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ACC commissioner Jim Phillips feels good about the league’s newfound stability after chaos

ACC Commissioner Jim Phillips, speaks at a NCAA college basketball media day, Wednesday, Oct. 9, 2024, in Charlotte, N.C. (AP Photo/Chris Carlson)   (AP) — The Atlantic Coast Conference is entering a period of stability. How long it lasts is anyone’s guess. Not even commissioner Jim Phillips knows for sure. “I still live one day […]

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ACC Commissioner Jim Phillips, speaks at a NCAA college basketball media day, Wednesday, Oct. 9, 2024, in Charlotte, N.C. (AP Photo/Chris Carlson)

 

(AP) — The Atlantic Coast Conference is entering a period of stability.

How long it lasts is anyone’s guess. Not even commissioner Jim Phillips knows for sure.

“I still live one day at a time,” Phillips quipped.

The ACC wrapped up its spring meetings Wednesday at the Ritz-Carlton in Amelia Island, with athletic directors and coaches having spent three days discussing wide-ranging issues affecting football and basketball.

The event came amid the backdrop of the pending $2.8 billion NCAA settlement, which would allow schools to share up to $20.5 million annually directly with their athletes.

The ACC spent the past two years tracking that legal battle while also wading through contentious litigation from two of its top member schools, Clemson and Florida State.

The Tigers and Seminoles approved a settlement in March that changed the league’s revenue-distribution model to benefit schools with marquee football brands. Both would presumably fall into that category.

Although the 2030-31 season looms as a potential spot for more changes to the college football landscape, the revised deal should fortify a league that looked to be on the verge of collapse while falling further behind the Southeastern Conference and the Big Ten.

“I just think you got to settle down,” Phillips said, noting he envisions four or five years of stability ahead. “And I think college athletics needs it to settle down, not just the ACC. I think we’ve positioned ourselves for that, and that’s a good thing. It just is.

“Chaos and the constant wondering of what’s happening here or there, I just think that distracts from the business at hand. But I feel good about where we’re at.”

The league’s revised revenue-distribution model incorporates TV viewership as a way for the league’s top programs to generate more money.

Florida State, for example, expects roughly $18 million extra annually from the tweaked structure. Those schools outside the top tier could see a decline of about $7 million a year.

“We’re really excited that this is now put behind us,” FSU athletic director Michael Alford said. “We have a path going forward. We have a path to really look at how we control the conference together, how we expand on the great brands that are in this conference and really promote the ACC and especially ACC football moving forward and give it its day in the sun.”

Presidential help ahead?

Even though ACC schools are bracing for the NCAA settlement and how it will change their business model, Phillips believes President Donald Trump’s proposed commission on collegiate athletics could help.

“We have not been able to get this thing into the end zone, so to speak,” Phillips said. “If the President feels that a commission could potentially help, I’m all for it.”

The proposed commission would be co-chaired by former Alabama coach Nick Saban and current Texas Tech board of regents chairman Cody Campbell.

“I think it’s well-intended,” Phillips said. “I do feel that the time is right based on all the work that’s previously been done and a supportive administration that’s in there. So I’m hopeful that that can be a positive to an end result that gets us a standardized law across the country with NIL.”

NCAA president Charlie Baker spoke at the ACC meetings Monday and said he was “up for anything” if it helped formalize NIL laws that differ from state to state.

“I think it speaks to the fact that everybody is paying a lot of attention right now to what’s going on in college sports,” Baker said. “I’m up for anything that can help us get somewhere.”

Future of the CFP

While power four conferences — the ACC, the Big Ten, Big 12 and the SEC — continue to negotiate the future of the College Football Playoff beginning in 2026, Phillips declined to reveal specifics regarding the league’s stance on automatic qualifiers.

“I remain steadfast about fairness in the system and access,” he said. “Out of respect for my colleagues, I want to hold off on commenting about AQs and specific models.”

