NIL
Tennessee Volunteers Consider New Sponsor off Value of NIL Payout Over Brand
At one point, college football and basketball players coveting Nike apparel drove decision-making, but the NIL landscape has changed priorities. Some head coaches are balking at the evolving environment, but the consensus remains that programs must adapt or fall behind. The Tennessee Volunteers are a prime example of the changing times as they explore their […]

At one point, college football and basketball players coveting Nike apparel drove decision-making, but the NIL landscape has changed priorities.
Some head coaches are balking at the evolving environment, but the consensus remains that programs must adapt or fall behind.
The Tennessee Volunteers are a prime example of the changing times as they explore their next apparel contract with new considerations.
While the University of Tennessee’s athletics contract with Nike expires in 2026, the athletic department has been evaluating a potential departure from their apparel provider since 2014.
Tennessee Volunteers Prioritize NIL Support Over Brand Popularity
As Adam Sparks of Knoxville News reports, Tennessee is free to explore their options after the exclusive negotiations window for an extension ended March 30.
Now, all of this could be leverage for driving up the price of a new deal with Nike. But it appears the considerations for what matters in a brand deal are evolving.
Sparks names Adidas and Under Armour as the top brands alongside Nike in college sports, and the Volunteers previously sported Adidas for 16 years.
Nike will likely get the first crack at remaining their apparel provider with a chance to match the highest offer, but the popularity of Tennessee could be capitalized on in an open market.
The Volunteers made the College Football Playoff last season and offer the massive exposure of their fanbase and the SEC.
That’s what Tennessee offers; what does a new brand offer?
Prior to name, image, and likeness dominating college sports, recruits prioritized things like apparel brands in choosing their destinations, and Nike offered that allure.
In the year 2025, one thing dominates decisions by recruits and transfer portal prospects; player pay.
Should Adidas offer a more lucrative payout for players, that could impact their roster and trajectory for success.
In this landscape, that’s a fair and, frankly, necessary consideration.
Moreover, corporate campaigns offer another revenue stream for college athletes, and that could drive the future of their next deal.
Importantly, Sparks reports that the Volunteers design their uniforms in-house, and that ensures that fans won’t be surprised with a new color scheme or design they’re unfamiliar with.
However, the logo donned on the apparel could very well be something other than the famous swoosh, as Tennessee looks for a unique competitive advantage in their future apparel sponsor.
More NIL News
This article was originally published on www.si.com/fannation/name-image-likeness as Tennessee Volunteers Consider New Sponsor off Value of NIL Payout Over Brand.
NIL
Garrett Nussmeier details friendship, competition with Arch Manning
Garrett Nussmeier and Arch Manning are roommates this week at the Manning Passing Academy on the campus of Nicholls State University in Thibodaux, Louisiana. According to the two SEC quarterbacks, they seem to be getting along just fine together. Arch Manning also spoke about his relationship with Nussmeier at the event, noting their excursion to […]

Garrett Nussmeier and Arch Manning are roommates this week at the Manning Passing Academy on the campus of Nicholls State University in Thibodaux, Louisiana. According to the two SEC quarterbacks, they seem to be getting along just fine together.
Arch Manning also spoke about his relationship with Nussmeier at the event, noting their excursion to Walmart for food and other supplies for the week. Manning called Nussmeier “the man” before complimenting his knowledge of the game.
“It means a lot to me,” Nussmeier said of Manning’s comments. “I love Arch. He’s a really good player. Want nothing but the best for him. He may say that he looks up to me, but there are definitely parts of me that looks up to him, too. His ability, his swagger, his mindset. It’s something that is really fun to watch. He’s a really, really good player. … Definitely rooting for him, and I’m very appreciative of him.”
Nussmeier said their relationship consists of them talking at times throughout the season, “chopping it up” between two SEC quarterbacks. In addition to them sharing a room together during the academy, the two also recently filmed a commercial for Raising Cane’s feature other members of the Manning family, along with the fast food chain’s owner, Todd Graves.
Despite the two being in the SEC together, Nussmeier’s LSU Tigers and Manning’s Texas Longhorns will not meet during the regular season in 2025. Instead, the Tigers’ SEC schedule will feature key matchups such as Florida, Ole Miss, Texas A&M and Alabama. For Texas, they’re set to take on the Gators as well, not to mention Georgia, and the Aggies as well.
Both teams will also kick their seasons off with a bang. Texas will head to Ohio Stadium to take on Ohio State in a rematch of the national semifinal from last season’s College Football Playoff. Meanwhile, LSU is heading to Clemson to take on the other Tigers in the other Death Valley. Nussmeier is excited to play in such a high-stakes games right out of the gates.
“Obviously it’s going to be loud,” Nussmeier said of the season opener against Clemson. “It’s going to be a very intense environment. It’s something that we welcome, that we invite. It’s a great opportunity. You come to LSU to play in environments like that. You get to play in the night game against another top-ranked team in prime time, you know? They’ve got a lot of players who are going to play for a long time, and so do we. It’s going to be a dog fight.”
Kickoff between LSU and Clemson is set for Aug. 30 at 7:30 p.m. ET and will air live on ABC. Clemson is an early favorite to win the matchup at home, according to FanDuel Sportsbook.
NIL
College Football writer clarify’s why Virginia Tech will be a player in the ACC race
One year ago, the Virginia Tech football team was expected to be a big player in the ACC race. Heck, they were expected to be a dark horse for the new 12-team College Football Playoff. In the end, neither came close to being reality as the Hokeis suffered through a second straight 6-6 season. This […]

