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Ross Hodge's BIG NIL offer to Keep 4

On3 reports that WVU has raised their NIL offer to the highest bid for hometown star Brayden Hawthorne, making the Mountaineers a major player in his decision… Author: localmemphis.com Published: 1:46 PM CDT May 19, 2025 Updated: 1:46 PM CDT May 19, 2025 3

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Ross Hodge's BIG NIL offer to Keep 4

On3 reports that WVU has raised their NIL offer to the highest bid for hometown star Brayden Hawthorne, making the Mountaineers a major player in his decision…

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‘Wildcard’ USC team is poised to catch college football fans by surprise

As things stand now for USC, the Trojans are a complete unknown in terms of the national consensus. In a way it’s an advantageous position to be in for the Trojan football program. Those who have been following the team this offseason know the work that the staff and players are putting in. This is […]

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As things stand now for USC, the Trojans are a complete unknown in terms of the national consensus. In a way it’s an advantageous position to be in for the Trojan football program. Those who have been following the team this offseason know the work that the staff and players are putting in. This is a smoother run operation, and coach Lincoln Riley has done a good job of improving on some of the past areas of weakness that prevented his prior teams from achieving their full potential.

Even so, there is not too much that is ever guaranteed in this sport. Everything can be going right, and quite literally anything can quickly derail an entire season. That being said, it has been a while now since USC was able to string wins together at the expected rate. Particularly after the first season of coach Riley, many Trojan fans will be expecting to see a better win-loss record for 2025.

Because of how the more recent seasons went, however, and with all of the outside attention on the 2026 and 2027 classes, there is a great opportunity for the Trojans to catch the college football world off guard this year.

Plenty of USC talent on both sides of the ball

Particularly on the offensive and defensive lines, the Trojan staff has been doing what’s needed to be a more well-rounded opponent this year. Yes, there were many departures from last year. That is true and is the case for all teams nowadays.

The additions of Jahkeem Stewart and J’Onre Reed are examples of moves that are being somewhat overlooked by fans of other teams that will end up paying huge dividends for the Trojans in 2025. Factor in the inclusion of someone like Waymond Jordan and the wide receiving corps of Makai Lemon and Ja’Kobi Lane, and there is a lot more to be optimistic about how this USC team will compete than what many are letting on.



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From High School Phenom to Campus Legend — How NIL Deals Are Reshaping College Basketball and Football Recruiting

Share Tweet Share Share Email The rules for college sports have changed a lot. Athletes used to have to wait until they turned pro to make money off of their fame. Now, they’re making money before they even get to campus. High school athletes, especially top basketball and football recruits, are becoming very valuable marketing […]

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The rules for college sports have changed a lot. Athletes used to have to wait until they turned pro to make money off of their fame. Now, they’re making money before they even get to campus.

High school athletes, especially top basketball and football recruits, are becoming very valuable marketing tools thanks to NIL (Name, Image, and Likeness) rights. As the world of college sports changes, these young stars are trying to figure out a complicated new system where fame, money, and athletic promise all come together. NIL deals give young athletes a way to start their own businesses, build their brands, and become financially independent, just like https://casinosanalyzer.com/low-deposits/10-dollar-deposit-casino make it easier to get into online gaming.

NIL 101: A Marketplace That Moves Quickly

The NCAA put in place temporary NIL rules in June 2021 that let student-athletes make money from their own brand without losing their eligibility. Since then, the doors have opened wide. Players are getting paid to endorse products, appear in commercials, run social media campaigns, and even start their own lines of products.

The NIL space has grown quickly, and new players have come into the game:

  • NIL collectives are groups of schools that pool donor money to get the best players.
  • Marketing agents: experts at building athlete brands.
  • Digital platforms help brands and athletes work together on short-term marketing deals.

It’s now common for high school stars, especially those from big states like Texas, Florida, and California, to think about NIL offers when they are making their college decisions.

Things have changed in the recruiting game.

Relationships and fit have always been important in college recruiting, but NIL has added a new, disruptive factor: financial leverage.

Soccer

It’s not uncommon for 5-star quarterbacks and skill position players to sign NIL deals worth six or seven figures. Top programs now try to get players to come to them not only by offering training facilities or a history of winning championships, but also by having clear NIL plans. Schools like Alabama, Texas, USC, and Ohio State have become big players in NIL because they have a lot of alumni and institutional resources.