The 16-team playoff model that has been widely discussed would grant four automatic berths to the Big Ten, four to the SEC, two to the ACC and two to the Big 12. That would leave four bids, with as many as three of those going to at-large teams and the other to the highest-ranked team from the Group of Six.

The ACC, according to several coaches, wants three guaranteed spots.

“You start to wonder if we are going to have an invitational,” SMU coach Rhett Lashlee said. “Every year, one league may be better than the other, and it can change to some degree.

“To say we’re going to pick teams based on what’s happened the last 15 years, especially in an environment where we have more and more parity with the way the rules are, I think it’s a slippery slope.”





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Sports Market Place Directory 2025

DUBLIN–(BUSINESS WIRE)–The “Sports Market Place Directory 2025 Edition” book has been added to ResearchAndMarkets.com’s offering. Sports Market Place 2025 provides a one-stop resource for this billion-dollar industry. This will be an important resource for large public libraries, university libraries, university athletic programs, career services or job placement organizations, and is a must for anyone doing […]

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Sports Market Place Directory 2025

DUBLIN–(BUSINESS WIRE)–The “Sports Market Place Directory 2025 Edition” book has been added to ResearchAndMarkets.com’s offering.

Sports Market Place 2025 provides a one-stop resource for this billion-dollar industry. This will be an important resource for large public libraries, university libraries, university athletic programs, career services or job placement organizations, and is a must for anyone doing business in or marketing a product or service to the vast U.S. sports industry.

Sports Market Place is the classic sports reference work that has served the sports industry for over 50 years, offering full coverage of 103 sports – from Air Sports to Yachting – including data on fast-growing segments such as cycling, fitness, gymnastics, martial arts, running, swimming, and weightlifting. Over the years, this work has grown to include nearly 2,000 pages of valuable content, including professional, college and youth leagues and teams, sports media, events, facilities, sponsors, manufacturers, and professional services.

With this directory on your desk, you have a comprehensive tool providing current key information about the people, organizations and events involving the explosive sports industry at your fingertips. Sports Market Place provides must-have contact information (nearly 13,500 listings) including: 11,484 websites, 6,047 email addresses, and nearly 40,000 key executives.

  • Single Sports has over 2,109 sport-specific organizations, leagues and teams that comprise over 100 specific sports. It includes professional, major and minor leagues, coaches, managers, and an alphabetical index.

  • Multi Sports includes 12 specific categories, including athletic foundations, Olympic teams, halls of fame and youth sports organizations. It includes a total of 835 and an alphabetical index.

  • College Sports has 1,697 listings with associations, conferences, degree programs, and division I, II and III schools. You’ll find a comprehensive list of coaches and sports management programs, and an alphabetical index.

  • Media includes prominent newspapers and radio and television sports programming. Listings include editors, commentators, show hosts and an alphabetical index.

  • Sports Sponsors includes 119 sponsors that support most major sports, including college bowl games, and an alphabetical index.

  • Professional Services comprises 13 categories, from executive search services to ticket services, for a total of 1,684 listings, and an alphabetical index.

  • Facilities has 1,365 listings and includes seven categories from arenas to facility concession services. You’ll find stadiums, race tracks, architects, management services, and an alphabetical index.

  • Manufacturers & Retailers include 1,929 listings, with a separate section for Software Manufacturers. Listings include valuable contact information, including key executives, plus products and brands. This chapter includes two indexes – one by sport and one by subject.

  • Events, Meetings & Trade Shows include 1,060 listings, of which 130 are trade shows. Events and trade shows are listed separately by both sport and date. This section also includes two alphabetical indexes, one for trade shows and one for events.

