NIL Central
Deals, valuations, collectives and the business of being a student-athlete.
NIL Rules by State: A Guide for Athletes and Parents
NIL rules vary by state with no single national law. Here is how they differ, what tends to be the same everywhere,…
→NILHow Much Do College Athletes Make? NIL Earnings by Sport
→NILThe House v. NCAA Settlement, Explained: What Revenue Sharing Means
→NILNIL Collectives Explained: How They Work and Who Funds Them
→NILNIL Explained: How College Athletes Actually Get Paid
→NIL DEAL TRACKER
● UPDATED DAILYThe running record of NIL deals across high school and college sports. Every entry is sourced. Values listed only when publicly reported.
| Date | Athlete | Deal | Type | Value | Status | Source |
|---|---|---|---|---|---|---|
| Jul 8 | BSBrendan Sorsby | NCAA sends letter of inquiry to Cincinnati over Sorsby gambling sagaYahoo's Ross Dellenger reports inquiry into QB's 2024-25 Cincinnati tenure; school says it would never knowingly play an athlete who wagered. Sorsby had cashed in at $5M+ NIL at Texas Tech before scandal broke. | Legal | — | REPORTED | Yahoo Sports|On3 |
| Jul 8 | CIConcordia Irvine (all athletes) | Partnership with Athlete's Thread for NIL merchandise and trading cardsD2 Golden Eagles expand NIL merchandising: officially licensed apparel and collectible trading cards for student-athletes. Terms not disclosed. | Commercial | — | CONFIRMED | CUI Athletics |
| Jul 7 | DMDarian Mensah | NIL partnership with Derby Watch Supply to promote the new Rolex DatejustOne of the first-ever luxury watch NIL partnerships, per reps at ESM via On3's Pete Nakos. Duke transfer is On3's new NIL 100 No. 1 at $6.5M. Terms not disclosed. | Endorsement | — | CONFIRMED | On3 |
| Jul 1 | JEJoyce Edwards, Chloe Kitts, LaNorris Sellers, Nyck Harbor, Dylan Stewart | Nike signs five Gamecocks to Blue Ribbon Elite NIL rosterAnnounced as South Carolina's 10-year Nike apparel partnership takes effect Jul 1; joins LSU, Texas, Clemson in program. Terms not disclosed. (Catch-up entry — occurred between tracker runs.) | Apparel | — | CONFIRMED | Nike|Gamecocks Online |
| Jun 24 | KLKewan Lacy | Signs NIL deal with Q-Collar brain-protection brandRebels RB (1,567 yds, SEC-best 24 TD in 2025) to wear Q-Collar on the field; joins NFL stars Sauce Gardner, Dalton Kincaid. ~$1M On3 NIL Valuation. Terms not disclosed | Endorsement | — | CONFIRMED | On3 |
| Jun 24 | UUUtah Utes (all athletes) | 7-year adidas apparel deal includes NIL Ambassador Network for all Utah athletesAnnounced June 24; takes effect July 1, 2027 when Under Armour deal expires after 18 years. All Utah athletes eligible to represent adidas via NIL deals | Apparel | — | CONFIRMED | Yahoo Sports|On3 |
| Jun 19 | THThomas Haugh | Returns to Florida for NIL package reported to exceed $10M in 2026-27All-American forward passed on projected NBA lottery selection; ~$8M reportedly via collective Florida Victorious. Draymond Green confirmed advising the return | Collective | $10M | REPORTED | On3|CBS Sports (via On3/247) |
| Jun 16 | TYTounde Yessoufou | Inks NIL shoe deal with Reebok BasketballRed Storm transfer becomes Reebok's first current male college basketball NIL athlete; terms not disclosed. First Benin-born athlete to sign a major shoe deal | Endorsement | — | CONFIRMED | On3|Sole Retriever |
| Jun 15 | LSLaNorris Sellers | Signs NIL deal with NikeGamecocks QB joins Nike as South Carolina shifts from Under Armour to Nike for 2026; announced via his Instagram. No terms disclosed | Apparel | — | CONFIRMED | On3|Sports Illustrated |
| Jun 13 | NCNiJaree Canady | Signs pro NIL contract with Athletes Unlimited Softball League after brief holdoutAUSL rookie terms (league max ~$75K/yr) plus profit-participation units; had earned ~$1M/yr in NIL at Texas Tech | Endorsement | — | REPORTED | Front Office Sports|AUSL |
| Jun 12 | AAAdidas adizero 7 Class (Jamier Brown, Trae Taylor +5) | Adidas signs 7 elite HS football recruits to NIL apparel deals (2026 adizero 7 Class)Class incl. Jamier Brown, Honor Fa'alave-Johnson, David Jacobs, Nick Lennear, Braylon Clark, A'mir Sears, Trae Taylor; terms undisclosed (Clark tops group ~$703K On3 val) | Apparel | — | REPORTED | On3|SI/FanNation |
| Jun 10 | TITalanoa Ili, Charlie Mirer | Class-action suit vs NCAA, power conferences, CSCChallenges House settlement NIL caps and NIL Go clearinghouse | Legal | — | REPORTED | Yahoo Sports|Sportico |
| Jun 8 | MMMilan Momcilovic | Paul Miller Ford, vehicle dealFirst local NIL deal after Kentucky transfer | Endorsement | — | REPORTED | On3 |
| Jun 11 | HAHawaii athletes | Private investor program dealDepartment-wide NIL investment | Collective | $5M | REPORTED | KITV |
| Jun 10 | DMDakorien Moore | Donation to Duncanville HSNIL earnings to alma mater's program | Giveback | — | REPORTED | On3|YSN |
| Jun 2 | MMMilan Momcilovic | Kentucky commitment packageCollective deal on transfer commitment | Collective | $6M+ | REPORTED | SI|Sea of Blue |
| May 21 | HSHollywood Smothers | Endorsement, partner undisclosed | Endorsement | Six figures | REPORTED | On3|BON |
| May 7 | FMFernando Mendoza | Collective deal funded by Mark CubanCuban confirmed publicly | Collective | — | CONFIRMED | NYT |
| Apr 29 | ADAJ Dybantsa | Nike, upgraded to pro partnership | Endorsement | — | REPORTED | ESPN |
| Apr 16 | WHWill Howard | Collective dealReported above his NFL rookie pay | Collective | 7 figures | REPORTED | Yahoo |
How deals get listed: every entry requires at least one verifiable source — a news report, an athlete or brand announcement, a press release or a legal filing. Status stays Reported until the athlete or brand confirms. Dollar values appear only when publicly reported, never estimated. Submit or correct a deal ›
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