One year ago, the Virginia Tech football team was expected to be a big player in the ACC race. Heck, they were expected to be a dark horse for the new 12-team College Football Playoff. In the end, neither came close to being reality as the Hokeis suffered through a second straight 6-6 season.
This offseason has been an offseason of change with the roster between the NFL Draft and transfer portal, and some big coaching staff changes, unlike the previous offseason. With a ton of questions entering the season, the Hokies remain a wild-card, but one national college football reporter explains why he thinks they could be a player in the ACC race when all is said and done.
National college football writer explains why Virginia Tech could be a player in the ACC race in 2025
Chip Patterson of CBS Sports released a best/worst case scenario for each ACC school, and for Virginia Tech, their best case scenario was 9-3 and their worst was 5-7. In their best scenario, Patterson explains why the Hokies can be a player this fall.
“Kyron Drones puts together his best season yet, and the hire of new offensive coordinator Philip Montgomery unlocks that extra step the Hokies offense needed to get over the hump. Virginia Tech’s 0-5 record in one-score games last season regresses back to the average and the absence of Clemson and SMU on the ACC schedule allows the Hokies to be a player in the conference title race.”
Yes, a healthy Kyron Drones under Philip Montgomery will go a long way in helping Virginia Tech be better, but Patterson notes that no Clemson or SMU on the schedule makes them a potential player in the ACC. Even though neither the Tigers nor the Mustangs are on the schedule, the Hokies face a difficult conference schedule with Louisville, Miami, and Georgia Tech, to name a few.
If Virginia Tech is going to be a player in the ACC in 2025, they will need a lot of things to go right and win more one-score games than they lose. That’s a lot that has to go right, but it can go right.
NIL
Clemson baseball adds veteran left-handed reliever with SEC experience
Clemson baseball got a little better on Saturday night. Pitching had been a major concern for the Tigers throughout the 2025 season and it led to multiple tough losses, but they have addressed some needs in the portal thanks to head coach Erik Bakich. Bakich has landed numerous big bats from the portal, but on […]

Clemson baseball got a little better on Saturday night.
Pitching had been a major concern for the Tigers throughout the 2025 season and it led to multiple tough losses, but they have addressed some needs in the portal thanks to head coach Erik Bakich.
Bakich has landed numerous big bats from the portal, but on Saturday, he picked up a commitment from 23-year-old left-handed reliever Michael Sharman. He previously spent time with Tennessee before starting 16 games with Georgia Highlands in the JUCO in 2024 with 101 strikeouts in 92.2 innings, per Jon Blau.
Clemson adds a 23-year-old lefty reliever from Tennessee.
Before pitching for the Vols last season, Sharman started 16 games for JUCO Georgia Highlands in 2024 and registered 101 Ks in 93 2/3 innings. https://t.co/OQtWl0btuT
— Jon Blau (@Jon_Blau) June 29, 2025
This is a nice get for the Tigers who need all the pitching help they can get. Sharman has plenty of experience at the age of 23 and it’s especially reassuring that he spent time with one of the bigger baseball powers in the SEC.
When he was with Tennessee, he had a 3.18 ERA with 25 strikeouts in 22.2 innings.
Clemson is quietly building one of the best rosters in college baseball ahead of the 2026 season. The Tigers have landed some legitimate MLB prospects to play the field and if they end up making it to campus, Clemson will have one of the best offensive teams in the ACC next season. They could also be in line to host another regional.
Addressing pitching needs should make fans happy as it was the biggest weakness in 2025. Bakich is taking his “getting back to a World Series” quote seriously so far this offseason.
Bakich and Brad Brownell have owned the transfer portal recently. Dabo next?
NIL
Clemson baseball adds former Tennessee Vol in transfer portal
A few days after Clemson baseball coach Erik Bakich said that his team wasn’t finished in the transfer portal, the Tigers added another arm to their 2026 pitching staff. Former Tennessee Volunteers pitcher Michael Sharman has committed to Clemson, he announced in a social media post to Instagram late Saturday. A 6-foot-1, 198-pound left-hander, Sharman […]