Key Topics Covered:

1. Single Sports

  • Alphabetical Index

  • Air Sports Organizations

  • Archery Organizations

  • Arm Wrestling Organizations

  • Auto Sports Organizations

  • Auto Sports Racing Leagues/Teams

  • Badminton Organizations

  • Bandy Organizations

  • Baseball Organizations

  • Baseball, Professional Leagues/Teams: Major

  • Baseball, Professional Leagues/Teams: Minor

  • Basketball Organizations

  • Basketball, Leagues and Teams

  • Biathlon Organizations

  • Billiards Organizations

  • Boating Organizations

  • Bobsledding Organizations

  • Bowling Organizations

  • Boxing Organizations

  • Broomball Organizations

  • Canoeing Organizations

  • Climbing Organizations

  • Cricket Organizations

  • Croquet Organizations

  • Curling Organizations

  • Cycling Organizations

  • Cycling, Leagues/Teams

  • Dart Organizations

  • Diving Organizations

  • Equestrian Organizations

  • Equestrian, Commissions/Pari-Mutuel

  • Exercise/Fitness Organizations

  • Fencing Organizations

  • Figure Skating Organizations

  • Fishing Organizations

  • Football Organizations

  • Football, College Bowl/Classics

  • Football, Professional Leagues/Teams

  • Frisbee Organizations

  • Golf Organizations

  • Greyhound Racing Organizations

  • Gymnastics Organizations

  • Handball Organizations

  • Hockey, Field Hockey Organizations

  • Hockey, Ice Hockey Organizations

  • Hockey, Professional Hockey (NHL)