Basketball players, especially those with a lot of followers on social media or highlight reels that go viral, are in a great position to benefit. A single high school dunk video can get millions of views, which is great for sponsors. Programs with a lot of guards and coaching staffs that know how to use the media are now attracting talent in part through NIL ecosystems that focus on media exposure.

From flashy deals to long-lasting branding

Smart athletes aren’t just thinking about how much money they’ll make; they’re also thinking about how long their brand will last. NIL is speeding up the process of making teenage athletes professionals. Players are learning how to:

  • Make your own websites and lines of merchandise
  • Make money from your TikTok, Instagram, and YouTube videos
  • Work with brands from your area and across the country
  • Get legal help when you negotiate contracts.

To improve their public image, some athletes are starting foundations or working with nonprofits. It’s like going into a business incubator that teaches college students how to handle money, public relations, and brand equity.

Effects on the culture of the team and the locker rooms

NIL is good for individuals, but it also makes people wonder about how teams work. Will players get angry if one makes $500,000 and the other makes nothing? Can coaches keep their egos in check?

So far, the results are different. Some teams say that morale has gone up because the athletes feel more secure in their finances and more in control. Some people are worried about broken locker rooms and the loss of a team-first culture. Programs that have strong leaders and teach NIL tend to do a better job of balancing these factors.

Schools like Clemson and Michigan have added NIL education modules that teach students about taxes, contracts, and how to be financially responsible. Coaches are taking on more and more of the CEO role, not only helping athletes get better, but also helping them build their professional brands.

Making things fair—or making the gap bigger?

Some people say that NIL could make the gap between top-tier and mid-major programs even bigger. Wealthy schools can put more money into NIL infrastructure, which makes it harder for smaller programs to get top talent.

Others think that NIL makes things fairer by letting lesser-known schools’ underdog athletes build niche followings. A great wide receiver at a small college could become a regional star by working with local businesses. In the same way, a point guard with a charming online personality can make money from a loyal digital fanbase without ever playing on national TV.

High School Athletes as Brand Builders

One of the most noticeable changes is how early this process starts now. Even 15- or 16-year-old athletes are creating professional images:

  • Carefully choosing what to post on social media
  • Working together with media outlets in high school
  • Putting up highlight reels that look like movies
  • Going to NIL education camps and meetings

Parents, high school coaches, and even personal managers are now involved in making decisions. This early start helps players learn about the business side of sports, but it also puts a lot of pressure and attention on them.

The Gray Areas of Law and Morality

Some states let high school athletes sign NIL deals, but others don’t. This makes for a patchwork system that can be confusing, lead to legal problems, and be unfair.

There are still worries about exploitation, though. Are teens ready to sign contracts with big brands that last for years? Who keeps them safe from bad deals? Regulatory frameworks are still catching up, and as lawsuits happen, the situation will probably change again in the next few years.

Looking Ahead: NIL’s Effects in the Future

NIL isn’t going anywhere, and it will have a bigger impact on college sports in the future. We can expect the following in the near future:

  • More technology will be used in NIL deal marketplaces.
  • Better data analysis to figure out how much an athlete is worth as a marketer
  • AI-generated brand profiles to help athletes find sponsors
  • Digital branding opportunities with NFTs and metaverse tie-ins

People who see NIL not as a way to make money but as a way to invest in their own and others’ growth will be the real winners.

Last Thoughts

High school stars are no longer just prospects; they’re becoming businesses, with highlight reels and sponsorship deals. NIL has changed how schools recruit players, raised the bar, and turned college campuses into marketing centers. As players go from phenoms to legends, they are no longer just trying to win trophies; they are also trying to build a legacy, make money, and make a difference.

NIL deals give young athletes a chance to try out being an entrepreneur, just like $10 deposit casinos give casual gamers a simple way to get started. These deals open doors that were closed just a few years ago.

There is now a new playbook for the journey from prep star to campus icon. And for athletes who have the right skills, timing, and vision, the game has never looked better.











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“We Don’t Talk About Education Anymore”: Nick Saban Sounds Off on How NIL Has Negatively Impacted College Sports

Nick Saban has always been critical of the negative impacts of Name, Image, and Likeness, commonly known as NIL. It actually ended up being one of the reasons he retired from coaching. Recently, Saban talked about how we’re starting to see the harmful ramifications of the current system, just as he had been warning for […]

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Nick Saban has always been critical of the negative impacts of Name, Image, and Likeness, commonly known as NIL. It actually ended up being one of the reasons he retired from coaching. Recently, Saban talked about how we’re starting to see the harmful ramifications of the current system, just as he had been warning for years.