A few days after Clemson baseball coach Erik Bakich said that his team wasn’t finished in the transfer portal, the Tigers added another arm to their 2026 pitching staff.
Former Tennessee Volunteers pitcher Michael Sharman has committed to Clemson, he announced in a social media post to Instagram late Saturday.
A 6-foot-1, 198-pound left-hander, Sharman spent one year with the Vols after transferring from the JUCO ranks at Georgia Highlands in 2024. A redshirt junior last season, he pitched in 17 games for Tony Vitello’s club. In 22 2/3 innings, Sharman posted a 3-1 record with a 3.18 ERA.
Sharman was used mostly in relief but made three starts in midweek games in 2025. He struck out 25 batters and walked 10 while holding opposing hitters to a .229 average.
Sharman is the eighth player to commit to Clemson from the transfer portal since the Tigers’ season ended with a 16-4 loss to Kentucky in the NCAA Tournament at Doug Kingsmore Stadium. He’s the third pitcher to join the Tigers via the portal.
Clemson’s most recent additions in the portal were outfielder Nate Savoie from Loyola Marymount in the West Coast Conference on June 13, and Western Kentucky outfielder Ryan Wideman (June 11). Wideman was considered one of the best overall players available in the portal class.
Here’s a full list of players Clemson has added and lost in the transfer portal.
Clemson baseball transfer portal tracker
Additions:
- Ariston Veasey, RHP (Alabama)
- Hayden Simmerson, RHP (Catawba College)
- Ty Dalley, OF (Mercer)
- Bryce Clavon, INF (Georgia)
- Tyler Lichtenberger, INF (Appalachian State)
- Ryan Wideman, OF (Western Kentucky)
- Nate Savoie, OF (Loyola Marymount)
- Michael Sharman, RHP (Tennessee)
Transferred out:
- Tristan Bissetta, OF (to Ole Miss)
- Ethan Darden, LHP (to Texas A&M)
- Jackson Cole, LHP
- Luke Brown, RHP
- Chayce Kieck, RHP (to Northwestern)
- Hudson Lee, LHP
- B.J. Bailey, LHP
- TP Wentworth, LHP/OF (to Oklahoma State)
Contact us @Clemson_Wire on X, and like our page on Facebook for ongoing coverage of Clemson Tigers news and notes, plus opinions.
NIL
Ranking the Top Five WVU Players Who Would Have Broken the Bank in the NIL Era
NIL has changed the game in college athletics in a big way. Not only can athletes earn money from local and national businesses, but they can now be paid directly by the university they attend, thanks to the House Settlement. This got me thinking. Which former West Virginia legends would have made the most money […]