  • Hockey, Professional, Minor Leagues

  • Hockey, Roller Hockey Organizations

  • Horseshoe Organizations

  • Inline Skating Organizations

  • Jai-Lai Organizations

  • Kayaking Organizations

  • Kiting Organizations

  • Lacrosse Organizations

  • Lacrosse, Leagues/Teams

  • Luge Organizations

  • Martial Arts Organizations

  • Motorcycle Organizations

  • Mountainboard Organizations

  • Netball Organizations

  • Orienteering Organizations

  • Pentathlon Organizations

  • Petanque Organizations

  • Platform Tennis Organizations

  • Polo Organizations

  • Racquetball Organizations

  • Ringette Organizations

  • Rodeo Organizations

  • Roller Skating Organizations

  • Rowing/Crew Organizations

  • Rugby Organizations

  • Running Organizations

  • Sailing Organizations

  • Scuba Organizations

  • Shooting/Hunting Organizations

  • Shuffleboard Organizations

  • Skateboard Organizations

  • Skiing Organizations

  • Sled Dog Organizations

  • Snowboarding Organizations

  • Snowmobile Organizations

  • Soccer (Futsal) Organizations

  • Soccer Organizations

  • Soccer, Leagues/Teams

  • Softball Organizations

  • Softball, Leagues/Teams

  • Speedskating Organizations

  • Squash Organizations

  • Surfing Organizations

  • Swimming Organizations

  • Table Tennis Organizations

  • Tennis Organizations

  • Tennis, Leagues/Teams

  • Track & Field Organizations

  • Triathlon Organizations

  • Tug of War Organizations

  • Volleyball Organizations

  • Water Polo Organizations

  • Water Skiing Organizations

  • Weightlifting Organizations

  • Windsurfing Organizations

  • Wrestling Organizations

  • Yachting Organizations

2. Multiple Sports

  • Alphabetical Index

  • Athletic Foundations

  • Disabled Sports

  • High School Sports

  • Military Sports

  • Olympic, International Federations

  • Olympic, Organizations

  • Olympic, United States Major Governing Bodies

  • Professional Organizations

  • Sports Commissions/Convention Visitors Bureau

  • Sports Halls of Fame, Libraries, Museums

  • State Games Organizations

  • Youth Organizations

3. College Sports

  • Alphabetical Index

  • College Associations

  • College Athletic Conferences

  • NAIA I Colleges

  • NCAA Division I Colleges

  • NCAA Division II Colleges

  • NCAA Division III Colleges

  • Sport Management Degree Programs

4. Media

  • Alphabetical Index

  • Newspapers

  • Magazines

  • Sports Business Directories

  • Media Production

  • Sports Radio Networks

  • Sports Radio Programs, Local

  • Sports Radio Programs, National

  • Sports Satellite Radio

  • Sports Radio Stations

  • Sports Television, Cable & Broadcasting

  • Sports Television Pay Per View

  • Sports Television Programs, Local

  • Sports Television Programs, National

  • Sports Satellite Television

  • Sports Television Stations

  • Sports on the World Wide Web

5. Sports Sponsors

  • Sponsor by Sport Index

  • Sports-Related

6. Professional Services

  • Alphabetical Index

  • Executive Search Services

  • Event Planning & Services

  • Event Security

  • Financial Services

  • Marketing & Consulting Services

  • Technical Services

  • Sports Agents

  • Sports Attorneys

  • Sports Medicine Services

  • Sports Travel Services

  • Statistical Services

  • Student Athlete Recruiting Services

  • Ticket Services

7. Facilities

  • Alphabetical Index

  • Arenas & Stadiums

  • Race Tracks – Auto

  • Race Tracks – Equestrian Downs & Parks

  • Race Tracks – Greyhound

  • Facility Architects & Developers

  • Facility Management

  • Facility Concession Services

8. Manufacturers & Retailers

  • Company by Sport/Subject Index

  • Equipment & Product Manufacturers

  • Software Manufacturers

  • Retailers

9. Events, Meetings & Trade Shows

  • Alphabetical Trade Show Index

  • Meeting and Trade Show Calendar

  • Alphabetical Events Index

  • Events by Date

  • Events by Sport

10. All-Volume Indexes

  • Entry Index

  • Executive Index

  • Geographic Index

For more information about this book visit https://www.researchandmarkets.com/r/fkhjzi

Source: Grey House Publishing Inc

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Texas Tech, Oklahoma State reaches sellout status

LUBBOCK, Texas – Texas Tech announced its first advanced sellout of the 2025 season on Thursday as Red Raider fans have secured the primary ticket inventory for the Oct. 25 showdown with Oklahoma State at Jones AT&T Stadium. The advanced sellout is likely the first of several for a highly anticipated Red Raider football season as demand continues […]

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LUBBOCK, Texas – Texas Tech announced its first advanced sellout of the 2025 season on Thursday as Red Raider fans have secured the primary ticket inventory for the Oct. 25 showdown with Oklahoma State at Jones AT&T Stadium.

The advanced sellout is likely the first of several for a highly anticipated Red Raider football season as demand continues to reach all-time highs with Texas Tech selling out of season tickets for a third consecutive year earlier this spring. Oklahoma State will serve as the Parents and Family Weekend game, which attracts large crowds to the Texas Tech campus annually.

In addition, Texas Tech will formally induct record-setting quarterback Graham Harrell into the Ring of Honor at halftime between the Red Raiders and Cowboys. He will also be recognized for his upcoming induction into the National Football Foundation College Football Hall of Fame as part of the NFF’s On-Campus Salute program. Harrell will become the seventh Red Raider in program history to be enshrined in the College Football Hall of Fame and the 12th to join the prestigious Ring of Honor, with his name being unveiled on the Jones AT&T Stadium pressbox.

Tickets for the Oklahoma State game can still be purchased via SeatGeek, the official secondary ticket provider of Texas Tech Athletics. An official game time and television designation for the Oklahoma State game or any other Big 12 contest will be determined during the season on a 6-to-12-day window by the Big 12 Conference’s television partners in ESPN, FOX and TNT Sports.

Single-game tickets for each of Texas Tech’s six other home dates are still on sale through the Athletic Ticket Office. Tickets can be purchased at any time via TexasTech.com or by calling 806-742-TECH during normal business hours.


–TECH–



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Illinois 2026 recruit Mack Sutter commits to Alabama football

Alabama football recruiting: Watch Mack Sutter in Dunlap commit to Tide Mack Sutter, a four-star tight end from Dunlap, Illinois, on Thursday, June 26, 2025, committed to play for Alabama football. Sutter chose the Crimson Tide over Illinois, Ole Miss, and Ohio State. He is the No. 1 prospect in Illinois and the No. 80 […]

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  • Sutter chose the Crimson Tide over Illinois, Ole Miss, and Ohio State.
  • He is the No. 1 prospect in Illinois and the No. 80 prospect nationally, according to 247Sports Composite.
  • Sutter is the first tight end in Alabama’s 2026 recruiting class.