It’s not that Saban is completely against NIL. In fact, he thinks it’s a great tool for players to use to gain leverage. But at the same time, he believes it has ruined the college experience.

Why? Because important things like education and development have seemingly been swept under the rug.

“So, I made the statement, ‘Is this what we want college football to become?’ And I got very much criticized for that. And now that it’s become that, a lot of people think it’s had a somewhat negative impact on things, like we don’t talk about education anymore,” Saban said on Pure Athlete. 

The former head coach would go on to mention that, when he was at Alabama, the team had an 87% graduation rate. Despite this, people often claimed he had recruiting advantages and that he wasn’t teaching the right things. Yet clearly, Saban always emphasized academics.

Saban understood that only about 2% of his players would go on to play professionally, so he focused on preparing them for careers beyond football.

But now, Saban sees young players constantly trying to capitalize on NIL money rather than focusing on development and long-term success. Even more concerning, players who aren’t good enough to make it to the next level often fail to consider that reality. They see the money, assume they’ve made it, and settle.

“We changed that dynamic when we started paying players, and players were no longer going to college to see how they could create value for the future. But they were choosing colleges and making decisions about college based on how much money they could make. And when you change that dynamic, it changes a whole bunch of things,” Saban said. 

It’s very true what the legendary college coach professed. We’ve seen players choose schools just to secure money, only to turn around and transfer elsewhere by season’s end.

Even a lawsuit has arisen between the University of Wisconsin and the University of Miami over defensive back Xavier Lucas’ eligibility and possible tampering. It’s felt like a complete mess. And it’s possibly because players are focusing on the wrong things now with NIL money in the fold.

But what’s the solution? Saban doesn’t know. He likes the new agreement that was signed to share revenue between all schools in a conference. Additionally, he thinks schools will need to start employing a marketing team that specializes in assigning a numerical value to a player’s NIL. Other than that, Saban doesn’t have too many ideas. Although, like many others, he thinks there has to be a system in place. 

All in all, maybe Saban was right all along. Maybe NIL was never a good idea, and it has forever ruined the purity that college sports used to have. But one thing is for sure, there’s no going back now.

The decisions have been made, lawsuits are happening, and kids are collecting. Stopping it all now would likely create even more controversy than we’re seeing at the moment. Everyone agrees college athletes should be compensated to some degree, but so far, the implementation has been terrible.



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The Ohio State football program is horribly mismanaging the new NIL rules

The Ohio State football program has prided itself on being at the forefront of NIL. They want to be a leader when it comes to handling NIL and how to fund its players. Early in the NIL era, they did a pretty good job of navigating the space well enough to win a national title. […]

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The Ohio State football program has prided itself on being at the forefront of NIL. They want to be a leader when it comes to handling NIL and how to fund its players. Early in the NIL era, they did a pretty good job of navigating the space well enough to win a national title.

Now, the House settlement has changed how they have gone about things. Instead of still having NIL collectives help with money outside the school, they have brought everything in-house. That has caused them to miss out on some very highly-rated recruits in the 2026 class.

For some unknown reason, Ross Bjork has decided not to let the Buckeyes use the collectives they were using before in order to pursue NIL ventures. That means that from now on, all of the football players will be paid directly by them. That’s not an avenue they need to go down right now.

The Ohio State football team needs to change their NIL rules

While the Ohio State Buckeyes might think they are following the rules to a tee, they are actually leaving themselves at a disadvantage. Other programs are still leaving collectives open to help fund the rosters. Instead, Ohio State thinks they are doing the right thing.

That has made recruiting a lot harder on them, especially in the 2026 recruiting class. If they want to start landing recruits with more regularity, they have to change how they are handling NIL until there is more complete unity with the rules across the country.

Ohio State won’t get some of the blue-chip recruits that they are after unless they change what they are doing in the NIL space. Other programs are able to land some of the top recruits in the country, while Ohio State has to battle uphill to land some.

Ryan Day needs to fix this before things get worse. Fans have already started complaining, and the team needs to make adjustments to stay competitive.



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Georgia Bulldogs News

Georgia football dominated the news cycle on Friday in college football once again, specifically with their latest commitment who decided to join UGA’s 2026 recruiting class. The news unfortunately wasn’t all good for Georgia on Friday, but a heartwarming interview from a recent commit made it that much better for Georgia fans. But let’s once […]

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Georgia Bulldogs News

Georgia football dominated the news cycle on Friday in college football once again, specifically with their latest commitment who decided to join UGA’s 2026 recruiting class. The news unfortunately wasn’t all good for Georgia on Friday, but a heartwarming interview from a recent commit made it that much better for Georgia fans.