NIL has changed the game in college athletics in a big way. Not only can athletes earn money from local and national businesses, but they can now be paid directly by the university they attend, thanks to the House Settlement.
This got me thinking. Which former West Virginia legends would have made the most money had NIL been a thing during their playing days?
Before I get into my top five, I want to make it known that I tried to include some defensive players, but there was just no room. Plus, we all know skill players on offense are the ones who typically make the most money.
Honorable mention: RB Avon Cobourne, WR Stedman Bailey, LB Darryl Talley, CB Aaron Beasley.
I know what you’re thinking..what?!? Fifth?!? As special as Tavon Austin was, wide receivers just aren’t valued as much as quarterbacks, of course. Don’t get me wrong, he was widely viewed as one of the most electrifying players in college football during his playing days, but his national audience really exploded after his senior year when the “Only One” highlight video went viral. Tavon would have made a lot of money, but probably not as much as his quarterback.
Speaking of the guy who threw it to Tavon, Geno checks in at No. 4. Heck, you could make a case that he should be a spot higher, but I’ll explain my reasoning for that here in a second. Geno was one of the most accurate quarterbacks in college football and wasn’t afraid to take shots downfield. Other schools would have been doing everything they could to pry him out of Morgantown if the NIL era were during his time. Could you imagine the type of money that would have been thrown at him after the Orange Bowl? Holy smokes.
Slaton is the highest-ranked non-QB on this list. I have him just ahead of Geno because he was, after all, an All-American and finished fourth in the Heisman Trophy voting in 2006. You also have to keep in mind how valuable running the football was in the early 2000s. With the numbers he posted in ’06, it would have made it very difficult for WVU to keep others away.
Had Pat White arrived in Morgantown, say, 10 years later, he would have been viewed as a first-round draft pick. When he came out, the NFL hadn’t really opened up to the idea of smaller, mobile quarterbacks, and yet he still went in the second round. White was an unstoppable force during his college days and would have had some massive offers after the Sugar Bowl, let alone after the Fiesta Bowl, when schools could have tried to take advantage of Rich Rodriguez leaving for Michigan.
“The Maj” was truly ahead of his time. He was a unique talent back in the 80s, as dual-threat quarterbacks were more of a rarity. All of the blue bloods would have done everything they could to try to get their hands on the unicorn at the most prized position. This is what puts Major ahead of Pat (on this list) for me. He would have had more value because there was nothing else like him in college football. As far as who the greatest Mountaineer ever is? That’s a different debate, and one I’m not taking a side on. Sorry.
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Big Surprise or a Total Flop? CBS Sports Lays Out Best, Worst-Case Scenarios for WVU
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NIL
As Jerome Bettis Jr. Starts at Notre Dame, His Father Questions NIL Era
Jerome Bettis lived life as a major college athlete in the early ’90s when he helped form one of the great backfields in the history of Notre Dame football. He then went on to a Hall of Fame NFL career with the Rams and Steelers before retiring and eventually returning to South Bend some 30 […]

Jerome Bettis lived life as a major college athlete in the early ’90s when he helped form one of the great backfields in the history of Notre Dame football. He then went on to a Hall of Fame NFL career with the Rams and Steelers before retiring and eventually returning to South Bend some 30 years later to earn his degree.
Now Bettis is enjoying life on the other side of things, this time as a parent of a Notre Dame football player. Jerome Bettis, Jr. is a freshman wide receiver for the Fighting Irish and is getting set for his freshman year this coming fall.
— Jerome Bettis Jr (@jeromebettisjr) March 17, 2024
The elder Bettis can certainly see differences in college sports now versus when he played for Lou Holtz, and some of them he’s not too fond of.
“One of the first two questions is gonna be money.” Bettis told the Sporting News, “That was never in the equation. What you used to look for is not necessarily the priority as much. That’s the scary part about this new NIL world that these players are living in. The educational side, I think, is now put on the back burner with the understanding that it’s about the NIL and it is about playing time, right? And, I think that’s the way this, it’s kind of been skewed. I’m not a big fan of, kind of how the process is. I understand it,” Bettis told Andrew Hughes.
Don’t get it confused, Bettis isn’t against NIL, but he’s certainly not a fan of the lack of true commitment that comes these days.
“I think the NIL is necessary, but I do believe you’ve gotta find a way to get the players a little bit more commitment, in a sense that, right now, NIL with the transfer portal makes it a free agency fest. I think it really disrupts a young person’s opportunity with the education. Because if I’m transferring year to year, how is the education affected by that? Because ultimately, what I try to make sure of, that the young people understand when I’m talking to them, is that even if you do have an incredible NFL career, you may play eight, 10 years.
Bettis noted that even those with the best NFL careers post-college have a lot of life left following their playing days.
“You’re gonna be 32, 33, 34 years old. That degree is going to be necessary at some point. You have a long life to live. That education with pay dividends and will be a factor. But if you’re not considering it at all, then it can be to your detriment.”
Based on reading the headline on The Sporting News webpage today, I was worried that Bettis was going to come off sounding like an old man yelling at a cloud. I think what he has to say speaks to why Notre Dame is having so much success in recruiting lately, and specifically with sons of former NFL players.
Those guys get what life is like during a pro football career as well as after. At 16 or 17 years old they may think football will last forever, but before you know it, it’s done, and there are decades upon decades left to live and thrive elsewhere.
Having a degree in something other than Underwater Basket Weaving is a key part of the opportunity that is afforded and Bettis probably has experience of former teammates in the pros could have used more of the academic opportunity, and fears those missed chances may only get worse with this generation when they jump from program to program on an annual basis.
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