PEORIA — Roll Tide.

Dunlap four-star tight end Mack Sutter announced his commitment to Alabama on Thursday night before family and friends at Weaver’s Fresh Food and Drink.

Sutter thanks his teammates, coaches, friends and family before choosing the Southeastern Conference power over other finalists Illinois, Ole Miss and Ohio State. He then pulled on a maroon long-sleeved shirt before grabbing a few others and tossing them to the crowd.

“Thank you guys for pushing me every day. I’m so lucky to have a great group of guys to compete with every day,” Sutter said. “… Most of all, my parents, I am just so grateful for them. They’ve guided me and shaped me into the man I am today.”

The 6-foot-6, 225-pound senior-to-be made Alabama his final official visit on June 20. He’ll join the Tide’s 11-member recruiting Class of 2026 that features five-star cornerback Jorden Edmonds and four-star athlete Zyan Gibson.

Sutter becomes the first tight end, and the third highest-ranked Alabama commit in the class of 2026, ranking as the No. 80 prospect nationally, seventh-ranked tight end and the No. 1 prospect in Illinois by 247Sports Composite.

During the last 18 months, Sutter picked up 45 scholarship offers highlighted by a combined 30 offers from the Big Ten SEC. He is one of the most sought-after football recruits in Peoria-area history.

“Mack,” Dunlap football coach Brett Cazalet said, “the reason he had so many offers and so many opportunities is not only because of his physical traits, but also, when a coach sits down and talks to him for just a couple minutes and sees how he wants to be as a player, what kind of young man he is.

“Yeah, it’s a no brainer. You want a guy like that in your program.”

For Sutter, this most recent trip to Tuscaloosa came after he attended a pair of Alabama games during the 2024 season. He was at Alabama’s 41-34 win over Georgia in September, then attended the annual Iron Bowl against Auburn in November where Bama won 28-14.

“It was unreal,” Sutter told the Journal Star in December after attending the Egg Bowl and Iron Bowl on back-to-back days. “They were both pretty electric games, so it was sweet seeing that. … You could tell that it was big-time football down there.”

Sutter joins an Alabama tight end room that should be completely revamped heading into 2026, according to Colin Gay of the Tuscaloosa News. It could be headlined by returnees Marshall Pritchett and Kaleb Edwards, along with West Virginia transfer Jack Sammarco.

“At Alabama, tight end is a ‘developmental’ position, one where freshmen rarely see the field,” Gay wrote, adding that Sutter will “need to develop blocking SEC-level tackles before he sees significant playing time.”

Sutter and Dunlap will open the 2025 campaign on the road against Galesburg at 7:30 p.m. Friday, Aug. 29.

Adam Duvall is a Journal Star sports reporter. Email him at aduvall@pjstar.com. Follow him on Twitter @AdamDuvall.



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ESPN Analyst Drops Truth Bomb For $3 Million NIL Valued College Football QB Ahead of 2025 Season

Greg McElroy is getting real about the impact of NIL on high school athletics. The ESPN analyst opened up about the weight of NIL expectations on young athletes like Michigan Wolverines’ five-star recruit Bryce Underwood. Underwood, who has an NIL valuation of $3 Million per ON3, possesses a first-hand experience with the changing landscape of […]

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Greg McElroy is getting real about the impact of NIL on high school athletics. The ESPN analyst opened up about the weight of NIL expectations on young athletes like Michigan Wolverines’ five-star recruit Bryce Underwood.

Underwood, who has an NIL valuation of $3 Million per ON3, possesses a first-hand experience with the changing landscape of college athletics. He is the No. 1-ranked quarterback in the 2025 class and flipped his commitment from LSU after Michigan offered him an NIL deal reportedly worth $10.5 million over the next four years.

