Week of June 8, 2026. The YSN NIL Hot List is our weekly Top 25 of the athletes moving the NIL market right now – new deals, viral moments, on-field momentum and brand power. This is a momentum ranking, not a valuation table: it measures who is trending, who is signing, and who brands should be calling this week. Updated every week, same URL. Bookmark it.
1. Dakorien Moore (WR, Oregon)
Put NIL money back into his Duncanville roots – the brand-builder move of the week.
2. Brendan Sorsby (QB, Texas Tech)
Court win over NCAA enforcement keeps his market arrow pointing straight up.
3. Arch Manning (QB, Texas)
The NIL standard. Every move he makes resets the market.
4. AJ Dybantsa (SF, BYU)
College basketball’s biggest NIL name keeps stacking national attention.
5. Jeremiah Smith (WR, Ohio State)
The face of the wide receiver NIL market.
6. Bryce Underwood (QB, Michigan)
Youth-market magnet with a deal slate built for the long game.
7. Dante Moore (QB, Oregon)
Every deep ball to Dakorien Moore lifts both brands.
8. Milan Momcilovic (F, Kentucky)
Signed his first local deal – the start of a market.
9. Cameron Boozer (PF, Duke)
A legacy name turning into a deal magnet in Durham.
10. JT Toppin (PF, Texas Tech)
Lubbock basketball’s NIL riser.
11. Sam Leavitt (QB, LSU)
Big-stage QB brand in a market that loves its quarterbacks.
12. Cam Coleman (WR, Texas)
Austin spotlight plus highlight-reel catches.
13. LaNorris Sellers (QB, South Carolina)
Columbia’s franchise brand keeps climbing.
14. Dylan Stewart (EDGE, South Carolina)
Rare defensive name with real NIL gravity.
15. PJ Haggerty (SG, Texas A&M)
Bucket-getter building a brand to match.
16. Julian Sayin (QB, Ohio State)
The next big Columbus market.
17. John Mateer (QB, Oklahoma)
Sooner Nation is buying in.
18. Mason Heintschel (QB, Pittsburgh)
Fast riser in a sleeper market.
19. Drew Mestemaker (QB, Oklahoma State)
Watch-list name with momentum.
20. Josh Hoover (QB, Indiana)
Quietly building one of the Big Ten’s better QB brands.
21. Darian Mensah (QB, Miami)
South Beach market, national ceiling.
22. Jayden Maiava (QB, USC)
The LA media market does the heavy lifting.
23. Flory Bidunga (C, Louisville)
Rim-runner with rising commercial appeal.
24. Jayden Quaintance (PF, Kentucky)
BBN attention machine.
25. Denzel Aberdeen (CG, Florida)
Steady deal flow in Gainesville.
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