But let’s once again begin with the latest commitment for Georgia, which was just as big as any of the others this past week.

4-star CB chooses Georgia over in-state powerhouse

Another day means another commit for Georgia. This time it came from four-star corner Chace Calicut, who chose the Bulldogs over Michigan and in-state school Texas.

Calicut gave Georgia there sixth commitment in as many days, which is potentially the best recruiting run UGA has ever been on. This commitment also moved Georgia up to No. 2 in the Rivals recruiting rankings where they now only trail USC for the top class in the country.

Legacy recruit chooses Tennessee over Georgia

Recruiting is nearly impossible to predict nowadays, but legacy recruitments may just be the easiest to predict of all. Typically recruits like to follow in the footsteps of their family and play at Georgia if they did as well, but that isn’t what happened on Friday.

Not only did three-star EDGE Kedric Golston II not follow his dad and play for Georgia, but he chose to commit to SEC rival Tennessee. That means Georgia likely will play Golston at some point in his career, which will be a great opportunity to remind him of the mistake he made.

4-star commit Jae Lamar is excited to be a Bulldog

Four-star running back Jae Lamar announced his commitment to Georgia earlier this week. This was one of the biggest recruiting wins of the 2026 cycle so far based solely on the fact of how talented he is. But there’s another reason why UGA fans should be excited that Lamar is heading to Georgia.

After committing to Georgia, Dawg Nation interviewed Lamar about his decision. During this interview, Lamar became very emotional because playing for UGA was always one of his biggest dreams. This moment will be remembered by Georgia fans forever and will likely be the reason Lamar will be a fan favorite while in Athens.

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$1.5M Nil Star Paige Bueckers Opens Up About Leaving UConn After Five Years

Before Paige Bueckers was picked by the Dallas Wings first overall in the 2025 WNBA draft, the forward played five years with the UConn Huskies under coach Geno Auriemma. She suffered season-ending ailments, missed another primary scorer for the season in one season before everything came together for her in the final season. The Huskies […]

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Before Paige Bueckers was picked by the Dallas Wings first overall in the 2025 WNBA draft, the forward played five years with the UConn Huskies under coach Geno Auriemma. She suffered season-ending ailments, missed another primary scorer for the season in one season before everything came together for her in the final season.

The Huskies went on to defeat Dawn Staley’s South Carolina Gamecocks to give Bueckers and some of her teammates a perfect farewell with the national championship win.

On Friday, Bueckers joined Deja Kelly for an episode on NILOSOPHY to discuss her journey with the Huskies.

“Yeah, I mean, as much as I love UConn, being there for five years was a long time,” Bueckers said (1:53). “And just being ready for the next chapter of your life—thank God I got to close it out the right way, and we all did that as a team.

“The journey that I went on through UConn—I wouldn’t trade it for the world, just because it shaped me to be who I am,” she continued. “It changed a lot of my perspective on things and helped me grow as a person, a leader, a basketball player on and off the court.”

Bueckers, who had an NIL valuation of $1.5 million (via On3), also spoke about her mindset entering her fifth and final year of her college basketball career.

“I kind of just made that decision before the season even started—that I was going to give everything that I had to this season,” Bueckers said. “Just give everything I had to it and be ready for the next chapter. I think having that decision made before I even started sort of is a weight lifted off your shoulders. It’s something you don’t have to worry about.”

While Bueckers still had eligibility remaining due to her injury redshirt, she naturally felt it was a perfect time to move on.

“It was really just—I don’t know—when you feel like something is over,” she added. “Obviously, you had one more season to play out, but you just feel like that was the last chapter to it.”

Paige Bueckers’ Role in Leading UConn to NCAA Title

Entering the 2024-25 season, Paige Bueckers was coming off multiple major injuries (missing her entire junior year due to an ACL tear) and saw UConn come up short in three previous Final Fours.

Bueckers’ role was important in ending UConn’s nine-year national championship drought. She led the team from the front during the NCAA Tournament. She tallied 34 points vs. South Dakota State, 40 vs. Oklahoma and 31 vs. USC to become the first UConn player with three straight 30-point NCAA tournament games.

In the national championship game, Bueckers scored 17 points, grabbed six rebounds and dished three assists. The Huskies crushed the Gamecocks 82-59 to win their 12th overall national title.

College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college football, men’s college basketball, women’s college basketball, and college baseball.



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