In an appearance on “Always College Football” on Thursday, McElroy discussed the increased pressure placed on high school athletes in the NIL age.

“I think Bryce Underwood is making a lot more money than pretty much everybody,” McElroy said. “But there’s been a handful of guys that have not lived up to the expectations and the weight of the NIL expectations, because I do think – now in the era of the NIL – the expectations are higher and the pressure is higher as well.”

Expectations are certainly high for Underwood. The Wolverines’ massive NIL package highlights their need for the nation’s top quarterback recruit.

Michigan had one of the worst offenses in the country last season and played to an 8-5 record after going undefeated the year before. The Wolverines had the 131st passing offense, something they will look to bounce back from with Underwood’s help.

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What Bryce Underwood brings to Michigan?

Bryce Underwood joins the Wolverines as the No. 1 player in his class with a perfect 247Sports prospect score.

Underwood was a four-year starter at Belleville High School, where he led the Tigers to two Division I MHSAA State Championships in 2021 and 2022 and three consecutive appearances from 2021 to 2023.

In his senior season, Underwood accumulated 2,509 passing yards and 32 touchdowns with just six interceptions. He made 71.8 percent of his passes and scored six rushing touchdowns with over 600 yards.

Throughout his high school career, he racked up 12,919 all-purpose yards including 11,488 passing yards and 179 total touchdowns.

Underwood was a dominant force in high school and played his way into being the nation’s top recruit. He will look to transform Michigan’s offense with his impressive skill set. He will hopefully look to transform Michigan’s offense with his impressive skill set and abilities.

College Sports Network has you covered with the latest news, analysis, insights, and trending stories in footballbasketball, and more!



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LSU athletes can benefit from revenue sharing with new NIL rules

BATON ROUGE, La. (Louisiana First News) — When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule changes will impact what it takes to stay atop the college sports world. Advertisement “You have […]

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BATON ROUGE, La. (Louisiana First News) — When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule changes will impact what it takes to stay atop the college sports world.

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“You have to be able to adapt,” said Fritz Metzinger, a New Orleans sports attorney.

A House settlement earlier this month paved the way for revenue sharing. Under this new model, athletic departments will be able to spend up to $20.5 million on the people who drive a program’s success.

“Schools like LSU can now directly pay their student athletes,” Metzinger said.

That will add a new wrinkle to what has been possible since 2021, when the NIL era first began. For the last four years, athletes could only profit from endorsement deals. Metzinger said an “arms race” started to acquire top talent, and a “pay-for-play” system developed across college sports.

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Groups called collectives stepped in to become fundraising arms for schools. At LSU, the collective is called Bayou Traditions. The money required to field top teams increased over the last four years, particularly in football and basketball.

“These collectives have become very powerful,” Metzinger said. “Local businesses that’re LSU supporters or Tulane supporters have thrown a lot of money at it.”

Baton Rouge attorney Gordon McKernan got in early.

“I signed (former LSU women’s basketball player) Alexis Morris,” McKernan said. “I think it was the first NIL deal at LSU. I don’t remember.”

McKernan signed many more athletes to deals, where they appeared on billboards, in commercials, and on social media posts. The money necessary to keep these players in Baton Rouge continued to rise.

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“You’ve got to have the facilities, the tradition, all the winning and all that stuff is great,” McKernan said. “But you have to have the money, or they’ll go somewhere else.”

Under new changes, boosters will be relied on less. An athlete who signs any deals with a booster or collective will need to prove the deal isn’t a pay-for-play situation to a newly-created board, Metzinger said, as programs can use their own revenue for that money.

“I’ve been told they’re not going to ask me for as much, or other boosters, as well,” McKernan said. “Like, ‘hey, we’ve got more money now, we’re in a good spot.”

Athletes can still do third-party deals, which will be advantageous for businesses and athletes in a culture that has become increasingly star-powered.

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“Any other businesses can pay any athlete whatever they want,” Metzinger said.

