWE Raw, and a Katie Taylor–Amanda Serrano boxing rematch after the initial event drew a record 74M viewers.

Plus, Netflix recently nabbed the U.S. rights for the 2027 and 2031 FIFA Women’s World Cup, and has doubled down on women’s soccer–focused documentary content such as Under Pressure and The ‘99ers.

Disney: At last, the ESPN parent is ready to launch ESPN’s DTC streaming service this fall for $29.99 per month while offering a whopping 47K live events annually. ESPN has leveraged streaming in recent media rights deals with Canada’s NSL and with its own internal programming like Vibe Check, the new women-led sports studio show premiering on Disney+ in June.

Disney is now reaching 164M monthly active users on its ad-supported tier, something the company wants to take advantage of with its upcoming ESPN experience. Disney hopes its DTC offering will create new inventory opportunities for advertisers and make the viewing experience more engaging for fans with fantasy sports and social sharing. Plugged in.

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