AJ’s Sports Cards on Drusilla Lane in Baton Rouge has been doing NIL signing deals with athletes, where they come to the shop and autograph memorabilia for fans.

“I think it’s good for the hobby,” said Nikki Erckert, AJ’s Sports Cards owner. “The little collectors get to meet their heroes.”

Erckert said the first NIL deal was with former baseball player Tre Morgan. The return on investment was immediately apparent.

“At least 150 people showed up to our very first in-person signing,” Morgan said.

The next AJ’s signing is Saturday, and it will feature members from the newly crowned LSU baseball champions. Erckert said that the signing was set up months in advance.

“A show that probably would’ve brought in about 500 customers…no telling what that’s going to look like now,” Erckert said.

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Under the new rules, Metzinger said LSU is primed to continue to thrive athletically because of the business support, marketability and revenue opportunities.

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For the latest news, weather, sports, and streaming video, head to Louisiana First News.



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Big 12, Big Ten announce partnership with PayPal to payout revenue share to student-athletes

Colleges are preparing for revenue-sharing with student-athletes beginning on July 1st. In anticipation of that, the Big 12 and Big Ten have announced a new partnership with PayPal to pay out their student-athletes. Big 12 Commissioner Brett Yormark appeared on Get Up alongside PayPal CEO Alex Chriss. There, Yormark dove into what made the partnership […]

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Colleges are preparing for revenue-sharing with student-athletes beginning on July 1st. In anticipation of that, the Big 12 and Big Ten have announced a new partnership with PayPal to pay out their student-athletes.

Big 12 Commissioner Brett Yormark appeared on Get Up alongside PayPal CEO Alex Chriss. There, Yormark dove into what made the partnership a good idea for the conference at this point in time.

“July 1 starts rev-share with our student-athletes,” Yormark said. “A long time coming and well deserved from a conference perspective, but I speak beyond just the Big 12. I speak for all of collegiate athletics; we need a reliable payment platform to distribute money to our student-athletes.”

Revenue-sharing stems from the recent House settlement. That is going to lead to several new changes to college athletics and NIL specifically. That includes third-party oversight over NIL, a new enforcement agency, and roster limits. Arguably most important, it also allows for revenue-sharing between schools and student-athletes, with each school being able to share $20.5 million annually.

“We’ve [Big 12 and PayPal] been at this for over 14 months,” Yormark said. “Trying to figure out if there was a place and a point of entry for PayPal in this world of collegiate athletics, and we found it on the heels of the [House] settlement and rev-share. Truly excited about it. When you think about PayPal and Venmo, probably the most culturally relevant payment platform globally. 100 million customers, including consumers and merchants. It’s a big opportunity for the Big 12. Big for college athletics and I truly believe that the product is ubiquitous across all campuses, and today, yes, we’re announcing two conferences, but it’s going to go well beyond that moving forward.”

Per Ross Dellenger, the Big 12 deal with PayPal is significant. It’s added value of about $100 million over five years, or ~$1M per school annually.

“PayPal and Venmo are the applications that college students are using now,” Alex Chriss said. “Over half of college students are using Venmo today, and it’s the ecosystem that they use. Their parents are giving them money. It’s how they’re paying for their pizzas. It’s the ecosystem of the economy of college students. Now, they’re able to get the payouts from revenue share, will be able to do NIL distributions. We’ll be able to give them a debit card. We’ll be giving debit cards with Venmo with their college logo on them. So, we’re enabling this whole ecosystem to work going forward.”

Ultimately, Yormark believes that this step by the Big 12 and the Big Ten is the first step to some uniformity in how student-athletes are paid. Only time will tell, but Alex Chriss is confident that PayPal and Venmo are the platforms to accomplish this.

“It really is,” Chriss said. “We’re in discussions with all the conferences. PayPal is the ecosystem. The easiest way to distribute these funds. You want to make it seamless and simple for student-athletes to be able to get their dollars in their wallet and be able to spend it, and PayPal is the right way to do it.”



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